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retomada",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhotel_top_2021_9_09_11_24_42_1631197482.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhotel_cover_2021_9_09_11_24_42_1631197482.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhotel_slider_2021_9_09_11_24_42_1631197482.jpg","2021-09-09T00:00:00.000Z","Crédito: Reprodução\u002FAtlantica Hotels","#FFFFFF","Redes de hotéis anunciam novos lançamentos","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhotel_social_2021_9_09_11_24_42_1631197482.jpg",1901,"2021-09-09T11:24:42.000Z","2024-05-28T06:15:49.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1466,"content":1467,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1468,"updatedAt":1469,"language":1470},1773,"Em algumas unidades, a demanda em julho já foi superior a 2019","\u003Cp dir=\"ltr\">Depois de longos meses de agonia, o setor hoteleiro finalmente enxerga um horizonte mais tranquilo com o avanço da imunização no Brasil e no mundo, a redução das restrições de capacidade e o aumento da confiança das pessoas - e até das empresas - para a realização de viagens. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Segundo a vice-presidente de Desenvolvimento da Wyndham Hotels & Resorts, \u003Cspan class=\"data-profile-link\" data-id=\"4214\">Maria Carolina Pinheiro\u003C\u002Fspan>, dois empreendimentos da empresa - situados em Olímpia (SP) e Gramado (RS) - registraram, em julho, o recorde histórico de ocupação, superando, portanto, as marcas de 2019, antes do início da pandemia. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O resultado é ainda mais expressivo ao se considerar que a permissão de capacidade não está totalmente normalizada: em Olímpia, é de 80% dos leitos; em Gramado, de 75%. A expectativa é que o segundo semestre seja melhor do que em 2019 no turismo de lazer. “As famílias querem viajar e existe uma predominância para o turismo interno. Nós estamos muito otimistas”, afirma Pinheiro.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Outra rede animada com o desempenho recente é a GJP Hotels & Resorts, que observa o aumento da demanda conforme a curva de vacinação avança positivamente no Brasil. “Em julho deste ano, os resorts Wish - marca \u003Cem>upscale\u003C\u002Fem> da GJP - atingiram 110% da receita na comparação com 2019, quando ainda não tínhamos pandemia no país, ou seja, crescemos 10% mesmo nesse cenário”, diz o CEO da empresa, \u003Cspan class=\"data-profile-link\" data-id=\"11331\">Fabio Godinho\u003C\u002Fspan>. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fgjp_2021_9_09_14_33_29_1631198009.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Wish GJP em Natal, Rio Grande do Norte. Foto: Reprodução\u002FBooking.com\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">CFO América do Sul da Accor, \u003Cspan class=\"data-profile-link\" data-id=\"2181\">Mauro Rial\u003C\u002Fspan> indica estar confiante na retomada do setor à medida que a imunização avança em todos os países. “O que eu posso dizer é que estamos vendo uma retomada importante, principalmente com o lazer doméstico, que em julho já superou a performance de 2019. É uma retomada mais rápida do que a gente imaginava, mas, no geral, ainda há muito o que percorrer para atingir os patamares pré-pandemia”, pontua o executivo. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Em 2021, o grande objetivo da companhia é fechar no azul: “Adotamos inúmeras iniciativas para reduzir os custos e manter as operações, conseguimos reduzir o ponto de equilíbrio em taxa de ocupação entre 15% a 20% e vamos continuar esse trabalho. Hoje, já temos hotéis distribuindo lucro”, afirma Rial. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Segundo o presidente do Fórum de Operadores Hoteleiros do Brasil (FOHB) e CEO da Atlantica Hospitality International, \u003Cspan class=\"data-profile-link\" data-id=\"7171\">Eduardo Giestas\u003C\u002Fspan>, a expectativa é positiva para o segundo semestre, já que os resultados até junho foram muito prejudicados pela segunda onda da pandemia e, agora, o cenário é outro. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“A ocupação foi pouco superior a 30% no cômputo geral, contra uma ocupação de 57% no primeiro semestre de 2019”, revela Giestas. O percentual é uma média dos resultados de 503 hotéis que pertencem a redes associadas ao FOHB. O preço da diária também caiu 16%, sem considerar a inflação do período. