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desocupados",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_1_2025_6_17_17_39_37_1750192777.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_1_2025_6_17_14_27_03_1750181223.webp","2025-07-01T00:00:00.000Z","Credit: CBRE Brasil"," #FFFFF","2025-07-29T00:00:00.000Z",1049,"2025-06-17T14:27:03.000Z","2025-07-01T11:44:36.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1468,"seoKeywords":1467,"seoDescription":1469,"seoAbstract":978,"seoImage":1470,"createdAt":1471,"updatedAt":1472,"language":1473},2682,"Informalidade ainda trava ocupação e rentabilidade de edifícios corporativos até nos endereços mais valorizados","\u003Cp dir=\"ltr\">Por \u003Cstrong>Julia Botelho\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUm dos principais e mais disputados polos corporativos de São Paulo e da América Latina, a Avenida Faria Lima registra a menor taxa de vacância da cidade, alcançando apenas 4,5% nos ativos middle market (classes B e C). No entanto, um dado de junho, extraído da plataforma de pesquisa Buildings, chama a atenção: cerca de 92% desses imóveis desocupados na região pertencem a investidores pessoas físicas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse recorte revela uma questão recorrente no mercado imobiliário: a gestão inadequada de ativos por proprietários que ainda adotam práticas informais e reativas. Mais do que a simples tarefa de emitir boletos e administrar burocracias, é preciso estar atento às tendências do mercado, compreender os movimentos da região, manter um bom relacionamento com os inquilinos e se antecipar a situações que possam impactar o desempenho do ativo. Isso envolve ações estratégicas de preservação e posicionamento do imóvel, além de uma visão contínua dos ciclos do mercado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nÉ comum ouvir de proprietários a frase: “se está alugado, está bom”. No entanto, essa percepção pode esconder oportunidades perdidas de rentabilidade. Um imóvel locado por R$50\u002Fm² pode parecer satisfatório, mas, se o valor médio na região for de R$75\u002Fm², há um potencial de retorno não explorado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor outro lado, mesmo um imóvel alugado por R$100\u002Fm² pode enfrentar riscos. Em regiões com aumento de novos empreendimentos e vacância crescente, os inquilinos tendem a migrar para opções mais modernas e vantajosas. Isso pode resultar em unidades desocupadas por longos períodos, que exigem reformas e continuam gerando despesas com IPTU e condomínio. A ausência de receita, somada à vacância prolongada, pode ainda contribuir para a desvalorização do imóvel no mercado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA gestão ativa e profissional é fundamental para antecipar essas situações. Acompanhando de perto o comportamento dos inquilinos, monitorando os preços de mercado e tomando decisões informadas, o gestor evita prejuízos como esses. O foco não está apenas em reagir a problemas, mas em prevenir que eles aconteçam.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUm exemplo dessa abordagem envolve o acompanhamento de manutenções periódicas de elementos essenciais dos imóveis, como telhados, filtros e elevadores. A falta de cuidados regulares pode comprometer o valor do ativo ao longo do tempo, muitas vezes sem que o proprietário perceba. A gestão eficiente pode identificar esses problemas antes que se tornem graves e custosos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO diferencial de uma abordagem especializada é transformar cada oportunidade de negócio em uma vantagem, fundamentada em dados e análises contínuas, permitindo que o proprietário não apenas sobreviva no mercado, mas que veja seu patrimônio crescer. Em resumo, a gestão profissional de imóveis visa maximizar a rentabilidade e preservar o valor dos ativos no longo prazo.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cem>\u003Cspan class=\"data-profile-link\" data-id=\"20951\">Julia Botelho\u003C\u002Fspan> é CEO da matchpoint\u003C\u002Fem>\u003C\u002Fp>\r\n","Artigo","GRI Institute, Escritórios, Gestão Imobiliária, Faria Lima, Rentabilidade, Vacância, Lajes Corporativas, Localização, Mercado Imobiliário, matchpoint","Imóveis sem gestão profissional seguem vagos na Faria Lima"," Informalidade ainda trava ocupação e rentabilidade de edifícios corporativos até nos endereços mais valorizados, mostra análise da matchpoint","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_2025_6_17_17_34_04_1750192444.jpg","2025-06-17T14:27:42.000Z","2025-07-01T12:03:05.000Z",{"code":18},{"id":25,"color":27,"translations":1475},[1476,1478,1480],{"title":26,"slug":30,"language":1477},{"code":13},{"title":37,"slug":38,"language":1479},{"code":18},{"title":33,"slug":34,"language":1481},{"code":23},[1483],{"id":25,"label":1275,"translations":1484},[1485,1487,1489],{"label":1275,"slug":1286,"language":1486},{"code":13},{"label":1289,"slug":1290,"language":1488},{"code":18},{"label":1293,"slug":1294,"language":1490},{"code":23},[1492],{"name":171,"enName":171,"ptName":171,"iso2":1493},"BR",[],{"pt-BR":1496},"\u002Fmercado-imobiliario\u002Fna-faria-lima-ativos-sem-gestao-profissional-continuam-desocupados",[1498,1499,1500,1501,1502,1503],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]