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ano",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_[1]_2025_5_20_11_40_41_1747752041.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_[1]_2025_5_20_11_40_41_1747752041.webp","2025-05-20T00:00:00.000Z","Credit: Divulgação\u002FQuinto Andar","#FFF","2025-05-27T00:00:00.000Z",1706,"2025-05-20T11:40:41.000Z","2025-05-20T17:48:23.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1468,"seoKeywords":1467,"seoDescription":1464,"seoAbstract":978,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},2652,"Estudo inédito do QuintoAndar combina rendimentos com locação e valorização do imóvel; modelo BTR deve continuar crescendo","Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"11829\">Henrique Cisman\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado imobiliário residencial vive uma fase de transformação decorrente de mudanças nos hábitos de consumo aceleradas pela pandemia. De acordo com um estudo inédito realizado pelo QuintoAndar em parceria com o FGV\u002FIBRE - e utilizando dados do IGMI-R, elaborado pela Abecip -, a rentabilidade total de imóveis residenciais alcançou até 19,1% ao ano em 2024, uma das máximas no período analisado. O levantamento revela que fatores como o aumento da demanda por aluguéis e a recuperação dos preços de imóveis nas grandes capitais foram determinantes.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA recuperação da demanda por locação é impulsionada pela elevação das taxas de juros, que dificultam o acesso ao financiamento para a compra da casa própria, estimulando, assim, o aumento no preço do aluguel. Além disso, grandes capitais - como São Paulo e Belo Horizonte - experimentaram uma recuperação real dos preços de venda dos imóveis, isto é, acima da inflação no período.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA metodologia aplicada no estudo se distingue de outros levantamentos do mercado por seu nível de detalhamento e abrangência. Utilizando uma base de dados robusta e precisa, que inclui informações sobre preços de aluguel e de venda provenientes de anúncios e contratos fechados, a pesquisa fornece uma visão completa, combinando rendimento proveniente do aluguel e valorização do imóvel. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>“O estudo traz dados robustos e um cálculo mais preciso do rendimento do aluguel, permitindo uma estimativa mais balizada da rentabilidade total do imóvel”\u003C\u002Fem>, explica Thiago Reis, gerente de dados do QuintoAndar.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAo comparar a rentabilidade imobiliária com investimentos tradicionais, como o Tesouro Selic 2026, o estudo aponta que, apesar da menor liquidez do mercado imobiliário, os imóveis se mostram uma alternativa extremamente competitiva de investimento. Ainda, o rendimento proveniente da locação proporciona uma proteção contra a inflação enquanto a valorização do imóvel tende a gerar ganhos extraordinários quando comparado a opções mais conservadoras. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>“Em 2024, o mercado imobiliário ofereceu uma rentabilidade muito alta, reforçando sua posição como uma alternativa estratégica e consolidada de investimento, especialmente para aqueles que buscam retornos no médio e longo prazo”\u003C\u002Fem>, destaca \u003Cspan class=\"data-profile-link\" data-id=\"42678\">Taissa Cruz\u003C\u002Fspan>, head de B2B do QuintoAndar.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA perspectiva dos executivos é que o mercado imobiliário continue como opção atrativa para investidores. Com a volatilidade econômica e as taxas de juros elevadas, os imóveis são vistos como um porto seguro, especialmente para aqueles que buscam preservar o capital e obter renda estável com aluguel.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm termos de tipologias, o foco deverá permanecer em unidades residenciais de menor porte, bem localizadas e com boa liquidez. Além disso, modelos como built to rent (BTR) têm ganhado espaço, oferecendo uma previsibilidade de receita que agrada tanto investidores institucionais quanto incorporadoras.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>“A chave é a combinação de rentabilidade com liquidez e custos operacionais eficientes, para trazer a melhor rentabilidade. É nesse sentido que o QuintoAndar busca fornecer as ferramentas e os dados necessários, se posicionando como um parceiro estratégico para investidores imobiliários e incorporadoras que buscam diversificar seus modelos de negócio”\u003C\u002Fem>, afirma Taissa.\r\n\u003Ch3>Incorporadoras: oportunidade ou risco? \u003C\u002Fh3>\r\nA volatilidade nos preços de venda, especialmente no Rio de Janeiro, é um dos principais desafios que investidores e consumidores enfrentam, conforme aponta o estudo do QuintoAndar. As taxas de juros elevadas tornam o financiamento mais caro e dificultam a compra de imóveis. Para os investidores, isso significa que é necessário realizar uma análise ainda mais cuidadosa sobre o potencial de valorização e a liquidez dos imóveis.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nJá as incorporadoras podem se tornar mais cautelosas no lançamento de projetos, já que o custo de financiamento mais alto e a menor demanda por imóveis podem desacelerar o ritmo de vendas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNeste sentido, algumas incorporadoras tradicionalmente focadas no desenvolvimento para a venda podem começar a considerar a diversificação para o modelo BTR, também conhecido como multifamily, uma alternativa que tem como benefícios o fluxo de caixa estável e a valorização dos imóveis ao longo do tempo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>“Vemos um movimento crescente de incorporadoras explorando alternativas de locação, seja com projetos específicos ou até com a criação de novos braços de negócio dedicados a essa modalidade”\u003C\u002Fem>, avalia \u003Cspan class=\"data-profile-link\" data-id=\"42678\">Taissa Cruz\u003C\u002Fspan>.\r\n\r\n\u003Ch3>Dados e inovações tecnológicas ajudam na tomada de decisão\u003C\u002Fh3>\r\nUma das principais inovações que o QuintoAndar trouxe para o mercado imobiliário foi a digitalização do processo em transações imobiliárias. A empresa investe fortemente em tecnologia para melhorar a experiência de compra e aluguel de imóveis. Uma das ferramentas de maior utilidade é o QPreço, que traz mais clareza sobre os valores praticados nos bairros, ajudando tanto proprietários quanto inquilinos a tomarem decisões fundamentadas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>“Também utilizamos big data para precificação dinâmica, automação de processos operacionais, análise de crédito com inteligência artificial e painéis de acompanhamento em tempo real”\u003C\u002Fem>, afirma Thiago Reis. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>“Nosso foco é tornar o processo mais eficiente, seguro e acessível, impactando positivamente a rentabilidade dos investidores, sejam eles pessoa física ou empresas do setor imobiliário"\u003C\u002Fem>, encerra.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fpublicfiles.data.quintoandar.com.br\u002Fresearch\u002Festudo_fgv_ibre_rentabilidade.pdf\" target=\"_blank\">Confira a apresentação dos resultados do estudo na íntegra. \u003C\u002Fa>\u003C\u002Fstrong>","Artigo","Aluguel, mercado residencial, rendimentos, rentabilidade, Quinto Andar, locação, BTR, valorização imobiliária, GRI Club, São Paulo, Belo Horizonte, Rio de Janeiro, Inteligência Artificial, venda","Rentabilidade total do aluguel cresce e passa de 19% ao ano","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_[24]_2025_5_20_11_42_27_1747752147.jpg","2025-05-20T11:40:51.000Z","2025-05-20T11:49:34.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},[1491],{"name":171,"enName":171,"ptName":171,"iso2":1492},"BR",[],{"pt-BR":1495},"\u002Fmercado-imobiliario\u002Frentabilidade-total-do-aluguel-cresce-apos-a-pandemia-e-passa-de-19-ao-ano",[1497,1498,1499,1500,1501,1502],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]