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Sahara",{"id":1312,"name":1425,"phoneCode":1426},"Wallis and Futuna Islands",681,{"id":1428,"name":1429,"phoneCode":1430},178,"Yemen",967,{"id":1343,"name":1432,"phoneCode":8},"Yugoslavia",{"id":1434,"name":1435,"phoneCode":1436},180,"Zambia",260,{"id":1438,"name":1439,"phoneCode":1440},181,"Zimbabwe",263,{"id":1288,"name":1442,"phoneCode":8},"Zona del Canal de Panamá",{"id":239,"name":1444,"phoneCode":1445},"Беларусь",375,{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":297,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":79,"breakNewsUntil":1456,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1094,"createdAt":1457,"updatedAt":1458,"translations":1459,"segment":1473,"categories":1481,"countries":1498,"authors":1501,"urls":1506},4052,"TRUE","gri-barometer-funding-divide-opinioes-e-fiis-de-desenvolvimento-ganham-espaco","GRI Barometer: Funding divide opiniões e FIIs de desenvolvimento ganham espaço",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_Barometer_Resi_2026_6_12_15_02_18_1781287338.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_Barometer_Resi_2026_6_12_15_02_18_1781287338.webp","2026-06-12T00:00:00.000Z","GRI Institute","2026-06-28T00:00:00.000Z","2026-06-12T15:02:18.000Z","2026-06-12T15:09:15.000Z",[1460],{"id":1461,"newsId":1447,"languageId":25,"title":1462,"subtitle":1463,"content":1464,"summary":79,"takeaways":1465,"seoTagConversionId":8,"seoTag":8,"seoTitle":1466,"seoKeywords":1467,"seoDescription":1468,"seoAbstract":8,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},4725,"GRI Barometer: estrutura do funding divide opiniões e FIIs de desenvolvimento ganham espaço","Executivos reunidos no GRI Residencial Brasil também opinaram sobre IA, projetos de luxo em praças secundárias e branded residences; confira","Mais de 200 executivos dentre líderes de incorporadoras, gestoras de fundos imobiliários, heads de real estate de bancos e advisors se reuniram no GRI Residencial Brasil 2026, 11ª edição do evento que debate o panorama e define os rumos do setor de habitação no Brasil - do econômico no âmbito do MCMV a projetos de luxo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNa abertura do encontro, o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> realizou cinco enquetes para capturar o sentimento dos participantes e indicar as tendências em temas como inteligência artificial, brandes residences e expansão geográfica, além de uma leitura sobre a estrutura atual de financiamento e o papel dos fundos imobiliários no segmento. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBody_1_Barometer_Resi_2026_6_12_17_59_37_1781287177.jpg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Executivo participa do GRI Barometer no GRI Residencial Brasil 2026 (Foto: \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nConfira os resultados e as respectivas análises a seguir. \r\n\u003Ch2>Estrutura do funding divide opiniões\u003C\u002Fh2>\r\nA divisão de opiniões sobre a sustentabilidade do funding do Minha Casa, Minha Vida é interessante. Metade dos executivos confia que o mercado de capitais já exerce papel mitigador relevante contra a dependência do FGTS e da poupança, uma visão ancorada no crescimento dos CRIs, LCIs e na entrada de novos instrumentos de securitização nos últimos anos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nContudo, 25% alertam para um risco concreto de falta de recursos para acompanhar o crescimento previsto em 2027. O ciclo de crescimento projetado pelo governo federal pressupõe volumes de crédito que FGTS e poupança, sozinhas, dificilmente sustentarão em cenário de juros elevados e captação líquida pressionada.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBarometer_Resi_Funding_2026_6_12_18_01_52_1781287312.jpg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado de capitais pode, de fato, complementar - mas não substituir - o papel do FGTS e da poupança no curto prazo. A transição para um modelo de funding mais diversificado é inevitável, porém exige avanços regulatórios, padronização de garantias e apetite de investidores institucionais por ativos de habitação popular, cuja percepção de risco ainda é superior à de outros segmentos imobiliários.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUm em cada cinco executivos já sente que a estrutura atual de financiamento do MCMV já está sufocando o crédito de mercado. Sem novas soluções de funding estruturadas nos próximos 18 a 24 meses, o ciclo de crescimento habitacional corre risco real de desaceleração por escassez de capital acessível.