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imobiliários",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_2021_10_28_08_07_20_1635419240.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_2021_10_28_08_07_20_1635419240.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_2021_10_28_08_07_20_1635419240.jpg","2021-10-28T00:00:00.000Z","Crédito: DC_Studio \u002F Envato\t","#FFFFFF","Nova dinâmica de trabalho e ESG mudam produtos imobiliários","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_2021_10_28_08_07_20_1635419240.jpg",1056,"2021-10-28T08:07:20.000Z","2024-05-28T07:51:31.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1466,"content":1467,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1468,"updatedAt":1469,"language":1470},1813,"Em entrevista ao GRI, Marcos Kahtalian, sócio da Brain, avalia a transformação do setor","\u003Cp>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Não sei você, mas eu estou um pouco cansado de ouvir o mesmo papo que as casas passaram a ser mais valorizadas durante a pandemia e que os escritórios precisam se adaptar a um modelo híbrido, angariar novas funcionalidades e que o futuro é um regime flexível. Todos já sabemos disso, mas nunca é demais entender as exigências para que os novos produtos imobiliários sejam aderentes à demanda dos consumidores.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Em uma entrevista das boas concedida para o GRI News Brazil, o sócio da Brain Inteligência Estratégica, Marcos Kahtalian, chama atenção para o crescimento do mercado residencial durante a pandemia - traduzido nos mais variados indicadores, dos quais destaco o volume de crédito imobiliário contratado junto à poupança (R$ 154 bilhões de janeiro a setembro, 96% mais que em 2020 e recorde histórico, segundo a Abecip). \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Ora, em que pese a conjunção de fatores, não se pode desprezar que a nova leitura do lar foi um ingrediente importante. Isso não quer dizer que os hotéis, os shoppings e os escritórios perderam seu valor. Foi só a vacinação fazer efeito, já vimos praias lotadas e a volta do trânsito indigesto nas metrópoles, ratificando que o período sombrio de pandemia - agora quase superado - não marca o fim dessas classes de ativos, mas é um marco, sim, da modernização deles. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Nas palavras de Kahtalian: “Antes da pandemia, era tudo muito dividido. No horário de trabalho, as pessoas iam para o escritório. Acabava o trabalho, era hora de ir para casa, e se estivessem de férias, iam para o litoral ou para a casa de campo. Parece que a pandemia deixou muito mais fluidas essas divisões”. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Usando uma fórmula, o sócio da Brain sugere que os ativos comerciais sejam mais parecidos com as residências em alguns aspectos, assim como as casas e os apartamentos precisam equivaler ao ambiente de trabalho em certa medida. Ou seja: um escritório mais acolhedor e uma moradia capacitada para experiências profissionais - reuniões a fio sem interferências são um bom exemplo.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Nem mesmo os imóveis de temporada podem ficar na mesmice. Quantos casos de executivos trabalhando na praia - provavelmente de terno, shorts e chinelos - não vimos desde março do ano passado? A segunda moradia passou a ser primeira, uma tendência que vale ser observada pensando em novos projetos. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch3>\u003Cspan style=\"font-size:18px\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">A hora e a vez do ESG\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Se não engrenar agora, não vingará mais. Esse pensamento simplista sobre sustentabilidade é do autor deste texto, mas de certa forma reflete a análise feita pelo sócio da Brain: “Eu diria que a ficha caiu mundialmente. É um movimento antigo, e de repente se tornou um tema muito presente, começou a ser cada vez mais imperativo”, diz Kahtalian. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">E continua: “Caiu a ficha de que uma empresa sem governança, sem sustentabilidade, sem padrões éticos, legítimos e corretos não tem futuro. Então, o que eu diria que as empresas têm que fazer? Primeiro, fazer uma reflexão e se movimentar para essa orientação, mas não como algo promocional. Ela tem que, de fato, assumir isso como uma condição da sua cultura”.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">E os custos de ser uma empresa sustentável? Bem, atender os critérios ESG (você já sabe o significado de cada letra, certo?) implica ter regras de compliance e uma política corporativa bem estabelecida, isto é, lançar mão de investimentos agora para colher a recompensa em termos de geração de valor no futuro. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Segundo o sócio da Brain, algumas companhias já têm esse DNA há um bom tempo, principalmente empresas de capital aberto. Aliás, este pode ser o grande gatilho da implementação do ESG: sem sustentabilidade, sem dinheiro. O fato novo, porém, é a difusão de tal movimento no mercado imobiliário (brasileiro e mundial). \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">“O setor é um dos maiores geradores de resíduos sólidos do mundo. Que gestão ele faz desses resíduos? Nós entendemos que um prédio com vida útil de 50 a 100 anos terá um impacto muito grande na cidade, de ordem socioambiental e energética, ou vamos manter o paradigma de construí-lo para vender ou alugar, e daí em diante o problema não é mais nosso?”, reflete Kahtalian.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Muito mais complicado que assimilar o raciocínio, é colocar em prática que a responsabilidade econômica, social e ambiental consiste em pensar o empreendimento em ciclos longos, desde a cadeia de suprimentos para a construção até o funcionamento do ativo - seja ele qual for. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Por \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2021-10-28T08:07:36.000Z","2021-10-28T08:25:31.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480,1488,1496],{"id":47,"label":1297,"translations":1481},[1482,1484,1486],{"label":1297,"slug":1308,"language":1483},{"code":13},{"label":1311,"slug":1312,"language":1485},{"code":18},{"label":1315,"slug":1316,"language":1487},{"code":23},{"id":25,"label":1275,"translations":1489},[1490,1492,1494],{"label":1275,"slug":1286,"language":1491},{"code":13},{"label":1289,"slug":1290,"language":1493},{"code":18},{"label":1293,"slug":1294,"language":1495},{"code":23},{"id":97,"label":1029,"translations":1497},[1498,1500,1502],{"label":1029,"slug":1040,"language":1499},{"code":13},{"label":1043,"slug":1044,"language":1501},{"code":18},{"label":1047,"slug":1048,"language":1503},{"code":23},[1505],{"name":171,"enName":171,"ptName":171,"iso2":1506},"BR",[],{"pt-BR":1509},"\u002Fmercado-imobiliario\u002Fnova-dinamica-de-trabalho-e-esg-mudam-configuracao-de-produtos-imobiliarios_1655",[1511,1512,1513,1514,1515,1516],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]