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Especialistas apontam avanços no setor",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_[50]_2022_11_03_15_20_12_1667499612.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F600x600_px_[50]_2022_11_03_15_20_12_1667499612.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1080x1920_px_[48]_2022_11_03_15_20_12_1667499612.jpg","2022-11-03T00:00:00.000Z","Credit: Lesia Valentain\u002FEnvato","#FFFFFF","Inovações vão desde a aprovação mais rápida de crédito até a imersão do cliente no metaverso","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_[50]_2022_11_03_15_25_05_1667499905.jpg",1018,"2022-11-03T15:20:12.000Z","2024-05-28T11:57:59.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1458,"content":1466,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1467,"updatedAt":1468,"language":1469},2061,"Existe um chavão que aponta o mercado imobiliário como um dos mais avessos à tecnologia dentre os principais setores produtivos. Há quatro ou cinco anos, em toda e qualquer conversa sobre tech e inovação, fazia-se o paralelo com a indústria automotiva, mas a cada dia esse distanciamento está ficando menor. \u003Cbr \u002F>\n\u003Cbr \u002F>\nÉ o que apontam especialistas ouvidos pelo \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong> - investidores, incorporadores e membros da academia. Segundo \u003Cspan class=\"data-profile-link\" data-id=\"9701\">Bruno Loreto\u003C\u002Fspan>, \u003Cem>managing partner\u003C\u002Fem> da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fterracotta-ventures_6510\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"6510\">Terracotta Ventures\u003C\u002Fspan>\u003C\u002Fa>, embora os \u003Cem>drivers\u003C\u002Fem> tecnológicos não tenham mudado muito, o grande avanço está na aplicação de algumas dessas tecnologias em modelos de negócios consolidados. \u003Cbr \u002F>\n\u003Cbr \u002F>\n“A jornada de aprovação de crédito, por exemplo, há cinco anos era cheia de petições, mas cada vez se torna mais fluida. As mecânicas tradicionais tendem a separar as pessoas por perfil, e não individualmente, mas dois clientes com a mesma renda podem ter comportamentos e apresentar níveis de risco totalmente diferentes”, explica o executivo. \u003Cbr \u002F>\n\u003Cbr \u002F>\nAlém do crédito, Loreto aponta a tokenização como uma das ferramentas que mais tem avançado no mercado imobiliário, tanto pelo lado do apetite das incorporadoras quanto por avanços regulatórios. \u003Cbr \u002F>\n\u003Cbr \u002F>\nNa parte de construção, o setor entra na terceira onda de tecnologia - construtech 3.0 -, caracterizada pela padronização e integração de dados que viabilizam inteligências preditivas e prescritivas com o cruzamento das informações em tempo real nos canteiros de obras. Uma evolução que começa nos anos 90, com os ERPs, e em 2010 avança para soluções dedicadas a problemas específicos. \u003Cbr \u002F>\n\u003Cbr \u002F>\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fnewsletter-re-brazil_3700.html?load_lang=pt-br\" target=\"_blank\">Cadastre-se na newsletter de mercado imobiliário do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> e receba 1x por semana as principais notícias do setor no Brasil\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr \u002F>\n\u003Cbr \u002F>\nFinalmente, o sócio da Terracotta destaca a gestão das propriedades, especialmente as comerciais, como escritórios e shopping centers, permitindo decisões mais rápidas para melhorar a experiência dos usuários, reduzir custos e maximizar a ocupação.  \u003Cbr \u002F>\n\u003Cbr \u002F>\nNa \u003Cspan class=\"company-profile-link\" data-id=\"616\">\u003Cspan class=\"company-profile-link\" data-id=\"7296\">Yuny Incorporadora\u003C\u002Fspan>\u003C\u002Fspan>, um dos grandes focos em soluções tech atualmente é a digitalização dos projetos, melhorando a experiência do cliente e da própria engenharia interna, conforme conta Guilherme Sawaya\u003C\u002Fspan>, diretor de Incorporação e Inovação da empresa. \u003Cbr \u002F>\n\u003Cbr \u002F>\n“Projetamos os empreendimentos em BIM, o que facilita transportá-los para uma realidade imersiva, como o metaverso; nesse ambiente, é possível vivenciar os acabamentos, ter ideias de proporção, analisar se as coisas combinam, o tamanho do pé direito, o hall de entrada, a vista das janelas do apartamento, a circulação entre os cômodos e muito mais”, afirma. \u003Cbr \u002F>\n\u003Cbr \u002F>\nSawaya destaca que, em relação à digitalização dos decorados, a grande diferença é que o processo é totalmente virtual, ou seja, não requer a construção de um apartamento modelo. \u003Cbr \u002F>\n\u003Cbr \u002F>\nAs vantagens não param no cliente: “Nosso time de engenharia tem se utilizado bastante dessa tecnologia para entender se a parte técnica do edifício está projetada corretamente, como é o caso do 155 Jerônimo, lançado no Itaim”. \u003Cbr \u002F>\n\u003Cbr \u002F>\nDe acordo com