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Sahara",{"id":1312,"name":1425,"phoneCode":1426},"Wallis and Futuna Islands",681,{"id":1428,"name":1429,"phoneCode":1430},178,"Yemen",967,{"id":1343,"name":1432,"phoneCode":8},"Yugoslavia",{"id":1434,"name":1435,"phoneCode":1436},180,"Zambia",260,{"id":1438,"name":1439,"phoneCode":1440},181,"Zimbabwe",263,{"id":1288,"name":1442,"phoneCode":8},"Zona del Canal de Panamá",{"id":239,"name":1444,"phoneCode":1445},"Беларусь",375,{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":632,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":79,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1190,"createdAt":1456,"updatedAt":1457,"translations":1458,"segment":1472,"categories":1480,"countries":1489,"authors":1492,"urls":1497},4631,"TRUE","ia-incorporadoras-precisam-avancar-em-governanca-para-sair-da-inercia","IA: Incorporadoras precisam avançar em governança para sair da inércia",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_IA_Incorporadoras_2026_8_21_10_10_55_1787317855.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_IA_Incorporadoras_2026_8_21_10_10_55_1787317855.webp","2026-08-21T00:00:00.000Z","GRI Institute","2026-08-21T10:10:55.000Z","2026-08-21T10:16:07.000Z",[1459],{"id":1460,"newsId":1447,"languageId":25,"title":1461,"subtitle":1462,"content":1463,"summary":79,"takeaways":1464,"seoTagConversionId":8,"seoTag":8,"seoTitle":1465,"seoKeywords":1466,"seoDescription":1467,"seoAbstract":8,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},5270,"IA: Incorporadoras precisam avançar em governança e treinar equipes para sair da inércia","Levantamento do GRI Institute revela que falta de governança e processos claros, além de letramento das equipes, são os principais obstáculos","No \u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fpt\u002Fmercado-imobiliario\u002Fspotlight-nova-estrutura-de-credito-e-atratividade-em-mercados-secundarios\" target=\"_blank\">\u003Cstrong>GRI Residencial Brasil 2026\u003C\u002Fstrong>\u003C\u002Fa>, um painel focado em inovação no setor perguntou aos executivos presentes quais os principais obstáculos para a inteligência artificial avançar nas incorporadoras. O fator mais indicado é a falta de estruturação e organização de dados e de sistemas de CRM, opção escolhida por 50% dos respondentes. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNa sequência, aparecem a falta de letramento da força de trabalho (44%), falta de governança e processos claros a respeito da implementação da IA (39%) - o levantamento permitia a escolha de mais de uma opção. Juntas, a incapacitação das equipes e a ausência de clareza em relação a como, onde e por que implementar inteligência artificial somam 83% dos votos, evidenciando que o desafio das lideranças agora não é comprar ferramentas de IA, mas achar formas de definir objetivos e treinar os times. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Fbrazil-gri-2026_5220\" target=\"_blank\">\u003Cstrong>\u003Cem>O debate sobre inovação no mercado imobiliário será aprofundado no Brazil GRI 2026.\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA pesquisa desmistifica a ideia de que a IA não avança por falta de verba ou dificuldade de provar retorno financeiro - apenas 6% apontaram budget e 17% a dificuldade em medir o ROI. O entrave real, além do baixo letramento e da cultura organizacional, é qualidade de dados e processos. Sem dados limpos e estruturados, qualquer aplicação de IA generativa ou preditiva tende a gerar alucinação, sem resultados positivos na ponta.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEstudos globais da consultoria McKinsey & Company revelam que os investimentos em Pesquisa, Desenvolvimento e Inovação (PD&I) no setor de engenharia e construção civil representam historicamente menos de 1% da receita bruta total das empresas. Em termos comparativos, a indústria automotiva e o setor aeroespacial destinam habitualmente entre 3,5% e 4,5% do seu faturamento a atividades formais de PD&I. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse padrão de subinvestimento estende-se aos aportes em Tecnologia da Informação (TI), nos quais o setor da construção aloca igualmente menos de 1% das suas receitas líquidas globais, evidenciando uma resistência histórica à digitalização de processos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA boa notícia do levantamento é que 94% das incorporadoras presentes já utilizam inteligência artificial em algum nível: 47% de forma pontual ou em estágio inicial, 29% em testes sem política estruturada e 18% em múltiplas áreas com ROI medido - mais avançadas, portanto.