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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":49,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":978,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":85,"createdAt":1456,"updatedAt":1457,"translations":1458,"segment":1470,"categories":1478,"countries":1487,"authors":1490,"urls":1495},4727,"TRUE","gri-barometer-redata-aumenta-competitividade-do-brasil","GRI Barometer: Redata aumenta competitividade do Brasil",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_barometer_data_center_2026_9_16_16_20_01_1789586401.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_barometer_data_center_2026_9_16_16_20_01_1789586401.webp","2026-09-16T00:00:00.000Z","GRI Institute","2026-09-16T16:20:01.000Z","2026-09-17T14:10:15.000Z",[1459],{"id":1460,"newsId":1447,"languageId":25,"title":1450,"subtitle":1461,"content":1462,"summary":978,"takeaways":1463,"seoTagConversionId":8,"seoTag":8,"seoTitle":1450,"seoKeywords":1464,"seoDescription":1465,"seoAbstract":8,"seoImage":1466,"createdAt":1467,"updatedAt":1468,"language":1469},5422,"Levantamento do GRI Institute indica alto apetite para investimentos em data centers; São Paulo e Rio lideram intenções","Mais de 250 executivos de empresas que investem, financiam e operam em data centers no Brasil, além de autoridades públicas e empresas de infraestrutura, participaram do GRI Data Center 2026, evento que reúne a portas fechadas as lideranças do segmento para definir as prioridades, identificar oportunidades e endereçar desafios para o segmento acelerar o ritmo de crescimento no país. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLogo no início da agenda, o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">\u003Cspan class=\"company-profile-link\" data-id=\"25416\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> realizou uma edição especial do GRI Barometer, perguntando aos participantes os efeitos da aprovação do Redata, quais regiões devem receber mais investimentos, que fatores terão maior impacto no médio prazo e quais devem ser as prioridades da Política Nacional de Data Centers, dentre outros temas. Confira os resultados a seguir. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Fbrazil-gri-2026_5220\" target=\"_blank\">\u003Cstrong>Os data centers voltam ao centro da agenda no Brazil GRI 2026. \u003C\u002Fstrong>\u003C\u002Fa>\r\n\u003Ch2>IA é o motor do crescimento\u003C\u002Fh2>\r\nMais de 90% dos executivos afirmam que a maior alavanca para os data centers no Brasil nos próximos dois anos será a demanda de hyperscalers e provedores de nuvem para inteligência artificial. O crescimento da IA e o uso intensivo por provedores como Google, Amazon e Microsoft predomina como demandante de ativos, sendo praticamente unanimidade dentre os players. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs setores financeiro e mercado de capitais (51%), mídia, entretenimento e streaming (44%), além dos serviços de telecomunicações (22%), varejo e comércio eletrônico (22%) aparecem na sequência. Com menor potencial na visão dos respondentes, estão os setores público e governos em geral (18%), indústria (4%), saúde (4%) e agronegócio (0%).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[GRAFICOS]_Survey_GRI_Data_Center_2026_05_2026_9_17_16_58_02_1789664282.jpg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nIndependentemente da origem da demanda, o fato é que os investimentos devem crescer: quase 84% dos executivos afirmam que o apetite nos próximos 12 meses está alto ou muito alto no segmento de data centers; outros 16% indicam apetite moderado, e ninguém revela um interesse baixo ou muito baixo - um cenário que resume uma combinação de fatores, como a aprovação do Redata, a capacidade energética e a demanda por data centers. \r\n\u003Ch2>São Paulo e Rio de Janeiro devem abocanhar maior fatia\u003C\u002Fh2>\r\nApesar da busca por regiões com energia renovável abundante, indicada por 21% dos respondentes, o capital ainda é predominantemente conservador na localização, e maior parcela acredita que o maior potencial de crescimento nos próximos dois anos continua concentrado nos mercados consolidados das regiões Sudeste e Sul, principalmente São Paulo e Rio de Janeiro.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[GRAFICOS]_Survey_GRI_Data_Center_2026_04_2026_9_17_16_58_02_1789664282.jpg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nParques tecnológicos e zonas especiais planejadas e com incentivos, como o Porto Digital, em Recife, são apontados por 23% dos executivos. O modelo do Porto Digital ilustra exatamente como incentivos tributários combinados com planejamento territorial conseguem descentralizar os investimentos em infraestrutura de tecnologia dos grandes centros. A prefeitura de Recife concede benefício fiscal direto via redução de ISS (de 5% para 2%) para empresas instaladas na poligonal do parque.