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2026-2028",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fexecutivos-hibridos-demanda-corporativa-data-centers-brasil-2026-2028.webp","2026-06-13T00:00:00.000Z","2026-06-13T09:06:53.000Z",[1456],{"id":1457,"newsId":1447,"languageId":25,"title":1450,"subtitle":1458,"content":1459,"summary":1460,"takeaways":1461,"seoTagConversionId":8,"seoTag":8,"seoTitle":1462,"seoKeywords":1463,"seoDescription":1464,"seoAbstract":8,"seoImage":1465,"createdAt":1454,"updatedAt":8,"language":1466},4734,"A convergência entre ocupantes e investidores define um novo vetor de precificação em um mercado que deve receber R$ 252,4 bilhões até 2029","\u003Cp>O mercado brasileiro de data centers atravessa um ciclo de expansão sem precedentes. Com projeção de crescimento de 17% ao ano até 2030, segundo a Moody's Ratings, e investimentos estimados em R$ 252,4 bilhões entre 2026 e 2029, conforme dados da BNamericas, o país consolida sua posição como epicentro latino-americano de infraestrutura digital. Contudo, a maior parte da análise setorial concentra-se no lado da oferta: capacidade instalada, pipeline energético, precificação de ativos. O vetor mais determinante para o valuation desses empreendimentos permanece subexplorado: a demanda corporativa e os executivos que a articulam.\u003C\u002Fp>\n\u003Cp>São profissionais com trajetórias que transitam entre tecnologia, logística, operações e real estate. Eles definem contratos de colocation e build-to-suit, negociam SLAs de disponibilidade e latência, e, ao fazê-lo, estabelecem os parâmetros reais de rentabilidade dos ativos. Compreender esse perfil executivo é condição para antecipar a dinâmica de preços do setor nos próximos anos.\u003C\u002Fp>\n\u003Ch2>Quem são os executivos híbridos que definem o valor dos data centers brasileiros?\u003C\u002Fh2>\n\u003Cp>A expressão "executivo híbrido" designa líderes que combinam competências de infraestrutura física, gestão operacional e estratégia de tecnologia. Em um setor onde o contrato de ocupação de longo prazo determina o cap rate do ativo, esses profissionais exercem influência direta sobre a precificação imobiliária, mesmo quando suas posições formais não pertencem ao mercado de real estate.\u003C\u002Fp>\n\u003Cp>Rafael Szarf ilustra esse perfil. Executivo com experiência consolidada em operações e logística, Szarf assumiu a presidência da Loggi com o mandato de liderar a execução operacional e acelerar o caminho da empresa para o breakeven, conforme reportado pelo NeoFeed em maio de 2026. A relevância de sua trajetória para o ecossistema de data centers reside na interseção entre infraestrutura física e operações digitais: empresas de logística de alta escala são grandes demandantes de capacidade computacional, e suas decisões de localização, redundância e conectividade impactam diretamente os projetos de colocation em mercados como São Paulo e Campinas.\u003C\u002Fp>\n\u003Cp>O fenômeno transcende casos individuais. Líderes de fintechs, bancos digitais, operadores logísticos e hyperscalers compartilham uma característica comum: operam na fronteira entre o consumo de infraestrutura digital e a definição de seus parâmetros econômicos. Quando um CEO de uma plataforma de tecnologia assina um contrato de 10 ou 15 anos com um operador de data center, ele fixa a receita previsível que sustenta o valuation do ativo, determina a viabilidade de expansões futuras e sinaliza ao mercado de capitais a qualidade creditícia do empreendimento.\u003C\u002Fp>\n\u003Cp>Essa lógica transforma o ocupante corporativo em co-definidor do valor imobiliário. O data center deixa de ser apenas um ativo de infraestrutura e passa a funcionar como um instrumento financeiro cujo rendimento depende da qualidade e da durabilidade dos contratos de demanda.\u003C\u002Fp>\n\u003Ch2>Como a expansão da oferta interage com a sofisticação da demanda no ciclo 2026-2028?