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Sahara",{"id":1312,"name":1425,"phoneCode":1426},"Wallis and Futuna Islands",681,{"id":1428,"name":1429,"phoneCode":1430},178,"Yemen",967,{"id":1343,"name":1432,"phoneCode":8},"Yugoslavia",{"id":1434,"name":1435,"phoneCode":1436},180,"Zambia",260,{"id":1438,"name":1439,"phoneCode":1440},181,"Zimbabwe",263,{"id":1288,"name":1442,"phoneCode":8},"Zona del Canal de Panamá",{"id":239,"name":1444,"phoneCode":1445},"Беларусь",375,{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":632,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":79,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1456,"createdAt":1457,"updatedAt":1458,"translations":1459,"segment":1470,"categories":1478,"countries":1503,"authors":1506,"urls":1511},2663,"TRUE","funding-no-centro-oeste-acesso-a-capital-escala-e-impacto","Funding no centro-oeste: Acesso a capital, escala e impacto",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_[1]_2025_9_26_17_28_36_1758918516.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_[1]_2025_9_26_17_28_36_1758918516.webp","2025-09-26T00:00:00.000Z","GRI Institute",1433,"2025-09-26T17:28:36.000Z","2025-11-10T12:21:56.000Z",[1460],{"id":1461,"newsId":1447,"languageId":25,"title":1450,"subtitle":1462,"content":1463,"summary":79,"takeaways":79,"seoTagConversionId":79,"seoTag":79,"seoTitle":1450,"seoKeywords":1464,"seoDescription":1465,"seoAbstract":79,"seoImage":1466,"createdAt":1467,"updatedAt":1468,"language":1469},2816,"Líderes do setor discutem alternativas de financiamento e estratégias para impulsionar o crescimento da região","O mercado imobiliário do Centro-Oeste se encontra em um cenário desafiador, mas ao mesmo tempo apresenta grandes oportunidades. Embora a região tenha demonstrado resiliência diante das dificuldades econômicas do país, as taxas de juros elevadas e a escassez de crédito impõem obstáculos significativos ao crescimento do setor.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNesse contexto, ampliar o acesso ao capital e garantir escala aos empreendimentos tornou-se uma prioridade para os líderes do setor. Para discutir esses desafios e identificar possíveis soluções, o \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong> promoveu a roundtable \u003Cstrong>“Funding no Centro-Oeste”\u003C\u002Fstrong>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Cenário atual de lançamentos, vendas e valorização\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo a pesquisa apresentada pela Brain Inteligência Estratégica durante o encontro, o Centro-Oeste representa 5,1% dos lançamentos imobiliários, 5,2% das vendas e 7,4% da oferta final de unidades no Brasil. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApesar de uma queda de 27,6% nos lançamentos de 2024 para 2025 e uma redução de 25% nas vendas, a região continua a ser um mercado atraente e promissor.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO preço médio por metro quadrado na região tem mostrado uma valorização constante desde 2021, com um aumento de 10,6% entre o 2T 2024 e o 2T 2025, refletindo o crescimento da demanda por imóveis de médio e alto padrão.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO segmento do Minha Casa Minha Vida (MCMV), que representa 4% das unidades vendidas, continua a ser essencial para sustentar a base da demanda, embora com um volume de lançamentos proporcionalmente menor do que em outras regiões do Brasil.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>O mercado de capitais como alternativa principal\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado imobiliário do Centro-Oeste, tradicionalmente baseado em financiamento, como o SBPE (Sistema Brasileiro de Poupança e Empréstimo), busca alternativas no mercado de capitais como uma solução mais flexível e adaptada à realidade atual de altas taxas de juros e  escassez de crédito.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA região é particularmente sensível a essas mudanças, pois o custo de obra, que pode representar de 60% a 70% do total de um projeto, faz com que qualquer aumento no custo de financiamento impacte mais fortemente a região em comparação com outras.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNeste cenário, 54% das empresas do setor já consideram o mercado de capitais como uma alternativa viável, com destaque para produtos como Fundos Imobiliários (FII) e Certificados de Recebíveis Imobiliários (CRI).