\r\n\u003Ch2>FIIs de desenvolvimento ganham espaço nos portfólios\u003C\u002Fh2>\r\nA maioria dos executivos aposta que fundos de desenvolvimento residencial são o melhor caminho para capturar alfa e yields elevados, um posicionamento que, há poucos anos, seria considerado heterodoxo no universo dos FIIs, historicamente dominado por renda passiva e ativos estabilizados. Desse total, porém, 23% entendem que esse atrativo é temporário e perderá apelo assim que a taxa de juros cair. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBarometer_Resi_FIIs_2026_6_12_18_01_51_1781287311.jpg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMesmo assim, o cenário reflete uma mudança na forma como o mercado de capitais brasileiro se relaciona com o risco de incorporação. O desenvolvimento residencial oferece retornos potencialmente superiores aos de lajes corporativas ou galpões logísticos em regime de renda, mas exige governança operacional, capacidade de execução e tolerância a ciclos de obra. O entusiasmo dos executivos indica maturidade crescente tanto dos gestores quanto dos investidores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO desafio, contudo, está na escalabilidade. Fundos de desenvolvimento residencial demandam estruturas de governança mais complexas e um alinhamento sem falhas entre gestor e incorporador, comunicando de forma transparente os riscos para o cotista - que muitas vezes olha apenas para o dividend yield.\u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nEm resumo, o sinal para o mercado é de que há capital disponível e apetite institucional para essa fronteira.\r\n\u003Ch2>Luxo em praças secundárias é impulsionado pelo turismo e o agronegócio\u003C\u002Fh2>\r\nA percepção majoritária de que o crescimento do segmento de luxo em praças secundárias é sustentável revela uma leitura atenta das transformações econômicas e demográficas do interior do Brasil. O agronegócio e o turismo são citados como âncoras dessa demanda, e os números recentes de cidades como Goiânia, Ribeirão Preto e Balneário Camboriú corroboram a tese.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBarometer_Resi_Luxo_2026_6_12_18_01_51_1781287311.jpg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo entanto, a parcela relevante de executivos que alerta para o descolamento entre preço do metro quadrado e renda local introduz uma cautela necessária. O luxo em praças secundárias funciona enquanto a demanda é alimentada por riqueza genuína. Quando o preço se descola da capacidade de absorção local, o risco de sobreoferta se materializa com velocidade.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA leitura indica que o ciclo ainda tem fôlego, mas a seletividade geográfica será determinante. Praças com diversificação econômica, infraestrutura em expansão e conectividade aérea tendem a sustentar a valorização. Mercados dependentes de um único vetor de riqueza carregam fragilidade estrutural que o metro quadrado de luxo não perdoa em momentos de correção.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nVale notar que quase 30% avaliam que a expansão para praças secundárias só ocorre porque São Paulo não tem mais terrenos disponíveis para projetos de luxo. \r\n\u003Ch2>Inteligência Artificial ainda é incipiente no setor\u003C\u002Fh2>\r\nA leitura dos executivos sobre inteligência artificial posiciona a tecnologia como uma promessa futura, o que traduz não uma rejeição à inovação, mas um diagnóstico sobre o estágio atual da infraestrutura de dados do setor. Sem bases estruturadas, padronizadas e integradas, os modelos de IA operam sobre fundações frágeis.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBarometer_Resi_IA_2026_6_12_18_01_51_1781287311.jpg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse resultado sugere que o diferencial competitivo nos próximos anos não estará em adotar ferramentas de IA por si só, mas em construir a camada de dados que as tornarão funcionais. Incorporadoras e gestoras que investirem na estruturação de informações, desde inteligência de terrenos até comportamento de demanda, estarão posicionadas para capturar valor quando a tecnologia efetivamente amadurecer.