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As incorporadoras agora podem planejar seus projetos com maior previsibilidade, reduzindo os riscos associados a frequentes mudanças na legislação, além de facilitarem o desenvolvimento de produtos habitacionais mais alinhados com as reais necessidades do mercado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOutro ponto importante é o impulso ao mercado de long stay, que se torna mais atrativo com a definição clara das faixas de renda e dos limites para locação - abrindo novas oportunidades para investidores interessados em aluguéis de longo prazo, especialmente em regiões centrais, onde a demanda é mais alta e os imóveis apresentam maior rentabilidade.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO reconhecimento da atuação dos investidores no novo cenário regulatório também surge como uma oportunidade relevante. Ao garantir a legitimidade de suas ações, o decreto facilita a atração de fundos maiores, impulsionando o crescimento do setor e contribuindo para a redução do déficit habitacional.\u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F1757705529340_2025_9_24_19_53_21_1758743601.jpg\" \u002F>\u003Cspan style=\"font-size:11px\">(\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Impactos na viabilidade dos projetos\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApesar das inovações trazidas pelo novo decreto, ele também apresenta desafios significativos, especialmente para incorporadores e construtores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUma das mudanças mais importantes foi a transferência da responsabilidade pela certidão de enquadramento de renda para as incorporadoras e locadores, que agora devem emitir as certidões, além de garantir a veracidade das informações e a guarda dos documentos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse novo modelo exige o armazenamento de dados sensíveis por períodos mais longos, o que pode acarretar custos adicionais e aumentar a complexidade operacional, além de demandar cuidados com a Lei Geral de Proteção de Dados (LGPD).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOutro ponto importante é a transição de empreendimentos em andamento. A imposição do teto de venda impediu que os custos de construção, previamente ajustados ao mercado, fossem repassados aos consumidores, criando barreiras financeiras para os incorporadores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm áreas de altos custos de terreno, como o centro de São Paulo, essa restrição tornou o lançamento de novos empreendimentos mais desafiador, levando os incorporadores a revisar planos, adiar lançamentos ou ajustar o porte dos projetos para manter a rentabilidade.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém disso, a falta de correção monetária nas obras tem gerado dificuldades para lidar com o aumento nos custos de construção sem a possibilidade de reajuste nos preços finais das unidades, o que pode afetar o prazo de entrega e a qualidade das construções.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA restrição à locação de curta duração, ou "short stay", também foi apontada como um impacto significativo, especialmente nos projetos de HMP, que atraíam investidores interessados na rentabilidade rápida proporcionada por plataformas como o Airbnb. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO decreto considera que esse modelo não atende à função social da moradia, o que reduziu as margens de lucro e exigiu que o mercado buscasse novas formas de atrair investidores sem comprometer a viabilidade dos projetos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Colaboração entre setores público e privado\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA colaboração entre o setor público, por meio da \u003Cspan class=\"company-profile-link\" data-id=\"8856\">Secretaria Municipal de Urbanismo e Licenciamento\u003C\u002Fspan>, e o setor privado é considerada essencial para a implementação desses projetos. No entanto, o processo de regularização ainda é um ponto de atenção para o mercado, especialmente em relação à eficiência e transparência nas etapas envolvidas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA revisão do Plano Diretor e do zoneamento trouxe a possibilidade de aumento do potencial construtivo em algumas áreas, o que pode ampliar as opções de desenvolvimento em locais antes considerados menos viáveis. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPorém, a aplicação eficaz dessas mudanças depende da adaptação do mercado às novas regras, com o setor aguardando mais clareza sobre a execução das modificações e os impactos reais nas condições de desenvolvimento.","O impacto da regulamentação sobre HIS e HMP em São Paulo"," GRI Institute, mercado imobiliário, real estate, HIS, HMP, São Paulo, decreto, déficit habitacional, residencial, Habitação de Interesse Social, Habitação de Mercado Popular, regulamentação, ","Em encontro do GRI Institute, especialistas analisam os efeitos do novo decreto municipal sobre Habitações de Interesse Social e de Mercado Popular, e os impactos na viabilidade dos projetos e na atratividade para investidores","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_[6]_2025_9_24_16_59_49_1758743989.jpg","2025-09-24T16:44:05.000Z","2025-11-05T10:46:04.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489,1497],{"id":411,"label":412,"translations":1482},[1483,1485,1487],{"label":412,"slug":423,"language":1484},{"code":13},{"label":426,"slug":427,"language":1486},{"code":18},{"label":430,"slug":431,"language":1488},{"code":23},{"id":343,"label":344,"translations":1490},[1491,1493,1495],{"label":344,"slug":355,"language":1492},{"code":13},{"label":358,"slug":359,"language":1494},{"code":18},{"label":362,"slug":363,"language":1496},{"code":23},{"id":155,"label":156,"translations":1498},[1499,1501,1503],{"label":156,"slug":167,"language":1500},{"code":13},{"label":170,"slug":171,"language":1502},{"code":18},{"label":174,"slug":175,"language":1504},{"code":23},[1506],{"name":682,"enName":682,"ptName":682,"iso2":1507},"BR",[1509],{"name":1510,"slug":1511,"image":1512,"order":632},"Isabella Toledo","isabella-toledo","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FIsabella_Toledo_GRI_Institue_Profile_Pic_2025_11_04_10_40_03_1762263603.jpg",{"pt-BR":1514},"\u002Fmercado-imobiliario\u002Fo-futuro-das-his-e-hmp-em-sao-paulo",[1516,1517,1518,1519,1520,1521],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]