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expectativas",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Floan_top_2021_9_24_08_44_08_1632483848.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Floan_cover_2021_9_24_08_44_08_1632483848.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Floan_slider_2021_9_24_08_44_08_1632483848.jpg","2021-09-24T00:00:00.000Z","Crédito: poung saed_eco \u002F Envato","#FFFFFF","Intenção de compra segue estável","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Floan_social_2021_9_24_08_44_08_1632483848.jpg",843,"2021-09-24T08:44:08.000Z","2024-05-28T06:30:45.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1466,"content":1467,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1468,"updatedAt":1469,"language":1470},1789,"Percentual está dentro da média histórica, revela pesquisa da Brain Inteligência Estratégica","\u003Cp dir=\"ltr\">A intenção de compra de imóveis residenciais no Brasil continua estável, apesar da deterioração das expectativas da economia e do cenário político-eleitoral. Pesquisa que realizamos no final de agosto e início de setembro com 1,2 mil entrevistados em todo o Brasil apresentou uma intenção de compra de imóveis residenciais de 39% para os próximos dois anos - dentro da média histórica que oscila entre 35% a 40%, segundo nossos levantamentos trimestrais.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Mais importante ainda: 10% dos entrevistados já estão em busca ativa do imóvel, visitando plantões e imobiliárias. E pasmem: 29% dos compradores de imóvel visitaram fisicamente apenas um único imóvel antes de fechar a compra! Isso é importante frisar: esta intenção de compra não é apenas “no sonho”, mas se realiza de forma concreta, gerando uma ótima velocidade de vendas no residencial.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Tais dados são amplamente corroborados pela expansão do crédito residencial com recursos da poupança: mais de 110% de alta nos 7 primeiros meses de 2021, segundo dados da Abecip, e quase 500 mil imóveis financiados nos últimos 12 meses até julho - uma alta impressionante de 150% sobre os 12 meses anteriores.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Não sem razão, portanto, a oferta disponível está em queda vertiginosa no país, visto que a velocidade de vendas e o volume vendido vem sendo consistentemente maior que o volume lançado. Além disso, notamos que o chamado estoque pronto, isto é, o imóvel concluído, é praticamente residual. Mesmo tomando como parâmetro um mercado como São Paulo, mais de 80% das unidades à venda têm menos que 18 meses da data de lançamento, ou seja, estão na planta ou em obras.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A que se deve isso, cabe perguntar, já que, como afirmamos, há um cenário desafiador pela frente, sobretudo em 2022?\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Em nossa avaliação, além dos efeitos amplamente comentados da aceleração da compra pelos fatores comportamentais legados pela pandemia no que se refere à vivência do lar, e pelo impacto do juro geral baixo no período, tanto para investimento quanto para tomada do crédito, há a percepção de crescimento de preços futuros - veja-se o indicador de INCC e mesmo do IPCA -, ou seja, o consumidor está entendendo que os preços atuais ainda são atraentes, com juros de compra permissíveis.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Mas, além desse fato, gostaríamos de destacar os seguintes aspectos que vêm movimentando o mercado residencial e que têm a ver com a qualidade da oferta colocada pelos empresários:\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">i) Capitais e cidades médias com forte expansão do Casa Verde Amarela - nas faixas mais altas, por exemplo, São Paulo irá lançar quase 30 mil unidades este ano, o que indica esforço do incorporador para adequação de custos e projetos;\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">ii) Forte volume de produtos na faixa inicial do SBPE, a faixa\u003Cem> standard\u003C\u002Fem>, até R$ 400 mil, com apoio à produção, atendendo uma demanda com oferta super escassa;\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">iii) Produtos multivariados de investimento: não apenas o \u003Cem>studio\u003C\u002Fem>, quitinete ou 1 dormitório compacto, mas empreendimentos nichados, voltados à locação residencial, incluindo aí produtos estudantis, \u003Cem>senior living, co-living\u003C\u002Fem> e locação \u003Cem>ondemand \u003C\u002Fem>(com expectativa média de 5% a 6% anualizado de retorno mais inflação);\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">iv) Por último, o segmento do luxo respondendo, em média, por 35% do VGV colocado, absorvendo grande parte da excessiva liquidez sem destinação. Some-se a isso os produtos de segunda moradia - sobretudo loteamentos - naquela situação em que o imóvel de segunda moradia vira uma primeira, dado o trabalho à distância, e temos um cenário bastante promissor.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">E o comercial? Bem, este já está voltando e vai aproveitar a situação de uma oferta muito pequena. Mas esse é tema para outro artigo. A pontuação aqui é: o residencial vai bem, obrigado. O ano de 2022 preocupa, mas será menos um problema de intenção de compra que de capacidade nossa de adequação da oferta. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A pergunta final é: vamos vender, mas teremos lucro? Cabe a cada empresa ter cuidado neste momento, pois a alegria de vender não pode ser a amargura de perceber lá na frente que o dinheiro sumiu.\u003C\u002Fp>\r\n\r\n\u003Ch3>Escrito por:\u003C\u002Fh3>\r\n","2021-09-24T08:44:16.000Z","2021-09-24T08:48:48.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480,1488],{"id":47,"label":1297,"translations":1481},[1482,1484,1486],{"label":1297,"slug":1308,"language":1483},{"code":13},{"label":1311,"slug":1312,"language":1485},{"code":18},{"label":1315,"slug":1316,"language":1487},{"code":23},{"id":65,"label":1231,"translations":1489},[1490,1492,1494],{"label":1231,"slug":1242,"language":1491},{"code":13},{"label":1245,"slug":1246,"language":1493},{"code":18},{"label":1249,"slug":1250,"language":1495},{"code":23},[1497],{"name":171,"enName":171,"ptName":171,"iso2":1498},"BR",[],{"pt-BR":1501},"\u002Fmercado-imobiliario\u002Fintencao-de-compra-segue-estavel-apesar-da-piora-nas-expectativas_1631",[1503,1504,1505,1506,1507,1508],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]