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RJ",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_[2]_2025_10_13_09_56_55_1760360215.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_[2]_2025_10_13_09_56_55_1760360215.webp","2025-10-13T00:00:00.000Z","GRI Institute",496,"2025-10-13T09:37:44.000Z","2025-10-13T09:56:55.000Z",[1460],{"id":1461,"newsId":1447,"languageId":25,"title":1450,"subtitle":1462,"content":1463,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":1464,"seoKeywords":1465,"seoDescription":1466,"seoAbstract":8,"seoImage":1467,"createdAt":1468,"updatedAt":1469,"language":1470},2852,"Evolução da legislação e diversificação de funding impulsionam o novo ciclo do real estate carioca","O mercado imobiliário do Rio de Janeiro tem demonstrado resiliência, mas enfrenta barreiras significativas, como as altas taxas de juros e a escassez de crédito. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA cidade, com sua vocação para a verticalização e diversidade de empreendimentos, continua a atrair investidores, mas uma grande questão permanece: será que o Rio está preparado para acelerar o ritmo de desenvolvimento e corresponder aos desafios da atualidade?\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDurante o encontro promovido pelo \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>, líderes do setor discutiram a necessidade de se adaptar à crescente demanda por projetos de impacto social e econômico, ao mesmo tempo em que lidam com a pressão de custos elevados para captação de recursos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Intenção de compra no mercado carioca\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUma pesquisa apresentada pela Brain Inteligência Estratégica revelou que 51% dos entrevistados no Rio de Janeiro têm intenção de comprar um imóvel nos próximos 24 meses, superando a média nacional.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo entanto, apenas 11% dos entrevistados com intenção de compra planejam concretizá-la nos próximos seis meses, enquanto cerca de 48% da demanda está concentrada em um horizonte de um a dois anos, o que cria um cenário promissor, porém distante.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém disso, a análise de oferta e demanda aponta para um cenário de escassez iminente, com o estoque atual de unidades se tornando insuficiente para atender ao volume de vendas projetado, o que sinaliza a necessidade de ajustes no planejamento de lançamentos e na alocação de capital.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsse desequilíbrio é especialmente crítico no segmento de habitação econômica (Minha Casa, Minha Vida) e nos imóveis compactos, que enfrentam a falta de lançamentos para atender à crescente demanda.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Mudanças no perfil do comprador\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA pesquisa revela que a Geração Z, responsável por mais de 50% das aquisições no programa Minha Casa, Minha Vida, tem se consolidado como protagonista no segmento de habitação econômica, desafiando a ideia de que priorizaria experiências de consumo ao invés da compra de imóveis.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém disso, a análise das vendas nos últimos 12 meses mostra que, além da habitação primária, o mercado carioca também mantém um nicho de propriedades para lazer\u002Fsegunda moradia. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEmbora represente uma fatia menor, esse segmento destaca a persistência de investimentos em ativos que oferecem valorização em regiões de grande procura, uma oportunidade emergente para incorporadoras focadas no mercado de alto padrão.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Transformação regulatória e o foco no retrofit\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA recente evolução legislativa no Rio de Janeiro tem gerado um impacto significativo no mercado imobiliário, criando um ambiente favorável ao crescimento sustentável e ao surgimento de novos projetos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCom a revisão de leis essenciais, como o Plano Diretor, o mercado experimentou um crescimento expressivo, especialmente no segmento de imóveis compactos, anteriormente inviáveis devido à legislação anterior, além da expansão de projetos de médio e alto padrão.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNos últimos anos, o Rio também tem avançado com parcerias público-privadas (PPPs), concessões, e iniciativas focadas na gestão do patrimônio imobiliário público, buscando desbloquear o potencial de áreas com imóveis e terrenos estatais subutilizados ou em processo de degradação.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA recuperação e o aproveitamento desses ativos, por meio de um esforço conjunto entre o setor público e privado, são considerados essenciais para fortalecer a economia local e revitalizar a cidade, impulsionando o crescimento econômico e o turismo na região.