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAs alternativas de financiamento oferecem soluções mais adaptáveis aos desafios específicos de cada projeto, garantindo segurança e rentabilidade, tanto para investidores institucionais quanto para o investidor de varejo, que vê o lastro no tijolo como uma proteção confiável para seu capital.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEmbora o mercado de capitais não substitua o SBPE, ele tem se mostrado uma alternativa complementar. Além disso, operações de CRI voltadas para obra e estoque estão se expandindo, permitindo que os incorporadores diversifiquem suas fontes de financiamento.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>O caminho para a profissionalização\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMuitas incorporadoras, ao se depararem com o mercado de capitais pela primeira vez, enfrentam a necessidade de entender as novas estruturas de financiamento e as regras desse ambiente dinâmico. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDiferente do SBPE, que historicamente ofereceu taxas de juros estáveis e previsíveis, o mercado de capitais exige uma adaptação rápida às flutuações do mercado e às exigências dos investidores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara atender a essas exigências, as empresas precisam adotar práticas robustas de governança corporativa e construir uma cultura empresarial voltada para a flexibilidade financeira. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO movimento já está em curso, com grandes players do mercado antecipando a necessidade de estruturar suas operações e buscando parcerias estratégicas com fundos de investimento em operações de longo prazo de até 20 anos, modelo comum em mercados mais desenvolvidos, como os Estados Unidos e o Chile. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEssa estratégia de financiamento mais duradoura permite que as incorporadoras se adaptem ao novo cenário, garantindo sustentabilidade financeira e adequação às novas demandas do mercado de capitais.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n***\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nParticipe do \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Fgri-funding-opportunities-brazil-2025_4857\" target=\"_blank\">GRI Funding Opportunities Brazil 2025\u003C\u002Fa>\u003C\u002Fstrong>, que acontece em \u003Cstrong>23 de outubro\u003C\u002Fstrong> em \u003Cstrong>São Paulo\u003C\u002Fstrong>. O fórum reunirá investidores, financiadores e líderes do setor para debater soluções inovadoras e diversificadas para financiamento imobiliário.","GRI Institute, mercado imobiliário, real estate, financiamento, funding, Centro-Oeste, capital, taxa de juros, crédito, MCMV, Minha Casa Minha Vida, mercado de capitais, SBPE, fundos imobiliários, CRI, FII, Certificados de Recebíveis ImobilIários","Em encontro promovido pelo GRI Institute, líderes discutem o cenário atual da região, alternativas de financiamento no mercado financeiro, e estratégias para impulsionar a profissionalização e o crescimento sustentável do setor.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_[9]_2025_9_26_17_36_17_1758918977.jpg","2025-09-26T17:28:44.000Z","2025-11-10T12:22:04.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479,1487,1495],{"id":411,"label":412,"translations":1480},[1481,1483,1485],{"label":412,"slug":423,"language":1482},{"code":13},{"label":426,"slug":427,"language":1484},{"code":18},{"label":430,"slug":431,"language":1486},{"code":23},{"id":343,"label":344,"translations":1488},[1489,1491,1493],{"label":344,"slug":355,"language":1490},{"code":13},{"label":358,"slug":359,"language":1492},{"code":18},{"label":362,"slug":363,"language":1494},{"code":23},{"id":155,"label":156,"translations":1496},[1497,1499,1501],{"label":156,"slug":167,"language":1498},{"code":13},{"label":170,"slug":171,"language":1500},{"code":18},{"label":174,"slug":175,"language":1502},{"code":23},[1504],{"name":682,"enName":682,"ptName":682,"iso2":1505},"BR",[1507],{"name":1508,"slug":1509,"image":1510,"order":632},"Isabella Toledo","isabella-toledo","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FIsabella_Toledo_GRI_Institue_Profile_Pic_2025_11_04_10_40_03_1762263603.jpg",{"pt-BR":1512},"\u002Fmercado-imobiliario\u002Ffunding-no-centro-oeste-acesso-a-capital-escala-e-impacto",[1514,1515,1516,1517,1518,1519],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]