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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":5,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":1457,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1458,"createdAt":1459,"updatedAt":1460,"translations":1461,"segment":1473,"categories":1481,"countries":1490,"authors":1493,"urls":1494},2513,"TRUE","lirios-entra-em-nova-fase-apos-rebranding","Lírios entra em nova fase após rebranding",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_[9]_2025_6_03_17_17_19_1748981839.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_[8]_2025_6_03_17_17_19_1748981839.webp","2025-06-03T00:00:00.000Z","Credit: Divulgação\u002FLírios","#FFF","2025-06-07T00:00:00.000Z",768,"2025-06-03T17:17:19.000Z","2025-06-23T18:43:49.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1450,"seoKeywords":1467,"seoDescription":1468,"seoAbstract":978,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},2665,"Focada em projetos de urbanismo e incorporação, empresa moderniza posicionamento e amplia o foco para tickets maiores ","Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"11829\">Henrique Cisman\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Lírios, empresa com 45 anos de atuação no mercado imobiliário, passa por um processo de rebranding que visa alinhar sua imagem à modernização que vem sendo realizado internamente nas últimas décadas. Com uma trajetória marcada por projetos de incorporação e desenvolvimento urbano, a companhia aposta agora em uma comunicação mais moderna e direta, uma mudança sutil no logo e também no nome, que passa a ser Lírios Incorporação e Urbanismo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA nova identidade foi apresentada para a equipe e busca refletir o amadurecimento institucional, os avanços em governança e inovação, bem como uma atuação mais estratégica no mercado imobiliário, conforme revela a diretora administrativa da empresa, Roberta Moreira Alves, com exclusividade para o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse reposicionamento surge de uma necessidade substancial de comunicar de forma ainda mais clara e objetiva tudo o que a companhia desenvolve dentro da incorporação e urbanismo. O trabalho de transformação realizado no decorrer dos últimos anos inclui a estruturação de conselhos com membros externos, investimentos em novas plataformas e processos internos, além da prestação de serviços a terceiros, especialmente na gestão de carteiras de recebíveis - um diferencial da companhia.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Exceto pelas empresas que se associam a nós e pelos clientes atuais, notamos que a percepção geral não era condizente com aquilo que somos e entregamos", afirma \u003Cspan class=\"data-profile-link\" data-id=\"32758\">Roberta Alves\u003C\u002Fspan>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO foco da Lírios continua no setor residencial, mas com uma expansão para produtos de médio e médio-alto padrão. A empresa está à frente do desenvolvimento de um novo bairro planejado em Anápolis (GO), um projeto de longo prazo que integra componentes residenciais, comerciais e de convivência, e que, nas palavras da Roberta, "será moldado a partir do comportamento dos moradores." \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém disso, a Lírios prepara outros dois lançamentos residenciais com perfil de médio padrão, ambos em Goiás. Um dos produtos mais recentes foi batizado Marista 262. O empreendimento é fruto de uma parceria com a incorporadora Bambuí, trazendo apartamentos de três suítes que variam de 118 a 148 metros quadrados, e duplex com quatro suítes medindo 252 metros quadrados.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fimage_[12]_2025_6_03_20_26_09_1748982369.png\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">(imagem: Divulgação\u002FLírios)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nSegundo a executiva, a estratégia de parcerias é central na atuação da incorporadora. "Gostamos de nos aliar com incorporadoras que também sejam ótimas construtoras. Um de nossos critérios é que o parceiro tome risco no empreendimento, comprometendo-se com o resultado tanto do ponto de vista financeiro quanto da qualidade do produto", afirma.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"A atuação conjunta se dá por meio das divisões de obrigações e acompanhamento das métricas de desempenho, sempre priorizando a qualidade e transparência nas entregas em que nos comprometemos a assumir como responsabilidades, como por exemplo a gestão de carteiras de recebíveis, que já é uma expertise de longa data e com resultados sólidos e constantes da empresa", completa Roberta.\r\n\u003Ch3>Criatividade para levantar funding\u003C\u002Fh3>\r\nDiante de um cenário econômico desafiador, marcado por juros altos e crédito escasso, a empresa tem buscado alternativas de crédito. Além dos financiamentos bancários, estão em curso negociações com fundos de investimento e com investidores pessoas físicas interessados em diversificar aplicações com retorno previsível no setor imobiliário. Entre as inovações, a Lírios estuda um projeto-piloto de estruturação de funding que poderá representar uma novidade no mercado de capitais, sem revelar mais detalhes da operação.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara os próximos anos, a companhia acredita que o mercado de loteamentos deverá ganhar fôlego, sobretudo diante das dificuldades na incorporação para a classe média - segmento mais impactado pelo cenário macroeconômico. "Minha expectativa é de aquecimento na oferta de lotes, inclusive com parcerias entre loteadores e construtoras para entrega de casas prontas, atendendo à demanda de quem não consegue sustentar o custo do tripé lote-aluguel-construção".\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA atuação da Lírios continuará essencialmente no Centro-Oeste, especialmente em Goiás e Mato Grosso, com atenção a oportunidades em Mato Grosso do Sul e interior de Minas Gerais. Ainda que aberta a outras regiões, a empresa opta por se manter em mercados que conhece profundamente.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"A Lírios encara esse novo momento com entusiasmo. A meta é fortalecer e retomar o DNA da incorporação, fortalecendo a presença no médio e médio-alto padrão, sem abandonar o segmento econômico, e oferecer produtos bem planejados, com eficiência, qualidade e conforto. Os empreendimentos são pensados para deixar um legado positivo nas cidades. Acima de tudo, cada novo projeto é concebido com a premissa de que seus próprios idealizadores teriam prazer em morar ali", encerra Roberta Moreira Alves. \u003Cbr \u002F>\r\n ","Artigo","rebranding, incorporação, urbanismo, residencial, loteamentos, mercado imobiliário, funding ","Focada em projetos de urbanismo e incorporação, empresa moderniza posicionamento e amplia o foco para tickets maiores","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_[27]_2025_6_03_17_19_07_1748981947.jpg","2025-06-03T17:17:42.000Z","2025-06-23T18:43:37.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},[1491],{"name":171,"enName":171,"ptName":171,"iso2":1492},"BR",[],{"pt-BR":1495},"\u002Fmercado-imobiliario\u002Flirios-entra-em-nova-fase-apos-rebranding",[1497,1498,1499,1500,1501,1502],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]