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Em se tratando especificamente da Atlantica, a expectativa é que a melhoria registrada em julho - 40% de ocupação, em média - seja acentuada até o final do ano, quando a meta é superar os 55% de quartos ocupados, “muito próximo do que foi alcançado no período pré-pandemia”, afirma Giestas. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Presidente da Resorts Brasil, \u003Cspan class=\"data-profile-link\" data-id=\"4257\">Ana Biselli\u003C\u002Fspan> diz que a associação tem uma boa perspectiva de retomada se não houver nenhuma grande novidade em relação à pandemia. “Os meses de abril e maio foram muito ruins por causa da segunda onda. Em junho, já melhorou; em julho, que é mês de férias, aí sim, teve um resultado bastante positivo, segundo nossos associados”. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Em parceria com a STR, a Resorts Brasil aponta que a ocupação em 2021 - no período de janeiro a julho - está apenas 14% abaixo do registrado em 2019. O resultado de julho foi essencial para melhorar o quadro, já que na comparação com o mesmo período pré-pandemia houve recuo de apenas 6% na média dos empreendimentos monitorados. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Aumento da oferta comprova otimismo\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Em que pese todas as dificuldades que o setor precisou superar até aqui, ainda existe um forte apetite para investimentos, segundo Rial: “A gente deve abrir uns 25 hotéis na América do Sul ao longo de 2021, a maioria novos hotéis, principalmente projetos que já vinham antes e foram adiados. Temos no\u003Cem> pipeline \u003C\u002Fem>projetos \u003Cem>greenfield \u003C\u002Fem>em destinos onde não estamos presentes, como o Île de Pipa MGallery Hotel Collection”, afirma o CFO da Accor, sem entrar em maiores detalhes. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O ímpeto é grande também na Wyndham. Recentemente, a rede assinou dois contratos para a marca Days Inn by Wyndham, um na Vila Madalena e outro em Perdizes, ambos na cidade de São Paulo. A empresa também aposta em conversões, como no Rio de Janeiro, onde adquiriu um hotel independente nas proximidades do Parque Olímpico para torná-lo TRYP by Wyndham.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fwyndham_2021_9_09_14_33_30_1631198010.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Wyndham vai desenvolver dois novos projetos da marca Days Inn, um deles em Perdizes, próximo ao Allianz Parque. Foto: Reprodução\u002FTudoDeViagem.com\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Vamos abrir 17 hotéis na América Latina no último trimestre do ano. Alguns eram para já estar funcionando, mas foram postergados, e temos ainda várias outras negociações em andamento”, conta a VP de Desenvolvimento da companhia, Maria Carolina Pinheiro. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Sem mirar novos lançamentos, a GJP revela que tem diversos projetos de expansão dos resorts existentes, tanto para venda de multipropriedades quanto \u003Cem>timeshare\u003C\u002Fem>. “Os projetos estão em estágio de desenvolvimento e aprovação junto aos órgãos públicos. Em breve, teremos mais novidades”, diz Godinho.  \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Segundo Giestas, o ambiente de negociação de novos empreendimentos nunca foi tão ativo e preenchido quanto agora, na Atlantica Hotels. “A gente acabou de assinar dois contratos de duas novas operações em São Paulo da bandeira Motto by Hilton, e a gente está agora em negociação avançada para mais um empreendimento em São Paulo e outros dois na região Sul do país”, afirma. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A empresa criou ainda uma nova linha de produtos voltada para moradia, chamada Atlantica Residences. De acordo com o CEO, são pelo menos vinte negociações em estágio avançado, com prazo de lançamento entre 18 e 24 meses, além dos três empreendimentos em operação: e\u002FJoy e Bela Cintra Residence, em São Paulo, e Moinhos Park, no Rio Grande do Sul.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fatlantica_2021_9_09_14_33_29_1631198009.