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Diversificação de funding impulsionam o crescimento \u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCom bancos mais seletivos e repasses pressionados por juros altos e scores de crédito mais rígidos, incorporadoras cariocas têm recorrido ao mercado de capitais para fechar o plano de financiamento, reduzir a dependência do repasse e acelerar a execução.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNesse movimento, fundos imobiliários e gestoras ganham protagonismo ao estruturar modelos híbridos, como a permuta, que equilibram risco e retorno: o investidor participa de uma parcela dos resultados do empreendimento, amparado por mecanismos de proteção que ordenam os recebimentos e reduzem a volatilidade do fluxo de caixa. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nParcerias com instituições como a Caixa Econômica Federal reforçam a segurança por meio de contas dedicadas, que direcionam os repasses com previsibilidade, elevando a confiança e a atratividade dos projetos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nComo contrapartida, aumenta a exigência por governança, transparência e educação financeira. O investidor pessoa física, muitas vezes com tíquete menor, precisa de orientação clara sobre riscos e gatilhos de proteção, e cabe ao gestor padronizar relatórios, explicitar garantias e disciplinar o uso de contas vinculadas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAo mesmo tempo, o mercado de capitais amadurece e ajusta seu desenho às especificidades do financiamento imobiliário. Em ambiente de juros elevados, as estruturas estão sendo recalibradas ao ciclo do produto, através de desembolsos em etapas, métricas de performance e mecanismos de proteção. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsses ajustes - menos “emular o banco”, mais modelo próprio de real estate - é central para diminuir a exposição ao repasse, elevar a segurança do investidor e sustentar um crescimento orgânico e de longo prazo no mercado local\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO resultado é um ecossistema de funding mais diversificado: dívida, estruturas híbridas e equity convivem de forma complementar, com parcerias de longo prazo, melhor alinhamento de incentivos e foco na entrega dos empreendimentos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA expectativa é de crescimento orgânico e sustentável, com percalços naturais do ciclo, mas sustentado por melhor desenho de risco, maior disciplina de caixa e governança robusta.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n***\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nParticipe do\u003Cstrong> \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Fgri-funding-opportunities-brazil-2025_4857\" target=\"_blank\">GRI Funding Opportunities Brazil 2025\u003C\u002Fa>\u003C\u002Fstrong>, que acontece em \u003Cstrong>23 de outubro em São Paulo\u003C\u002Fstrong>. O fórum reunirá investidores, financiadores e líderes do setor para debater soluções inovadoras e diversificadas para financiamento imobiliário.","Financiamento imobiliário avança no Rio de Janeiro","GRI Institute, real estate, mercado imobiliário, Rio de Janeiro, plano diretor, funding, financiamento, legislação, retrofit, minha casa minha vida, mcmv, habitação, habitacional, residencial, crédito, parceria público-privada, mercado de capitais, equity","Em encontro do GRI Institute, líderes discutem como a evolução da legislação com o novo Plano Diretor, a diversificação de funding, e soluções alternativas do mercado de capitais estão impulsionando o novo ciclo do real estate carioca","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_[15]_2025_10_13_09_42_03_1760359323.jpg","2025-10-13T09:37:49.000Z","2025-10-13T09:43:09.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480,1488,1496,1504,1512],{"id":47,"label":1297,"translations":1481},[1482,1484,1486],{"label":1297,"slug":1308,"language":1483},{"code":13},{"label":1311,"slug":1312,"language":1485},{"code":18},{"label":1315,"slug":1316,"language":1487},{"code":23},{"id":65,"label":1231,"translations":1489},[1490,1492,1494],{"label":1231,"slug":1242,"language":1491},{"code":13},{"label":1245,"slug":1246,"language":1493},{"code":18},{"label":1249,"slug":1250,"language":1495},{"code":23},{"id":97,"label":1029,"translations":1497},[1498,1500,1502],{"label":1029,"slug":1040,"language":1499},{"code":13},{"label":1043,"slug":1044,"language":1501},{"code":18},{"label":1047,"slug":1048,"language":1503},{"code":23},{"id":93,"label":1253,"translations":1505},[1506,1508,1510],{"label":1253,"slug":1264,"language":1507},{"code":13},{"label":1267,"slug":1268,"language":1509},{"code":18},{"label":1271,"slug":1272,"language":1511},{"code":23},{"id":136,"label":1051,"translations":1513},[1514,1516,1518],{"label":1051,"slug":1062,"language":1515},{"code":13},{"label":1065,"slug":1066,"language":1517},{"code":18},{"label":1069,"slug":1070,"language":1519},{"code":23},[1521],{"name":171,"enName":171,"ptName":171,"iso2":1522},"BR",[],{"pt-BR":1525},"\u002Fmercado-imobiliario\u002Ffinanciamento-imobiliario-ganha-folego-com-plano-diretor-favoravel-no-rj",[1527,1528,1529,1530,1531,1532],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]