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amenidades",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Ftop_painel_2021_9_15_14_26_06_1631726766.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fcover_painel_2021_9_15_14_26_06_1631726766.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_painel_2021_9_15_14_26_06_1631726766.jpg","2021-09-16T00:00:00.000Z","Crédito: Flávio R. Guarnieri \u002F GRI Institute","#FFFFFF","GRI Escritórios: nova dinâmica de trabalho","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fsocial_painel_2021_9_15_14_26_06_1631726766.jpg",1095,"2021-09-15T14:26:06.000Z","2024-05-28T10:28:22.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1466,"content":1467,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1468,"updatedAt":1469,"language":1470},1778,"Proprietários e inquilinos intensificam melhorias para atrair colaboradores de volta","\u003Cp dir=\"ltr\">Se no final de 2019 alguém dissesse que trabalhar de casa seria o novo normal dali a poucos meses, a reação dos ouvintes seria, muito provavelmente, sarcástica. Não havia como prever a chegada de uma pandemia, mas o fato é que, após um ano e meio de reclusão, só agora os proprietários e inquilinos de lajes corporativas puderam se reunir presencialmente para debater o futuro dos escritórios. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">No início do mês, o \u003Cstrong>GRI \u003C\u002Fstrong>promoveu o encontro anual do segmento de lajes corporativas, colocando em pauta os principais temas que norteiam este mercado. O painel de abertura abordou justamente a dinâmica dos escritórios em 2022: com tudo o que aconteceu desde março do ano passado, como os espaços de trabalho devem ser vistos a partir de agora?\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">O debate foi moderado pelo vice-presidente da CBRE, \u003Cspan class=\"data-profile-link\" data-id=\"1179\">Adriano Sartori\u003C\u002Fspan>, e contou com as contribuições do CEO da BR Properties, \u003Cspan class=\"data-profile-link\" data-id=\"547\">Martin Jaco\u003C\u002Fspan>, do CEO da Regus Brasil, \u003Cspan class=\"data-profile-link\" data-id=\"1298\">\u003Cspan class=\"data-profile-link\" data-id=\"3679\">Tiago Alves\u003C\u002Fspan>\u003C\u002Fspan>, do diretor de Patrimônio da VIVO, Caio Guimarães, do diretor de Facilities da Via, Marcelo Leme, e do Real Estate Management & Facilities da Allianz Seguros, \u003Cspan class=\"data-profile-link\" data-id=\"18912\">Enivan Nogueira\u003C\u002Fspan>. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Segundo pesquisa da CBRE realizada nos Estados Unidos e revelada por Sartori no evento, 85% das companhias querem implementar um modelo híbrido de trabalho. As pequenas já retomaram as atividades presenciais, enquanto a maior parte das grandes empresas deve concluir o retorno no primeiro semestre de 2022. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Ressaltou-se a importância do rápido avanço da vacinação no Brasil para que essa retomada ocorra. Apesar de boa parte dos colaboradores ainda estar em casa, a ocupação das lajes corporativas - isto é, a manutenção dos contratos ou a realização de novos negócios - se manteve alta durante a pandemia. “Regiões como a Faria Lima têm 90% dos prédios ocupados”, disse Sartori. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Tendência acelerada\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">A demanda dos colaboradores por mais serviços, urbanismo e acessibilidade integrados aos escritórios já era uma tendência antes da pandemia, que apenas foi acelerada pelo contexto, destacou o CEO da BR Properties, \u003Cspan class=\"data-profile-link\" data-id=\"547\">Martin Jaco\u003C\u002Fspan>. O movimento de adaptação a esta nova realidade nos edifícios da companhia foi iniciado em 2016, segundo o executivo. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“A ocupação em nossos prédios, hoje, está maior do que no início da pandemia, mas é diferente do movimento \u003Cem>fly to quality\u003C\u002Fem> de 2018, quando tinha muita oferta. Existe um novo paradigma de qualidade de ocupação e as áreas comuns foram muito valorizadas”.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fmartin_2021_9_16_13_54_54_1631800494.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Taxa de vacância nos escritórios da BR Properties está menor do que antes da pandemia, segundo o CEO, \u003Cspan class=\"data-profile-link\" data-id=\"547\">Martin Jaco\u003C\u002Fspan> (à direita). Foto: Flávio R. Guarnieri\u002FGRI Club\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Mas não foram apenas os proprietários que precisaram se adequar. Preocupados com a retenção de talentos, os inquilinos tiveram que se mexer para estimular a volta dos colaboradores aos escritórios, mesmo em um modelo mais flexível. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">Qual é a estratégia das grandes companhias?\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Com mais de dois mil ativos espalhados pelo Brasil, a VIVO vendeu uma série de unidades próprias, mudou o layout dos escritórios e devolveu espaços que não faziam mais sentido. Como havia implementado uma política de mobilidade pouco antes da eclosão da pandemia, a empresa conseguiu migrar 100% da operação - incluindo os \u003Cem>call centers\u003C\u002Fem> - para o \u003Cem>home office\u003C\u002Fem>, segundo Guimarães.