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Mobility",{"id":5,"title":6,"translations":1427},[1428,1430,1432],{"title":6,"slug":11,"language":1429},{"code":13},{"title":15,"slug":16,"language":1431},{"code":18},{"title":20,"slug":21,"language":1433},{"code":23},[1435,1438,1442],{"label":1425,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1436,"language":1437},"urban-mobility",{"code":13},{"label":1439,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1440,"language":1441},"Mobilidade Urbana","mobilidade-urbana",{"code":18},{"label":1443,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1444,"language":1445},"Movilidad 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ocupação",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2023_05_18_at_14.18.08_2023_5_18_14_18_57_1684430337.jpeg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_[10]_2023_5_18_14_18_57_1684430337.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_[10]_2023_5_18_14_18_57_1684430337.jpg","2023-05-18T00:00:00.000Z","Credit: Divulgação\u002FBrookfield","#FFFFFF","Reportagem","multifamily\r\nresidencial para renda\r\nlocação residencial\r\nmercado imobiliário\r\ninvestidores\r\nbrasil\r\nsão paulo\r\nbrookfield\r\nvila 11\r\nyuca\r\njfl realty"," Residencial com foco em renda atrai investidores e se mostra uma boa opção no mercado imobiliário brasileiro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_[14]_2023_5_18_14_18_57_1684430337.jpg",1822,"2023-05-18T11:30:08.000Z","2024-05-28T10:55:06.000Z",[1466],{"id":1467,"newsId":1447,"languageId":25,"title":1450,"subtitle":1468,"content":1469,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1470,"updatedAt":1471,"language":1472},2146,"Residencial com foco em renda atrai investidores e se mostra uma boa opção no mercado imobiliário brasileiro","Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nHá uma série de fatores que justificam o investimento em unidades residenciais com vistas à locação, como o déficit habitacional, a mudança no estilo de vida da população mais jovem e a flexibilidade do modelo. Esse racional - somado ao sucesso de projetos nos Estados Unidos e na Europa - foi o responsável por atrair investidores para o mercado multifamily (ou built to rent - BTR) no Brasil nos últimos anos, tanto locais quanto internacionais. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMas não havia histórico para garantir o sucesso do modelo no país. E se os primeiros correm os maiores riscos, também são aqueles que tendem a colher os melhores frutos, e é isto que mostram os números dos ativos em operação, conforme apurado pelo \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> com quatro investidores e operadores do setor. \u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">\u003Cspan class=\"company-profile-link\" data-id=\"2614\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2023_05_18_at_11.46.09_2023_5_18_14_46_48_1684421208.jpeg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\nJFL Realty\u003C\u002Fspan> é pioneira no mercado de multifamily no Brasil. (Foto: Divulgação\u002F\u003Cspan class=\"company-profile-link\" data-id=\"2614\">JFL Realty\u003C\u002Fspan>)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nUma das primeiras a apostar neste segmento no Brasil, especificamente na alta renda da cidade de São Paulo, a \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fjfl-realty_2614\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"2614\">JFL Realty\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong> criou um braço de aluguel - JFL Living - para combinar apartamentos 100% mobiliados com uma oferta de serviços que vão da limpeza a coworkings e bikes compartilhadas, oferecendo-os aos clientes em contratos com prazo mínimo de um mês. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Nosso foco é oferecer qualidade acima de tudo, tendo o cuidado de manter o padrão de luxo, despojado e eficiente, a um custo competitivo. O cuidado impresso em cada detalhe, a funcionalidade das instalações e equipamentos, o design contemporâneo, o conforto e a tecnologia são exigências da nossa marca”, afirma a CEO da \u003Cspan class=\"company-profile-link\" data-id=\"2614\">JFL Realty\u003C\u002Fspan>, \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Fcarolina-burg_4217\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"4217\">Carolina Burg\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA empresa tem 550 unidades em operação distribuídas em cinco empreendimentos: VHouse (103 apartamentos, na Faria Lima), VO699 (131 apartamentos, na Vila Olímpia), JML747 (101 apartamentos, no Jardim Paulista), GO850 (108 apartamentos, na Vila Olímpia) e o recém-inaugurado JFL125 (107 apartamentos, em Pinheiros), com áreas privativas que vão de 36 a 431 metros quadrados. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm média, a taxa de ocupação nos ativos em operação há pelo menos um ano é de 83%, com preços que variam de R$ 190-257 o metro quadrado, o que significa um ticket mínimo de R$ 6.840 nas unidades de menor tamanho. O ativo em operação há mais tempo é o VHouse, desde setembro de 2018, com uma taxa de ocupação atual de 80% e um preço médio de R$ 242 por metro quadrado. \u003Cbr \u002F>\r\n \r\n\u003Ctable align=\"center\" border=\"2\" cellpadding=\"1\" cellspacing=\"1\" style=\"border-radius:10px; width:500px\">\r\n\t\u003Ctbody>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd style=\"text-align:center\">\u003Cstrong>Projeto\u003C\u002Fstrong>\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">\u003Cstrong>Localização\u003C\u002Fstrong>\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">\u003Cstrong>Unidades\u003C\u002Fstrong>\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">\u003Cstrong>Valor médio aluguel\u003C\u002Fstrong>\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">\u003Cstrong>Taxa de ocupação\u003C\u002Fstrong>\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd style=\"text-align:center\">VHouse\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cdiv style=\"text-align:center\">Faria Lima\u003C\u002Fdiv>\r\n\r\n\t\t\t\u003Cdiv style=\"text-align:center\">(SP)\u003C\u002Fdiv>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">103\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">R$ 242\u002Fmetro²\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">80%\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd style=\"text-align:center\">VO699\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">Vila Olímpia\u003Cbr \u002F>\r\n\t\t\t(SP)\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">131\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">R$ 252\u002Fmetro² \u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">83%\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd style=\"text-align:center\">JML747\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">Jardim Paulista\u003Cbr \u002F>\r\n\t\t\t(SP)\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">101\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">R$ 257\u002Fmetro²\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">86%\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd style=\"text-align:center\">GO850\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">Vila Olímpia\u003Cbr \u002F>\r\n\t\t\t(SP)\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">108\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">R$ 190\u002Fmetro²\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">82%\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd style=\"text-align:center\">JFL125\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">Pinheiros\u003Cbr \u002F>\r\n\t\t\t(SP)\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\">107\u003C\u002Ftd>\r\n\t\t\t\u003Ctd style=\"text-align:center\"> \u003C\u002Ftd>\r\n\t\t\t\u003Ctd> \u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\u003C\u002Ftbody>\r\n\u003C\u002Ftable>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2023_05_18_at_11.46.09_[1]_2023_5_18_14_54_02_1684421642.jpeg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Brookfield Properties tem quase 7 mil unidades contratadas, com foco no segmento econômico. Foto: Divulgação\u002FBrookfield\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nNa faixa de renda média, o modelo também está se provando um sucesso. A \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Fall\u002Fbrookfield-office-properties-ca_3112\" target=\"_blank\">Brookfield Properties\u003C\u002Fa>\u003C\u002Fstrong> encerrou 2022 com 648 unidades em operação, distribuídas em três empreendimentos nos estados de São Paulo (Luggo Piqueri), Minas Gerais (Luggo Cabral) e Bahia (Luggo Vilas Parque). Nos dois primeiros, a ocupação é de 95%, enquanto no projeto que fica em Lauro de Freitas - inaugurado em setembro do ano passado - a taxa é de 74%. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“A Brookfield atua neste segmento no Brasil desde 2021 com foco em projetos para famílias de média renda e aluguéis que variam de R$ 1,5 mil a R$ 3 mil, nas capitais e regiões metropolitanas. Os empreendimentos são operados pela Luggo, uma subsidiária da MRV. Há projetos desenvolvidos pela própria \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fmrv-engenharia-e-participacoes-sa_1691\" target=\"_blank\">MRV\u003C\u002Fa>\u003C\u002Fstrong> e por outros parceiros”, afirma o vice-presidente de Investimentos da Brookfield, \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Fandre-lucarelli_2859\" target=\"_blank\">André Lucarelli\u003C\u002Fa>\u003C\u002Fstrong>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNos Estados Unidos, a Brookfield Properties é um dos maiores proprietários e gestores de ativos residenciais multifamily, com 172 propriedades e 60 mil unidades. “A percepção da população no que diz respeito a comprar ou alugar um imóvel vem mudando com o passar dos anos. Hoje, muitas pessoas da classe média optam por alugar. Essa é uma tendência global que vem se consolidando e tem potencial de crescimento muito latente”, completa Lucarelli. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara atrair o cliente, o processo é realizado de forma online - em um aplicativo - e não é exigido fiador, com uma avaliação de crédito feita em poucos minutos. Os apartamentos têm dois dormitórios e podem ser totalmente mobiliados ou semi-mobiliados (armários planejados, fogão e cortina). \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs condomínios têm área comum com lavanderia, academia, espaço de coworking, piscina (em alguns empreendimentos), carro para locação, bicicleta elétrica, minimercado e até chopeira pay per use na área da churrasqueira, e os serviços são prestados por parceiros.