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econômico",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Ftop_white_2021_9_15_09_06_29_1631707589.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fcover_white_2021_9_15_09_06_29_1631707589.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fslider_white_2021_9_15_09_06_29_1631707589.jpg","2021-09-15T00:00:00.000Z","Crédito: andrea hast \u002F Envato","#FFFFFF","Yuca e Mora Rocks apostam no residencial para renda","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fsocial_white_2021_9_15_09_06_29_1631707589.jpg",979,"2021-09-15T09:06:29.000Z","2024-05-28T14:40:15.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1466,"content":1467,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1468,"updatedAt":1469,"language":1470},1777,"Em paralelo, Ministério do Desenvolvimento Regional busca viabilizar aluguel social","\u003Cp dir=\"ltr\">O interesse das incorporadoras pela locação residencial cresceu no decorrer dos últimos anos, mas ainda predominam os imóveis direcionados para o público de alta renda, principalmente investidores. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Na contramão dessa tendência, algumas empresas do setor buscam viabilizar moradias mais acessíveis em endereços nobres de São Paulo, movimento que pode ser o ponto de partida para uma expansão do modelo a outras cidades brasileiras.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“São Paulo tem ZEIS (Zonas Especiais de Interesse Social) até na Faria Lima, Vila Olímpia e Barra Funda, regiões super conectadas à malha de transportes da cidade, que podem entregar moradia formal de muita qualidade para famílias que hoje vivem em habitações precárias”, afirma o co-fundador da Yuca, \u003Cspan class=\"data-profile-link\" data-id=\"4155\">Rafael Steinbruch\u003C\u002Fspan>.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A startup vem estudando modelos de locação econômica e pretende incorporar projetos no Centro expandido da capital paulista. Cálculos iniciais indicam que a conta fecha em algumas localidades, com retornos de 7% a 8% ao ano. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Neste sentido, um dos pilares do novo programa habitacional Casa Verde e Amarela, o aluguel social pode acelerar o processo: “A gente estuda o modelo independentemente do apoio de governos, mas o programa pode ser um grande catalisador e, com certeza, queremos fazer parte”, indica o executivo.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Já a Mora Rocks não enxerga possibilidades no momento para se enquadrar na faixa de renda do aluguel social - comprometer até 30% da renda para o limite de três salários mínimos -, mas assim como a Yuca, aposta que é viável desenvolver moradia de qualidade a preços acessíveis em boas localizações. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Um dos problemas na cadeia de valor do aluguel é que muitas vezes os apartamentos são vendidos para o investidor pessoa física, então há vários intermediários na transação e isso gera uma série de custos extras”, afirma o sócio-fundador da Mora, \u003Cspan class=\"data-profile-link\" data-id=\"2752\">Arthur Norgren\u003C\u002Fspan>. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Além de verticalizar o desenvolvimento, a startup abre mão da rentabilidade no curto prazo para uma proposta de relacionamento duradoura com os inquilinos. “Se a gente vendesse os imóveis, inegavelmente ganharíamos mais dinheiro, mas esse não é o nosso propósito”, acrescenta Norgren. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O alinhamento com o usuário final dentro de uma realidade mais econômica, porém, requer a redução de custos considerados supérfluos, como instalações de luxo e áreas pouco utilizadas: “São coisas que ajudam a vender o apartamento, mas que não agregam tanto valor para o nosso público”, acrescenta o executivo. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A Mora já tem projetos em Pinheiros, Vila Madalena, Perdizes e, mais recentemente, Itaim, com planos para expandir a outras localidades: “A gente optou por começar em São Paulo por conhecer razoavelmente bem a cidade e as necessidades dela, mas no futuro queremos estar em outros lugares”, diz Norgren.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Falando de São Paulo, hoje a gente quer estar nos bairros onde há bom adensamento, grande oferta de serviços e emprego. A gente sempre busca minimizar o deslocamento das pessoas, então a ideia é trazê-las para morar perto do trabalho”, ratifica. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Qual é o melhor modelo?\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Atenta aos estudos do Ministério do Desenvolvimento Regional, a Yuca enxerga que a criação de um voucher destinado exclusivamente para a despesa com aluguel é a melhor dinâmica para o funcionamento do programa. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Outra alternativa vista pela empresa seria designar os empreendimentos de locação social, de modo que o governo efetuasse o pagamento diretamente aos proprietários, determinando, porém, quais famílias habitariam os imóveis. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Eu prefiro o primeiro modelo porque dá mais autonomia para as pessoas escolherem onde querem morar. A família pode precisar de uma ajuda, mas não que o governo pague integralmente o valor do aluguel, e assim pode buscar um apartamento de melhor qualidade”, aponta Steinbruch.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Na outra ponta, os proprietários também teriam mais autonomia para definir o perfil dos inquilinos que gostariam de receber no empreendimento. “Espero que o programa venha em um formato adequado para ser um catalisador da habitação social para renda no Brasil”, completa o co-fundador da Yuca.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Segundo o secretário nacional de Habitação, Alfredo Eduardo dos Santos, o desenho do programa deve focar no apoio a iniciativas locais, geridas por Estados ou Municípios, nas quais a União entra com o apoio técnico e normativo para estruturação e, se necessário, com apoio financeiro no investimento inicial. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Neste sentido, são três as modalidades possíveis, segundo a SNH: construção de unidades voltadas exclusivamente à locação social, estruturação de parceria público-privada (PPP) com essa mesma finalidade, ou subsídio ao pagamento de voucher voltado exclusivamente ao pagamento do aluguel em preços econômicos, opção apontada pela Yuca. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">No momento, a Secretaria Nacional de Habitação desenvolve junto com o Ministério da Economia estudos para implementar dois projetos-piloto de parceria público-privada para testar o modelo. A estruturação foi qualificada no PPI e formalizada via Decreto nº 10.678, em abril. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">De acordo com Santos, espera-se que a contratação dos estudos de viabilidade técnica, econômica e ambiental (EVTEA) ocorra até o final do ano e que as licitações sejam concluídas no segundo semestre de 2022. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O principal desafio, segundo a SNH, é a complexidade técnica do programa, que exige um tempo de maturação elevado até a normatização, sendo necessário, inclusive, compatibilizar as legislações locais aos requisitos de uma PPP. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Para além desse fator, um histórico ainda pequeno em número de iniciativas e escala das mesmas exige maior atenção quanto aos aspectos orçamentários, normativos e operacionais dos desenhos pretendidos à consecução da política”, acrescenta o secretário nacional de Habitação.\u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Mercado incipiente e oportunidades\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Para Norgren, o setor imobiliário no Brasil amadureceu bastante nos últimos dois anos, não apenas no conceito residencial para renda, como também em relação aos fundos imobiliários, às opções de financiamento e capitalização. Mesmo assim, o mercado de locação ainda é pouco profissional, segundo o executivo.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Tenho certeza que é um setor que vai se desenvolver muito com produtos de vários nichos, e apesar dos problemas de curto prazo, como crise política e curva de juros longa, acho que as coisas vão se normalizar e o resultado é que haverá produtos melhores para o consumidor final”, diz. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A Yuca enxerga que o modelo é totalmente replicável para cidades menores, principalmente se houver a participação do governo federal no pagamento de vouchers, que fora de São Paulo, a depender do valor, serão suficientes para o custeio integral da moradia. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Não precisa ser um edifício verticalizado, necessariamente. Pode ser um loteamento. A nossa missão é transformar a cidade através da moradia e só se transforma uma cidade se houver produto para todo tipo de habitante”, afirma Steinbruch. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Nossa ideia é captar um fundo de investimento imobiliário ESG para esse tipo de produto. Existe a possibilidade de fazer isso sem apoio do poder público, mas qualquer iniciativa que venha a catalisar essa transformação e traga mais segurança, vamos tentar aproveitar”, encerra.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"11829\">Henrique Cisman\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2021-09-15T09:12:31.000Z","2021-09-17T14:36:27.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480],{"id":47,"label":1297,"translations":1481},[1482,1484,1486],{"label":1297,"slug":1308,"language":1483},{"code":13},{"label":1311,"slug":1312,"language":1485},{"code":18},{"label":1315,"slug":1316,"language":1487},{"code":23},[1489],{"name":171,"enName":171,"ptName":171,"iso2":1490},"BR",[],{"pt-BR":1493},"\u002Fmercado-imobiliario\u002Fyuca-e-mora-rocks-apostam-no-residencial-para-renda-economico_1620",[1495,1496,1497,1498,1499,1500],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]