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preocupam",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FAnyConv.com_[HUBNews]_Padra_o3_[2]_[1]_2025_2_04_14_13_11_1738689191.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FAnyConv.com_[HUBNews]_Padra_o3_[2]_2025_2_04_14_13_11_1738689191.webp","2025-02-04T00:00:00.000Z","Credit: GRI Institute","#0000","2025-02-08T00:00:00.000Z",1172,"2025-02-04T11:00:41.000Z","2025-02-04T14:13:11.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1464,"subtitle":1465,"content":1466,"summary":8,"takeaways":8,"seoTagConversionId":1467,"seoTag":1468,"seoTitle":1469,"seoKeywords":1468,"seoDescription":1465,"seoAbstract":978,"seoImage":1470,"createdAt":1471,"updatedAt":1472,"language":1473},2562,"Rio de Janeiro: mercado residencial aquece, mas escritórios ainda preocupam","Apesar dos entraves persistentes, incentivos ao setor impulsionam retomada e aquecem debates no Comitê do Rio do GRI Club","Por \u003Cstrong>Júlia Ribeiro\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado imobiliário do Rio de Janeiro vive um contraste evidente: enquanto o segmento residencial mantém um ritmo acelerado de crescimento, impulsionado por programas de revitalização e alta demanda, o setor comercial enfrenta desafios, marcados por elevada vacância e baixa procura por espaços corporativos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse panorama é traçado por players do setor que atuam na capital fluminense e participam do \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcommittees\u002Freal-estate\u002Fgri-brazil-committee-rio-de-janeiro-real-estate-market_4286?utm_source=hub&utm_medium=organic&utm_campaign=REClubBR25-hub-comite-rj&utm_id=REClubBR25-hub-comite-rj\" target=\"_blank\">Comitê Imobiliário do Rio de Janeiro\u003C\u002Fa>\u003C\u002Fstrong> do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCláudio Martins, superintendente executivo de Habitação na Caixa Econômica Federal, está otimista em relação a 2025. Ele destaca o sucesso de iniciativas como o programa Reviver Centro e a revitalização do Porto Maravilha, que vêm atraindo novos moradores e investidores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Os empreendimentos na Zona Sul e na Barra da Tijuca seguem cobiçados pelas classes média e alta. Os lançamentos de apartamentos de um e dois quartos apresentam alta liquidez e velocidade de venda, refletindo a forte demanda e o elevado preço por metro quadrado nesses segmentos”, afirma.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara \u003Cspan class=\"data-profile-link\" data-id=\"1188\">Daniel Tencer\u003C\u002Fspan>, superintendente executivo da BSP Empreendimentos Imobiliários, esse aquecimento não se reflete em todas as classes de ativos. “São momentos opostos. O mercado comercial enfrenta um período desafiador, com baixa demanda, estoque qualificado e uma vacância expressiva”, observa.\u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2025_02_04_at_11.07.26_2025_2_04_14_07_38_1738678058.jpeg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Líderes do comitê do Rio de Janeiro reunidos para debater o setor corporativo (Crédito: \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nOutro ponto crítico para o mercado local é o fluxo nos processos de licenciamento e autorização para início de obras. Segundo Martins, a agilidade nesses fluxos torna-se ainda mais essencial em um cenário de custo elevado do capital, impactando diretamente o orçamento dos projetos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEle também defende a necessidade de uma diversificação das fontes de financiamento para reduzir a dependência da Caixa Econômica Federal no crédito imobiliário, especialmente em um contexto de juros altos para produção e aquisição de imóveis.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“A recente alteração legislativa que isentou o ITBI para novas produções na região do Porto Maravilha, assim como a possível criação de um fast-track para o licenciamento de empreendimentos habitacionais, são exemplos de avanços que podem beneficiar todo o setor”, conclui.\r\n\u003Ch3>Agir é essencial\u003C\u002Fh3>\r\nDiante dessas barreiras, a articulação entre o setor privado e os entes públicos é vista como uma oportunidade para acelerar soluções. O Comitê Imobiliário do Rio de Janeiro do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> se posiciona como um ponto de encontro estratégico para lideranças do setor, promovendo um espaço qualificado para discussões e conexões que viabilizam investimentos e impulsionam o apetite pelo mercado fluminense.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO comitê é liderado por alguns dos principais investidores e desenvolvedores do setor no Rio de Janeiro, incluindo Cláudio Hermolin (presidente do Sinduscon-RJ), Marcelo Haddad (presidente da Aliança Centro-Rio), \u003Cspan class=\"data-profile-link\" data-id=\"5964\">Marcos Saceanu\u003C\u002Fspan> (presidente da PIIMO) e \u003Cspan class=\"data-profile-link\" data-id=\"2325\">Renato Leite\u003C\u002Fspan> (COO da Performance Empreendimentos Imobiliários). No entanto, suas reuniões são abertas a todos os membros do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nConfira a agenda exclusiva preparada para 2025 - \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevents?segment=2&country=20&search=rio%20de%20janeiro\" target=\"_blank\">clique aqui.\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n \r\n\u003Cdiv class=\"youtube-embed-wrapper\" style=\"height:0; overflow:hidden; padding-bottom:56.25%; padding-top:30px; position:relative\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FtqXfT6JF2Hw?rel=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fdiv>\r\n","Artigo","Mercado imobiliário, real estate, rio de janeiro, residencial, comercial, escritórios, investimento, porto maravilha, vacância, incentivos, gri club","Setor residencial cresce no Rio, mas comercial ainda desafia","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2025_02_04_at_14.05.15_2025_2_04_14_05_33_1738688733.jpeg","2025-02-04T11:01:03.000Z","2025-02-04T14:05:33.000Z",{"code":18},{"id":25,"color":27,"translations":1475},[1476,1478,1480],{"title":26,"slug":30,"language":1477},{"code":13},{"title":37,"slug":38,"language":1479},{"code":18},{"title":33,"slug":34,"language":1481},{"code":23},[1483],{"id":47,"label":1297,"translations":1484},[1485,1487,1489],{"label":1297,"slug":1308,"language":1486},{"code":13},{"label":1311,"slug":1312,"language":1488},{"code":18},{"label":1315,"slug":1316,"language":1490},{"code":23},[1492],{"name":171,"enName":171,"ptName":171,"iso2":1493},"BR",[],{"pt-BR":1496},"\u002Fmercado-imobiliario\u002Frio-de-janeiro-mercado-residencial-aquece-mas-escritorios-ainda-preocupam",[1498,1499,1500,1501,1502,1503],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]