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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":5,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":1457,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1458,"createdAt":1459,"updatedAt":1460,"translations":1461,"segment":1474,"categories":1482,"countries":1491,"authors":1494,"urls":1495},2465,"TRUE","no-interior-de-sao-paulo-lideres-do-imobiliario-buscam-inovacao","No Interior de São Paulo, líderes do imobiliário buscam inovação",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_2025_4_03_17_05_05_1743710705.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_2025_4_03_17_05_05_1743710705.webp","2025-04-03T00:00:00.000Z","Credit: GRI Institute","#0000","2025-04-10T00:00:00.000Z",1850,"2025-04-03T10:34:30.000Z","2025-04-03T17:05:05.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1468,"seoKeywords":1467,"seoDescription":1469,"seoAbstract":978,"seoImage":1470,"createdAt":1471,"updatedAt":1472,"language":1473},2619,"Novo relatório do GRI Institute sobre a região revela as tendências em incorporação, loteamentos e estratégias de funding","Por \u003Cstrong>Júlia Ribeiro\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCom participação relevante na economia nacional, o interior de São Paulo consolida-se como uma das regiões mais promissoras para o mercado imobiliário brasileiro em 2025. A combinação entre força industrial, agronegócio, polos de inovação e infraestrutura logística robusta forma um ambiente propício à expansão de investimentos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsses vetores de desenvolvimento foram debatidos por líderes do setor durante o Fórum GRI Interior de São Paulo, realizado em Campinas, que contou com a presença do prefeito Dário Saadi em um momento de diálogo direto com o mercado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs principais temas discutidos no encontro - como as transformações nos segmentos residencial e de loteamentos, a diversificação de produtos, o uso de inteligência artificial, novas estratégias de funding e os impactos já visíveis da reforma tributária sobre o setor - foram compilados em \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fmaterials.griinstitute.org\u002Fbrazil\u002Fre\u002Freport\u002Fmercado-imobiliario-interior-de-sao-paulo-2025.pdf\">novo relatório do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FMMF_8935_2025_4_03_13_39_05_1743687545.jpg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">\u003Cspan class=\"data-profile-link\" data-id=\"5845\">Eduarda Tolentino\u003C\u002Fspan>, CEO da BRZ, conversa com o prefeito Dário Saadi durante o encontro (Crédito: GRI Institute)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nExecutivos demonstram otimismo com a incorporação residencial. Projetos voltados ao Minha Casa, Minha Vida e ao público de alta renda permanecem estratégicos. Também cresce o interesse por imóveis voltados à locação, em resposta à mudança de mentalidade das novas gerações quanto à propriedade.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO segmento de loteamentos enfrenta entraves ligados ao crédito e à regulação. A alta dos juros pressiona o fluxo de caixa e encarece o lançamento de novos empreendimentos. Como resposta, surgem soluções baseadas em parcerias estratégicas e novas estruturas de funding.\r\n\u003Ch3>Transformações do mercado\u003C\u002Fh3>\r\nEntre as mudanças que estão impactando o setor, destaca-se a atenção às novas regras da reforma tributária. Entende-se que o novo ambiente exigirá mais cautela, sobretudo durante o período de transição, de acordo com insights trazidos pelo escritório \u003Cstrong>Bicalho Navarros Advogados\u003C\u002Fstrong>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém disso, há um olhar atento para a inteligência artificial, que desponta como aliada na busca por eficiência e redução de custos. Segundo análise da \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"18068\">Paggo Tecnologia\u003C\u002Fspan>\u003C\u002Fstrong>, quem incorporar essas ferramentas com responsabilidade estará melhor posicionado no novo ciclo de inovação que se desenha no setor imobiliário.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FMMF_0005_2025_4_03_13_40_56_1743687656.jpg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">\u003Cspan class=\"data-profile-link\" data-id=\"37877\">Thomas Buettner\u003C\u002Fspan>, sócio fundador da \u003Cspan class=\"company-profile-link\" data-id=\"18068\">Paggo Tecnologia\u003C\u002Fspan>, durante do GRI Interior de São Paulo (Crédito: GRI Institute) \u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch3>Próximas oportunidades\u003C\u002Fh3>\r\n\r\n\u003Cdiv>O debate em Campinas foi apenas o ponto de partida da série de Fóruns Regionais do GRI Institute em 2025, que abrange o Centro-Oeste, Rio de Janeiro, Sul e Nordeste. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA próxima agenda na região já tem data marcada: 23 de setembro. Os principais insights da primeira edição estão reunidos em um relatório exclusivo, que antecipa tendências e temas centrais para os próximos encontros. Confira abaixo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fmaterials.griinstitute.org\u002Fbrazil\u002Fre\u002Freport\u002Fmercado-imobiliario-interior-de-sao-paulo-2025.pdf\" target=\"_blank\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[REClubBR]_Report_Interior_SP_2025_4_03_13_51_25_1743688285.jpg\" style=\"border-radius:15px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n \u003C\u002Fdiv>\r\n","Artigo","Interior de São Paulo, mercado imobiliário, GRI Institute, tendências imobiliárias, incorporação residencial, loteamentos, estratégias de funding, inteligência artificial no mercado imobiliário, reforma tributária, Minha Casa Minha Vida, Campinas\r\n","No Interior de SP, líderes do imobiliário buscam inovação","As principais tendências em incorporação, loteamentos e estratégias de funding na região são destacadas em novo relatório do GRI Institute","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_[3]_2025_4_03_17_05_24_1743710724.jpg","2025-04-03T10:35:35.000Z","2025-07-03T10:31:15.000Z",{"code":18},{"id":25,"color":27,"translations":1475},[1476,1478,1480],{"title":26,"slug":30,"language":1477},{"code":13},{"title":37,"slug":38,"language":1479},{"code":18},{"title":33,"slug":34,"language":1481},{"code":23},[1483],{"id":47,"label":1297,"translations":1484},[1485,1487,1489],{"label":1297,"slug":1308,"language":1486},{"code":13},{"label":1311,"slug":1312,"language":1488},{"code":18},{"label":1315,"slug":1316,"language":1490},{"code":23},[1492],{"name":171,"enName":171,"ptName":171,"iso2":1493},"BR",[],{"pt-BR":1496},"\u002Fmercado-imobiliario\u002Fno-interior-de-sao-paulo-lideres-do-imobiliario-buscam-inovacao",[1498,1499,1500,1501,1502,1503],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]