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">No início do mês, a VIVO iniciou o processo de retorno presencial dos colaboradores que já estão totalmente imunizados. “Haverá um modelo híbrido de trabalho. O contato presencial é fundamental para as companhias, e a VIVO está levando amenidades aos escritórios para estimular esse retorno e melhorar a experiência dos colaboradores”.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A empresa avalia que, eventualmente, no futuro, pode investir em hubs descentralizados nas cidades. De acordo com o diretor de Patrimônio, a VIVO não tem mais devoluções a fazer e pretende manter a proposta de mobilidade que já havia implementado antes da covid-19. “Atualmente, estamos operando com 25% da capacidade dos escritórios”. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A Via optou por expandir suas unidades durante a pandemia. Antes, toda a operação de\u003Cem> back office\u003C\u002Fem> ficava em um escritório situado em São Caetano. Agora, a empresa também ocupa prédios em Pinheiros e Moema, em São Paulo, segundo o diretor de Facilities, Marcelo Leme.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Ir para o trabalho remoto foi complexo, mas funcionou. Apesar da boa adaptação ao modelo híbrido, nosso DNA é presencial. As obras em andamento e a mudança de conceitos atraem o colaborador: não tem mais estação fixa, a divisão do escritório é em \u003Cem>squads \u003C\u002Fem>e criamos espaços de lazer interativos”. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">A ideia da Via é manter uma relação de 60\u002F40 neste início de retomada às atividades presenciais. São 47 mil colaboradores, sendo 5 mil alocados em escritórios. “Pelo menos 3 mil devem retornar até o final do ano. O alto custo da energia pode estimular esse retorno”, afirmou Leme. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Menos decidida, a Allianz Seguros busca reduzir custos, em linha com o guia de trabalho obtido na aquisição das operações de seguros automotivos da SulAmérica. A companhia ocupa atualmente 15 mil metros quadrados no Edifício WTorre Nações Unidas III, em São Paulo, e 4,5 mil metros quadrados no Ventura Corporate Towers, no Rio de Janeiro, além dos empreendimentos próprios. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Em outubro, vamos trazer de volta aos escritórios 10% do time. O\u003Cem> feedback\u003C\u002Fem> dos colaboradores vai definir o planejamento futuro. Vamos utilizar a tecnologia para incentivar a retomada”, afirmou o Real Estate Management & Facilities, \u003Cspan class=\"data-profile-link\" data-id=\"18912\">Enivan Nogueira\u003C\u002Fspan>.\u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cspan style=\"font-size:18px\">E os coworkings?\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Segundo o CEO da Regus Brasil, \u003Cspan class=\"data-profile-link\" data-id=\"1298\">\u003Cspan class=\"data-profile-link\" data-id=\"3679\">Tiago Alves\u003C\u002Fspan>\u003C\u002Fspan>, o perfil da ocupação dos escritórios compartilhados mudou muito durante a pandemia. O segmento foi o primeiro a sentir os impactos, dado que os contratos são de curto prazo, mas também tem surfado a retomada primeiro. Para Alves, 30% dos espaços de trabalho serão flexíveis até 2025. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“A Regus começou a procurar escritórios mais afastados para atender a demanda em zonas residenciais. As regiões centrais ainda sofrem. Grandes empresas estão dividindo coworkings, o que é inédito. A demanda em 2021 está 30% maior do que em 2020”, disse. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Cidades que até então estavam fora do radar da empresa, como Santos e Jundiaí, agora já possuem uma demanda interessante para coworkings. “O mercado como um todo deve voltar forte mediante a aplicação da segunda dose da vacina em toda a população”, prevê Alves. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Em paralelo, a companhia criou, no início do ano, o modelo de franquia com proprietários. A BR Properties já tem seis operações em andamento, em escritórios menores. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“É importante destacar que o \u003Cem>home office \u003C\u002Fem>perdeu, no final de agosto, o embasamento legal, com o fim da validade da medida provisória 1.046. É preciso de regulamentação para oferecer segurança jurídica”, encerrou Alves. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"11829\">Henrique Cisman\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2021-09-15T14:26:18.000Z","2021-09-20T15:17:06.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480,1488],{"id":25,"label":1275,"translations":1481},[1482,1484,1486],{"label":1275,"slug":1286,"language":1483},{"code":13},{"label":1289,"slug":1290,"language":1485},{"code":18},{"label":1293,"slug":1294,"language":1487},{"code":23},{"id":65,"label":1231,"translations":1489},[1490,1492,1494],{"label":1231,"slug":1242,"language":1491},{"code":13},{"label":1245,"slug":1246,"language":1493},{"code":18},{"label":1249,"slug":1250,"language":1495},{"code":23},[1497],{"name":171,"enName":171,"ptName":171,"iso2":1498},"BR",[],{"pt-BR":1501},"\u002Fmercado-imobiliario\u002Fgri-escritorios-nova-dinamica-de-trabalho-exige-mais-investimento-em-amenidades_1621",[1503,1504,1505,1506,1507,1508],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]