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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":49,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":8,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":85,"createdAt":1456,"updatedAt":1457,"translations":1458,"segment":1467,"categories":1475,"countries":1492,"authors":1495,"urls":1500},4745,"TRUE","nos-loteamentos-so-o-balanco-nao-basta-mais","Nos loteamentos, só o balanço não basta mais",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F15de52f7337f9b9d285771295805a39f2678ae754bf478d457687e5f2725558c.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Feeb654a9890741ce5641d3a3f1421e591ce7115aa518d2e67b0306d3dd3501fd.webp","2026-09-25T00:00:00.000Z","GRI Institute","2026-09-25T12:41:21.000Z","2026-09-25T12:52:07.000Z",[1459],{"id":1460,"newsId":1447,"languageId":25,"title":1450,"subtitle":1461,"content":1462,"summary":8,"takeaways":1463,"seoTagConversionId":8,"seoTag":8,"seoTitle":1450,"seoKeywords":1464,"seoDescription":1461,"seoAbstract":8,"seoImage":1465,"createdAt":1457,"updatedAt":8,"language":1466},5509,"Novo ciclo privilegia o projeto sobre o tamanho da empresa, e family offices se tornam os principais parceiros dos loteadores","\u003Cp>No GRI Loteamentos & Comunidades Planejadas 2026, os executivos presentes indicaram que o próximo ciclo de funding no setor será liderado por projetos de alta qualidade com teses urbanísticas sólidas, superando a importância de balanços robustos, histórico de relacionamento e forte saúde financeira das empresas. \u003C\u002Fp>\u003Cp>O insight se torna ainda mais relevante quando cruzado com outro levantamento realizado na edição especial do GRI Barometer: para quase metade dos executivos, a melhor estratégia financeira no contexto atual é realizar securitização pulverizada dos recebíveis junto a parceiros privados, como os family offices, à frente de outras opções, como linhas bancárias e estruturação de fundos de recebíveis (CRI) próprios. \u003C\u002Fp>\u003Cp>\u003Cem>O debate sobre os loteamentos continua no \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Fbrazil-gri-2026_5220\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>\u003Cem>Brazil GRI 2026. Veja a agenda completa.\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Ch2>Maior flexibilidade em cenário desafiador\u003C\u002Fh2>\u003Cp>Em um cenário de taxa de juros elevada e restrição fiscal, os modelos tradicionais de financiamento perdem eficiência e impõem custos proibitivos. A preferência pela securitização pulverizada em parceria com family offices em relação à carteira bancária tradicional, fundos próprios ou CRIs via mercado público na B3 oferece vantagens estratégicas claras. \u003C\u002Fp>\u003Cp>Primeiro, a pulverização da securitização distribui o risco do fluxo de recebíveis da carteira parcelada direta em estruturas sob medida, evitando que o loteador fique refém de garantias corporativas excessivas comumente exigidas pelo sistema bancário.\u003C\u002Fp>\u003Cp>Ao contrário dos bancos tradicionais, que são mais engessados na concessão de crédito em fases de obras, ou do mercado de capitais público, que apresenta volatilidade de marcação do ativo a mercado e custos pesados de estruturação e oferta pública, os family offices operam com métricas de retorno de longo prazo e maior apetite por capital flexível, atuando como parceiros de equity ou dívida mezanino com prazos mais flexíveis e amortizações de acordo com a curva de vendas do loteamento.\u003C\u002Fp>\u003Cp>Como as loteadoras dependem do pagamento contínuo de prestações por pessoas físicas, em momentos de juros altos a securitização pulverizada distribui o risco de crédito do comprador final sem estrangular o balanço operacional, antecipando os recursos para tocar a fase de obras sem a necessidade de tomar empréstimos com juros proibitivos. \u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cem>Leia também: \u003C\u002Fem>\u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fpt\u002Fmercado-imobiliario\u002Fgri-barometer-loteamentos-vao-para-o-interior-so-5-nao-acreditam-na-ia\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>\u003Cem>O futuro dos loteamentos está no interior; apenas 5% não acreditam na Inteligência Artificial\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Ch2>Por que o projeto vem em primeiro lugar\u003C\u002Fh2>\u003Cp>No cenário atual, para captar recursos via securitização com family offices, o fator decisivo não é o tamanho da empresa ou a listagem em bolsa, mas a qualidade do projeto e a atratividade da tese urbanística. Parceiros privados e gestores de patrimônio olham para a qualidade do ativo, o que inclui essencialmente localização, valorização do metro quadrado, masterplan, VGV, velocidade de vendas e taxa de adimplência como garantia primária.\u003C\u002Fp>\u003Cp>O que os loteadores reunidos no evento do GRI Institute entenderam - e estão dizendo - é que um projeto conceitualmente fraco não consegue ser securitizado no mercado de capitais sem um desconto impraticável. Por outro lado, um loteamento bem localizado e com diferenciais urbanísticos claros atrai o capital privado de forma imediata, garantindo a blindagem necessária do loteador contra a volatilidade macroeconômica.