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aulas",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fstudent_top_2021_9_16_10_47_08_1631800028.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fstudent_cover_2021_9_16_10_47_08_1631800028.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fstudent_slider_2021_9_16_10_47_08_1631800028.jpg","2021-09-16T00:00:00.000Z","Crédito: seventy four images \u002F Envato","#FFFFFF","Student livings operam acima dos 60% e veem demanda crescer ","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fstudent_social_2021_9_16_10_47_08_1631800028.jpg","2021-09-16T10:47:08.000Z","2024-05-28T07:38:09.000Z",[1463],{"id":1464,"newsId":1447,"languageId":25,"title":1450,"subtitle":1465,"content":1466,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1467,"updatedAt":1468,"language":1469},1780,"Parcerias com universidades entram no escopo do modelo de negócio","\u003Cp dir=\"ltr\">O Governo de São Paulo autorizou, no início de julho, a volta das aulas presenciais no ensino superior. Embora boa parte das faculdades públicas tenha indicado que o retorno só deve ocorrer em 2022, a possibilidade já tem aquecido o mercado de moradia estudantil, com um aumento na procura por unidades. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Para \u003Cspan class=\"data-profile-link\" data-id=\"1003\">Claudio Dall'Acqua\u003C\u002Fspan>, CEO da Share Student Living, o movimento deve se intensificar a partir de outubro, quando está prevista a retomada das atividades presenciais em boa parte das universidades particulares, como a Univates, situada no município de Lajeado, Rio Grande do Sul.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Vamos ter uma unidade dentro do campus da Univates, que já anunciou 100% das aulas presenciais a partir de outubro. A gente já sente alguns movimentos, até na unidade do Butantã, ao lado da USP, de estudantes de outros estados, até mesmo estrangeiros. Estamos bem felizes com a retomada, ainda que parcial”, afirma o executivo.  \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O presidente da Uliving Student Housing, \u003Cspan class=\"data-profile-link\" data-id=\"996\">Juliano Antunes\u003C\u002Fspan>, também conta que houve um aumento considerável na procura nos meses de julho e agosto, e a tendência é que a demanda continue crescendo até o final do ano. A ocupação média nos empreendimentos da companhia é de 65% atualmente. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A Share tem 68% de ocupação na unidade situada na Consolação, em São Paulo. Em agosto, foram inauguradas duas novas unidades, no Butantã e na Vila Mariana, nas quais o patamar ainda é mais baixo, naturalmente. “A gente espera que a partir de outubro, as taxas já sejam maiores”, afirma Dall’Acqua. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Parcerias \u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Além do já mencionado acordo celebrado entre Share e Univates, a Uliving fechou recentemente uma parceria com a Anima, um dos maiores grupos educacionais do país, para desenvolver empreendimentos estudantis nos campus das universidades. “Vai ser um marco na área da moradia estudantil brasileira e ajudará a reforçar que o setor tem grande potencial de crescimento”, avalia Antunes.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“O estabelecimento de parcerias com faculdades, atléticas e instituições de ensino em geral é tão importante quanto o desenho do produto. É preciso ir além do simples dormir, então a gente se preocupa com a jornada do estudante, e o nosso foco é apoiá-lo nessa jornada”, complementa o CEO da Share.\u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Perfil dos empreendimentos\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Segundo Antunes, a Uliving passou a oferecer apenas quartos individuais após a chegada da pandemia, apostando no compartilhamento somente nas áreas comuns: “Todas as unidades têm coworkings grandes, e o que a gente fez foi aumentar o número de estações individuais”, afirma.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Quando é possível, a gente explora o paisagismo, também, seja em áreas externas, seja no térreo, em volta do prédio e nos \u003Cem>rooftops\u003C\u002Fem>”, acrescenta o presidente da Uliving Student Housing. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A interação dos moradores é estimulada pela Share, que privilegia as áreas comuns dos empreendimentos - além das salas de estudos, insere áreas de cinema, salas de jogos, piscinas, churrasqueiras e cozinhas compartilhadas. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Onde a gente cria uma comunidade estudantil, essas áreas de integração são fundamentais, então tem uma parceria de amenities para o estudante poder comprar shampoo, desodorante, pãozinho, salgadinho, comida congelada etc., então tem uma área dedicada a isso também”, diz Dall’Acqua.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Todos os projetos são desenhados para que o morador possa fazer escolhas: socializar e estudar. “O quarto é preparado para estudo, todos têm a sua escrivaninha e internet de banda larga para poder garantir qualidade”, completa o CEO da Share. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Estratégias durante a pandemia\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Para reduzir o impacto da suspensão das aulas presenciais, a Uliving passou a aceitar moradores jovens que não tinham vínculo com universidades. “Antes, tinha que comprovar o vínculo, mas a gente tirou essa obrigatoriedade para recuperar parte da ocupação que perdemos no início da pandemia”, afirma Antunes. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Hoje, a gente ainda tem moradores desse perfil, mas tomamos o cuidado de ser um público com uma certa proximidade dos estudantes. Devemos retomar a comprovação de vínculo a partir do ano que vem, quando a gente acredita que haverá uma volta maciça dos cursos presenciais”, explica o presidente da companhia. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Segundo Dall’Acqua, a Share optou por focar na retenção dos estudantes por meio de políticas de flexibilização dos pagamentos, aplicação de descontos nos valores e postergação dos contratos com um período extra a partir do vencimento. “Com todas essas ações, a gente conseguiu manter um índice de ocupação alto para uma pandemia”, afirma.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Se a gente comparar com o setor hoteleiro, já que a gente é de base hoteleira, um ‘hotel de estudantes’, obviamente com as nossas características, a hotelaria tradicional navegou perto de 30% [de ocupação], enquanto nós ficamos acima de 60%. Isso mostrou a resiliência do mercado estudantil”, ratifica o executivo. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Novas entregas\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">A Share planeja entregar no primeiro semestre do ano que vem dois novos empreendimentos: a já mencionada unidade no campus da Univates, em Lajeado, e uma ao lado da PUC São Paulo, em Perdizes. “Hoje, são 1,2 mil camas, e com essas novas entregas, devemos nos aproximar de dois mil quartos estudantis no começo de 2022”. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A Uliving lançou uma nova unidade na Avenida Paulista, em janeiro, e acaba de inaugurar um empreendimento estudantil na cidade de Santos. A empresa ainda vai abrir outro complexo no início do próximo ano, na região de Pinheiros. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2021-09-16T12:06:58.000Z","2021-09-17T14:46:51.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479,1487],{"id":47,"label":1297,"translations":1480},[1481,1483,1485],{"label":1297,"slug":1308,"language":1482},{"code":13},{"label":1311,"slug":1312,"language":1484},{"code":18},{"label":1315,"slug":1316,"language":1486},{"code":23},{"id":85,"label":1187,"translations":1488},[1489,1491,1493],{"label":1187,"slug":1198,"language":1490},{"code":13},{"label":1201,"slug":1202,"language":1492},{"code":18},{"label":1205,"slug":1206,"language":1494},{"code":23},[1496],{"name":171,"enName":171,"ptName":171,"iso2":1497},"BR",[],{"pt-BR":1500},"\u002Fmercado-imobiliario\u002Fstudent-livings-operam-acima-dos-60-e-veem-demanda-crescer-com-volta-as-aulas_1622",[1502,1503,1504,1505,1506,1507],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]