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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":5,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":1457,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1458,"createdAt":1459,"updatedAt":1460,"translations":1461,"segment":1473,"categories":1481,"countries":1498,"authors":1501,"urls":1502},2450,"TRUE","investidores-debatem-desafios-para-alavancar-locacao-social-no-brasil","Investidores debatem desafios para alavancar locação social no Brasil",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_2025_3_17_11_43_13_1742222593.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_2025_3_17_11_43_13_1742222593.webp","2025-03-17T00:00:00.000Z","Credit: GRI Institute","#FFF","2025-03-23T00:00:00.000Z",1267,"2025-03-17T11:43:13.000Z","2025-03-17T14:55:03.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1468,"seoKeywords":1467,"seoDescription":1464,"seoAbstract":978,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},2604,"Encontro contou com a presença de líderes de grandes empresas com atuação no setor, como Brookfield e Greystar ","Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"11829\">Henrique Cisman\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado profissional de locação residencial - também conhecido como multifamily - tem se desenvolvido em velocidade inédita no Brasil. Inicialmente voltado para projetos de luxo e alta renda, os investimentos começam a migrar para empreendimentos acessíveis, atendendo a uma demanda "quase infinita", conforme definem executivos do setor. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPorém, não são poucas as barreiras estruturais que dificultam a expansão do affordable housing em larga escala no país. O tema foi debatido na terça-feira (11), em São Paulo, em uma reunião do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> com a presença de nomes como André Lucarelli (\u003Cspan class=\"company-profile-link\" data-id=\"56\">\u003Cspan class=\"company-profile-link\" data-id=\"9321\">Brookfield Asset Management\u003C\u002Fspan>\u003C\u002Fspan>), \u003Cspan class=\"data-profile-link\" data-id=\"4217\">Carolina Burg\u003C\u002Fspan> (\u003Cspan class=\"company-profile-link\" data-id=\"20522\">Antonella Realty\u003C\u002Fspan>), Isadora Rebouças (Citas), \u003Cspan class=\"data-profile-link\" data-id=\"7930\">Kim Azevedo\u003C\u002Fspan> (Greystar), \u003Cspan class=\"data-profile-link\" data-id=\"18165\">Luis Stacchini\u003C\u002Fspan> (Navi) e \u003Cspan class=\"data-profile-link\" data-id=\"4155\">Rafael Steinbruch\u003C\u002Fspan> (Yuca), dentre outros executivos presentes. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUm investidor com projetos operacionais em algumas cidades brasileiras afirma que o segmento econômico - entendido como imóveis destinados a famílias com rendas entre R$7 mil e R$10 mil mensais - é o de maior retorno (yield) dentro da estratégia multifamily: "Hoje, olhando para a nossa carteira, os projetos affordable são os de melhor desempenho, mesmo no cenário de juros altos". \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMas o mercado ainda está muito distante de atender toda a demanda existente. Nas palavras de outro executivo: "O problema é que falta produto. Nossos empreendimentos são alugados muito rapidamente".\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUm aspecto interessante destacado por empresas que já operam no segmento é a baixa inadimplência, mesmo quando comparado a projetos de ticket mais elevado: "Esse cliente valoriza muito a moradia. Apesar do temor comum aos investidores, a inadimplência do affordable é menor do que nos empreendimentos para a classe média tradicional", aponta um executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor outro lado, há maiores desafios relacionados ao desconhecimento contratual e à falta de experiência no convívio em condomínio, o que exige um trabalho mais atento de instrução e gestão, desde situações que envolvem solicitação para quebra de contrato até o descumprimento de regras condominiais. \r\n\u003Ch3>Barreiras ao crescimento: custo de capital e escassez de financiamento\u003C\u002Fh3>\r\nO apetite pelo segmento econômico é minado por obstáculos, dentre os quais são destacados o alto custo de capital e a falta de linhas de financiamento adequadas, fatores que limitam a construção de novos empreendimentos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO setor ainda carece de mecanismos de financiamento de longo prazo, cujos desembolsos casem com o fluxo de caixa típico da locação. "Se tivéssemos boas linhas de financiamento, ia ter um monte de gente querendo investir. O problema é que o mercado imobiliário brasileiro é muito voltado a desenvolver e vender, e não a manter e alugar", aponta o diretor de um grande fundo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNeste contexto, vale destacar a ausência de políticas públicas voltadas à locação social. A falta de subsídios diretos ou mecanismos como os que existem no programa Minha Casa, Minha Vida dificultam o crescimento do setor. "Já provocamos o atual governo federal para criar algo como o MCMV para locação; o financiamento subsidiado seria um catalisador importante", afirma um executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEntre os participantes da reunião, é consenso que os projetos precisam de escala para a conta fechar atualmente: "Projetos pequenos não param em pé. Só nos empreendimentos com 400 unidades ou mais conseguimos diluir os custos e oferecer um produto de qualidade a um preço competitivo", pontua um investidor. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém disso, a gestão precisa ser profissionalizada e enxuta, com recursos como portaria virtual e sistemas de cobrança automatizados.\r\n\u003Ch3>Produto exclusivo para as capitais? \u003C\u002Fh3>\r\nSegundo os investidores, sim. "Não vemos, atualmente, viabilidade para fazer esse produto fora de grandes capitais como São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba e Salvador. No interior, o poder aquisitivo é menor e o crescimento populacional não justifica o investimento", aponta um player. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nContudo, algumas regiões metropolitanas, como a Zona Oeste do Rio de Janeiro, começam a despontar como áreas promissoras, sobretudo após mudanças nas regras que flexibilizam o tamanho mínimo das unidades.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"O Brasil tem uma demanda gigantesca por habitação de qualidade a preços acessíveis. Se o custo de capital diminuir e mantivermos o padrão de qualidade, o segmento econômico vai ganhar muito espaço no mercado de locação", conclui um gestor de investimentos com exposição ao setor. ","Article","locação, aluguel, locação social, habitação popular, multifamily, financiamento, rentabilidade, inadimplência, investimentos, affordable housing","Investidores debatem desafios para alavancar locação social ","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_2025_3_17_11_46_04_1742222764.jpg","2025-03-17T11:43:25.000Z","2025-03-17T14:54:22.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482,1490],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},{"id":65,"label":1231,"translations":1491},[1492,1494,1496],{"label":1231,"slug":1242,"language":1493},{"code":13},{"label":1245,"slug":1246,"language":1495},{"code":18},{"label":1249,"slug":1250,"language":1497},{"code":23},[1499],{"name":171,"enName":171,"ptName":171,"iso2":1500},"BR",[],{"pt-BR":1503},"\u002Fmercado-imobiliario\u002Finvestidores-debatem-desafios-para-alavancar-locacao-social-no-brasil",[1505,1506,1507,1508,1509,1510],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]