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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":115,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":978,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1456,"createdAt":1457,"updatedAt":1458,"translations":1459,"segment":1472,"categories":1480,"countries":1505,"authors":1508,"urls":1513},2842,"TRUE","o-debate-sobre-aluguel-de-temporada-no-brasil-esta-olhando-para-o-lado-errado","O debate sobre aluguel de temporada no Brasil está olhando para o lado errado",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_2025_12_09_10_46_23_1765287983.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_2025_12_09_10_46_23_1765287983.webp","2025-12-08T00:00:00.000Z","Shutterstock",467,"2025-12-08T15:03:01.000Z","2025-12-09T10:46:52.000Z",[1460],{"id":1461,"newsId":1447,"languageId":25,"title":1450,"subtitle":1462,"content":1463,"summary":978,"takeaways":1464,"seoTagConversionId":8,"seoTag":8,"seoTitle":1465,"seoKeywords":1466,"seoDescription":1467,"seoAbstract":8,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},2999,"Gustavo Favaron, Global CEO do GRI Institute, destaca como discussões têm focado nos sintomas, e não na falta de políticas para ampliar a oferta de imóveis","O estudo mais recente da Fundação Getulio Vargas (FGV) trouxe números que chamaram a atenção. Segundo os pesquisadores, o Airbnb movimentou R$ 99,8 bilhões em 2024, sustentou 627 mil empregos, adicionou R$ 55,8 bilhões ao PIB e gerou R$ 8 bilhões em tributos diretos. É um impacto econômico que já rivaliza setores tradicionais do país.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nE há mais: cada R$ 10 gastos na hospedagem geram outros R$ 52 na economia do entorno, beneficiando restaurantes, mercados, transporte local e comércio. No Rio de Janeiro, por exemplo, o estudo aponta R$ 9,9 bilhões movimentados e mais de 61 mil empregos sustentados.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMas o que me interessa nesse debate não é apenas o impacto econômico, e sim a forma como o Brasil (não) está discutindo o fenômeno do aluguel por temporada.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNos últimos anos, surgiram críticas ao modelo, especialmente em grandes capitais. Há quem diga que ele eleva o preço dos imóveis, pressiona o aluguel e prejudica moradores locais.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUma \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fpt\u002Fmercado-imobiliario\u002Ffreezing-rents-quick-fix-or-impending-urban-setback\" target=\"_blank\">revisão bibliográfica nossa, internacional, com 40 estudos\u003C\u002Fa>\u003C\u002Fstrong>, aponta efeitos variados, de aumentos de 1,9% a 34% nos valores imobiliários, até impactos positivos no comércio e no emprego.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMas aqui está o ponto essencial: não é o aluguel de temporada que causa uma crise habitacional. É a falta de oferta.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nÉ simples. Quando um bem é escasso, o preço sobe. Isso vale para imóveis da mesma forma que vale para pão, gasolina ou qualquer outro produto.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO problema é que, no mercado imobiliário brasileiro, construímos pouco, devagar e com burocracias que se acumulam há décadas. Enquanto isso, discutimos se o proprietário pode ou não explorar seu próprio imóvel da forma que considera melhor.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPense comigo: se você trabalhou arduamente para comprar um apartamento como investimento legítimo, dentro das regras de uma economia de mercado, por que deveria existir uma limitação específica sobre como pode rentabilizá-lo?\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nÉ aqui que alguns levantam a mão e dizem: “Mas moradia é uma necessidade fundamental.” E é verdade. Assim como a alimentação também é. E, justamente por isso, vale lembrar o que acontece quando tentamos controlar preços de bens essenciais.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNinguém em sã consciência defenderia hoje um tabelamento do preço da carne, da picanha ou do pão. O Brasil já tentou isso no passado. Quem viveu os anos 80, especialmente no período do governo Sarney, lembra bem do que significou congelar preços: prateleiras vazias, escassez, mercado informal. O controle parecia proteger, mas acabou agravando a falta.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlimentação é um direito básico, assim como moradia. Mas controlar preço ou restringir de modo agudo o uso legítimo de um ativo não resolve o problema, cria distorções, desestimula oferta e aprofunda a escassez.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nÉ exatamente esse risco que corremos quando tentamos limitar, de forma artificial, como um proprietário pode utilizar o seu imóvel no aluguel por temporada.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAs cidades querem atrair turistas, gerar renda, dinamizar bairros, movimentar comércio. E, ao mesmo tempo, querem restringir o aluguel de temporada, um dos mecanismos que, segundo a FGV, mais irrigam a economia local.