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revisão",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_[4]_2023_9_04_15_35_35_1693852535.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_[4]_2023_9_04_15_35_35_1693852535.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_[4]_2023_9_04_15_35_35_1693852535.jpg","2023-09-04T00:00:00.000Z","Credito: Guilherme Andrade\u002FGRI Institute ","#FFFFFF","Reportagem","Lei de Zoneamento\r\nRevisão\r\nGRI Club\r\nVereador Rodrigo Goulart\r\nPlano Diretor Estratégico\r\nParticipação\r\nEixos de Estruturação Urbana\r\nOutorga onerosa\r\nZonas Eixos de Estruturação da Transformação Urbana (ZEUp)\r\nRestrições\r\nVilas\r\nJudicialização\r\nTransparê","Lei de Zoneamento em SP: veja pontos de alerta da revisão","Pauta foi o centro de debate entre membros do GRI Club e o vereador Rodrigo Goulart \r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_[11]_2023_9_04_15_35_35_1693852535.jpg",1527,"2023-09-04T15:35:35.000Z","2025-12-11T16:20:46.000Z",[1467],{"id":1468,"newsId":1447,"languageId":25,"title":1450,"subtitle":1469,"content":1470,"summary":978,"takeaways":978,"seoTagConversionId":8,"seoTag":8,"seoTitle":978,"seoKeywords":978,"seoDescription":978,"seoAbstract":8,"seoImage":8,"createdAt":1471,"updatedAt":1472,"language":1473},2189,"Pauta foi o centro de debate entre membros do GRI Club e o vereador Rodrigo Goulart","Membros do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"22504\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> se reuniram com o vereador \u003Cspan class=\"data-profile-link\" data-id=\"33490\">Rodrigo Goulart\u003C\u002Fspan>, relator da revisão do Plano Diretor Estratégico de São Paulo, para um debate sobre o texto da Lei de Parcelamento, Uso e Ocupação do Solo, mais conhecida como Lei de Zoneamento, cujo texto proposto pela Prefeitura acendeu alertas no mercado imobiliário ao caminhar na contramão das disposições do PDE. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA reunião foi realizada no escritório da CBRE Brasil. Participaram como moderadores \u003Cspan class=\"data-profile-link\" data-id=\"13351\">Gabriela Gregori\u003C\u002Fspan>, senior valuation manager da CBRE, e \u003Cspan class=\"data-profile-link\" data-id=\"988\">Rodrigo Bicalho\u003C\u002Fspan>, sócio do \u003Cspan class=\"company-profile-link\" data-id=\"405\">Bicalho Advogados\u003C\u002Fspan>. \r\n\u003Cdiv style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FIMG_5972_2023_9_04_18_36_53_1693852613.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px; text-align:center\">Vereador \u003Cspan class=\"data-profile-link\" data-id=\"33490\">Rodrigo Goulart\u003C\u002Fspan> foi o convidado especial da reunião (Foto: Guilherme Andrade\u002F\u003C\u002Fspan>\u003Cspan class=\"company-profile-link\" data-id=\"1\" style=\"font-size:12px; text-align:center\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"22504\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:12px; text-align:center\">)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nComo ponto de partida para promover melhorias no texto proposto pelo Executivo, Bicalho destaca a importância da participação organizada do setor nos debates que fazem parte da elaboração da nova Lei de Zoneamento.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Nós temos que ser mais atuantes na participação dentro da sociedade civil. Olhamos muito para nossas empresas, nossos próprios negócios, e a consequência disso é que perdemos força nos debates. Por isso é tão importante essa iniciativa do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"22504\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>."\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm linhas gerais, a redação indicada pela Prefeitura não segue as diretrizes do PDE, bem como traz novas restrições ou obstáculos para o desenvolvimento imobiliário da cidade. Goulart garante que o texto será debatido na Câmara Municipal visando cumprir o que está previsto na revisão do Plano Diretor.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nVeja a seguir os principais pontos discutidos na reunião. \r\n\u003Ch3>Eixos de Estruturação da Transformação Urbana\u003C\u002Fh3>\r\nCriados para indicar onde a cidade deve crescer e estimular esse desenvolvimento, atualmente os eixos equivalem a apenas 4% de toda a área da cidade. Segundo \u003Cspan class=\"data-profile-link\" data-id=\"988\">Rodrigo Bicalho\u003C\u002Fspan>, a revisão do PDE por si só não expande os eixos; ela indica que os eixos podem ser expandidos na Lei de Zoneamento, tocando quadras situadas em um raio de 700 metros das linhas de metrô e 400 metros de corredores de ônibus. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"A redação da Lei de Zoneamento proposta pela Prefeitura repete o que está escrito no PDE, dizendo que poderão ser criados novos eixos, mas ela não o faz efetivamente". \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan class=\"data-profile-link\" data-id=\"13351\">Gabriela Gregori\u003C\u002Fspan> complementa que, ainda pior, o texto da Lei de Zoneamento "exclui algumas áreas dos eixos em várias situações, como as quadras que tenham barreiras urbanísticas de difícil transposição e áreas envoltórias de bens tombados, ainda que não reconhecidas pelos órgãos de preservação". \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNa prática, se essa expansão dos eixos existentes ou a criação de novos eixos não forem definidas pela Lei de Zoneamento, corre-se o risco de que tal possibilidade só exista novamente em 2029, quando uma nova atualização deve ocorrer. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO vereador \u003Cspan class=\"data-profile-link\" data-id=\"33490\">Rodrigo Goulart\u003C\u002Fspan> afirma que o Legislativo atuará para corrigir essas distorções: "Vamos alinhar a Lei de Zoneamento ao que está escrito no Plano Diretor e garantir que a segurança jurídica seja realidade para o investidor. Não ficará nenhuma subjetividade".\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nGoulart ressalta que é preciso encontrar um equilíbrio entre preservação e desenvolvimento, e chama atenção para a participação da Secretaria Municipal do Verde e do Meio Ambiente no processo legislativo durante a revisão do PDE. "Assim também será feito na Lei de Zoneamento". \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FIMG_6046_2023_9_04_18_49_01_1693853341.jpg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">\u003Cspan class=\"data-profile-link\" data-id=\"13351\">Gabriela Gregori\u003C\u002Fspan>, Senior Valuation Manager da CBRE (Foto: Guilherme Andrade\u002F\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"22504\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch3>Outorga onerosa\u003C\u002Fh3>\r\nOutro ponto criticado diz respeito à outorga onerosa paga e não utilizada. Segundo o PDE, ela poderia ser aproveitada futuramente, o que é lógico e correto. Entretanto, a Lei de Zoneamento determina que o crédito só poderá ser utilizado se o proprietário do terreno for o mesmo que pagou pela outorga. Em outras palavras, o texto dificulta negociações de compra e venda do ativo, ao exigir novo pagamento de outorga onerosa daquele que venha a ser o novo proprietário. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA outorga onerosa é uma contrapartida para compensar os transtornos causados pelo maior adensamento, permitindo ao investidor construir acima do limite estabelecido. A taxa é paga ao Fundurb (Fundo de Desenvolvimento Urbano) e revertida em investimentos em infraestrutura e habitação social.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"É comum que as incorporadoras paguem pela outorga onerosa, mas desistam do empreendimento por questões mercadológicas ou econômicas. A Lei de Zoneamento diz que ela só poderá ser aproveitada pelo proprietário original. Neste caso, a Prefeitura obriga um eventual novo proprietário a pagar novamente, o que significa uma cobrança dupla", afirma Bicalho. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo final do dia, o maior prejudicado é a própria cidade, já que a inviabilização da compra dessas áreas significa impedir o desenvolvimento de novos projetos, especialmente habitacionais. \u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FIMG_5987_2023_9_04_18_52_17_1693853537.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">\u003Cspan class=\"data-profile-link\" data-id=\"988\" style=\"text-align:center\">Rodrigo Bicalho\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:12px; text-align:center\"> foi moderador da discussão (Foto: Guilherme Andrade\u002F\u003C\u002Fspan>\u003Cspan class=\"company-profile-link\" data-id=\"1\" style=\"font-size:12px; text-align:center\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"22504\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:12px; text-align:center\">)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch3>Ativação das ZEUs\u003C\u002Fh3>\r\nA Lei de Zoneamento prevê que a ativação de novas Zonas Eixos de Estruturação da Transformação Urbana previstas (ZEUp) ocorram necessariamente via pagamento de outorga onerosa. A medida é bastante questionável, uma vez que as incorporadoras já pagam outorga onerosa para construir acima do potencial básico. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO vereador \u003Cspan class=\"data-profile-link\" data-id=\"33490\">Rodrigo Goulart\u003C\u002Fspan> afirma que a ativação de novos eixos é um desejo tanto dos proprietários de terrenos quanto dos investidores imobiliários, mas vários prefeitos passaram e não ativaram essas áreas por decreto. Neste sentido, Goulart diz que a Lei de Zoneamento abre uma nova possibilidade.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo membros do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"22504\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> especialistas em direito imobiliário, os eixos devem ser ativados via decreto do Poder Executivo, e não fazê-lo é contrariar a lei. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Ainda não definimos os valores, mas nosso pensamento é criar uma conta segregada com a Prefeitura para que o investimento desse recurso arrecadado ocorra no próprio eixo que vai ser ativado. É uma opção para o incorporador ou terrenista de ativar o benefício ao invés de esperar um decreto do Executivo", declara Goulart. \r\n\u003Ch3>Restrição às vilas\u003C\u002Fh3>\r\nDe acordo com o Plano Diretor, as vilas - conjuntos de casas em rua sem saída - devem ser excluídas dos eixos, exceto se todas as propriedades forem adquiridas por um mesmo investidor - uma incorporadora, por exemplo. A Lei de Zoneamento, entretanto, veta essa possibilidade. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo Goulart, o tema também será discutido na Câmara, procurando estabelecer um regramento claro sobre a possibilidade ou não de incorporação imobiliária nos lotes internos das vilas. \r\n\u003Ch3>Judicialização\u003C\u002Fh3>\r\nAo confrontar as diretrizes do PDE e o texto proposto pela Prefeitura para a Lei de Zoneamento, nota-se que são vários os pontos de discordância, que além dos citados acima ainda incluem as restrições à Transferência do Direito de Construir (TDC). Espera-se que a Câmara Municipal atue para viabilizar a venda do TDC, respeitadas as regras, como a preservação do bem tombado. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNeste sentido, apesar de otimista com o processo legislativo na Câmara, existe uma preocupação do mercado imobiliário com a possível judicialização do tema, assim como se tentou fazer na revisão do PDE, por meio de petições de partidos políticos e do Ministério Público. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nGoulart pondera que o desfecho tende a ser o mesmo visto na revisão do Plano Diretor. "Toda a revisão foi feita com a maior transparência possível. Foram dezenas de audiências públicas, e participei de todos os eventos para os quais fui convidado, independentemente de quem era o organizador. Não será diferente com a Lei de Zoneamento, e esperamos que não haja judicialização". \r\n\u003Cdiv style=\"text-align:center\"> \u003C\u002Fdiv>\r\n\r\n\u003Cdiv style=\"text-align:center\">\u003Cstrong>O mercado imobiliário residencial está na pauta do Brazil GRI 2023\u003C\u002Fstrong>\u003Cbr \u002F>\r\n \u003C\u002Fdiv>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fbrazil-gri-2023_4010?utm_source=hub&utm_medium=txt&utm_campaign=REClubBR23-REBR23-banner&utm_id=REClubBR23-REBR23-banner\" target=\"_blank\">\u003Cimg alt=\"Brazil GRI 2023\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fbrasilgri_banner_[2]_2023_9_04_19_01_08_1693854068.jpeg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n ","2023-09-04T15:35:44.000Z","2025-12-11T16:20:54.000Z",{"code":18},{"id":25,"color":27,"translations":1475},[1476,1478,1480],{"title":26,"slug":30,"language":1477},{"code":13},{"title":37,"slug":38,"language":1479},{"code":18},{"title":33,"slug":34,"language":1481},{"code":23},[1483],{"id":47,"label":1297,"translations":1484},[1485,1487,1489],{"label":1297,"slug":1308,"language":1486},{"code":13},{"label":1311,"slug":1312,"language":1488},{"code":18},{"label":1315,"slug":1316,"language":1490},{"code":23},[1492],{"name":171,"enName":171,"ptName":171,"iso2":1493},"BR",[1495],{"name":1496,"slug":1497,"image":1498,"order":115},"Júlia Ribeiro","julia-ribeiro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002F5046453828702023104_2025_12_08_09_41_19_1765197679.jpg",{"pt-BR":1500},"\u002Fmercado-imobiliario\u002Flei-de-zoneamento-em-sao-paulo-veja-pontos-de-alerta-da-revisao",[1502,1503,1504,1505,1506,1507],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]