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Paulo",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_[3]_2025_6_05_18_19_29_1749158369.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_[1]_2025_6_05_14_38_07_1749145087.webp","2025-06-05T00:00:00.000Z","Credit: Divulgação \u002F Casa Uno","#FFF","2025-06-12T00:00:00.000Z",1961,"2025-06-05T14:38:07.000Z","2025-06-17T21:21:37.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1468,"seoKeywords":1467,"seoDescription":1464,"seoAbstract":978,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},2667,"O principal foco está na região da Cidade Jardim e do Morumbi, oferecendo um “ambiente de interior” a poucos minutos da Faria Lima","Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"11829\">Henrique Cisman\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Casa Uno, empresa do segmento residencial de luxo, vem construindo um conceito único no mercado imobiliário paulistano, apostando na combinação de “Quiet Luxury” e “Slow Living”. Sócio da \u003Cspan class=\"company-profile-link\" data-id=\"21678\">Enegix Global\u003C\u002Fspan> - empresa investida em real estate com a Casa Uno no Brasil - Cleberson de Lima explica ao \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> como essa proposta tem se consolidado no cenário local e quais são as estratégias que diferenciam o projeto.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo o executivo, a Casa Uno nasceu a partir de uma tradição familiar de mais de 70 anos no mercado imobiliário, mas com um propósito específico: oferecer moradia de luxo discreto, com forte conexão à natureza e que proporcione uma experiência de vida mais calma e exclusiva dentro de São Paulo. “O posicionamento é de luxo, mas um luxo discreto, em condomínios horizontais de poucas casas onde o morador tem exclusividade e convive com a natureza sem abrir mão da proximidade com o centro financeiro da cidade”, explica.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO principal foco está na região da Cidade Jardim e do Morumbi, onde o projeto aproveita o histórico urbanístico que preservou grandes áreas de Mata Atlântica, oferecendo um “ambiente de interior” a poucos minutos da Faria Lima, polo financeiro da capital paulista. “Estamos consolidando uma microrregião com condomínios de casas exclusivas e um clubhouse com serviços de alto padrão que incluem spa, fitness e concierge dedicado aos moradores,” detalha.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2025_06_05_at_14.47.57_2025_6_05_17_48_07_1749145687.jpeg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Luxo com sustentabilidade está no centro da estratégia da Casa Uno (foto: Divulgação\u002FCasa Uno)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch3>Exclusividade, experiência e novo perfil de consumo\u003C\u002Fh3>\r\n\r\n\u003Cdiv>O conceito de Quiet Luxury, segundo Cleberson, se diferencia do chamado “luxo ostentação” predominante no Brasil até recentemente. “Enquanto muitos projetos de alto padrão aqui estão atrelados a marcas famosas para mostrar riqueza, o nosso público é aquele que já sabe o que é ser rico e não precisa provar isso aos outros. Eles buscam luxo que está no silêncio, no cuidado, no serviço personalizado e na qualidade atemporal dos acabamentos e do design,” destaca. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEle cita referências internacionais e brasileiras, como o grupo JHSF, mas reforça que a Casa Uno vai na contramão do hype e aposta na sustentabilidade do conceito que valoriza a experiência e a exclusividade sem ostentação.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOutro ponto que chama atenção é a forma de compra e financiamento. "No mercado de luxo, o momento da decisão de compra segue uma lógica diferente. O cliente não espera a conclusão da obra, ele entra quando a casa já revela seu conceito, estrutura e exclusividade, geralmente na fase final da construção. É nessa etapa que ele se encanta e realiza o pagamento à vista ou com poucas parcelas, ao contrário do perfil tradicional de alto padrão, que costuma adquirir ainda em planta e com financiamentos mais longos,” explica. \u003C\u002Fdiv>\r\n\r\n\u003Ch3>Investimento estratégico\u003C\u002Fh3>\r\n\r\n\u003Cdiv>A Casa Uno ainda oferece dois modelos de investimento. O primeiro é voltado ao investidor proprietário - que adquire a casa com o objetivo de morar ou mantê-la em seu portfólio como um ativo patrimonial de longo prazo. Neste caso, a solução abrange da personalização do imóvel à curadoria e gestão do ocupante, assegurando que o investidor tenha retorno com valorização e renda passiva, sem precisar se envolver diretamente na operação do ativo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nJá o segundo é voltado ao player que busca retorno no mercado de alto padrão sem a necessidade de aquisição direta do imóvel. Neste caso, ele participa por meio da compra de cotas estruturadas, com remuneração previamente definida e gestão também conduzida pela Casa Uno.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAdicionalmente, a empresa prepara o lançamento de um programa de membership exclusivo, que conectará os investidores em uma comunidade privada com acesso prioritário a novos projetos, experiências personalizadas e benefícios estratégicos.\u003C\u002Fdiv>\r\n\r\n\u003Ch3>Novidades no radar\u003C\u002Fh3>\r\n\r\n\u003Cdiv>Entre as novidades, está o lançamento do empreendimento A Mata 118, com três casas exclusivas, além de outros projetos dentro de uma área denominada “Reserva Uno”, que preserva e integra eucaliptos e áreas verdes. “A intenção é se especializar nessa microrregião e não expandir para outras áreas, consolidando o polo de luxo residencial horizontal na Cidade Jardim,” afirma Cleberson.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Enegix Global - que atua no mercado de data centers e infraestrutura - investiu na Casa Uno como forma de diversificação, reconhecendo o potencial de crescimento do mercado de luxo no Brasil. “O mercado de luxo no Brasil é incipiente, mas extremamente atrativo, com preço do metro quadrado muito abaixo do praticado na Europa e América do Norte. A demanda reprimida é enorme e o número de pessoas com alto poder aquisitivo deve mais que dobrar até 2026,” detalha o sócio.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Casa Uno pretende levar o conceito de luxo com sustentabilidade a um projeto inovador no centro de São Paulo - uma região que, no passado, foi sinônimo de elegância e sofisticação, e que agora vive um processo consistente de reurbanização e valorização.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO empreendimento reunirá usos múltiplos, incluindo a chegada de uma marca internacional de hotelaria voltada ao wellness de alto padrão, que será integrada a um centro de convenções para eventos de relevância nacional e internacional, além de um centro gastronômico assinado por chefs premiados.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nComo destaque, o projeto contará com a primeira torre residencial construída integralmente em madeira engenheirada no centro da capital, promovendo um marco na arquitetura verde no Brasil e contribuindo para reposicionar o skyline da cidade em direção a soluções mais sustentáveis.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“O Centro de São Paulo está passando por um novo ciclo de revitalização, impulsionado por investimentos públicos e privados que têm devolvido segurança, dinamismo e prestígio à região. Iniciativas como o programa Smart Sampa, que aplica tecnologia de ponta para segurança urbana, reforçam esse movimento e criam um ambiente propício para empreendimentos de alto padrão,” destaca a equipe da Casa Uno.\u003C\u002Fdiv>\r\n","Report","residencial, luxo, altíssimo padrão, morumbi, cidade jardim, exclusividade, condomínios de casas"," Casa Uno aposta no Quiet Luxury e se destaca em SP","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_2025_6_05_14_43_04_1749145384.jpg","2025-06-05T14:38:18.000Z","2025-06-17T21:21:20.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},[],[],{"pt-BR":1493},"\u002Fmercado-imobiliario\u002Fluxo-que-nao-se-ve-se-sente-casa-uno-lanca-conceito-exclusivo-em-sao-paulo",[1495,1496,1497,1498,1499,1500],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]