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>Leia também: \u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fpt\u002Fmercado-imobiliario\u002Fgri-barometer-funding-divide-opinioes-e-fiis-de-desenvolvimento-ganham-espaco\" target=\"_blank\">\u003Cstrong>Estrutura do funding divide opiniões e FIIs de desenvolvimento residencial ganham espaço\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fem>\r\n\u003Ch2>Onde a inteligência artificial está sendo utilizada?\u003C\u002Fh2>\r\nSegundo os executivos, as incorporadoras estão concentrando o uso de IA onde a barreira de entrada é mais baixa e o ciclo de feedback é rápido: atração de clientes, anúncios e nutrição de leads (65%), além de gestão de contratos e questões jurídicas (50%). \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo entanto, a atividade fim da indústria - a engenharia e o canteiro de obras - continua praticamente intocada pela automação inteligente, revelando um enorme oceano azul de produtividade a ser explorado - apenas 5% afirmam que a IA já entregou resultados concretos nessa frente. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLevantamentos conduzidos pelo FGV IBRE a partir das Contas Nacionais e das pesquisas domiciliares e estruturais do IBGE revelam uma trajetória desfavorável para a produtividade da construção civil brasileira nas últimas três décadas. Entre 1995 e 2024, a produtividade do trabalho na construção civil - medida pelo valor adicionado por hora trabalhada - apresentou uma variação média negativa de -0,4% ao ano.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUm aspecto central para a compreensão dos baixos números agregados é a dualidade estrutural entre a produção empresarial formal e a autoconstrução informal. Também segundo o FGV IBRE, a produção realizada diretamente pelas famílias (obras informais e reformas) representa 29% do valor adicionado total do setor e 42% do consumo intermediário. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA produtividade do trabalho na produção informal das famílias alcança apenas 20% da produtividade registrada pelas empresas formais do setor, contaminando para baixo o indicador consolidado da economia. Todavia, mesmo a produção realizada por construtoras formais apresenta patamar insatisfatório quando comparada a outros setores, equivalendo a apenas 79% da produtividade média da indústria de transformação nacional.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNos momentos de desaceleração da demanda, o descarte de mão de obra qualificada interrompe a curva de aprendizado, enquanto nos momentos de expansão rápida a contratação massiva de trabalhadores pouco qualificados reduz temporariamente a eficiência média por operário. Em outras palavras, a IA pode desempenhar um papel fundamental no avanço da produtividade do setor. ","\u003Cul>\r\n\t\u003Cli>Falta de estruturação e organização de dados, ausência de governança e processos claros, e baixo letramento das equipes são os maiores obstáculos ao avanço da inteligência artificial nas incorporadoras, segundo os líderes das empresas.\u003C\u002Fli>\r\n\t\u003Cli>Estudos globais da consultoria McKinsey & Company revelam que os investimentos em PD&I no setor de engenharia e construção civil representam historicamente menos de 1% da receita bruta total das empresas.\u003C\u002Fli>\r\n\t\u003Cli>Entre 1995 e 2024, a produtividade do trabalho na construção civil - medida pelo valor adicionado por hora trabalhada - apresentou uma variação média negativa de -0,4% ao ano.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","IA: Incorporadoras precisam avançar em governança","mercado imobiliário, inteligência artificial, incorporadoras, construção civil","Levantamento do GRI Institute revela que falta de processos claros e letramento das equipes são os principais obstáculos ","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FHub_Social_IA_Incorporadoras_2026_8_21_10_14_25_1787318065.jpg","2026-08-21T10:11:05.000Z","2026-08-21T10:14:25.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481],{"id":475,"label":476,"translations":1482},[1483,1485,1487],{"label":476,"slug":487,"language":1484},{"code":13},{"label":490,"slug":491,"language":1486},{"code":18},{"label":494,"slug":495,"language":1488},{"code":23},[1490],{"name":682,"enName":682,"ptName":682,"iso2":1491},"BR",[1493],{"name":1494,"slug":1495,"image":1496,"order":632},"Henrique Cisman","henrique-cisman","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHenrique_Marcal_Cisman_GRI_Institute_Profile_PIC_2025_11_04_11_31_12_1762266672.jpg",{"pt-BR":1498},"\u002Fmercado-imobiliario\u002Fia-incorporadoras-precisam-avancar-em-governanca-para-sair-da-inercia",[1500,1501,1502,1503,1504,1505],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]