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Mobility",{"id":5,"title":6,"translations":1427},[1428,1430,1432],{"title":6,"slug":11,"language":1429},{"code":13},{"title":15,"slug":16,"language":1431},{"code":18},{"title":20,"slug":21,"language":1433},{"code":23},[1435,1438,1442],{"label":1425,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1436,"language":1437},"urban-mobility",{"code":13},{"label":1439,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1440,"language":1441},"Mobilidade Urbana","mobilidade-urbana",{"code":18},{"label":1443,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1444,"language":1445},"Movilidad 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boom",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_RJ_Living_Sector_GRI_Slider_2026_4_10_08_44_45_1775821485.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_RJ_Living_Sector_GRI_Cover_2026_4_10_08_44_45_1775821485.webp","2026-04-10T00:00:00.000Z","GRI Institute","2026-04-14T00:00:00.000Z",538,"2026-04-10T08:44:45.000Z","2026-04-10T08:53:33.000Z",[1461],{"id":1462,"newsId":1447,"languageId":25,"title":1450,"subtitle":1463,"content":1464,"summary":978,"takeaways":1465,"seoTagConversionId":8,"seoTag":8,"seoTitle":1466,"seoKeywords":1467,"seoDescription":1463,"seoAbstract":8,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},4206,"VGV lançado alcança níveis recordes, enquanto perfil do funding muda e exige diversificação de fontes para as incorporadoras ","O mercado imobiliário do Rio de Janeiro não apenas cresceu: ele se reinventou. Dados da Brain Inteligência Estratégica apresentados no Fórum GRI Rio de Janeiro 2026 revelam uma cidade que saltou de R$ 6 bilhões para mais de R$ 14 bilhões em volume geral de vendas (VGV) desde 2020, consolidando-se como o segundo maior mercado residencial do Brasil em lançamentos. O dado mais relevante, porém, não está no volume, e \u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fpt\u002Fmercado-imobiliario\u002Fretrofit-no-rio-de-janeiro-impulsiona-a-transformacao-do-mercado-residencial\" target=\"_blank\">sim na mudança estrutural de portfólio que redefine quem compra, o que se constrói e como se financia o imóvel carioca\u003C\u002Fa>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO pico em volume lançado observado em 2024 representa um momento de convergência atípica entre demanda reprimida, condições de crédito favoráveis e euforia regulatória pós-revisão do Plano Diretor. Assim, o recuo de 6% em número de unidades lançadas e a queda de 8% no segmento Minha Casa, Minha Vida em 2025 indicam que o mercado está se recalibrando, isto é, ajustando a oferta à realidade de um funding mais caro e de um consumidor que, embora presente, exige produto mais assertivo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO dado que sustenta essa leitura é estrutural: a inadimplência nas carteiras de financiamento imobiliário permanece em 0,9% nas parcelas com mais de três meses de atraso, patamar virtualmente nulo que reflete a qualidade do crédito concedido e a solidez da base compradora. A relação crédito imobiliário\u002FPIB, estacionada entre 11% e 12%, permanece muito distante dos patamares acima de 50% que precederam bolhas em outros países. Em outras palavras, o Brasil ainda opera com margem substancial de expansão antes de qualquer zona de risco sistêmico.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F01_RJ_Living_Sector_GRI_Body_2026_4_10_11_41_42_1775821302.webp\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Guilherme Werner, sócio da Brain Inteligência Estratégica, em apresentação realizada no Fórum GRI Rio de Janeiro 2026 (Foto: \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch2>Compacto é tese estrutural\u003C\u002Fh2>\r\nA transformação mais significativa do ciclo carioca atual não está no volume, mas na tipologia. A participação de estúdios e unidades de um dormitório nos lançamentos saltou de aproximadamente 10% para 30% em pouco mais de um ano. Esse movimento, catalisado pela revisão do Plano Diretor de 2024, já produz resultados concretos: fevereiro de 2026 registrou alta de 60% nas vendas em comparação ao mesmo mês do ano anterior, puxada essencialmente pelo escoamento de apartamentos compactos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO fenômeno transcende o Rio de Janeiro. Curitiba já destina quase 50% dos seus lançamentos a essa tipologia. Belo Horizonte - historicamente concentrada no alto padrão e no luxo - migra aceleradamente para o segmento, com grandes incorporadoras alocando dois terços de seus lançamentos em compactos. O que se observa é uma convergência nacional de portfólio que responde a uma mudança demográfica profunda: famílias menores, formação tardia de núcleos familiares e uma Geração Z que, contrariando o dogma da locação, emerge como o grupo mais ansioso pela compra, especialmente no segmento econômico.