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Sahara",{"id":1312,"name":1425,"phoneCode":1426},"Wallis and Futuna Islands",681,{"id":1428,"name":1429,"phoneCode":1430},178,"Yemen",967,{"id":1343,"name":1432,"phoneCode":8},"Yugoslavia",{"id":1434,"name":1435,"phoneCode":1436},180,"Zambia",260,{"id":1438,"name":1439,"phoneCode":1440},181,"Zimbabwe",263,{"id":1288,"name":1442,"phoneCode":8},"Zona del Canal de Panamá",{"id":239,"name":1444,"phoneCode":1445},"Беларусь",375,{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":1454,"publishDate":1455,"readTime":632,"maxRelatedEvents":25,"image":8,"imageCredit":1456,"imageCreditColor":1457,"breakNewsUntil":8,"seoTagConversionId":79,"seoTag":79,"seoTitle":1450,"seoKeywords":79,"seoDescription":79,"seoAbstract":79,"seoImage":1458,"visitCounter":1459,"createdAt":1460,"updatedAt":1461,"translations":1462,"segment":1470,"categories":1478,"countries":1487,"authors":1490,"urls":1491},1607,"TRUE","o-ano-dos-loteamentos-e-as-dificuldades-de-sempre_1607","O ano dos loteamentos (e as dificuldades de sempre)",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhouse_top_2021_8_25_15_29_58_1629916198.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhouse_cover_2021_8_25_15_29_58_1629916198.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhouse_slider_2021_8_25_15_29_58_1629916198.jpg","2021-08-25T00:00:00.000Z","Crédito: twenty 20 photos \u002F Envato","#FFFFFF","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhouse_social_2021_8_25_15_29_58_1629916198.jpg",1020,"2021-08-25T15:29:58.000Z","2024-05-28T06:15:52.000Z",[1463],{"id":1464,"newsId":1447,"languageId":25,"title":1450,"subtitle":1465,"content":1466,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1467,"updatedAt":1468,"language":1469},1762,"Sócio-fundador da Brain destaca bom momento vivido pelo setor","\u003Cp dir=\"ltr\">Como já comentei certa vez neste espaço, o setor de loteamentos tem todos os problemas do mundo (\u003Cem>funding\u003C\u002Fem>, licenciamento imprevisível, prazos etc.), menos um: o volume total de estoque.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Com efeito, devido à morosidade inacreditável das aprovações - para o bem ou para o mal - o setor não consegue aproveitar os bons momentos do mercado com a mesma impetuosidade da incorporação, nem refluir quando preciso. Isso significa um volume baixo de estoque como regra, com poucas flutuações.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cu>\u003Ca href=\"https:\u002F\u002Fbrain.srv.br\u002Fbaixe-o-ebook-como-esta-a-demanda-para-loteamentos-no-brasil\u002F\" target=\"_blank\">Pesquisas que fazemos com a oferta brasileira cobrindo os principais mercados de loteamentos no Brasil\u003C\u002Fa>\u003C\u002Fu>, incluindo todo o interior de São Paulo, mostram que as unidades lançadas raramente ultrapassam o volume de 20 mil lotes no trimestre – nos últimos 14 trimestres, somente em dois foram lançados mais que 20 mil unidades. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Em 2020, com a pandemia dificultando mais ainda a aprovação, além da incerteza e dos problemas de saúde pública, foram lançados pouco menos de 52 mil lotes, o que é menos do que a cidade de São Paulo lançou neste mesmo ano em prédios de apartamentos.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Porém, aqui está o fato interessante: nos últimos 10 trimestres, fechado em junho de 2021, com base em nossa estimativa para este último trimestre, somente em dois deles o número de unidades vendidas ficou abaixo de 20 mil (justamente os dois primeiros de 2020, devido à eclosão da pandemia). \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Nos últimos 4 trimestres, foram vendidas pouco mais de 88 mil unidades. Faça a conta e veja a diferença: o estoque está indo embora rapidamente pela dificuldade de reposição, já que, como sabemos, os prazos de aprovação são quase nada controláveis ou previsíveis.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Isso prova aquilo que todo o senso comum já percebeu: de fato, a pandemia deu mais um impulso ao horizontal, fazendo com que literalmente os clientes fossem às compras e limpassem o estoque das urbanizadoras. Produtos “parados” venderam; loteamentos prontos sumiram do mapa. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O sempre presente problema da distância dos loteamentos em relação aos centros urbanos ficou relativizado com o trabalho à distância, com as benesses do home office - híbrido ou não - e com a tal ressignificação da casa (não gosto da palavra, mas foi isso mesmo que ocorreu).\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O que isso significa para o setor nos próximos trimestres, visto que dificilmente haverá uma explosão de oferta (com exceção de algumas cidades bem conhecidas)?\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Bem, é claro, a escassez vai favorecer a velocidade de vendas e o preço. A pressão de custos que ocorre na construção civil será mais fácil de ser ajustada, o que significará uma manutenção maior da margem comparativamente ao que deve ocorrer na incorporação.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Isso não significa que não há problemas no horizonte: inflação, troca de IGP-M por IPCA, taxas de juros em alta afetando também as taxas cobradas, menor liquidez geral, desemprego elevado - sobretudo no trabalho informal - impactando os loteamentos populares e, claro, a inadimplência. Como falei: todos os problemas do mundo e mais esses da nossa eterna gangorra econômica, para não mencionar a política.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Mas isso vale para todos. É do jogo. O fato concreto é que este ano será o melhor ano de vendas do setor de loteamentos no Brasil, com dados que medimos para a AELO. E tudo indica que essa tendência comportamental de revalorização do horizontal deva permanecer para os próximos anos. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O que temos que fazer, então? Aprovar e produzir. Com os cuidados, é claro, e sempre sabendo dos riscos. O Brasil, senhores, ainda e por muito tempo, será grandemente horizontal.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Escrito por:\u003C\u002Fstrong>\u003C\u002Fp>\r\n","2021-08-25T15:30:14.000Z","2021-08-26T10:45:12.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479],{"id":411,"label":412,"translations":1480},[1481,1483,1485],{"label":412,"slug":423,"language":1482},{"code":13},{"label":426,"slug":427,"language":1484},{"code":18},{"label":430,"slug":431,"language":1486},{"code":23},[1488],{"name":682,"enName":682,"ptName":682,"iso2":1489},"BR",[],{"pt-BR":1492},"\u002Fmercado-imobiliario\u002Fo-ano-dos-loteamentos-e-as-dificuldades-de-sempre_1607",[1494,1495,1496,1497,1498,1499],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]