\u003C\u002Fp>\u003Cp>A mudança é radical de um setor que tomava empréstimo com bancos e fundos de papel públicos para um mesmo setor que agora só consegue capital se apresentar um projeto que se sustenta no longo prazo. \u003C\u002Fp>\u003Cp>Para entender o panorama, vale voltar a 2021, quando a taxa básica de juros iniciou o ano no menor nível da história, em 2%. Ali, o Brasil vivia um contexto atípico impulsionado pelos estímulos monetários da pandemia: com liquidez abundante e crédito barato, o dinheiro dos bancos e dos grandes fundos estava sobrando em busca de quase qualquer alternativa de retorno. Assim, as loteadoras conseguiam financiamento com facilidade.\u003C\u002Fp>\u003Cp>O foco era, sobretudo, o tamanho da empresa: se a loteadora tinha um balanço robusto e algum histórico de relacionamento, conseguia linhas de crédito bancárias volumosas a juros baixíssimos, independentemente de o projeto ser excelente ou apenas mediano. \u003C\u002Fp>\u003Cp>Como o crédito era barato e fácil, muitas empresas lançaram loteamentos em locais periféricos ou com teses urbanísticas fracas, pois a demanda compradora também estava estimulada pelo crédito barato e pelo trabalho remoto, o que fortaleceu uma tendência de interiorização dos loteamentos, especialmente projetos de luxo nas proximidades de rodovias que chegam a São Paulo. \u003C\u002Fp>\u003Cp>No ciclo atual, o ambiente macroeconômico mudou drasticamente. Com a taxa de juros em dois dígitos e incertezas fiscais, os bancos tradicionais pisaram no freio. O crédito bancário corporativo tornou-se extremamente caro e seletivo. \u003C\u002Fp>\u003Cp>Da mesma forma, para um investidor colocar dinheiro em um loteamento, que é um ativo ilíquido de longo prazo, o projeto precisa oferecer um retorno muito superior à renda fixa tradicional - que hoje paga juros altos com risco quase zero.\u003C\u002Fp>\u003Ctable>\u003Ctr>\u003Ctd>\u003Cstrong>Critério\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Cstrong>Cenário em 2021\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Cstrong>Cenário atual\u003C\u002Fstrong>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Ambiente financeiro\u003C\u002Ftd>\u003Ctd>Liquidez alta e crédito barato\u003C\u002Ftd>\u003Ctd>Crédito bancário escasso e seletivo\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Driver de captação\u003C\u002Ftd>\u003Ctd>Tamanho da empresa (balanço)\u003C\u002Ftd>\u003Ctd>Qualidade do projeto \u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Fonte de funding\u003C\u002Ftd>\u003Ctd>Bancos e ofertas públicas na B3\u003C\u002Ftd>\u003Ctd>Investidores privados\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Métrica de sucesso\u003C\u002Ftd>\u003Ctd>Volume de lançamentos e ganho de escala\u003C\u002Ftd>\u003Ctd>Fluxo de caixa, margem e adimplência\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftable>\u003Cp>Em resumo, ter uma empresa grande ou um balanço forte já não é suficiente para convencer o mercado a financiar um loteamento, e a garantia principal do financiamento passou a ser a qualidade do projeto em si. \u003C\u002Fp>","\u003Cul>\u003Cli>Com juros altos e restrição de crédito, ser uma grande loteadora ou ter um balanço robusto já não é mais suficiente para conseguir financiamento; agora, o fator primordial é a qualidade da tese urbanística e sua resiliência no longo prazo. \u003C\u002Fli>\u003Cli>Se em 2021 o mercado acessava com certa facilidade o crédito de bancos e fundos negociados em bolsa, agora os principais parceiros dos loteadores são family offices e investidores privados, conforme aponta levantamento do GRI Institute. \u003C\u002Fli>\u003Cli>Como as loteadoras dependem do pagamento contínuo de prestações por pessoas físicas, em momentos de juros altos a securitização pulverizada distribui o risco de crédito do comprador final sem estrangular o balanço operacional, antecipando os recursos para tocar a fase de obras sem a necessidade de tomar empréstimos com juros proibitivos. \u003C\u002Fli>\u003C\u002Ful>","loteamentos,mercado de capitais,family offices,securitização,bancos","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F39d2804931ae301b154e45e13ba42de8f8fda21e5b55df5d762ae4824d15904a.webp",{"code":18},{"id":25,"color":27,"translations":1468},[1469,1471,1473],{"title":26,"slug":30,"language":1470},{"code":13},{"title":37,"slug":38,"language":1472},{"code":18},{"title":33,"slug":34,"language":1474},{"code":23},[1476,1484],{"id":47,"label":1297,"translations":1477},[1478,1480,1482],{"label":1297,"slug":1308,"language":1479},{"code":13},{"label":1311,"slug":1312,"language":1481},{"code":18},{"label":1315,"slug":1316,"language":1483},{"code":23},{"id":136,"label":1051,"translations":1485},[1486,1488,1490],{"label":1051,"slug":1062,"language":1487},{"code":13},{"label":1065,"slug":1066,"language":1489},{"code":18},{"label":1069,"slug":1070,"language":1491},{"code":23},[1493],{"name":171,"enName":171,"ptName":171,"iso2":1494},"BR",[1496],{"name":1497,"slug":1498,"image":1499,"order":115},"Henrique Cisman","henrique-cisman","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHenrique_Marcal_Cisman_GRI_Institute_Profile_PIC_2025_11_04_11_31_12_1762266672.jpg",{"pt-BR":1501},"\u002Fmercado-imobiliario\u002Fnos-loteamentos-so-o-balanco-nao-basta-mais",[1503,1504,1505,1506,1507,1508],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]