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diárias",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_[34]_2022_9_28_11_27_55_1664375275.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F600x600_px_[33]_2022_9_28_11_27_55_1664375275.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_09_28_at_11.27.21_2022_9_28_11_27_55_1664375275.jpeg","2022-09-28T00:00:00.000Z","Credit: Divulgação\u002FCidade Matarazzo","#FFFFFF","Grandes empresas do setor apresentam planos robustos de crescimento no Brasil\r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_[34]_2022_9_28_11_50_30_1664376630.jpg",1026,"2022-09-28T11:27:55.000Z","2024-05-28T09:11:48.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1466,"content":1467,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1468,"updatedAt":1469,"language":1470},2037,"Grandes empresas do setor apresentam planos robustos de crescimento no Brasil","A cada trimestre, os resultados operacionais das companhias hoteleiras confirmam que o setor está em forte compasso de retomada, após o inevitável declínio durante o período mais severo da pandemia de covid-19.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fhilton-worldwide-usa_6650\" target=\"_blank\">Hilton Hotels & Resorts\u003C\u002Fa>, presente em mais de 80 países com cerca de 2,5 mil hotéis, cresceu o portfólio no Brasil nos últimos três anos, incorporando ativos independentes e abrindo novas operações próprias, conforme revela \u003Cspan class=\"data-profile-link\" data-id=\"1258\">Leonardo Lido\u003C\u002Fspan>, diretor de Desenvolvimento da companhia no país, em entrevista ao \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Pandemia à parte, tivemos um bom cenário de crescimento nos últimos anos, o que demonstra a confiança dos proprietários e operadores em nossas marcas. Muitos se integraram à nossa rede pelas questões dos protocolos sanitários, capacitação da equipe e várias outras ações tomadas neste período”, afirma.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNa lista das novidades, o executivo destaca Canopy by Hilton Jardins, inaugurado no final de 2020, Almenat Tapestry Collection by Hilton, em Embu das Artes, incorporado em 2021, e Hilton Porto Alegre, no primeiro semestre de 2022.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Temos outras aberturas previstas até o final do ano. Nosso plano de expansão é consistente: são mais doze projetos em desenvolvimento no Brasil, com as inaugurações previstas em até três anos”, revela Lido. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCom a quantidade prevista, a empresa praticamente vai dobrar de tamanho no país. Hoje, a rede conta com catorze hotéis que levam as marcas Hilton, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Hampton by Hilton, Hilton Garden Inn, Tapestry Collection by Hilton e Tru by Hilton.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo segundo trimestre, a companhia reportou taxa média de ocupação de 66,4% nas Américas (exceto Estados Unidos), mais que o dobro em relação ao mesmo período em 2021 (30,1%). A taxa média diária disparou para US$ 135.85 versus US$ 31.4 no ano passado - não há um recorte específico do Brasil.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nRecém-inaugurado, o Rosewood São Paulo - situado na \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fcidade-matarazzo_12895\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"12895\">Cidade Matarazzo\u003C\u002Fspan>\u003C\u002Fa> - opera com uma taxa de ocupação próxima dos 70%, segundo o CEO, \u003Cspan class=\"data-profile-link\" data-id=\"2507\">Ilan Elkaim\u003C\u002Fspan>, com exclusividade para o \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>. “A diária média está na casa dos R$ 3.200. Estamos bastante satisfeitos, pois somos líderes neste quesito em São Paulo”, destaca o executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDe acordo com Elkaim, há um movimento bastante forte de paulistanos se hospedando no empreendimento em busca da experiência de luxo. “Nestes nove meses iniciais de funcionamento, cerca de 40% dos hóspedes são de São Paulo. É bem surpreendente”. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>A retomada da hotelaria será tema de um dos painéis do \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fo-maior-clube-de-relacionamento-e-negocios-em-real-estate_3676.html\" target=\"_blank\">Brazil GRI 2022\u003C\u002Fa>. Garanta agora sua participação! \u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fbrazil-gri-2022_3680\" target=\"_blank\">\u003Cimg alt=\"Brazil GRI 2022\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fbrazil_banner_2022_8_09_14_06_01_1660053961.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nInaugurada em dezembro de 2021, a \u003Cspan class=\"company-profile-link\" data-id=\"12895\">Cidade Matarazzo\u003C\u002Fspan> tem prédio de escritórios, centro de convenções e restaurantes já em funcionamento, além de ativos residenciais e de varejo em obras. O hotel Rosewood São Paulo tem 150 quartos, dos quais metade em operação e a outra metade com previsão de entrega até novembro. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Não enxergamos um movimento tão grande na demanda corporativa como havia antes da pandemia, os eventos são mais raros. Já os casamentos devem começar a crescer a partir do ano que vem, pois geralmente o \u003Cem>booking\u003C\u002Fem> ocorre uns doze meses antes. Mas, de modo geral, os indicadores de ocupação e diária média já estão bem altos”, avalia \u003Cspan class=\"data-profile-link\" data-id=\"2507\">Ilan Elkaim\u003C\u002Fspan>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO segmento de multipropriedade também celebra a retomada das viagens. Na \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fvci-sa_410\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"410\">VCI SA\u003C\u002Fspan>\u003C\u002Fa>, responsável por trazer a marca Hard Rock Hotel para o Brasil, as vendas estão próximas dos R$ 70 milhões por mês, segundo o presidente da companhia, \u003Cspan class=\"data-profile-link\" data-id=\"995\">Samuel Sicchierolli\u003C\u002Fspan>, em entrevista ao \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nJá são oito empreendimentos previstos para o país nos próximos anos, dos quais dois em fase avançada de obras: Ilha do Sol, no Paraná, e Praia de Lagoinha, no Ceará. Antes da pandemia, as vendas estavam na casa dos R$ 40 milhões\u002Fmês, e após a chegada da covid-19 caíram cerca de 40%. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2022_09_28_at_13.20.26_2022_9_28_16_20_35_1664382035.jpeg\" style=\"height:470px; width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cspan style=\"font-size:12px\">Hard Rock Hotel Ilha do Sol deve ser o primeiro projeto de multipropriedade entregue pela \u003Cspan class=\"company-profile-link\" data-id=\"410\">VCI SA\u003C\u002Fspan>. Foto: Divulgação\u002F\u003Cspan class=\"company-profile-link\" data-id=\"410\">VCI SA\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Nossos canais online representaram vendas expressivas nos últimos anos. A credibilidade da marca e o compliance nos ajudaram a registrar vendas maiores até do que grandes marketplaces do mercado imobiliário nacional”, aponta Sicchierolli. Os projetos em construção venderam 100% na primeira fase de comercialização e cerca de 60% na segunda, completa.  \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO executivo também aponta que algumas empresas do segmento deram \u003Cem>default\u003C\u002Fem> em operações financeiras no período, consolidando a posição da \u003Cspan class=\"company-profile-link\" data-id=\"410\">VCI SA\u003C\u002Fspan>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nVoltado para consumidores de alta renda, os empreendimentos registram uma taxa média de cancelamentos de apenas 15%, muito abaixo da média deste mercado, que hoje é superior a 40%, segundo o presidente da VCI.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“No período da pandemia, nós recompramos a carteira de clientes inadimplentes em mais de três parcelas, em uma operação de aproximadamente R$ 18 milhões”, diz.  \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fnewsletter-re-brazil_3700.html?load_lang=pt-br\" target=\"_blank\">Cadastre-se na newsletter de mercado imobiliário do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan> e receba 1x por semana as principais notícias do setor no Brasil\u003C\u002Fa>\u003C\u002Fstrong>\r\n\u003Ch3>Retrofit e conversões de uso: boas soluções para o setor\u003C\u002Fh3>\r\nSegundo \u003Cspan class=\"data-profile-link\" data-id=\"1258\">Leonardo Lido\u003C\u002Fspan>, da Hilton Hotels & Resorts, a conversão de uso e o retrofit de prédios têm sido chave no crescimento da companhia no país. “Esse movimento é estratégico para nós. Tanto que, no recorte dos últimos três anos, há um equilíbrio entre o número de hotéis que entraram na rede por meio de conversão e aqueles que são \u003Cem>greenfield\u003C\u002Fem>”. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA Rosewood Hotels & Resorts está focada em concluir sua chegada ao Brasil na \u003Cspan class=\"company-profile-link\" data-id=\"12895\">Cidade Matarazzo\u003C\u002Fspan>, segundo \u003Cspan class=\"data-profile-link\" data-id=\"2507\">Ilan Elkaim\u003C\u002Fspan>, mas o executivo revela que há interesse de players do mercado para a realização de parcerias com a marca, principalmente em projetos de retrofit: “Há muito potencial para isso”.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCom previsão de entregar os dois projetos mais avançados até o final de 2023, a \u003Cspan class=\"company-profile-link\" data-id=\"410\">VCI SA\u003C\u002Fspan> já procura novas oportunidades além dos outros seis projetos no \u003Cem>pipeline\u003C\u002Fem>. Sicchierolli aponta o Nordeste como o principal destino, ocupando metade do portfólio. “Sul e Sudeste também estão no radar. Estamos olhando alguma coisa no Rio de Janeiro”, encerra. \r\n\r\n\u003Ch3>Conheça mais sobre o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cdiv style=\"text-align:center\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FANS9RHnvw9E\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fdiv>\r\n\r\n\u003Cdiv>\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#777777\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fdiv>\r\n","2022-09-28T11:50:41.000Z","2022-10-05T11:52:49.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480],{"id":85,"label":1187,"translations":1481},[1482,1484,1486],{"label":1187,"slug":1198,"language":1483},{"code":13},{"label":1201,"slug":1202,"language":1485},{"code":18},{"label":1205,"slug":1206,"language":1487},{"code":23},[1489],{"name":171,"enName":171,"ptName":171,"iso2":1490},"BR",[],{"pt-BR":1493},"\u002Fmercado-imobiliario\u002Fhotelaria-retoma-ocupacao-e-sobe-o-valor-das-diarias_1883",[1495,1496,1497,1498,1499,1500],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]