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCidades de médio porte e regiões de fronteira, próximas a cabos submarinos, têm menor apelo para investimentos nos próximos 24 meses, segundo o GRI Barometer. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara garantir um ambiente atrativo aos investidores, a Política Nacional de Data Centers deve endereçar, sobretudo, incentivos tributários e fiscais, a exemplo do Redata, além de segurança e previsibilidade regulatória. Outros pontos com quantidade significativa de votos são a simplificação e agilidade nos licenciamentos e a integração dos data centers ao planejamento energético de longo prazo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[GRAFICOS]_Survey_GRI_Data_Center_2026_08_2026_9_17_16_58_01_1789664281.jpg\" style=\"width:100%\" \u002F>\r\n\u003Ch2>Redata como "divisor de águas" e infraestrutura de apoio como peça-chave\u003C\u002Fh2>\r\nA aprovação do Redata é vista com otimismo por todos os players do setor. Em relação aos efeitos dessa medida para o segmento, a maioria entende que o maior benefício será o aumento da competitividade do Brasil na disputa internacional por projetos. Uma parcela menor aponta a viabilização de novos projetos - que até então não eram considerados - e a melhoria da rentabilidade em projetos que estão em andamento devido à redução do custo com os equipamentos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[GRAFICOS]_Survey_GRI_Data_Center_2026_02_2026_9_17_16_58_02_1789664282.jpg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara que esse otimismo se concretize em novos data centers, os executivos indicam que o principal fator necessário é a disponibilidade de infraestrutura de apoio, como energia, conectividade e transporte. A demanda proveniente da IA também é mencionada de forma predominante, além da implementação de políticas públicas e incentivos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDentre os fatores primordiais, receberam nenhum ou poucos votos a disponibilidade e o custo de áreas para os empreendimentos, disponibilidade de água, mão de obra, cibersegurança e o mercado consumidor local, indicando que se tratam de questões secundárias ou mesmo que não preocupam os investidores e operadores do setor. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[GRAFICOS]_Survey_GRI_Data_Center_2026_07_2026_9_17_16_58_00_1789664280.jpg\" style=\"width:100%\" \u002F>","\u003Cul>\r\n\t\u003Cli>O boom da inteligência artificial é o motor absoluto do crescimento de data centers no Brasil, com a demanda vindo principalmente de empresas "hyperscaler", como Google, Microsoft e Amazon. \u003C\u002Fli>\r\n\t\u003Cli>A infraestrutura de apoio - energia, conectividade e transporte - é um fator decisivo para a realização de investimentos, superando até mesmo a demanda por IA. \u003C\u002Fli>\r\n\t\u003Cli>O Redata é visto como um divisor de águas para aumentar a competitividade do Brasil no cenário internacional. Além disso, a maioria dos executivos entende que incentivos tributários e fiscais devem ser o pilar central da Política Nacional de Data Centers, seguidos de perto pela exigência de segurança e previsibilidade regulatória.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","data center, investimentos, mercado imobiliário, brasil","Levantamento do GRI Institute indica alto apetite para investimentos em data centers; São Paulo e Rio lideram intenções\r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FHub_Social_barometer_data_center_2026_9_16_16_22_05_1789586525.jpg","2026-09-16T16:20:11.000Z","2026-09-17T14:09:22.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479],{"id":212,"label":966,"translations":1480},[1481,1483,1485],{"label":977,"slug":978,"language":1482},{"code":13},{"label":981,"slug":978,"language":1484},{"code":18},{"label":981,"slug":978,"language":1486},{"code":23},[1488],{"name":171,"enName":171,"ptName":171,"iso2":1489},"BR",[1491],{"name":1492,"slug":1493,"image":1494,"order":115},"Henrique Cisman","henrique-cisman","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHenrique_Marcal_Cisman_GRI_Institute_Profile_PIC_2025_11_04_11_31_12_1762266672.jpg",{"pt-BR":1496},"\u002Fmercado-imobiliario\u002Fgri-barometer-redata-aumenta-competitividade-do-brasil",[1498,1499,1500,1501,1502,1503],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]