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insuficiente",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_2025_12_12_13_16_23_1765556183.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_2025_12_12_13_16_23_1765556183.webp","2025-12-12T00:00:00.000Z","GRI Institute",768,"2025-12-12T12:15:27.000Z","2025-12-12T16:24:51.000Z",[1460],{"id":1461,"newsId":1447,"languageId":25,"title":1462,"subtitle":1463,"content":1464,"summary":978,"takeaways":1465,"seoTagConversionId":8,"seoTag":8,"seoTitle":1466,"seoKeywords":1467,"seoDescription":1468,"seoAbstract":8,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},3010,"Para 54% dos investidores do mercado imobiliário, prêmio de risco no Brasil ainda é insuficiente","Incerteza eleitoral, juros altos e reforma tributária preocupam o setor, mas segmentos emergentes e adoção de tecnologia surgem como oportunidades estratégicas","Uma análise exclusiva do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>, baseada em insights dos líderes presentes no Brazil GRI 2025, revela uma perspectiva de cautela e estabilidade para o cenário imobiliário brasileiro em 2026, fortemente influenciada pelas expectativas de juros altos e incerteza política.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo quesito monetário, há um consenso expressivo de que o custo do dinheiro permanecerá elevado: 61% dos respondentes projetam a taxa Selic entre 12% e 14% ao final de 2026, com outros 20% acreditando que ela superará o patamar de 14%. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse cenário de juros altos é apontado justamente como o maior risco macroeconômico para o setor por 49% dos participantes, superando significativamente o temor de uma crise fiscal (32%), desvalorização cambial (10%) ou inflação (9%). \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém disso, o fator político exercerá forte influência: para 62% dos votantes, o principal impacto das eleições presidenciais será a geração de incertezas, levando ao congelamento de investimentos. Apenas 13% acreditam que o pleito terá impacto nulo devido à resiliência do mercado.\r\n\u003Ch2>\u003Cstrong>Investidores apostam em teses emergentes\u003C\u002Fstrong>\u003C\u002Fh2>\r\nOs resultados sobre investimentos revelam um cenário predominante de cautela, onde 54% dos investidores avaliam que o prêmio de risco imobiliário atual é insuficiente para compensar a instabilidade macroeconômica. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApenas 25% dos participantes consideram os retornos atrativos em comparação a outros mercados emergentes, enquanto 13% limitam essa vantagem apenas ao capital estrangeiro beneficiado pelo câmbio.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDiante desse panorama desafiador, as estratégias corporativas tendem à conservação. Ao serem questionados sobre os planos de investimento para 2026 em comparação a 2025, a maioria dos players (41%) planeja manter o volume estável, enquanto 29% preveem um aumento moderado (até 20%). \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSomente 15% das empresas sinalizam uma expansão agressiva (acima de 20%), mesma proporção daquelas que pretendem reduzir seus investimentos, indicando um mercado que prioriza a defesa de portfólio em detrimento de movimentos arriscados de expansão.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApesar do ceticismo geral, existem teses de alta convicção para a próxima década. Os segmentos de multifamily (aprox. 28%), data centers (24%) e logística (21%) concentram a preferência maciça para investimentos de longo prazo. \r\n\u003Ch2>\u003Cstrong>Reforma pode beneficiar escritórios, residenciais e loteamentos?\u003C\u002Fstrong>\u003C\u002Fh2>\r\nA análise dos dados sobre a reforma tributária indica uma expectativa majoritária de encarecimento dos projetos e mudanças significativas na estruturação de veículos de investimento.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA preocupação com os custos é evidente: 59% dos participantes projetam que o principal impacto da reforma em projetos greenfield será o aumento do custo total devido à elevação da carga tributária. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUma parcela de 31% acredita em um impacto financeiro neutro, porém com maior complexidade de gestão, enquanto apenas 10% vislumbram uma redução de custos baseada no crédito amplo do imposto.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo que tange à competitividade dos veículos de investimento, as holdings patrimoniais são apontadas como as mais impactadas por 50% dos respondentes, seguidas pelas estruturas de SPE\u002FSCP (Sociedade de Propósito Específico\u002FSociedade em Conta de Participação) de incorporação (33%) e, em menor escala, pelos fundos de investimento imobiliário (17%).