Adalberto Silvestre, professor da FGV, a maior barreira não é tecnológica, e sim cultural. “Quando o assunto é inovação, ela está muito mais relacionada ao modelo de negócio do que à tecnologia em si. Até que ponto o corretor é indispensável? Fazendo um paralelo com o mercado financeiro, que é complexo: o cliente pode escolher se quer assessoria ou não”, questiona. \u003Cbr \u002F>\n\u003Cbr \u002F>\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fbrazil-gri-2022_3680\" target=\"_blank\">\u003Cstrong>Inovação e tecnologia estarão em pauta no painel de encerramento do Brazil GRI 2022. Confira a programação completa e participe! \u003C\u002Fstrong>\u003C\u002Fa>\u003Cbr \u002F>\n\u003Cbr \u002F>\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fbrazil-gri-2022_3680\" target=\"_blank\">\u003Cimg alt=\"Brazil GRI 2022\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fbrazil_banner_2022_8_09_14_06_01_1660053961.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\n \u003Cbr \u002F>\nPara o acadêmico, se o \u003Cem>modus operandi\u003C\u002Fem> for uma barreira, a tecnologia nunca será realidade em sua plenitude no setor. “Será que estamos evoluindo na mesma velocidade das oportunidades demandadas pelos clientes?”.\u003Cbr \u002F>\n\u003Cbr \u002F>\nA resposta, segundo o especialista, passa pela construção de uma cultura \u003Cem>data driven\u003C\u002Fem> nas incorporadoras. “Não é importante apenas ter uma área dedicada aos dados, mas que isso seja dirigido para a empresa toda e se enxergue o valor do compartilhamento da informação, senão vira uma briga entre o marketing e a área comercial, que não conversam”. \u003Cbr \u002F>\n\u003Cbr \u002F>\nOutro ponto importante, segundo Silvestre, é a necessidade de entregar resultados imediatos, algo que atrapalha um investimento de longo prazo em inovação e tecnologia: “Muitas empresas familiares abriram capital, e aí o resultado é para amanhã, então há esse conflito”. \u003Cbr \u002F>\n\u003Cbr \u002F>\nA opinião é endossada por Loreto: “O tratamento otimizado dos dados está na pauta das incorporadoras, e isso já é um avanço, mas a efetivação disso em resultado ainda é bastante restrita. Alguns ciclos de amadurecimento são interrompidos para priorizar os resultados, principalmente em um contexto de mudança total da taxa de juros. É uma barreira natural desse mercado”. \n\u003Ch3>Metaverso e web 3.0: utopia ou realidade?\u003C\u002Fh3>\nSegundo o diretor de Incorporação e Inovação da Yuny, a web 3.0 já existe e se caracteriza pelo maior tempo que as pessoas dedicam aos ambientes virtuais. “A web 3.0 faz das pessoas membros daquele ambiente, e não apenas usuários; elas têm uma carteira de dados com histórico financeiro, de consumo etc. que decidem se compartilham ou não”. \u003Cbr \u002F>\n\u003Cbr \u002F>\n“Comprar um imóvel pode ser muito mais fácil, já que você pluga sua carteira no imóvel que deseja comprar e não tem que preencher ficha cadastral, puxar dados no Serasa; é muito mais fácil, e ao mesmo tempo pode ser recompensado por dividir dados com empresas que tenham interesse, seja financeiramente, seja com benefícios”, completa o executivo. \u003Cbr \u002F>\n\u003Cbr \u002F>\nPara o sócio da \u003Cspan class=\"company-profile-link\" data-id=\"6510\">Terracotta Ventures\u003C\u002Fspan>, no curto prazo o metaverso tem muito mais ênfase e movimenta muito mais dinheiro em um mercado de entretenimento, que envolve games, músicas e vídeos. “Mas é fato que onde há pessoas contemplando para consumir algo, há real estate; então, no curto prazo, é uma questão muito mais de marketing e experiência”.\u003Cbr \u002F>\n\u003Cbr \u002F>\n“É hora de estudar e se aprofundar nessa nova onda que está chegando. Sairá na frente quem estiver mais versado sobre este tema, mas não necessariamente precisa executá-lo agora. É hora de participar de fóruns, eventos e ter conversas de mercado para entender o que está em curso e que horas isso chegará ao mercado imobiliário”, encerra Sawaya.\n\u003Ch3>Conheça mais sobre o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\n\n\u003Cdiv style=\"text-align:center\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FANS9RHnvw9E\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fdiv>\n\n\u003Cdiv>\u003Cbr \u002F>\n\u003Cspan style=\"color:#777777\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fdiv>\n","2022-11-03T15:26:09.000Z","2022-11-03T16:17:24.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479],{"id":81,"label":1359,"translations":1480},[1481,1483,1485],{"label":1359,"slug":1370,"language":1482},{"code":13},{"label":1373,"slug":1374,"language":1484},{"code":18},{"label":1377,"slug":1378,"language":1486},{"code":23},[1488],{"name":171,"enName":171,"ptName":171,"iso2":1489},"BR",[],{"pt-BR":1492},"\u002Fmercado-imobiliario\u002Fo-real-estate-e-tech-especialistas-apontam-avancos-no-setor_1907",[1494,1495,1496,1497,1498,1499],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]