\u003Cbr \u002F>\r\n \r\n\u003Ctable align=\"center\" border=\"2\" style=\"border-radius:10px; width:500px\">\r\n\t\u003Cthead>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Projeto\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Localização\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Unidades\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Valor médio aluguel\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Taxa de ocupação\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\u003C\u002Ftr>\r\n\t\u003C\u002Fthead>\r\n\t\u003Ctbody>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Luggo Cabral\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Contagem (MG)\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">144\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">R$ 2.246\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">95%\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Luggo Piqueri\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">São Paulo (SP)\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">288\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">R$ 2.528\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">95%\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Luggo Vilas Parque\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Lauro de Freitas (BA)\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">216\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">R$ 2.343\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">74%\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\u003C\u002Ftbody>\r\n\u003C\u002Ftable>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2023_05_18_at_11.46.09_[2]_2023_5_18_14_55_38_1684421738.jpeg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Vila 11 Bela Vista tem ocupação de 96%. Foto: Divulgação\u002FVila 11\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nA \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fvila11_9222\" target=\"_blank\">Vila 11\u003C\u002Fa>\u003C\u002Fstrong> atende famílias com renda média-alta na cidade de São Paulo. A companhia investida pela Evergreen Investment Advisors estreou o primeiro empreendimento multifamily no Brasil em 2020, o Vila 11 Vila Madalena, no bairro homônimo, com 100 unidades e tipologias de 1 e 2 dormitórios. O aluguel, que inclui condomínio e IPTU, parte de R$ 4.100, e a ocupação atual é de 92%. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém deste, há outros três prédios desenvolvidos pela empresa na capital paulista, que totalizam 476 apartamentos: Vila 11 Bela Vista, com 142 unidades e 96% de ocupação; Vila 11 Paraíso, com 79 unidades e 70% de ocupação; e Vila 11 Frei Caneca, cuja operação iniciou em março deste ano e, em um mês, já havia alcançado 40% de ocupação em suas 155 unidades.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Somos uma empresa brasileira que desenvolve, administra e opera projetos multifamily, exclusivamente destinados à locação na cidade de São Paulo, mas trazemos em nosso DNA décadas de experiência em mais de 14 mil unidades no mercado imobiliário global, em cidades como Londres, Los Angeles, Copenhague, Berlim e Tóquio”, diz o CEO & Managing Partner da Vila 11, \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Fricardo-laham_13826\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"13826\">Ricardo Laham\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong>. \u003Cbr \u002F>\r\n \r\n\u003Ctable align=\"center\" border=\"2\" style=\"border-radius:10px; width:500px\">\r\n\t\u003Cthead>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Projeto\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Localização\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Unidades\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Valor mínimo aluguel\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\t\u003Cth scope=\"col\">\r\n\t\t\t\u003Cp dir=\"ltr\">\u003Cstrong>Taxa de ocupação\u003C\u002Fstrong>\u003C\u002Fp>\r\n\t\t\t\u003C\u002Fth>\r\n\t\t\u003C\u002Ftr>\r\n\t\u003C\u002Fthead>\r\n\t\u003Ctbody>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Vila 11 Vila Madalena\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Vila Madalena (SP)\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">100\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">R$ 4.100\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">92%\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Vila 11 Bela Vista\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Bela Vista (SP)\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">142\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">R$ 3.800\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">96%\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Vila 11 Paraíso\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Paraíso (SP)\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">79\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">R$ 