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm contrapartida, ao avaliar quais ativos mais se beneficiam da simplificação proposta, os imóveis corporativos lideram a preferência com 39%, à frente dos setores residencial e de loteamentos, ambos empatados com 28%.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor fim, a visão sobre o capital externo é de um otimismo cauteloso. Para a grande maioria (85%), a reforma deve melhorar ligeiramente a atração de investimento estrangeiro, embora o foco central desses investidores continue sendo a tributação sobre o capital. \r\n\u003Ch2>\u003Cstrong>IA é amplamente adotada por maioria\u003C\u002Fstrong>\u003C\u002Fh2>\r\nA análise da pesquisa sobre o uso de inteligência artificial (IA) no real estate revela um setor que já adota a tecnologia para ganho de eficiência e marketing, mas que ainda enfrenta desafios culturais e de dados para uma transformação mais profunda.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo que se refere ao impacto estratégico para os próximos 5 anos, as opiniões se dividem principalmente entre duas frentes: 45% dos respondentes acreditam que o maior benefício será a redução de custos operacionais e aumento de eficiência, enquanto 42% apostam na transformação da experiência do usuário e personalização de produtos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nIsso se reflete no uso atual das ferramentas: 52% das empresas já utilizam amplamente ferramentas de IA generativa no dia a dia, e 18% aplicam automação de processos por meio de bots. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor fim, os gargalos para uma adoção bem-sucedida não são puramente técnicos, mas gerenciais. A liderança com visão tecnológica é apontada por 42% como o fator determinante para o sucesso, superando a própria disponibilidade e qualidade dos dados internos (30%). ","\u003Cul>\r\n\t\u003Cli>A perspectiva de juros altos e incerteza política tende a manter o mercado imobiliário brasileiro cauteloso, com 61% dos investidores projetando a Selic entre 12% e 14% até o final de 2026.\u003C\u002Fli>\r\n\t\u003Cli>54% dos investidores consideram o prêmio de risco atual insuficiente, mas destacam segmentos como multifamily, data centers e logística como apostas de longo prazo.\u003C\u002Fli>\r\n\t\u003Cli>A reforma tributária deve aumentar os custos dos projetos, mas pode beneficiar setores como imóveis corporativos, residenciais e loteamentos, com foco na atração de capital estrangeiro.\u003C\u002Fli>\r\n\t\u003Cli>A inteligência artifical já é amplamente adotada no setor para melhorar a eficiência, mas ainda enfrenta desafios culturais e de gestão, com a liderança tecnológica sendo crucial para o sucesso.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Para 54%, prêmio de risco no Brasil é insuficiente","gri institute, real estate, mercado imobiliário, reforma tributária, juros, selic, ano eleitoral, tecnologia, inteligência artificial, investimentos, fundos imobiliários, FIIs, incorporadoras, empreendimentos, macroeconômico, termômetro GRI, tecnologia","Pesquisa do GRI Institute revela uma perspectiva de cautela e estabilidade para o mercado imobiliário brasileiro em 2026, influenciada por fatores macroeconômicos como expectativas de juros altos, incerteza política, e mudanças na reforma tributária.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_[24]_2025_12_12_13_16_37_1765556197.jpg","2025-12-12T12:15:37.000Z","2025-12-15T11:05:41.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482,1490,1498],{"id":65,"label":1231,"translations":1483},[1484,1486,1488],{"label":1231,"slug":1242,"language":1485},{"code":13},{"label":1245,"slug":1246,"language":1487},{"code":18},{"label":1249,"slug":1250,"language":1489},{"code":23},{"id":93,"label":1253,"translations":1491},[1492,1494,1496],{"label":1253,"slug":1264,"language":1493},{"code":13},{"label":1267,"slug":1268,"language":1495},{"code":18},{"label":1271,"slug":1272,"language":1497},{"code":23},{"id":136,"label":1051,"translations":1499},[1500,1502,1504],{"label":1051,"slug":1062,"language":1501},{"code":13},{"label":1065,"slug":1066,"language":1503},{"code":18},{"label":1069,"slug":1070,"language":1505},{"code":23},[1507],{"name":171,"enName":171,"ptName":171,"iso2":1508},"BR",[1510],{"name":1511,"slug":1512,"image":1513,"order":115},"Isabella Toledo","isabella-toledo","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FIsabella_Toledo_GRI_Institue_Profile_Pic_2025_11_04_10_40_03_1762263603.jpg",{"pt-BR":1515},"\u002Fmercado-imobiliario\u002Fpara-54-dos-investidores-premio-de-risco-no-brasil-ainda-e-insuficiente",[1517,1518,1519,1520,1521,1522],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]