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO ceticismo atual pode gerar uma janela de oportunidade para os early movers que resolverem o problema dos dados antes do restante do mercado. Enquanto a maioria aguarda, quem estruturar essa base proprietária terá vantagem na precificação, velocidade de lançamento e alocação de capital.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nChama a atenção o fato de que 23% dos executivos sequer enxergam a IA como promessa futura, reafirmando que a tomada de decisão continua como antes. Um em cada quatro dizem que a IA já ajuda a reduzir o ciclo de venda.\r\n\u003Ch2>Branded residences funcionam apenas em mercados específicos e, para 34%, apenas inflam o preço do m²\u003C\u002Fh2>\r\nO debate sobre branded residences expõe uma tensão entre percepção de marca e fundamentos de mercado. A visão predominante entre os executivos é de que as grifes inflam preços sem entregar liquidez ou valorização proporcional, um veredito duro para um segmento que se expandiu rapidamente nos últimos ciclos. O consumidor de alto padrão pode pagar o prêmio na entrada, mas o mercado secundário nem sempre absorve essa sobrevalorização.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBarometer_Resi_Branded_Resi_2026_6_12_18_01_51_1781287311.jpg\" style=\"width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAinda assim, quase um terço dos executivos que enxerga potencial em nichos específicos aponta para uma nuance importante: branded residences exigem disciplina. Projetos ancorados em destinos turísticos consolidados, com operação hoteleira integrada e governança de marca rigorosa podem justificar o prêmio. O erro está na generalização do modelo para praças e perfis de demanda que não o sustentam.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA associação com uma marca internacional só gera valor quando há coerência entre o posicionamento da grife, o perfil do comprador final e a dinâmica de liquidez da praça. Sem essa tríade, o branded residence se torna um exercício de marketing arriscado que pode resultar em rentabilidade aquém do esperado. ","\u003Cul>\r\n\t\u003Cli>Metade dos executivos confia que o mercado de capitais já exerce papel mitigador relevante contra a dependência do FGTS e da poupança, mas 25% alertam para um risco concreto de falta de recursos para acompanhar o crescimento previsto em 2027.\u003C\u002Fli>\r\n\t\u003Cli>A maioria dos executivos aposta que fundos de desenvolvimento residencial são o melhor caminho para capturar alfa e yields elevados, um posicionamento que, há poucos anos, seria considerado heterodoxo no universo dos FIIs, historicamente dominado por renda passiva e ativos estabilizados.\u003C\u002Fli>\r\n\t\u003Cli>A leitura dos executivos sobre inteligência artificial posiciona a tecnologia como uma promessa futura, o que traduz não uma rejeição à inovação, mas um diagnóstico sobre o estágio atual da infraestrutura de dados do setor. Sem bases estruturadas, padronizadas e integradas, os modelos de IA operam sobre fundações frágeis.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","GRI Barometer: Funding divide opiniões e FIIs ganham espaço","habitação, mercado imobiliário residencial, funding, crédito, inteligência artificial","Executivos reunidos no GRI Residencial Brasil também opinaram sobre inteligência artificial, projetos de luxo em praças secundárias e branded residences; confira","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FHub_Social_Barometer_Resi_2026_6_12_15_07_32_1781287652.jpg","2026-06-12T15:02:25.000Z","2026-06-12T15:08:35.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482,1490],{"id":411,"label":412,"translations":1483},[1484,1486,1488],{"label":412,"slug":423,"language":1485},{"code":13},{"label":426,"slug":427,"language":1487},{"code":18},{"label":430,"slug":431,"language":1489},{"code":23},{"id":155,"label":156,"translations":1491},[1492,1494,1496],{"label":156,"slug":167,"language":1493},{"code":13},{"label":170,"slug":171,"language":1495},{"code":18},{"label":174,"slug":175,"language":1497},{"code":23},[1499],{"name":682,"enName":682,"ptName":682,"iso2":1500},"BR",[1502],{"name":1503,"slug":1504,"image":1505,"order":632},"Henrique Cisman","henrique-cisman","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHenrique_Marcal_Cisman_GRI_Institute_Profile_PIC_2025_11_04_11_31_12_1762266672.jpg",{"pt-BR":1507},"\u002Fmercado-imobiliario\u002Fgri-barometer-funding-divide-opinioes-e-fiis-de-desenvolvimento-ganham-espaco",[1509,1510,1511,1512,1513,1514],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]