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Mobility",{"id":5,"title":6,"translations":1427},[1428,1430,1432],{"title":6,"slug":11,"language":1429},{"code":13},{"title":15,"slug":16,"language":1431},{"code":18},{"title":20,"slug":21,"language":1433},{"code":23},[1435,1438,1442],{"label":1425,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1436,"language":1437},"urban-mobility",{"code":13},{"label":1439,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1440,"language":1441},"Mobilidade Urbana","mobilidade-urbana",{"code":18},{"label":1443,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1444,"language":1445},"Movilidad Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":1454,"publishDate":1455,"readTime":97,"maxRelatedEvents":5,"image":8,"imageCredit":1456,"imageCreditColor":1457,"breakNewsUntil":8,"seoTagConversionId":978,"seoTag":978,"seoTitle":1458,"seoKeywords":978,"seoDescription":1459,"seoAbstract":978,"seoImage":1460,"visitCounter":1461,"createdAt":1462,"updatedAt":1463,"translations":1464,"segment":1472,"categories":1480,"countries":1489,"authors":1492,"urls":1493},1803,"TRUE","sem-mascaras-shoppings-se-recuperam-e-devem-ter-2022-melhor-que-2019_1803","Sem máscaras, shoppings se recuperam e devem ter 2022 melhor que 2019",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_06_07_at_10.34.05_2022_6_07_10_35_09_1654608909.jpeg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_06_07_at_10.34.52_2022_6_07_10_35_09_1654608909.jpeg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_06_07_at_10.35.32_2022_6_07_10_36_01_1654608961.jpeg","2022-06-07T00:00:00.000Z","Credit: Divulgação\u002FMultiplan","#FFFFFF","Shoppings se recuperam e 2022 deve superar 2019","Fim da obrigatoriedade no uso de máscaras alavanca a retomada do setor, com salto de 34% nas vendas no primeiro trimestre","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_06_07_at_10.37.18_2022_6_07_10_37_33_1654609053.jpeg",1144,"2022-06-07T10:35:09.000Z","2024-05-28T14:40:14.000Z",[1465],{"id":1466,"newsId":1447,"languageId":25,"title":1450,"subtitle":1467,"content":1468,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1469,"updatedAt":1470,"language":1471},1958,"Vendas crescem 34,8% no 1º trimestre e ganham ainda mais força em abril","\u003Cp dir=\"ltr\">Segundo a Abrasce (Associação Brasileira de Shopping Centers), as vendas nos 620 empreendimentos associados cresceram 34,8% de janeiro a março, na comparação com 2021. Foi o primeiro avanço no período desde 2019, antes da chegada da pandemia ao Brasil. Em 2020 e 2021, os recuos foram de 9,1% e 25,9%, respectivamente. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nParcialmente impactados pela ômicron no início do ano, os shoppings brasileiros apresentaram forte recuperação em março, com aumento de 132% nas vendas frente ao ano passado. A Abrasce já revisou sua projeção inicial, que era de 13,8%, para uma expansão de 17,3% nas vendas de 2022, totalizando R$ 186 bilhões - bem próximo dos R$ 192,8 bilhões de 2019. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSe a estimativa da Abrasce indica uma recuperação, para muitas administradoras de shopping centers o ano de 2022 já será melhor do que antes da pandemia. A \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fmultiplan-gestao-de-shoppings_1419\" target=\"_blank\">Multiplan\u003C\u002Fa> registrou R$ 4 bilhões em vendas no primeiro trimestre, marca inédita na companhia; a tendência de crescimento acelerou em abril, com um volume 32% superior a 2019 nos primeiros 25 dias do mês. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nTambém houve avanço na receita junto aos inquilinos, segundo o vice-presidente de Relações com Investidores, \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Farmando-dalmeida-neto_4866\" target=\"_blank\">Armando D’Almeida Neto\u003C\u002Fa>: “Não só alcançamos os níveis de 2019, como já superamos esse patamar, apresentando um crescimento de 50,7% no primeiro trimestre de 2022”. A vacância ainda é ligeiramente maior: 5,2%, contra 2,9% há três anos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fgri-shopping-retail-2022_3684\" target=\"_blank\">\u003Cimg alt=\"GRI Shopping & Retail Brazil 2022\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FRESHOPBR22_banner_2022_6_07_13_43_09_1654609389.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara Neto, um conjunto de fatores explica a força da recuperação, como o mix de soluções oferecido nos empreendimentos da companhia, a localização dos ativos e o fim das medidas restritivas, em especial o uso de máscaras. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO argumento é endossado por \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Ffrederico-youssef_13361\" target=\"_blank\">Fred Youssef\u003C\u002Fa>, CEO da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fsaphyr_1418\" target=\"_blank\">Saphyr Shopping Centers\u003C\u002Fa>: “Temos visto uma tendência de retomada mais forte a partir do momento em que as máscaras caíram”. Após um bom primeiro trimestre, semelhante ao de seus pares, a empresa observou uma alta de 23% nas vendas médias dos empreendimentos no mês de abril, em relação a 2019. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nYoussef também destaca o Auxílio Brasil como um vetor importante na recuperação dos ativos da Saphyr, cujo portfólio tem boa concentração nas regiões Norte e Nordeste. No Pátio Maceió, um dos mais maduros da carteira, as vendas cresceram 39% em abril; a vacância, hoje, é zero. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNos empreendimentos mais dependentes da volta aos escritórios, como o Metrô Tucuruvi, a companhia repaginou o mix de lojas para proporcionar novas experiências aos clientes, trazendo nomes como Centauro (loja modelo Geração Cinco), Cacau Show Mega Store e Outback. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fnewsletter-re-brazil_3700.html?load_lang=pt-br\" target=\"_blank\">Cadastre-se na newsletter de mercado imobiliário do \u003Cspan class=\"company-profile-link\" data-id=\"1\">GRI Club\u003C\u002Fspan> e receba 1x por semana as principais notícias do setor no Brasil\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSem abrir os números, a \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fancar-ivanhoe-adm-de-shopping-centers_594\" target=\"_blank\">Ancar Ivanhoe\u003C\u002Fa> afirma que o desempenho das vendas no primeiro trimestre superou 2019, com uma escalada de janeiro a março, em razão da ômicron. “Algo relevante a partir de março, na minha opinião, é a eliminação do uso de máscaras”, reforça o co-presidente da empresa, \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Fmarcos-carvalho_1209\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"1209\">Marcos Carvalho\u003C\u002Fspan>\u003C\u002Fa>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs preços de locação também se aproximam da normalidade, segundo o executivo. “Existe muito bom-senso nessa relação. O lojista compreende que o condomínio está muito abaixo da inflação e que a relevância da loja no shopping não é apenas para a venda direta, como também é um enorme divulgador da marca para vendas em outros canais”, diz. Na maioria dos casos, o IGP tem sido aplicado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm Goiânia, o \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fgrupo-flamboyant_1556\" target=\"_blank\">Flamboyant Shopping\u003C\u002Fa> apresentou alta de 30,5% nas vendas frente a 2019, e opera com uma taxa de ocupação de 98,2%. “Temos aqui um bom problema, um jogo de xadrez para trazer novas operações, pois praticamente não temos áreas vagas”, afirma o superintendente do shopping, \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Fjoao-ricardo-gusmao_13198\" target=\"_blank\">João Ricardo Gusmão\u003C\u002Fa>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApós reabrir, a empresa acertou a saída de algumas lojas com desempenho ruim e trouxe grandes marcas, como Amaro, Fast Shop, Louis Vuitton, Gucci e Bvlgari. “O perfil do shopping mudou muito nos últimos dois anos. Como as marcas de luxo tiveram um grande sucesso aqui, outras nos procuraram”, diz o executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fo-maior-clube-de-relacionamento-e-negocios-em-real-estate_3676.html\" target=\"_blank\">Ainda não é membro? Aplique para a membership cortesia e conheça as vantagens de integrar o grupo global mais seleto de executivos do mercado imobiliário\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">Planos de expansão\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">A Abrasce prevê treze inaugurações ao longo do ano: cinco no Sudeste, três no Nordeste e no Sul, e duas no Centro-Oeste, com incremento de 300 mil metros quadrados de área bruta locável (ABL), 1,5% do total. Mesmo em 2021, no auge da covid-19 no Brasil, foram inaugurados cinco empreendimentos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUm deles é o ParkJacarepaguá, no Rio de Janeiro, o 20º shopping da Multiplan, aberto em novembro, com 40 mil metros quadrados de ABL. “Além disso, estamos trabalhando na expansão do DiamondMall, em Belo Horizonte, com 36 novas operações e restaurantes, e outra no ParkShoppingBarigui, em Curitiba, com 92 novas operações e a construção de um centro médico”, afirma Neto. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA companhia ainda tem 763 mil metros quadrados em banco de terrenos para projetos multiuso, segundo o executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEstratégia semelhante é adotada pela Saphyr, que está estudando a vocação dos terrenos no portfólio a fim de desenvolver empreendimentos de uso misto. “Pode ser residencial, comercial, hotel; o fato é que temos potencial construtivo disponível para maximizar o retorno dos nossos ativos”, afirma Youssef. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMais cautelosa em relação aos \u003Cem>greenfields\u003C\u002Fem>, a companhia procura oportunidades de aquisição e está ampliando o Pátio Maceió, com inauguração das novas lojas prevista para março de 2023. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUma expansão do Flamboyant Shopping é viável, segundo Gusmão, em função da elevada taxa de ocupação atual, mas ainda não há nada concreto. “Temos áreas no entorno do shopping que podem ser exploradas. O grupo Flamboyant está estruturando uma incorporadora para desenvolver os próprios empreendimentos”, ressalta o executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Ancar Ivanhoe procura oportunidades em ativos \u003Cem>brownfield\u003C\u002Fem>, de acordo com o co-presidente, \u003Cspan class=\"data-profile-link\" data-id=\"1209\">Marcos Carvalho\u003C\u002Fspan>. “O desenvolvimento \u003Cem>greenfield\u003C\u002Fem>, hoje, exige esforços e apresenta riscos desproporcionais aos resultados. Ainda é preciso algum nível de cautela”, avalia. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevents.html?segment=2&type=1&country=20\" target=\"_blank\">Veja o calendário completo de eventos presenciais do \u003Cspan class=\"company-profile-link\" data-id=\"1\">GRI Club\u003C\u002Fspan> Real Estate Brazil\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">Integração ao e-commerce é realidade\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Parte do sucesso na retomada dos shoppings se deve ao avanço na omnicanalidade das lojas, com a implementação de aplicativos e plataformas de e-commerce. A Ancar desenvolveu um sistema integrado ao WhatsApp, que por enquanto está disponível em três shoppings da companhia.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Saphyr criou a Shoplog, plataforma de integração ao comércio eletrônico que abarca desde a compra até a entrega dos produtos na casa dos consumidores; a ferramenta já está operando nos shoppings Metrô Tucuruvi, Paralela e Pátio Maceió. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Multiplan tem o super app Multi, que já contabiliza mais de 2,2 milhões de \u003Cem>downloads\u003C\u002Fem> e encerrou o primeiro trimestre com um crescimento de 135% na quantidade de usuários únicos frente ao mesmo período em 2021. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs bons resultados no começo do ano trouxeram mais otimismo para as empresas do setor, com a expectativa de superar 2019. “Nossa área comercial tem observado um aumento substancial na quantidade de reuniões. Abril foi nosso melhor mês em termos de propostas [de inquilinos]”, afirma o CEO da Saphyr. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“O início de 2022 veio acompanhado de recordes operacionais na Multiplan. Nos próximos meses, com a retomada dos eventos sociais em nossos shoppings, esperamos que o fluxo de pessoas ultrapasse 2019, contribuindo, consequentemente, para obtermos novos recordes”, encerra o VP de Relações com Investidores.  \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">Conheça mais sobre o \u003Cspan class=\"company-profile-link\" data-id=\"1\">GRI Club\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\" style=\"text-align:center\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FANS9RHnvw9E\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#555555\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2022-06-07T10:37:44.000Z","2022-06-07T11:08:30.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481],{"id":5,"label":1319,"translations":1482},[1483,1485,1487],{"label":1319,"slug":1330,"language":1484},{"code":13},{"label":1319,"slug":1330,"language":1486},{"code":18},{"label":1319,"slug":1330,"language":1488},{"code":23},[1490],{"name":171,"enName":171,"ptName":171,"iso2":1491},"BR",[],{"pt-BR":1494},"\u002Fmercado-imobiliario\u002Fsem-mascaras-shoppings-se-recuperam-e-devem-ter-2022-melhor-que-2019_1803",[1496,1497,1498,1499,1500,1501],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]