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Mobility",{"id":5,"title":6,"translations":1427},[1428,1430,1432],{"title":6,"slug":11,"language":1429},{"code":13},{"title":15,"slug":16,"language":1431},{"code":18},{"title":20,"slug":21,"language":1433},{"code":23},[1435,1438,1442],{"label":1425,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1436,"language":1437},"urban-mobility",{"code":13},{"label":1439,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1440,"language":1441},"Mobilidade Urbana","mobilidade-urbana",{"code":18},{"label":1443,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1444,"language":1445},"Movilidad Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":1454,"publishDate":1455,"readTime":115,"maxRelatedEvents":85,"image":8,"imageCredit":1456,"imageCreditColor":1457,"breakNewsUntil":8,"seoTagConversionId":978,"seoTag":978,"seoTitle":1458,"seoKeywords":1459,"seoDescription":1460,"seoAbstract":978,"seoImage":1461,"visitCounter":1462,"createdAt":1463,"updatedAt":1464,"translations":1465,"segment":1472,"categories":1480,"countries":1513,"authors":1516,"urls":1517},1676,"TRUE","projeto-de-uso-misto-e-tendencia-em-retomada-de-shoppings-e-hoteis_1676","Projeto de uso misto é tendência em retomada de shoppings e hotéis",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_2021_12_09_13_03_45_1639065825.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_2021_12_09_13_03_45_1639065825.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSilder_2021_12_09_13_03_45_1639065825.jpg","2021-12-09T00:00:00.000Z","Crédito: Divulgação\u002FRosewood Hotel Group","#FFFFFF","Projeto de uso misto é tendência em retomada de shoppings","Shoppings, hotéis, hotelaria, shopping center, real estate, mercado imobiliário.","Alto das Nações e Cidade Matarazzo são bons exemplos da integração de ativos","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_2021_12_09_13_03_45_1639065825.jpg",4531,"2021-12-09T13:03:45.000Z","2024-05-28T06:13:15.000Z",[1466],{"id":1467,"newsId":1447,"languageId":25,"title":1450,"subtitle":1460,"content":1468,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1469,"updatedAt":1470,"language":1471},1834,"\u003Cp>\u003Cspan style=\"color:null\">\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">“A ideia de um prédio puramente voltado para compras está desaparecendo. A integração com outros usos agora é a norma, e não a exceção”. A sentença é de Bernardo Fort-Brescia, co-fundador da Arquitectonica, dita em entrevista ao \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">\u003Cstrong>GRI Club Real Estate Brazil\u003C\u002Fstrong>. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Com projetos premiados nos quatro cantos do mundo, incluindo São Paulo, o executivo acredita que as cidades brasileiras oferecem boas oportunidades para a inovação, já que a concentração populacional e o clima ameno não impõem barreiras à criatividade. “É o ambiente ideal para a exploração de novos conceitos”, crava Brescia. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Um ótimo exemplo - considerado mais adaptável ao Brasil - é o Brickell City Center, em Miami, Flórida, que foi projetado pela Arquitectonica. Mais do que um centro de compras do varejo com restaurantes e teatros, o empreendimento tem hotel, apartamentos e escritórios, tornando-se praticamente uma cidade. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">O design do shopping no Brickell City Center é típico do novo urbanismo, que repousa no fato de que não existe um limiar de entrada e saída, e sim uma integração com o entorno que facilita o fluxo, conforme explica Brescia. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">“A experiência dentro de uma caixa foi considerada revolucionária no pós-guerra, mas a preocupação com a sustentabilidade e as ideias de um novo urbanismo mudaram essa abordagem ao longo do tempo. O shopping ao ar livre emergiu neste contexto e foi acelerado pela pandemia”.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">No Brickell City Center, há um telhado na faixa central para proteger os visitantes da chuva. A cobertura é composta por fitas tridimensionais translúcidas que bloqueiam os raios solares e reduzem o calor irradiado. Além disso, sua forma permite a captação da brisa. “O resultado é uma temperatura mais baixa induzida naturalmente e com menos umidade. É um ar condicionado natural”, diz o especialista. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">\u003Cspan style=\"background-color:null\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBrickell_City_Center_2021_12_09_16_09_37_1639066177.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Brickell City Center traz inovações arquitetônicas aplicáveis a projetos no Brasil. Imagem: Divulgação\u002FMiami and Beaches World\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch3>\u003Cspan style=\"font-size:18px\">\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Alto das Nações\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp>\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Com um portfólio de 310 ativos imobiliários espalhados pelo país, o \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cu>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fcarrefour-property-brazil_8399.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Carrefour Property\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fu>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\"> vê potencial para empreendimentos de uso misto em várias dessas localidades, conforme revela \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">\u003Cspan class=\"data-profile-link\" data-id=\"12301\">Filipe Martins de Oliveira\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">, diretor de Projetos e Desenvolvimento Imobiliário da companhia. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">“Nosso \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cem>\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">landbank\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fem>\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\"> não é nada secreto, então estamos disponíveis para conversar com as incorporadoras que eventualmente tenham interesse por algum terreno”, diz o executivo. Curitiba e o interior de São Paulo despontam como favoritos, além da capital paulista, onde está sendo construído o \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.propertydivision.com.br\u002Fpinheiros\u002F\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cu>\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Alto das Nações\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\"> - complexo multiuso com 320 mil metros quadrados de área privativa na zona sul.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Um dos atrativos do empreendimento é o novo centro comercial, com área bruta locável (ABL) de 21 mil metros quadrados, sendo 15 mil para o novo hipermercado do Carrefour e 6 mil para restaurantes, academias e lojas diversas. O complexo integra a primeira fase do Alto das Nações, com previsão de entrega no segundo semestre do ano que vem. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">\u003Cspan style=\"background-color:null\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FAlto_das_nac_o_es_2021_12_09_16_09_37_1639066177.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Projeto multiuso Alto das Nações terá moderno centro comercial com centenas de lojas. Imagem: Divulgação\u002FCarrefour Property\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">“Os nossos projetos buscam utilizar os centros de conveniência como âncora para agregar espaços de trabalho, moradia, serviços e hospitalidade, ou seja, a facilidade de morar e trabalhar perto de um centro comercial, de um hipermercado, e poder se deslocar a pé, que é o grande benefício para o consumidor nos empreendimentos que planejamos”, destaca Oliveira. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Quando estiver totalmente concluído, em 2026, o Alto das Nações também terá a torre corporativa mais alta do Brasil, com 216 metros, e um prédio residencial com mais de 200 unidades; a estimativa é de que 13 mil pessoas circulem diariamente no empreendimento. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">A operação do centro comercial será feita pelo Carrefour Property, que já administra os shoppings Butantã e Jardim Pamplona, além de centenas de galerias em todo o país. Segundo Oliveira, o projeto no Alto das Nações foi totalmente pensado para se adequar às tendências do comércio eletrônico. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">“Tanto o hipermercado quanto as lojas e os restaurantes terão espaços destinados para os entregadores aguardarem os pedidos (\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cem>\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">delivery\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fem>\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">), bem como uma área exclusiva para retirada (\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cem>\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">takeaway\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fem>\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">). A ideia é que todos os empreendimentos sirvam como centros de distribuição para o e-commerce”, afirma. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch3>\u003Cspan style=\"font-size:18px\">\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Rosewood São Paulo\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp>\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">A marca hoteleira de luxo desembarca no Brasil no projeto multiuso \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fcidadematarazzo.com.br\u002F\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cu>\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Cidade Matarazzo\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">, com inauguração prevista para a próxima quarta-feira, 15, conforme conta \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">\u003Cspan class=\"data-profile-link\" data-id=\"2507\">Ilan Elkaim\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">, diretor de Desenvolvimento do Rosewood Hotel Group na América Latina. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">“É a primeira fase do empreendimento, então vamos inaugurar em torno de 50 quartos - além de restaurantes e bares - para atender a demanda mantendo o padrão de qualidade da marca Rosewood”. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">A cada dois ou três meses, a Rosewood vai iniciar a operação de novas áreas; já no mês de janeiro, será inaugurado o principal restaurante do hotel, aberto tanto para hóspedes quanto para o público em geral, segundo Elkaim. Em março, será a vez do centro de convenções, com 3 mil metros quadrados de área, considerado o mais moderno da cidade de São Paulo.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FCidade_Matarazzo_Rosewood_2021_12_09_16_09_38_1639066178.jpg\" style=\"width:100%\" \u002F>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:12px\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Cidade Matarazzo recebe o primeiro hotel da marca Rosewood no Brasil. Imagem: Divulgação\u002FRosewood Hotel Group\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">O diretor da companhia acredita que a demanda para turismo e eventos será forte em 2022. “Fora do Brasil, nos locais onde temos hotéis, estamos vendo uma recuperação em V, como em Nova York ou nas Bahamas, com diárias médias maiores do que no período pré-covid”. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Pelos planos do grupo, o Rosewood São Paulo será o líder de mercado em taxas de ocupação e diárias médias - com valores de 15% até 20% acima de seus pares no mercado paulistano, casos de Fasano, Emiliano e Tangará, por exemplo. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">“A gente olha para o Brasil como um mercado de muitas oportunidades ainda. Em comparação com outros países, a penetração de marcas internacionais é muito pequena, assim como o número de quartos por habitantes”, afirma Elkaim. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\"> \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Depois da inauguração do Rosewood São Paulo, que atende tanto o turismo de lazer quanto o corporativo, o grupo planeja desenvolver um resort para complementar sua oferta urbana. Cidades do nordeste estão na mira, assim como grandes capitais na América do Sul. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2021-12-09T13:04:02.000Z","2021-12-09T17:56:47.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489,1497,1505],{"id":47,"label":1297,"translations":1482},[1483,1485,1487],{"label":1297,"slug":1308,"language":1484},{"code":13},{"label":1311,"slug":1312,"language":1486},{"code":18},{"label":1315,"slug":1316,"language":1488},{"code":23},{"id":5,"label":1319,"translations":1490},[1491,1493,1495],{"label":1319,"slug":1330,"language":1492},{"code":13},{"label":1319,"slug":1330,"language":1494},{"code":18},{"label":1319,"slug":1330,"language":1496},{"code":23},{"id":85,"label":1187,"translations":1498},[1499,1501,1503],{"label":1187,"slug":1198,"language":1500},{"code":13},{"label":1201,"slug":1202,"language":1502},{"code":18},{"label":1205,"slug":1206,"language":1504},{"code":23},{"id":65,"label":1231,"translations":1506},[1507,1509,1511],{"label":1231,"slug":1242,"language":1508},{"code":13},{"label":1245,"slug":1246,"language":1510},{"code":18},{"label":1249,"slug":1250,"language":1512},{"code":23},[1514],{"name":171,"enName":171,"ptName":171,"iso2":1515},"BR",[],{"pt-BR":1518},"\u002Fmercado-imobiliario\u002Fprojeto-de-uso-misto-e-tendencia-em-retomada-de-shoppings-e-hoteis_1676",[1520,1521,1522,1523,1524,1525],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]