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2022?",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_10_07_at_13.44.39_2022_10_07_13_45_32_1665161132.jpeg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F600x600_px_[44]_2022_10_07_13_45_32_1665161132.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_10_07_at_13.45.06_2022_10_07_13_45_32_1665161132.jpeg","2022-10-07T00:00:00.000Z","Credit: Roberto Afetian\u002FBrookfield","#FFFFFF","O que está por trás das fusões e aquisições no real estate?","Grandes transações agitam o setor em 2022, como a compra do portfólio da BR Properties pela Brookfield","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_[44]_2022_10_07_13_46_40_1665161200.jpg",1051,"2022-10-07T13:45:32.000Z","2024-05-28T08:16:07.000Z",[1465],{"id":1466,"newsId":1447,"languageId":25,"title":1450,"subtitle":1467,"content":1468,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1469,"updatedAt":1470,"language":1471},2048,"Grandes negociações agitam o setor, como a compra do portfólio da BR Properties pela Brookfield","De janeiro para cá, a conclusão de transações importantes entre empresas do setor imobiliário agitou diferentes segmentos, de shopping centers ao residencial. Para citar alguns exemplos, em ordem cronológica:\r\n\u003Cul>\r\n\t\u003Cli>A XP Asset, gestora da \u003Cspan class=\"company-profile-link\" data-id=\"407\">XP Investimentos\u003C\u002Fspan>, anunciou em fevereiro a compra da \u003Cspan class=\"company-profile-link\" data-id=\"1878\">Habitat Capital Partners\u003C\u002Fspan>, focada no real estate, incorporando R$ 730 milhões em ativos sob gestão. \u003C\u002Fli>\r\n\t\u003Cli>No início de junho, a Fator Capital acertou a aquisição das operações de gestão de recursos, securitização e da fintech de crédito da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Fall\u002Fourinvest-real-estate_621\" target=\"_blank\">Ourinvest\u003C\u002Fa>, criando uma nova companhia chamada \u003Cspan class=\"company-profile-link\" data-id=\"14479\">Fator ORE\u003C\u002Fspan> Real Estate.\u003C\u002Fli>\r\n\t\u003Cli>Também em junho, foi concluída a longa negociação de compra da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fbr-malls-participacoes_583\" target=\"_blank\">brMalls\u003C\u002Fa> pela concorrente \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Faliansce-sonae-shopping-centers_1659\" target=\"_blank\">Aliansce Sonae\u003C\u002Fa>, por R$ 1,25 bilhão em dinheiro e mais 326 milhões de ações da Aliansce, criando a maior empresa de shopping centers do país, com mais de 60 empreendimentos no portfólio.\u003C\u002Fli>\r\n\t\u003Cli>Já em setembro, a \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fgafisa_3080\" target=\"_blank\">Gafisa\u003C\u002Fa> finalizou a compra da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fbait-inc_3940\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"3940\">Bait Inc\u003C\u002Fspan>\u003C\u002Fa>, focada em apartamentos de luxo e alto padrão no Rio de Janeiro, por R$ 180 milhões - metade paga em dinheiro, outra metade em ativos imobiliários. \u003C\u002Fli>\r\n\u003C\u002Ful>\r\nEm termos de valores envolvidos, a transação mais expressiva do ano até aqui foi a aquisição de 80% do portfólio de lajes corporativas da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fbr-properties-sp_59\" target=\"_blank\">BR Properties\u003C\u002Fa> realizada pela Brookfield, em maio, no montante de R$ 5,92 bilhões, alçando a empresa canadense ao posto de líder no país: 28 empreendimentos, sendo 24 em operação, e uma ABL de 826 mil metros quadrados. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo \u003Cspan class=\"data-profile-link\" data-id=\"544\">Roberto Perroni\u003C\u002Fspan>, CEO da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fbrookfield-property-group-brazil_56\" target=\"_blank\">Brookfield Property Group Brazil\u003C\u002Fa>, a companhia segue com a mesma tese adotada nos últimos anos: adquirir ativos descontados em razão das diferentes crises que impactam a economia e a demanda. Vale lembrar que no final de 2021 a canadense comprou o portfólio da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fsyn_2143\" target=\"_blank\">Syn\u003C\u002Fa>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“O aluguel nominal é o mesmo nos últimos dez anos, na média das principais regiões de São Paulo, como Faria Lima, Avenida Paulista e Marginal Pinheiros. No Rio de Janeiro, alguns valores caíram neste período, como no centro, que é a região mais importante para os escritórios”, afirma o executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPerroni assinala que isso aconteceu porque na última década a demanda foi impactada por uma série de fatores: dois anos de PIB negativo, o impeachment da ex-presidente Dilma Rousseff, a corrupção revelada pela Operação Lava Jato e a pandemia de covid-19. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAo mesmo tempo, a quantidade de entregas não diminuiu até 2018, considerando o otimismo das empresas no início da década. “Houve recorde de ocupação nos anos de 2011 e 2012, e até os players que não atuavam no setor de escritórios começaram a desenvolver lajes corporativas”.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA leitura do executivo é que o mercado chegou a um ponto no qual não é mais possível manter os preços praticados há dez anos. “A inflação da construção foi muito alta, então as novas entregas só fazem sentido se houver uma elevação do aluguel, e até por isso houve menos entregas nos últimos anos”.