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nE há um ponto pouco discutido: o short stay não concentra o gasto do turista apenas nos bairros turísticos. Ele espalha esse consumo pela cidade e o dinheiro circula no mercado local — padarias, farmácias, mercados, transporte e pequenos serviços do entorno. O turismo deixa de ser restrito a um eixo e passa a distribuir renda de forma muito mais capilar.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA verdade incômoda é esta: o aluguel de temporada só pressiona o mercado quando o Estado impede a criação de nova oferta, restringe construções, encarece licenças, trava infraestrutura e não investe em habitação social.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCidades como Lisboa, Barcelona e Nova Iorque enfrentam esse dilema. Tornaram-se destinos globais, mas durante décadas limitaram verticalização, adensamento, construção e renovação de estoque residencial.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nQuando a demanda cresceu mais que a oferta, o resultado foi inevitável: preços subiram. O aluguel de temporada virou o vilão perfeito para explicar um problema que começou muito antes dele.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nE há um fato que raramente aparece nessas análises: onde as restrições ao aluguel de temporada são mais duras, os hotéis ficam mais caros, e o turismo mais inacessível. Nova Iorque é um exemplo claro.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSe queremos cidades vibrantes, abertas, conectadas e globalmente competitivas, não podemos defender barreiras à circulação de pessoas ao mesmo tempo em que reivindicamos mais integração internacional.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO Brasil tem desafios reais: déficit habitacional, concentração de renda, falta de infraestrutura urbana. Mas nenhum deles será solucionado atacando a atividade que, segundo a FGV, gerou quase R$ 100 bilhões em impacto econômico e bilhões em tributos que poderiam justamente financiar novas moradias e novas obras.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNosso problema não é excesso de aluguel de curta duração, é falta de política urbana que incentive construção, adensamento, mobilidade e infraestrutura. E essa é a discussão que realmente importa:  não como restringir, mas como expandir.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPorque só aumenta preço o que é escasso, e o aluguel de temporada é apenas um espelho que revela essa escassez. Não a sua causa.","\u003Cul>\r\n\t\u003Cli>O aluguel de temporada tem sido responsabilizado pela alta dos preços, embora o principal fator seja a insuficiência de oferta habitacional decorrente de burocracias, restrições urbanísticas e baixo ritmo de construção.\u003C\u002Fli>\r\n\t\u003Cli>A atividade gera efeitos positivos na economia, distribuindo renda e movimentando diversos setores, o que indica que seu papel no mercado vai além das críticas frequentemente direcionadas a ela.\u003C\u002Fli>\r\n\t\u003Cli>A solução passa por ampliar a oferta de moradias, incentivar construção e adensamento, e aprimorar a infraestrutura urbana, em vez de adotar medidas restritivas que não atacam a raiz do problema.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","O debate sobre aluguel de temporada no Brasil","gri institute, real estate, mercado imobiliário, gustavo favaron, aluguel de temporada, short stay, airbnb, locação, habitação, crise habitacional, casa própria, empreendimento, incorporadora, residencial para renda, multifamily, residencial, imóveis","Gustavo Favaron, Global CEO do GRI Institute, explora como o aluguel de temporada tem sido culpado pela alta dos preços, embora a origem do desequilíbrio esteja na falta de oferta habitacional e políticas públicas para ampliar acesso à imóveis de qualidade","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_2025_12_09_10_46_42_1765288002.jpg","2025-12-08T15:03:09.000Z","2025-12-09T11:12:00.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489,1497],{"id":47,"label":1297,"translations":1482},[1483,1485,1487],{"label":1297,"slug":1308,"language":1484},{"code":13},{"label":1311,"slug":1312,"language":1486},{"code":18},{"label":1315,"slug":1316,"language":1488},{"code":23},{"id":65,"label":1231,"translations":1490},[1491,1493,1495],{"label":1231,"slug":1242,"language":1492},{"code":13},{"label":1245,"slug":1246,"language":1494},{"code":18},{"label":1249,"slug":1250,"language":1496},{"code":23},{"id":136,"label":1051,"translations":1498},[1499,1501,1503],{"label":1051,"slug":1062,"language":1500},{"code":13},{"label":1065,"slug":1066,"language":1502},{"code":18},{"label":1069,"slug":1070,"language":1504},{"code":23},[1506],{"name":171,"enName":171,"ptName":171,"iso2":1507},"BR",[1509],{"name":1510,"slug":1511,"image":1512,"order":115},"Gustavo Favaron","gustavo-favaron","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FGustavo_Favaron_Profile_Pic_2025_11_19_15_13_31_1763576011.jpg",{"pt-BR":1514},"\u002Fmercado-imobiliario\u002Fo-debate-sobre-aluguel-de-temporada-no-brasil-esta-olhando-para-o-lado-errado",[1516,1517,1518,1519,1520,1521],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]