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corporativa",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_[3]_2025_9_16_17_53_19_1758055999.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_[3]_2025_9_16_17_53_19_1758055999.webp","2025-09-16T00:00:00.000Z","Freepik",2642,"2025-09-16T17:53:19.000Z","2025-09-16T18:04:22.000Z",[1460],{"id":1461,"newsId":1447,"languageId":25,"title":1450,"subtitle":1462,"content":1463,"summary":8,"takeaways":8,"seoTagConversionId":978,"seoTag":978,"seoTitle":1450,"seoKeywords":1464,"seoDescription":1462,"seoAbstract":978,"seoImage":1465,"createdAt":1466,"updatedAt":1467,"language":1468},2797,"Relatório global da JLL destaca foco em eficiência de portfólio, uso de dados e experiência do colaborador","Por \u003Cstrong>Roberto Patiño\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO cenário de trabalho global segue em transformação em 2025, com organizações buscando o equilíbrio ideal entre eficiência de portfólio e experiência dos colaboradores. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mais recente \u003Cstrong>Relatório Global de Benchmarking de Planejamento de Ocupação\u003C\u002Fstrong> da \u003Cstrong>JLL \u003C\u002Fstrong>aponta uma mudança significativa nas prioridades dos líderes imobiliários corporativos: a otimização de portfólio assumiu a liderança como principal objetivo, superando a redução de custos e a melhoria de relatórios que dominavam em 2024.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEssa evolução reflete o amadurecimento das estratégias de workplace, em que empresas deixam a fase inicial de compreensão dos seus portfólios e passam a explorar o uso estratégico desses insights.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo Brasil, a tendência é a mesma. Pressionadas pelo cenário econômico e pela busca por eficiência operacional, organizações nacionais estão repensando o uso de seus espaços corporativos para maximizar cada metro quadrado, sem abrir mão de ambientes capazes de atrair e engajar os colaboradores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Dados e analytics: a base para decisões estratégicas\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApesar dos avanços, apenas metade das empresas avaliadas considera sua capacidade de coleta de dados boa (45%) ou excelente (7%). Isso abre espaço para que companhias brasileiras invistam em sistemas mais robustos de gestão de dados.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEntre as métricas mais valorizadas globalmente estão as taxas de utilização (89%), seguidas pelas taxas de ocupação\u002Fvacância (74%) e custo por assento (65%), indicadores fundamentais para embasar decisões estratégicas sobre o portfólio. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo entanto, muitas empresas ainda utilizam métodos manuais, como planilhas ou contagens visuais. Tecnologias como sensores de ocupação, sistemas de reservas integrados e análise de vídeo com IA já permitem elevar substancialmente a qualidade dos insights obtidos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Utilização dos escritórios: avanços e metas\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm 2025, a taxa média global de utilização dos escritórios alcançou 54%, aproximando-se do patamar pré-pandemia, que era de 61%. Apesar disso, as organizações elevaram suas metas para 79%, ampliando o desafio de fechar essa lacuna. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNa América Latina, o índice já chegou a 59%, resultado de uma retomada mais consistente à presença física, reflexo da cultura e do valor atribuído à colaboração presencial. Para alcançar essas metas mais ambiciosas, 55% das empresas reduziram seus espaços no último ano, 42% implementaram mandatos de comparecimento, 38% promoveram mudanças no design dos escritórios e 34% reforçaram programas voltados à experiência do colaborador.\u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n\u003Cstrong>Trabalho Híbrido: estrutura e governança\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO trabalho híbrido continua sendo predominante, embora tenhamos observado uma ligeira desaceleração na sua adoção (77% em 2025 vs. 87% em 2024). Notamos também uma tendência clara em direção a abordagens mais estruturadas, com 49% das organizações exigindo um número fixo de dias no escritório em 2025, um aumento significativo em relação aos 27% em 2023.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs objetivos do trabalho híbrido também evoluíram. A otimização da utilização do espaço fortaleceu sua posição como objetivo principal (81%), enquanto a melhoria da experiência do colaborador ultrapassou o suporte a mudanças de estilo de trabalho para se tornar o segundo fator mais importante (67%).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo Brasil, cresce a adoção de políticas híbridas estruturadas, com dias específicos de comparecimento obrigatório, o que permite maior previsibilidade na ocupação e uso mais eficiente dos espaços.\u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\n\u003Cstrong>Transformando espaços individuais e colaborativos\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA prática de assentos compartilhados segue em expansão, com a relação de ocupação passando de 1,1 para 1,3 pessoa por estação de trabalho. Em paralelo, 35% das empresas ampliaram áreas de colaboração, outras 35% adicionaram salas para chamadas privadas, 28% expandiram espaços de foco para trabalho concentrado e 20% incorporaram ambientes de bem-estar e salas para mães. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse movimento evidencia a compreensão de que o escritório moderno precisa funcionar como um hub de colaboração, sem deixar de oferecer condições adequadas ao trabalho individual, equilibrando produtividade e experiência humana.\u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nO momento atual exige uma abordagem estratégica para os espaços corporativos, equilibrando eficiência operacional com a criação de ambientes capazes de atrair as pessoas de volta ao escritório. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEmpresas que adotarem uma gestão orientada por dados, com visão holística e conectada às novas formas de trabalho, estarão mais bem posicionadas para impulsionar produtividade, engajamento e valor sustentável em seus portfólios.","GRI Institute, Mercado Imobiliário, JLL, escritórios, colaborador, dados, data-driven, experiência, portfólio, benchmarking, planejamento, ocupação, corporativo, governança, trabalho híbrido, vacância, tecnologia, presencial, remoto, design, produtividade","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_[4]_2025_9_16_18_04_11_1758056651.jpg","2025-09-16T17:53:32.000Z","2025-09-16T18:04:11.000Z",{"code":18},{"id":25,"color":27,"translations":1470},[1471,1473,1475],{"title":26,"slug":30,"language":1472},{"code":13},{"title":37,"slug":38,"language":1474},{"code":18},{"title":33,"slug":34,"language":1476},{"code":23},[1478,1486,1494],{"id":25,"label":1275,"translations":1479},[1480,1482,1484],{"label":1275,"slug":1286,"language":1481},{"code":13},{"label":1289,"slug":1290,"language":1483},{"code":18},{"label":1293,"slug":1294,"language":1485},{"code":23},{"id":81,"label":1359,"translations":1487},[1488,1490,1492],{"label":1359,"slug":1370,"language":1489},{"code":13},{"label":1373,"slug":1374,"language":1491},{"code":18},{"label":1377,"slug":1378,"language":1493},{"code":23},{"id":97,"label":1029,"translations":1495},[1496,1498,1500],{"label":1029,"slug":1040,"language":1497},{"code":13},{"label":1043,"slug":1044,"language":1499},{"code":18},{"label":1047,"slug":1048,"language":1501},{"code":23},[1503],{"name":171,"enName":171,"ptName":171,"iso2":1504},"BR",[],{"pt-BR":1507},"\u002Fmercado-imobiliario\u002Fo-novo-papel-dos-escrit-rios-na-estrat-gia-corporativa",[1509,1510,1511,1512,1513,1514],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]