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pandemia",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fleteamento_top_2021_7_20_08_24_45_1626780285.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Floteamento_cover_2021_7_20_08_24_45_1626780285.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Floteamento_slider_2021_7_20_08_24_45_1626780285.jpg","2021-07-20T00:00:00.000Z","Crédito: Divulgação \u002F Urba","#FFFFFF","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Floteamento_social_2021_7_20_08_24_45_1626780285.jpg",1067,"2021-07-20T08:24:45.000Z","2024-05-28T16:31:19.000Z",[1463],{"id":1464,"newsId":1447,"languageId":25,"title":1450,"subtitle":1465,"content":1466,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1467,"updatedAt":1468,"language":1469},1717,"Demanda aquecida e dificuldades para lançar reduzem a oferta de lotes","\u003Cp>\u003Cspan style=\"color:null\">Enquanto a vacinação no Brasil avança e o país ensaia uma saída da pandemia, as loteadoras seguem surfando o bom momento do setor. De acordo com pesquisa realizada pela Brain Inteligência Estratégica, em parceria com a Associação das Empresas de Loteamento e Desenvolvimento Urbano (AELO), foram vendidos mais de 22,2 mil lotes no primeiro trimestre de 2021. \u003Cbr \u002F>\n    \u003Cbr \u002F>\n    O número representa uma alta de 23% em relação ao mesmo período do ano passado e uma baixa de apenas 4% no comparativo com o último trimestre de 2020. Vale lembrar que os trimestres finais costumam ser os mais fortes em vendas no mercado imobiliário residencial.\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    Os baixos patamares da Selic são um dos principais vetores para a alta na demanda. Além de facilitar o crédito para quem quer comprar um terreno, construir e futuramente morar no loteamento, o retorno tímido das aplicações em renda fixa aumenta a atratividade dos lotes como modalidade de investimento. \u003Cbr \u002F>\n    \u003Cbr \u002F>\n    "Muitos produtos foram vendidos para investidores. São clientes que estavam com o dinheiro parado no banco ou em algum outro tipo de aplicação financeira, começaram a não ver retorno e decidiram investir na compra de terrenos", explica \u003Cspan class=\"data-profile-link\" data-id=\"1177\">José Eduardo Ferreira\u003C\u002Fspan>, CEO da ITV Urbanismo.\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    Já \u003Cspan class=\"data-profile-link\" data-id=\"2960\">\u003Cspan class=\"data-profile-link\" data-id=\"5218\">Erika Matsumoto\u003C\u002Fspan>\u003C\u002Fspan>, CEO da Urba, revela que durante a pandemia se fortaleceu o desejo por morar em uma casa ou ter uma segunda residência, principalmente para as pessoas que tiveram a opção de trabalhar remotamente. Contudo, a executiva lembra que a empresa atua na faixa econômica, na qual este movimento é menos intenso. \u003Cbr \u002F>\n    \u003Cbr \u002F>\n    "Os nossos resultados estão mais relacionados à demanda reprimida. Como os loteadores normalmente preferem desenvolver produtos para a média e alta renda, o nicho econômico ainda é mal abastecido. Também é importante ressaltar que os nossos clientes compraram terrenos mesmo com a ameaça de perder o emprego na pandemia", afirma.\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    \u003Cspan style=\"background-color:#ffffff\">Inevitavelmente, a busca expressiva por lotes já tem resultado em um aumento de preços entre 15% e 20%, segundo \u003Cspan class=\"data-profile-link\" data-id=\"5829\">Ricardo Telles\u003C\u002Fspan>, CEO da Perplan. De qualquer forma, o executivo recorda que estamos passando por um período de inflação geral e que, por se tratarem de produtos com pagamentos mais diluídos, o impacto negativo na capacidade de compra pode ser pequeno.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n    \n    \u003Ch3>\u003Cspan style=\"font-size:18px\">\u003Cspan style=\"background-color:#ffffff\">Volume de lançamentos\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\n    \n    \u003Cp>\u003Cspan style=\"color:null\">\u003Cspan style=\"background-color:#ffffff\">O aumento de preço também resulta da diminuição do número de lançamentos no setor. De acordo com a Brain, no primeiro trimestre deste ano foram lançados 8,5 mil lotes, queda de 51% em relação ao trimestre anterior e de 29% no comparativo anual.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    Matsumoto indica que um dos responsáveis pela baixa nos lançamentos é o aumento "galopante" de custos da construção civil. Conforme divulgou a FGV, em junho, o Índice Nacional de Custos da Construção – M (INCC-M) atingiu alta de 14,62% no acumulado em 12 meses. "A gente não sabe até que ponto nós vamos conseguir repassar isso para o cliente final", acrescenta Telles.\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    \u003Cspan style=\"color:null\">\u003Cspan style=\"background-color:#ffffff\">Segundo Ferreira, outro problema é a demora na aprovação dos projetos, que impede o mercado de loteamentos de responder rapidamente à alta na demanda. "As aprovações não têm a mesma velocidade do aumento na procura por lotes", assegura.