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2026",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F01_BR25_Hub_Slider_2025_11_14_14_19_44_1763140784.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F01_BR25_Hub_Cover_2025_11_14_14_19_44_1763140784.webp","2025-11-14T00:00:00.000Z","GRI Institute",1255,"2025-11-14T12:37:25.000Z","2025-11-14T14:20:15.000Z",[1460],{"id":1461,"newsId":1447,"languageId":25,"title":1450,"subtitle":1462,"content":1463,"summary":978,"takeaways":1464,"seoTagConversionId":8,"seoTag":8,"seoTitle":1465,"seoKeywords":1466,"seoDescription":1467,"seoAbstract":8,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},2947,"Levantamento exclusivo com líderes do setor indica expectativas; veja resultados e análises","A cada dez executivos de liderança no mercado imobiliário, metade aponta que a continuidade de juros elevados é o maior risco macroeconômico para o setor em 2026. É o que aponta levantamento exclusivo do \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong> realizado na \u003Cstrong>16ª edição\u003C\u002Fstrong> do \u003Cstrong>Brazil GRI\u003C\u002Fstrong>, em São Paulo, com a presença de mais de 300 tomadores de decisão com investimentos em todo o país nas mais diversas classes de ativos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApesar do predomínio da taxa de juros como o fator mais preocupante, o risco fiscal é apontado por 32% dos participantes, dado que a crise nas contas públicas pode afetar o crédito de longo prazo, especialmente no subsídio do programa Minha Casa, Minha Vida - motor do mercado imobiliário residencial nos últimos dois anos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm relação à Selic, a maioria dos participantes (61%) crê que no final do próximo ano a taxa estará em uma banda que varia entre 12-14%. Um em cada cinco executivos, porém, enxerga que ela ainda estará acima de 14%, ou seja, mais próxima do cenário atual (15% a.a.). Somente 1% confia em cortes mais agressivos, trazendo a Selic para abaixo de 10% ao ano.  \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAs eleições serão um fator extra de cautela: 62% avaliam que o processo eleitoral vai gerar incerteza adicional, congelando novos investimentos imobiliários. Neste sentido, 14% assinalam que o principal impacto das eleições será o aumento da demanda por ativos core como proteção (hedge). Dentre as opções disponíveis no levantamento, a menos votada (11%) indica uma aceleração dos investimentos no período pré-eleitoral.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nQuando perguntados sobre as expectativas para lançamentos ou novos investimentos de suas respectivas empresas em 2026, 41% dizem que o volume provavelmente será similar ao do ano corrente, enquanto 29% visam aumentar os negócios moderadamente. Nota-se que os extremos (aumento expressivo ou redução de investimentos) são menos prováveis. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA CEO de uma incorporadora focada no segmento residencial econômico afirma que "o olhar para 2026 é otimista, mas será um ano de maior cautela no lançamento de projetos".  \r\n\u003Ch2>\u003Cstrong>Fiscal em cheque, digitalização em alta e nova estrutura de funding imobiliário\u003C\u002Fstrong>\u003C\u002Fh2>\r\nA questão fiscal é vista como um dos maiores obstáculos para o Brasil nos próximos anos. A pressão para equilibrar as contas públicas, somada ao envelhecimento da população e à necessidade de subsídios, pode comprometer a capacidade do governo de sustentar o crescimento econômico, segundo o CEO de um banco presente. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor outro lado, a digitalização e a transição energética são tendências globais que podem trazer novas oportunidades para o setor imobiliário e a infraestrutura brasileiros, segundo o líder das operações de uma grande gestora global no Brasil.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA estrutura de financiamento deve continuar mudando, com maior protagonismo do mercado de capitais em detrimento de um modelo de poupança "que não é sustentável", segundo as palavras de um economista presente. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>Confira um relatório completo, em breve, com mais insights e dados extraídos no Brazil GRI 2025. \u003C\u002Fem>","\u003Cul>\r\n\t\u003Cli>A continuidade de juros elevados é vista como o maior risco macroeconômico, com 50% dos líderes do setor apontando essa questão como a mais preocupante. \u003C\u002Fli>\r\n\t\u003Cli>62% dos executivos acreditam que as eleições gerarão incertezas e poderão congelar novos investimentos imobiliários.\u003C\u002Fli>\r\n\t\u003Cli>A estrutura de financiamento do mercado imobiliário deve passar por mudanças, com maior ênfase no mercado de capitais.\u003C\u002Fli>\r\n\t\u003Cli>A digitalização e a transição energética estão sendo vistas como tendências globais com potencial para criar novas oportunidades para o setor. \u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Os maiores desafios para o setor imobiliário em 2026","GRI Institute, taxa de juros, Selic, eleições, incertezas, investimentos, setor imobiliário, mercado imobiliário, risco fiscal, digitalização, transição energética, financiamento imobiliário, funding, mercado de capitais, poupança, empreendimentos","Levantamento do GRI Institute no Brazil GRI 2025 aponta que juros elevados e incertezas políticas são os maiores desafios para o setor imobiliário, com ênfase em mudanças na estrutura de financiamento e oportunidades na digitalização e transição energética","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F01_BR25_Hub_Social_2025_11_14_14_20_06_1763140806.jpg","2025-11-14T12:38:04.000Z","2025-11-14T17:06:14.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489,1497,1505],{"id":65,"label":1231,"translations":1482},[1483,1485,1487],{"label":1231,"slug":1242,"language":1484},{"code":13},{"label":1245,"slug":1246,"language":1486},{"code":18},{"label":1249,"slug":1250,"language":1488},{"code":23},{"id":81,"label":1359,"translations":1490},[1491,1493,1495],{"label":1359,"slug":1370,"language":1492},{"code":13},{"label":1373,"slug":1374,"language":1494},{"code":18},{"label":1377,"slug":1378,"language":1496},{"code":23},{"id":93,"label":1253,"translations":1498},[1499,1501,1503],{"label":1253,"slug":1264,"language":1500},{"code":13},{"label":1267,"slug":1268,"language":1502},{"code":18},{"label":1271,"slug":1272,"language":1504},{"code":23},{"id":136,"label":1051,"translations":1506},[1507,1509,1511],{"label":1051,"slug":1062,"language":1508},{"code":13},{"label":1065,"slug":1066,"language":1510},{"code":18},{"label":1069,"slug":1070,"language":1512},{"code":23},[1514],{"name":171,"enName":171,"ptName":171,"iso2":1515},"BR",[1517],{"name":1518,"slug":1519,"image":1520,"order":115},"Henrique Cisman","henrique-cisman","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHenrique_Marcal_Cisman_GRI_Institute_Profile_PIC_2025_11_04_11_31_12_1762266672.jpg",{"pt-BR":1522},"\u002Fmercado-imobiliario\u002Fjuros-e-eleicoes-sao-maiores-desafios-para-o-setor-imobiliario-em-2026",[1524,1525,1526,1527,1528,1529],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]