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fnewsletter-re-brazil_3700.html?load_lang=pt-br\" target=\"_blank\">Cadastre-se na newsletter de mercado imobiliário do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan> e receba 1x por semana as principais notícias do setor no Brasil\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo portfólio adquirido da Syn, a média dos aluguéis estava em R$ 170 por metro quadrado. Agora, segundo Perroni, as revisionais já subiram os preços acima dos R$ 200, com alguns casos em que o valor cobrado se aproxima dos R$ 250. “Nossa tese de que os aluguéis iriam aumentar está se confirmando antes do que tínhamos projetado, o que nos faz ficar ainda mais otimistas”, afirma. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPerroni ainda destaca que, atualmente, adquirir imóveis prontos faz mais sentido do que começar um projeto do zero. “Nas aquisições recentes que fizemos, conseguimos descontos que variam de 15% a 30% sobre o custo de reposição, que para nós é um parâmetro importante”. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém dos descontos nos ativos e da tendência de crescimento nos valores de aluguel, o executivo destaca um terceiro fator que embasa a tese da Brookfield: a necessidade de mais espaços nos escritórios, mesmo para as empresas que vão seguir com um modelo flexível de jornada, devido à inclusão de amenidades como salas de jogos e descompressão, bares, restaurantes e até auditórios ou creches.  \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Nossa visão é de longo prazo e acreditamos muito no Brasil, independentemente das eleições, pois haverá eleições de novo daqui a quatro anos. Acreditamos na estabilidade do país ao longo do tempo e isso faz com que permaneçamos investindo mesmo em momentos de maior incerteza”, encerra Perroni. \r\n\u003Ch3>M&As também nas startups\u003C\u002Fh3>\r\nEm agosto, a brasileira \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fnomah_2427\" target=\"_blank\">Nomah\u003C\u002Fa> e a mexicana \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fcasai_6499\" target=\"_blank\">Casai\u003C\u002Fa> anunciaram uma fusão de iguais, reforçando as operações em ambos os países, focadas no mercado de renda residencial. “Observamos e admiramos o que a Nomah havia construído no Brasil, como foi capaz de crescer fazendo parcerias com proprietários e desenvolvedores institucionais, com uma equipe muito focada em tecnologia”, afirma Nico Barawid, fundador e CEO da Casai. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDe outra parte, a Nomah se impressionou com as ferramentas de precificação de imóveis desenvolvidas pela Casai, “muito superiores a dos competidores”, nas palavras do CEO da startup brasileira, \u003Cspan class=\"data-profile-link\" data-id=\"3945\">Thomaz Guz\u003C\u002Fspan>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“A Casai é a única administradora de propriedades na América Latina que permanece como \u003Cem>superhost\u003C\u002Fem> no Airbnb. Entendemos que ao juntar as diferentes qualidades e partes de um mesmo negócio, estamos prontos para criar o maior e mais consolidado time do continente focado em \u003Cem>multifamily\u003C\u002Fem>”, completa Guz.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo os executivos, as operações ainda ocorrem em paralelo, e o objetivo nos próximos seis meses é realizar a integração das empresas em uma única. Hoje, no Brasil, o portfólio já conta com ativos nas cidades de São Paulo, Rio de Janeiro, Brasília e Florianópolis, além da chegada a capitais do nordeste. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Nosso foco principal agora é avaliar internamente como podemos nos tornar uma empresa com grandes margens e ótimos resultados para nossos investidores. Estamos à procura de investidores institucionais, como tantos que há no \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>, e estamos abertos a entender como eles enxergam este mercado [\u003Cem>multifamily\u003C\u002Fem>] no Brasil”, assinala \u003Cspan class=\"data-profile-link\" data-id=\"3945\">Thomaz Guz\u003C\u002Fspan>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara Nico Barawid, a principal alavanca neste processo é o foco contínuo na tecnologia: “A única maneira de fazer o negócio decolar é se tornar líder de mercado na tecnologia que desenvolvemos para os proprietários e inquilinos, reduzindo custos enormes de operação”. Uma delas, já em uso, é o Face ID, para a entrada dos clientes nos imóveis. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Estamos muito entusiasmados com a fusão e queremos que os investidores saibam que estamos de portas abertas, muito interessados para falar sobre oportunidades”, encerra o executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fbrazil-gri-2022_3680\" target=\"_blank\">\u003Cimg alt=\"Brazil GRI 2022\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fbrazil_banner_2022_8_09_14_06_01_1660053961.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#777777\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cbr \u002F>\r\n ","2022-10-07T13:47:21.000Z","2022-10-07T14:26:18.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481],{"id":65,"label":1231,"translations":1482},[1483,1485,1487],{"label":1231,"slug":1242,"language":1484},{"code":13},{"label":1245,"slug":1246,"language":1486},{"code":18},{"label":1249,"slug":1250,"language":1488},{"code":23},[1490],{"name":171,"enName":171,"ptName":171,"iso2":1491},"BR",[],{"pt-BR":1494},"\u002Fmercado-imobiliario\u002Fo-que-esta-por-tras-das-fusoes-e-aquisicoes-no-real-estate-em-2022_1894",[1496,1497,1498,1499,1500,1501],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]