\r\n\u003Ch2>Mudanças no funding\u003C\u002Fh2>\r\nO tópico mais relevante da atualidade não é o equilíbrio entre oferta e demanda, mas a origem do capital. O SBPE recuou 13% em 2025. O financiamento à construção via poupança caiu 30%. A compensação veio do funding livre, que cresceu 370%, mas trata-se de um recurso estruturalmente mais caro, que altera a equação de viabilidade dos empreendimentos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fpt\u002Fmercado-imobiliario\u002Fcaixa-puxa-a-fila-da-expansao-do-credito-imobiliario-mercado-de-capitais-cresce\" target=\"_blank\">A Abecip (Associação Brasileira das Entidades de Crédito Imobiliário e Poupança) projeta crescimento de 16% na concessão de crédito em 2026\u003C\u002Fa>, mas a composição desse crescimento é o que exige atenção cirúrgica dos tomadores de decisão. O funding livre deve saltar de R$ 31 bilhões para R$ 51 bilhões. O FGTS aprovado pelo Conselho Curador deve alcançar R$ 145 bilhões. A seletividade na concessão de crédito para pessoas jurídicas será a tônica do ano. Incorporadores que dependem exclusivamente de linhas tradicionais enfrentarão gargalos reais. A capacidade de diversificar fontes e absorver o custo mais elevado do funding livre definirá a competitividade no ciclo que se abre.\r\n\r\n\u003Ch2>Intenção de compra se mantém\u003C\u002Fh2>\r\nA pesquisa de intenção de compra oferece o contraponto necessário ao cenário de cautela no funding: 50% das famílias com renda mensal acima de R$ 2.500 declaram intenção de adquirir um imóvel nos próximos dois anos - patamar estável há oito trimestres consecutivos. Essa estabilidade é sustentada por dois pilares macroeconômicos robustos: o menor patamar de desocupação da última década e o maior rendimento médio real das famílias em dez anos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMais da metade dos compradores é motivada por transições demográficas, como o desejo de sair do aluguel, casamentos e separações. São eventos da vida que independem de ciclos políticos ou oscilações de juros. Essa inércia de demanda confere ao mercado uma resiliência que transcende a conjuntura e que, combinada com a massa recorde de emprego formal, sustenta a tese de que o setor imobiliário brasileiro opera sobre fundamentos genuinamente sólidos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO Rio de Janeiro de 2026 não é o mesmo de 2020. O mercado dobrou de tamanho, o produto mudou, o funding se reconfigurou e o comprador se transformou. Para as empresas que operam nesse ecossistema, a leitura estratégica é clara: o volume segue relevante, mas a margem será definida pela capacidade de ler corretamente a convergência entre tipologia, fonte de capital e perfil demográfico.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n---\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>Os dados e insights deste artigo foram retirados da apresentação realizada por \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Flatam\u002Fguilherme-werner_2642\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"2642\">Guilherme Werner\u003C\u002Fspan>\u003C\u002Fa>, sócio da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fbrain-inteligencia-estrategica_361\" target=\"_blank\">Brain Inteligência Estratégica\u003C\u002Fa>, na abertura do Fórum GRI Rio de Janeiro 2026. \u003C\u002Fem>","\u003Cul>\r\n\t\u003Cli>O Rio de Janeiro lançou R$ 16,5 bilhões em VGV em 2025, apesar da queda de 6% no volume de unidades e retração de 8% no Minha Casa, Minha Vida frente a 2024.\u003C\u002Fli>\r\n\t\u003Cli>A participação de estúdios e unidades de um dormitório saltou de 10% para 30% dos lançamentos após a revisão do Plano Diretor de 2024.\u003C\u002Fli>\r\n\t\u003Cli>O funding livre cresceu 370% em 2025, enquanto o SBPE recuou 13% e o financiamento à construção via poupança caiu 30%.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Mercado imobiliário no RJ dobra em cinco anos","residencial, lançamentos, compactos, oferta, rio de janeiro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_RJ_Living_Sector_GRI_Social_2026_4_10_08_50_56_1775821856.jpg","2026-04-10T08:44:56.000Z","2026-04-20T10:52:19.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481],{"id":47,"label":1297,"translations":1482},[1483,1485,1487],{"label":1297,"slug":1308,"language":1484},{"code":13},{"label":1311,"slug":1312,"language":1486},{"code":18},{"label":1315,"slug":1316,"language":1488},{"code":23},[1490],{"name":171,"enName":171,"ptName":171,"iso2":1491},"BR",[1493],{"name":1494,"slug":1495,"image":1496,"order":115},"Henrique Cisman","henrique-cisman","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHenrique_Marcal_Cisman_GRI_Institute_Profile_PIC_2025_11_04_11_31_12_1762266672.jpg",{"pt-BR":1498},"\u002Fmercado-imobiliario\u002Fmercado-imobiliario-no-rj-dobra-em-cinco-anos-compactos-lideram-o-boom",[1500,1501,1502,1503,1504,1505],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]