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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":5,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":1457,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1458,"createdAt":1459,"updatedAt":1460,"translations":1461,"segment":1472,"categories":1480,"countries":1497,"authors":1500,"urls":1501},2593,"TRUE","o-tesouro-imobiliario-perdido-nas-empresas","O tesouro imobiliário perdido nas empresas",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_co_pia_2025_8_12_16_37_14_1755027434.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_co_pia_2025_8_12_16_37_14_1755027434.webp","2025-08-12T00:00:00.000Z","Credit: Freepik","#FFF","2025-08-19T00:00:00.000Z",1068,"2025-08-12T16:37:14.000Z","2025-08-12T17:28:42.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1450,"seoKeywords":1467,"seoDescription":1464,"seoAbstract":978,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},2747,"Além da venda direta, estratégia de sale and leaseback ganha espaço para liberar capital e fortalecer o caixa, aponta JLL","Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"20392\">Paulo Casoni\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEntre os ativos esquecidos pelas empresas brasileiras, existe um potencial financeiro adormecido que muitas organizações não percebem ou simplesmente ignoram: seu patrimônio imobiliário. Empresas de diversos segmentos, cuja atividade principal não está no mercado de propriedades, frequentemente possuem bens operacionais e não operacionais que representam um verdadeiro ativo mal explorado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCom a taxa básica de juros em patamares elevados no Brasil, manter imóveis não operacionais no balanço significa arcar com um alto custo. Esses ativos geram despesas constantes de manutenção, segurança, impostos e seguros, embora pudessem ser convertidos em recursos mais produtivos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAinda que negociada abaixo do valor de mercado, a venda desses imóveis pode aprimorar o capital de giro da empresa e, mais estrategicamente, prover a liquidez necessária para reduzir o endividamento. Num cenário de alto custo de capital, a diminuição do passivo financeiro representa uma significativa economia em despesas com juros.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nImóveis operacionais também podem ser uma fonte de recursos valiosos através de operações de sale and leaseback (venda com locação simultânea). Nesta modalidade, a empresa transfere o imóvel a um investidor e, simultaneamente, firma um contrato de locação de longo prazo. Isso permite que a organização continue usando o espaço para suas operações, enquanto libera o capital que estava anteriormente imobilizado no ativo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEssa estratégia pode melhorar indicadores como retorno sobre ativos (ROA) e retorno sobre patrimônio líquido (ROE), além de fortalecer o fluxo de caixa e ampliar a capacidade de investir no core business. Contratos bem estruturados também oferecem segurança, garantindo a continuidade operacional e evitando aumentos abusivos de aluguel.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApesar dessas vantagens, muitas empresas brasileiras resistem a explorar esse potencial. Seja por apego emocional às propriedades, por desconhecimento das alternativas disponíveis ou pela ausência de uma governança patrimonial eficaz, o resultado é a permanência de um ativo de alto valor financeiro sendo subutilizado, enquanto a companhia enfrenta pressões como baixa liquidez, endividamento elevado ou limitações de investimento.\r\n\u003Ch3>Uma mudança de mentalidade estratégica\u003C\u002Fh3>\r\nEm tempos de juros altos e concorrência acirrada, ignorar o potencial financeiro dos imóveis pode ser um erro estratégico custoso. Repensar a gestão patrimonial e adotar uma visão mais dinâmica sobre esses ativos pode destravar valor significativo e proporcionar vantagens competitivas consideráveis.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAs empresas precisam entender que seus imóveis não são apenas espaços físicos ou símbolos de poder corporativo, mas sim ativos estratégicos que devem ser geridos com inteligência para contribuir com a saúde financeira e o crescimento sustentável do negócio. É hora de desenterrar esse tesouro e transformá-lo em valor tangível para acionistas, colaboradores e clientes.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>Por \u003Cspan class=\"data-profile-link\" data-id=\"20392\">Paulo Casoni\u003C\u002Fspan>, Diretor de Capital Markets na JLL\u003C\u002Fem>","Artigo","Mercado Imobiliário, JLL, Investimentos Imobiliários, escritórios, São Paulo, GRI Institute, sale and leaseback, brasil\r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_co_pia_2025_8_12_16_40_07_1755027607.jpg","2025-08-12T16:37:27.000Z","2025-08-12T16:40:16.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489],{"id":25,"label":1275,"translations":1482},[1483,1485,1487],{"label":1275,"slug":1286,"language":1484},{"code":13},{"label":1289,"slug":1290,"language":1486},{"code":18},{"label":1293,"slug":1294,"language":1488},{"code":23},{"id":49,"label":1209,"translations":1490},[1491,1493,1495],{"label":1209,"slug":1220,"language":1492},{"code":13},{"label":1223,"slug":1224,"language":1494},{"code":18},{"label":1227,"slug":1228,"language":1496},{"code":23},[1498],{"name":171,"enName":171,"ptName":171,"iso2":1499},"BR",[],{"pt-BR":1502},"\u002Fmercado-imobiliario\u002Fo-tesouro-imobiliario-perdido-nas-empresas",[1504,1505,1506,1507,1508,1509],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]