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Nova linha da companhia, Atlantica Residence já está em operação em três empreendimentos. Foto: Reprodução\u002FAtlantica Hotels\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Para Biselli, presidente da Resorts Brasil, o mercado está bem aquecido porque o investimento em hotelaria é de longo prazo: “Pensando por esse lado, tem um movimento positivo no lançamento de novos produtos em função da demanda de lazer, que a gente viu que é muito forte no mercado doméstico e tem potencial no Brasil todo”, ressalta. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">E o mercado corporativo?\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">De acordo com Giestas, já se nota uma gradual retomada das viagens corporativas pelo país, mas predominantemente deslocamentos domésticos e “críticos aos negócios”, ou seja, essenciais. A estimativa do FOHB é que a completa recuperação do mercado hoteleiro corporativo ocorra apenas no segundo semestre de 2022.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Certamente, com o avanço da imunização, com o suposto passaporte sanitário, isso tudo ajuda, mas vai ser uma retomada mais lenta. O turismo internacional corporativo, aquele a negócios, é o que vai demorar mais para recuperar”, aponta o presidente do Fórum de Operadores Hoteleiros do Brasil.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A VP de Desenvolvimento da Wyndham destaca a dependência de que haja uma retomada do tráfego aéreo, além do avanço da vacinação. “Precisamos ter a retomada dos voos, das companhias aéreas, para as pessoas viajarem para o Nordeste, para outros destinos, e até para fora. A quantidade de voos está bem menor e a gente depende deles, mas já vemos uma luz”, opina Pinheiro.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Já o CFO da Accor diz que a boa notícia é a percepção de retomada do segmento corporativo interno: “Tem várias pesquisas de consultorias indicando que para criar novos negócios ou projetos, é preciso retomar os encontros presenciais. Algumas empresas têm sentido uma queda do ponto de vista comercial por conta da limitação das viagens para expandir o negócio”, afirma Mauro Rial. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">De olho na nova dinâmica de trabalho, a Accor trouxe a marca de coworkings WOJO, já presente em 129 hotéis em todo o Brasil. “A gente acredita no conceito\u003Cem> work from everywhere\u003C\u002Fem> (trabalhar de qualquer lugar). Queremos dar aos nossos clientes a possibilidade de se hospedar e ao mesmo tempo trabalhar”. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fwojo_2021_9_09_14_33_30_1631198010.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Coworkings da marca WOJO estão presentes em 129 hotéis da Accor no Brasil. Foto: Reprodução\u002FAccor\u003C\u002Fspan>\u003C\u002Fp>\r\nA tendência é bem-vinda também para os resorts: “A gente acha que o comportamento das empresas vai ser diferente, que muitas vão optar por um período em \u003Cem>home office\u003C\u002Fem> e, nesse sentido, eventos que venham a integrar as pessoas para disseminar a cultura [da companhia], celebrar resultados etc. vão se tornar ainda mais importantes”, encerra \u003Cspan class=\"data-profile-link\" data-id=\"4257\">Ana Biselli\u003C\u002Fspan>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por\u003Cstrong> \u003Cspan class=\"data-profile-link\" data-id=\"11829\">Henrique Cisman\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fgri-hoteis-brasil_1347.html\" target=\"_blank\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FGRI_Hote_is_Brasil_2021_Banner_HTML_2021_9_21_19_13_17_1632251597.jpg\" style=\"border-radius:20px; width:100%\" \u002F>\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>","2021-09-09T11:38:38.000Z","2021-09-22T09:07:00.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480],{"id":85,"label":1187,"translations":1481},[1482,1484,1486],{"label":1187,"slug":1198,"language":1483},{"code":13},{"label":1201,"slug":1202,"language":1485},{"code":18},{"label":1205,"slug":1206,"language":1487},{"code":23},[1489],{"name":171,"enName":171,"ptName":171,"iso2":1490},"BR",[],{"pt-BR":1493},"\u002Fmercado-imobiliario\u002Fredes-de-hoteis-anunciam-novos-lancamentos-otimistas-com-a-retomada_1617",[1495,1496,1497,1498,1499,1500],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]