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multifamily",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_BR_Market_Radar_Unsplash_Slider_2026_5_15_11_07_05_1778854025.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_BR_Market_Radar_Unsplash_Cover_2026_5_15_11_07_05_1778854025.webp","2026-05-15T00:00:00.000Z","GRI Institute","2026-05-21T00:00:00.000Z",405,"2026-05-15T11:07:05.000Z","2026-05-15T11:12:39.000Z",[1458],{"id":1459,"newsId":1444,"languageId":25,"title":1460,"subtitle":1461,"content":1462,"summary":978,"takeaways":1463,"seoTagConversionId":8,"seoTag":8,"seoTitle":1447,"seoKeywords":1464,"seoDescription":1465,"seoAbstract":8,"seoImage":1466,"createdAt":1467,"updatedAt":1468,"language":1469},4497,"Radar de Mercado: Brookfield aumenta aposta no multifamily; Carrefour quer vender; Barzel quer comprar","Gestora canadense compra três prédios no Rio; varejista francesa busca \"win-win\" com incorporadoras; retrofit de escritórios ganha relevância em São Paulo","A Brookfield adquiriu três prédios em desenvolvimento no Rio de Janeiro - construídos pela Performance - para sua tese de multifamily no Brasil, segundo reportagem do \u003Cspan class=\"company-profile-link\" data-id=\"23172\">Metro Quadrado\u003C\u002Fspan>. Os imóveis estão localizados em Ipanema, Botafogo e Jardim Botânico. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA gestora canadense já era o maior proprietário de unidades residenciais para renda no Brasil, com mais de 6 mil unidades no portfólio (incluindo as que estão em construção); somados, os três novos edifícios vão adicionar 287 apartamentos a essa conta. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nHá cerca de um ano, \u003Cspan class=\"data-profile-link\" data-id=\"2325\">Renato Leite\u003C\u002Fspan>, o COO da Performance, falou ao \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> sobre a retomada do Rio de Janeiro como destino de alocação de capital para investidores institucionais (\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=2G5vW39dfjo&t=91s\" target=\"_blank\">confira a entrevista completa no YouTube\u003C\u002Fa>). \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs prédios comprados pela Brookfield serão administrados pela Tabas, startup recém-adquirida pela gestora.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nContexto em números: entre 2016 e 2025, o número de imóveis alugados no Brasil saltou de 12,2 milhões para 18,9 milhões, alta de 55%, segundo a Pnad Contínua, calculada pelo IBGE. Já a proporção de famílias com a casa própria caiu de 66,8% para 60,2% no mesmo período, refletindo a piora no acesso ao crédito imobiliário. \r\n\u003Ch3>STJ define quem pode alugar para curta temporada\u003C\u002Fh3>\r\nA estratégia multifamily - construir ou adquirir prédios inteiros destinados à locação - pode se beneficiar de uma decisão do Superior Tribunal de Justiça (STJ). O órgão do Judiciário definiu que os proprietários de imóveis só poderão alugar os apartamentos no modelo short stay - como as locações via Airbnb - se o condomínio aprovar a medida em assembleia com pelo menos dois terços de votos favoráveis.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEmbora o tema já fosse alvo de reuniões condominiais, faltava um parecer do tribunal superior. Na prática, a decisão pode frear o apetite de investidores pessoa física para a aquisição de unidades pulverizadas com finalidade de locação por curta temporada - um movimento que está em alta e tem direcionado muitas incorporadoras a lançar unidades menores em endereços disputados, como Vila Olímpia, Paulista e Alphaville.  \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO interesse é tanto que algumas incorporadoras teriam desvirtuado o uso de incentivos para a construção de apartamentos populares - vendendo-os para investidores, conforme denúncia do Ministério Público de São Paulo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA CPI que investiga a denúncia na Câmara de São Paulo deve ser encerrada na próxima terça-feira (19) com a entrega do relatório final, sem novas oitivas com empresas, adquirentes e poder público. O fim da comissão foi antecipado em três semanas pelos vereadores, em decisão aprovada na última terça (12). \r\n\u003Ch2>Grandes transações no horizonte\u003C\u002Fh2>\r\nO braço imobiliário do Carrefour vai lançar um portal onde serão anunciados imóveis que a varejista francesa pretende vender no Brasil. Dentre os ativos, destaque para a sede administrativa da empresa, situada em Barueri, com 23 mil metros quadrados de área construída em um terreno de 45 mil m². \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nHá pelo menos mais 100 imóveis na lista, conforme apuração do \u003Cspan class=\"company-profile-link\" data-id=\"23172\">Metro Quadrado\u003C\u002Fspan>, de um total de 389 ativos de propriedade do Carrefour. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nVale salientar que, em sua maioria, os imóveis da varejista são bem localizados e possuem grandes áreas - muitas delas pouquíssimo exploradas -, considerando a lógica dos hipermercados construídos desde a chegada ao Brasil, em 1975. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara as incorporadoras, a estratégia do Carrefour pode significar acesso a oportunidades raras, especialmente para projetos residenciais e comerciais que ajudem a aumentar o tráfego dos supermercados, gerando um efeito "ganha-ganha" na transação. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm fevereiro, o \u003Cspan class=\"company-profile-link\" data-id=\"18968\">Carrefour Property\u003C\u002Fspan> concluiu a venda de 22 imóveis do Atacadão por R$ 975 milhões em duas operações paralelas para fundos imobiliários da Guardian e da TRX, indicando o tamanho potencial das transações no horizonte. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNa ponta compradora, a Barzel Properties está em busca de prédios antigos na cidade de São Paulo com lajes superiores a 800 metros quadrados para realizar retrofit e alugá-los no mercado de escritórios por preços maiores. O fundador da Barzel, Nessim Sarfati, concedeu entrevista ao \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>, que será publicada nos próximos dias no YouTube. \r\n\u003Ch2>Multipropriedade reduz lançamentos e estoque\u003C\u002Fh2>\r\nO segmento de multipropriedade reduziu lançamentos e estoque nos últimos 12 meses, segundo a consultoria Caio Calfat Real Estate. Atualmente, há 224 empreendimentos do tipo no Brasil distribuídos em 99 cidades, 4% a menos do que nos 12 meses anteriores. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAs vendas totalizaram R$ 66,3 bilhões entre maio de 2025 e abril de 2026, alta de 24,4% na comparação com o período anterior, resultando em queda do estoque. O movimento é visto como saudável após anos consecutivos de crescimento no número de novos projetos colocados no mercado. \r\n\u003Ch2>Para você que chegou até aqui…\u003C\u002Fh2>\r\nUm pequeno spoiler da pesquisa realizada pelo \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> com investidores presentes no GRI Brazil Investment Summit, realizado em Nova Iorque: 83% dos respondentes avaliam negativamente a política fiscal e a gestão das finanças públicas pelo governo federal brasileiro atualmente. Os dados completos serão divulgados nos próximos dias no GRI Hub.","\u003Cul>\r\n\t\u003Cli>A Brookfield adquiriu três prédios em desenvolvimento no Rio de Janeiro para a tese multifamily, em um momento em que comprar a casa própria está mais difícil - o número de imóveis residenciais alugados cresceu 55% em 10 anos. \u003C\u002Fli>\r\n\t\u003Cli>O Carrrefour Property vai lançar um portal para anunciar imóveis à venda, um portóflio de 100 ativos que inclui a sede administrativa da varejista francesa. A ideia é realizar parcerias com incorporadoras visando destravar valor e aumentar o tráfego para os supermercados. \u003C\u002Fli>\r\n\t\u003Cli>O segmento de multipropriedade reduziu lançamentos e estoque nos últimos 12 meses, um movimento visto como saudável para um mercado que vinha aumentando a nova oferta ano após ano. \u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","mercado imobiliário, Airbnb, multipropriedade, multifamily, aluguel, Carrefour Property, Barzel, retrofit ","Gestora canadense compra três prédios em desenvolvimento no Rio; Carrefour Property busca \"win-win\" com incorporadoras; retrofit de escritórios ganha relevância em São Paulo e abre apetite da Barzel ","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_BR_Market_Radar_Unsplash_Social_2026_5_15_11_11_38_1778854298.jpg","2026-05-15T11:07:17.000Z","2026-05-15T11:11:38.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479,1487,1495,1503],{"id":47,"label":1294,"translations":1480},[1481,1483,1485],{"label":1294,"slug":1305,"language":1482},{"code":13},{"label":1308,"slug":1309,"language":1484},{"code":18},{"label":1312,"slug":1313,"language":1486},{"code":23},{"id":25,"label":1272,"translations":1488},[1489,1491,1493],{"label":1272,"slug":1283,"language":1490},{"code":13},{"label":1286,"slug":1287,"language":1492},{"code":18},{"label":1290,"slug":1291,"language":1494},{"code":23},{"id":5,"label":1316,"translations":1496},[1497,1499,1501],{"label":1316,"slug":1327,"language":1498},{"code":13},{"label":1316,"slug":1327,"language":1500},{"code":18},{"label":1316,"slug":1327,"language":1502},{"code":23},{"id":85,"label":1184,"translations":1504},[1505,1507,1509],{"label":1184,"slug":1195,"language":1506},{"code":13},{"label":1198,"slug":1199,"language":1508},{"code":18},{"label":1202,"slug":1203,"language":1510},{"code":23},[1512],{"name":171,"enName":171,"ptName":171,"iso2":1513},"BR",[1515],{"name":1516,"slug":1517,"image":1518,"order":115},"Henrique Cisman","henrique-cisman","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHenrique_Marcal_Cisman_GRI_Institute_Profile_PIC_2025_11_04_11_31_12_1762266672.jpg",{"pt-BR":1520},"\u002Fmercado-imobiliario\u002Fradar-de-mercado-brookfield-aumenta-aposta-no-multifamily",[1522,1523,1524,1525,1526,1527],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]