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Mobility",{"id":5,"title":6,"translations":1427},[1428,1430,1432],{"title":6,"slug":11,"language":1429},{"code":13},{"title":15,"slug":16,"language":1431},{"code":18},{"title":20,"slug":21,"language":1433},{"code":23},[1435,1438,1442],{"label":1425,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1436,"language":1437},"urban-mobility",{"code":13},{"label":1439,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1440,"language":1441},"Mobilidade Urbana","mobilidade-urbana",{"code":18},{"label":1443,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1444,"language":1445},"Movilidad Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":1454,"publishDate":1455,"readTime":115,"maxRelatedEvents":25,"image":8,"imageCredit":1456,"imageCreditColor":1457,"breakNewsUntil":8,"seoTagConversionId":978,"seoTag":978,"seoTitle":1458,"seoKeywords":1459,"seoDescription":1460,"seoAbstract":978,"seoImage":1461,"visitCounter":1462,"createdAt":1463,"updatedAt":1464,"translations":1465,"segment":1473,"categories":1481,"countries":1490,"authors":1493,"urls":1494},1687,"TRUE","juros-e-eleicoes-serao-maiores-obstaculos-em-2022-apontam-executivos_1687","Juros e eleições serão maiores obstáculos em 2022, apontam executivos",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_2022_1_19_13_58_52_1642611532.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_2022_1_19_13_58_52_1642611532.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_2022_1_19_13_58_52_1642611532.jpg","2022-01-19T00:00:00.000Z","Crédito: poung saed_eco \u002F Envato","#FFFFFF","Juros e eleições são obstáculos no setor residencial","mercado imobiliário em 2022, futuro do mercado imobiliário, real estate brasil","Sondagem do GRI Club também revela queda na intenção de investimentos em produtos econômicos\r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_2022_1_19_13_58_52_1642611532.jpg",2952,"2022-01-19T13:58:52.000Z","2024-05-28T06:13:10.000Z",[1466],{"id":1467,"newsId":1447,"languageId":25,"title":1450,"subtitle":1468,"content":1469,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1470,"updatedAt":1471,"language":1472},1845,"Pesquisa do GRI Club também revela queda na atratividade dos produtos econômicos","\u003Cp>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Uma sondagem realizada pelo \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">\u003Cstrong>GRI Club Real Estate Brazil\u003C\u002Fstrong> entre os dias 13 e 18 de janeiro com 100 líderes de incorporadoras, construtoras, bancos e casas de investimentos imobiliários revela que o aumento da taxa de juros e as incertezas políticas agravadas pela proximidade das eleições serão os maiores obstáculos para o mercado residencial em 2022. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Orientados a escolher até duas opções de resposta, 56% dos executivos apontam que a continuidade do aperto monetário - medida adotada pelo Banco Central para conter a inflação - deve ser o fator mais prejudicial para o setor ao longo do ano; 54% creem que as eleições também serão um desafio relevante. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">A terceira posição na lista das adversidades mais prováveis em 2022 fica com o desabastecimento e a alta no custo dos materiais de construção - \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cu>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Fcusto-da-construcao-gera-defasagem-entre-vendas-e-lancamentos-de-imoveis_1510.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">que foi um dos problemas mais significativos durante o ano passado\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fu>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\"> e agora é apontado por 27% dos respondentes. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Vale mencionar, ainda, que 16% enxergam a lentidão dos órgãos públicos na aprovação de projetos como um dos principais desafios até dezembro; e 8% apontam para a escassez - e o consequente alto preço - de terrenos para novas incorporações. As novas variantes da covid não são uma grande preocupação, segundo os executivos (houve apenas dois votos nesta opção). \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Mesmo em um cenário aparentemente mais desafiador do que em 2021, a maioria (54%) acredita que o desempenho do mercado imobiliário residencial será semelhante ao do ano passado - um dos melhores da história em quantidade de lançamentos, vendas e contratação de crédito imobiliário. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Por outro lado, um terço dos respondentes está pessimista e enxerga um ano pior. A diversidade de pontos de vista fica ainda mais evidente quando analisadas as projeções para o desempenho das próprias empresas dos executivos: 34% creem em \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cu>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Ftermometro-gri-aponta-boas-expectativas-para-o-mercado-imobiliario-em-2022_1650.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">aumento nos lançamentos e nas vendas\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fu>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">; 27% acham mais provável que os níveis sejam semelhantes a 2021, e 25% projetam queda. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Apenas 10% dos participantes estão otimistas com o desempenho da economia brasileira em 2022, isto é, acreditam que os principais indicadores serão melhores do que no ano passado. Para a maioria (60%), há grandes chances de que tenhamos um ano semelhante em termos econômicos. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Há poucos dias, o presidente Jair Bolsonaro admitiu que será difícil avançar na agenda de reformas estruturais este ano - a aprovação dos projetos no Congresso, além de não ser consenso desde o início, teria um custo político para os parlamentares. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Para 40% dos executivos que participaram da pesquisa, a \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cu>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Freforma-do-ir-aprovada-na-camara-tem-efeitos-graves-na-atividade-imobiliaria_1638.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">reforma tributária\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fu>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\"> é a mais importante neste momento, seguida de perto pela administrativa (38%). \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch3>\u003Cspan style=\"font-size:18px\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Menos investimentos em habitação popular\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Dado o cenário de inflação - geral e setorial - e mais dificuldade para os potenciais compradores terem acesso ao crédito imobiliário, a maior parte das companhias investirá nos empreendimentos de médio-alto (24%) e alto padrão (30%). \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Vale destacar que as faixas de mercado do \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cu>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Fcasa-verde-e-amarela-saiba-as-principais-mudancas-no-programa-habitacional_1372.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">programa Casa Verde Amarela\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fu>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\"> foram mencionadas por apenas 17% dos respondentes como as mais atrativas - sendo 12% na faixa 3 e apenas 5% nas faixas 1,5 e 2. Em comparação, 7% vão focar seus investimentos em produtos de luxo - ainda que a demanda seja muito menor. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">O resultado da pesquisa ratifica que \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cu>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Fmercado-economico-enfrenta-descasamento-entre-custos-de-obra-e-precos-de-venda_1664.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">as menores margens no segmento residencial econômico\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fu>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\"> têm forçado muitas construtoras a lançar empreendimentos fora do programa habitacional, subindo cada vez mais a régua.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Em acréscimo, a combinação do aumento da taxa de juros com a baixa renda da população e a alta constante dos preços também indica perspectivas menos animadoras para esse nicho do mercado. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">A cidade de São Paulo (66%) e a região Sul (22%) vão concentrar a maior parte dos novos investimentos residenciais em 2022. Na sequência aparecem Rio de Janeiro (14%), Centro-Oeste (11%) e Nordeste (10%) - era permitido escolher até duas localidades. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Por fim, 47% das companhias afirmam já ter feito investimentos em proptechs ou construtechs pelo menos uma vez, seja via aquisição da startup ou contratação dos serviços. Outros 27% ainda não experimentaram, mas planejam fazê-lo até o final do ano, e 26% dos executivos dizem que o assunto não está nos planos. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2022-01-19T13:58:58.000Z","2022-01-19T14:06:06.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},[1491],{"name":171,"enName":171,"ptName":171,"iso2":1492},"BR",[],{"pt-BR":1495},"\u002Fmercado-imobiliario\u002Fjuros-e-eleicoes-serao-maiores-obstaculos-em-2022-apontam-executivos_1687",[1497,1498,1499,1500,1501,1502],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]