4.500\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">70%\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\t\u003Ctr>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Vila 11 Frei Caneca\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">Bela Vista (SP\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">155\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">R$ 3.700\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\t\u003Ctd>\r\n\t\t\t\u003Cp dir=\"ltr\" style=\"text-align:center\">40%*\u003C\u002Fp>\r\n\t\t\t\u003C\u002Ftd>\r\n\t\t\u003C\u002Ftr>\r\n\t\u003C\u002Ftbody>\r\n\u003C\u002Ftable>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2023_05_18_at_11.46.09_[3]_2023_5_18_14_56_42_1684421802.jpeg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Yuca está presente em 40 bairros de São Paulo. Foto: Divulgação\u002FYuca\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nA Yuca tem cerca de 800 apartamentos em operação, distribuídos em mais de 40 bairros na cidade de São Paulo. Boa parte do portfólio pertence a incorporadoras e proprietários pessoa física, e dois empreendimentos são “full-buildings”: Yuca Maranta e Yuca Terracota, ambos revitalizados. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs três bairros com maior presença da \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fyuca_2565\" target=\"_blank\">Yuca\u003C\u002Fa>\u003C\u002Fstrong> são Pinheiros, Vila Madalena e Jardim Caravelas. A taxa de ocupação estabilizada - razão entre as unidades operacionais há mais de 90 dias e unidades com contrato ativo - encerrou o primeiro trimestre em 90%, com um valor médio de pacote de R$ 3.400, incluindo aluguel, condomínio, IPTU e internet. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“A Yuca vem se consolidando como uma plataforma que permite que qualquer player possa se conectar, construir e usufruir do mercado de locação residencial, seja ele um incorporador, um investidor, um proprietário ou um corretor. Nossa expertise está na reforma, comercialização, gestão e operação de unidades para locação, mas nosso modelo de negócios é verticalizado e abrange outras frentes periféricas”, afirma o co-fundador da empresa, \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Frafael-steinbruch_4155\" target=\"_top\">\u003Cspan class=\"data-profile-link\" data-id=\"4155\">Rafael Steinbruch\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong>. \r\n\r\n\u003Ch3>Mais milhares de unidades no horizonte\u003C\u002Fh3>\r\nAlém de novos entrantes que ainda não possuem ativos em operação, o mercado residencial brasileiro com foco em renda receberá novos projetos de Brookfield, JFL, Vila 11 e Yuca. A canadense tem nada menos do que 6.280 unidades contratadas com previsão de entrega até 2027, segundo André Lucarelli. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Até o fim do ano, teremos em torno de 1.800 unidades em operação nas cidades de São Paulo, Campinas, Curitiba, Lauro de Freitas (BA) e Contagem (MG)”, diz o executivo. Além das quase 5 mil unidades contratadas junto à MRV, a Brookfield acertou a compra de outros 2 mil apartamentos em oito projetos situados em São Paulo e Rio de Janeiro, que serão entregues entre 2024 e 2026.   \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA \u003Cspan class=\"company-profile-link\" data-id=\"2614\">JFL Realty\u003C\u002Fspan> tem 800 unidades no pipeline, considerando projetos em desenvolvimento e outros em fase de estruturação. Dois novos prédios devem ser inaugurados em 2023, um situado nas Nações Unidas e outro no Jardim Paulistano. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Vila 11 tem doze projetos no plano de expansão, dos quais dez já em fase de obras, adicionando mais 2 mil unidades ao seu portfólio até 2025. Além do Vila 11 Frei Caneca, já inaugurado, em 2023 devem começar as operações do Vila 11 Vila Mariana, na Rua Correia Dias, e do Vila 11 Pinheiros, na Avenida Rebouças, alcançando 801 apartamentos ativos até o final do ano. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Yuca afirma que os principais projetos de aquisição em 2023 estão em parcerias com incorporadoras, seja para gestão do estoque ou das unidades de proprietários, e em novos full-buildings - via revitalização ou compra através de investidores. “Temos diversas negociações em andamento, mas não podemos divulgar nomes e números ainda”. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fgri-residencial-para-renda-2023_4014?utm_source=hub&utm_medium=txt&utm_campaign=RENDA23-event-article-hub&utm_id=RENDA23-event-article-hub\" target=\"_blank\">\u003Cimg alt=\"GRI Residencial para Renda 2023\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fresidencial_para_renda_banner_2023_5_18_14_59_29_1684421969.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>","2023-05-18T11:30:32.000Z","2023-05-18T14:21:23.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},[1491],{"name":171,"enName":171,"ptName":171,"iso2":1492},"BR",[],{"pt-BR":1495},"\u002Fmercado-imobiliario\u002Fmultifamily-prova-tese-no-brasil-com-altas-taxas-de-ocupacao_1990",[1497,1498,1499,1500,1501,1502],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]