\u003C\u002Fspan>\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    Com isso, os CEOs de ITV Urbanismo, Urba e Perplan garantem que as empresas "praticamente zeraram o estoque" nos últimos meses. A situação é confirmada pela pesquisa da Brain, que ilustra a gradual baixa na oferta de lotes no gráfico abaixo.\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    \u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FCaptura_de_Tela_2021_07_19_a_s_14.20.02_2021_7_20_11_29_36_1626780576.png\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Evolução do estoque no mercado de loteamentos. Crédito: Brain\u002FAELO\u003C\u002Fspan>\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    Mesmo diante das dificuldades, as loteadoras estão trabalhando para apresentar novos projetos e desfrutar da alta na procura por terrenos. A Urba, por exemplo, lançou empreendimentos em Ribeirão Preto e Campinas neste ano, já tendo vendido integralmente o primeiro deles, segundo Matsumoto.\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    A Perplan planeja quatro lançamentos para este ano - dois nas cidades de Votorantim e Botucatu, em São Paulo, e outros dois nos municípios de Anápolis e Rio Verde, em Goiás. A partir de 2022, a empresa projeta "lançar entre cinco e seis empreendimentos por ano", de acordo com Telles.\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    Enquanto isso, a ITV Urbanismo lançou um único produto em 2021, na cidade de Candelária, no Rio Grande do Sul. Mesmo assim, Ferreira garante que a companhia tem apresentado resultados bastante satisfatórios: "Será um ano com poucos lançamentos, mas muita geração de caixa".\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    A boa notícia é que, segundo a Brain, o segmento conta atualmente com uma intenção de compra de 42%, sendo que 13% das pessoas já estão procurando ativamente por lotes. Além disso, dentro do mercado residencial, os loteamentos abertos são a preferência de 31%, seguido dos loteamentos fechados (24%), loteamentos em bairros planejados (14%) e apartamentos (11%).\u003C\u002Fspan>\u003C\u002Fp>\n    \n    \u003Ch3>\u003Cspan style=\"font-size:18px\">Principais desafios\u003C\u002Fspan>\u003C\u002Fh3>\n    \n    \u003Cp>\u003Cspan style=\"color:null\">Quanto aos principais desafios do segmento na atualidade, Ferreira reforça a demora na aprovação de projetos: "O setor público não está muito preocupado com isso". Já Telles volta a alertar para o risco do aumento do custo da construção civil: "Essa é a nossa maior preocupação".\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    Matsumoto, porém, acredita que o mercado de loteamento também é um ramo muito negligenciado, comparado ao que entrega para a sociedade. "Desenvolvemos bairros, entregamos infraestrutura, mas ainda não há linhas de financiamento estruturadas para os loteadores e para os clientes finais", garante.\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    Quanto à Lei Geral de Licenciamento Ambiental, recentemente aprovada na Câmara dos Deputados, a executiva enxerga aspectos positivos e negativos. "O texto prevê uma abertura para negociações locais, mas ainda tenho dúvidas se a autonomia dada às prefeituras será benéfica".\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    \u003Cspan style=\"background-color:#ffffff\">"No geral, entendo que a mudança deve agilizar os processos. Contudo, do ponto de vista de responsabilidade ambiental, tenho receio do projeto abrir portas para oportunistas e gerar um impacto devastador no meio ambiente", complementa.\u003C\u002Fspan>\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    \u003Cspan style=\"background-color:#ffffff\">Enxergando igualmente um dualismo no projeto de lei, Telles valoriza como aspecto positivo a provável digitalização dos processos, que seria capaz de acelerar as avaliações e torná-las mais transparentes. Por outro lado, teme o aumento da insegurança jurídica nos casos de dispensa de licitação. \u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    \u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"color:null\">Em \u003C\u002Fspan>\u003Cu>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Faprovacao-da-lei-geral-de-licenciamento-ambiental-gera-otimismo-no-setor_1515.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">reportagem publicada\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fu>\u003Cspan style=\"color:null\"> recentemente pelo GRI Club, a ITV Urbanismo se posicionou a respeito da Lei Geral de Licenciamento Ambiental, indicando que não enxerga grandes reflexos no mercado de loteamentos.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\n    \u003Cbr \u002F>\n    \u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>Daniel Caravetti\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n    ","2021-07-20T08:25:03.000Z","2021-07-20T10:55:53.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479],{"id":47,"label":1297,"translations":1480},[1481,1483,1485],{"label":1297,"slug":1308,"language":1482},{"code":13},{"label":1311,"slug":1312,"language":1484},{"code":18},{"label":1315,"slug":1316,"language":1486},{"code":23},[1488],{"name":171,"enName":171,"ptName":171,"iso2":1489},"BR",[],{"pt-BR":1492},"\u002Fmercado-imobiliario\u002Floteadoras-praticamente-liquidam-o-estoque-na-pandemia_1564",[1494,1495,1496,1497,1498,1499],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]