\u003C\u002Fh2>\n\u003Cp>O Brasil concentra cerca de 48% da capacidade instalada de data centers em operação na América Latina e 71% de toda a capacidade atualmente em construção, segundo relatório da JLL publicado em março de 2026. O mercado interno, avaliado em US$ 2,95 bilhões em 2025, deve atingir US$ 3,38 bilhões em 2026, de acordo com a Mordor Intelligence.\u003C\u002Fp>\n\u003Cp>Os movimentos recentes de expansão confirmam a escala do ciclo. A Ascenty anunciou investimentos para construir e expandir quatro data centers no estado de São Paulo, adicionando pelo menos 150 MW de capacidade, conforme divulgado pelo LatAm Tech Weekly em maio de 2026. A Tecto, empresa de data centers do grupo V.tal, comunicou um plano que inclui cinco novos projetos previstos para o ano, segundo o TeleSíntese.\u003C\u002Fp>\n\u003Cp>A magnitude desses investimentos eleva a relevância estratégica do lado da demanda. Cada megawatt adicional de capacidade instalada precisa de contratos de ocupação que justifiquem o desembolso de capital. A taxa de absorção desse novo inventário depende diretamente da sofisticação dos ocupantes corporativos, de sua capacidade de firmar compromissos de longo prazo e de sua disposição para aceitar estruturas de preço que remunerem adequadamente o desenvolvedor.\u003C\u002Fp>\n\u003Cp>O perfil do demandante brasileiro evoluiu significativamente. Não se trata apenas de hyperscalers globais, como AWS, Google e Microsoft, que negociam contratos de centenas de megawatts. Bancos digitais, fintechs, empresas de inteligência artificial e operadores logísticos de grande porte compõem uma camada intermediária de demanda que valoriza proximidade, baixa latência e integração com redes de fibra óptica. Essa diversificação da base de ocupantes reduz o risco de concentração e amplia o espectro de cap rates praticáveis.\u003C\u002Fp>\n\u003Cp>A Conata Engenharia, que atua no mercado de infraestrutura brasileiro com presença em projetos de infraestrutura digital e data centers, representa o elo de execução nessa cadeia. Empresas de engenharia com backlog expressivo em infraestrutura digital ganham protagonismo à medida que a velocidade de entrega de novos projetos se torna variável competitiva decisiva.\u003C\u002Fp>\n\u003Ch2>Qual o impacto do ambiente regulatório e do crédito sobre a precificação dos ativos?\u003C\u002Fh2>\n\u003Cp>O arcabouço regulatório brasileiro para data centers permanece em construção, e sua evolução tem efeito direto sobre o custo de implantação e, consequentemente, sobre a atratividade do setor para ocupantes e investidores.\u003C\u002Fp>\n\u003Cp>O PL 278\u002F2026, substitutivo da MP 1.318\u002F2025, institui o Regime Especial de Tributação para Serviços de Data Center (Redata). O mecanismo prevê a isenção de PIS\u002FPasep, Cofins, IPI e imposto de importação para equipamentos de infraestrutura digital. Aprovado na Câmara dos Deputados, o projeto aguarda votação no Senado. A expiração da MP original, em fevereiro de 2026, gerou um período de insegurança jurídica que afetou decisões de investimento e evidenciou a dependência do setor em relação à previsibilidade tributária.\u003C\u002Fp>\n\u003Cp>Paralelamente, o PL 1680\u002F2025 propõe a Política Nacional de Data Centers, com foco em eficiência energética e hídrica e na proteção de infraestruturas críticas para a soberania digital. A tramitação na Câmara dos Deputados sinaliza que o legislativo reconhece a dimensão estratégica do setor, embora o ritmo de aprovação ainda gere incerteza para investidores com horizonte de deploy imediato.\u003C\u002Fp>\n\u003Cp>No plano financeiro, o ambiente de crédito adiciona uma camada de complexidade. Vinicius Mastrorosa, sócio da Nova Milano Capital, destacou o descasamento no financiamento imobiliário brasileiro decorrente da queda no saldo das cadernetas de poupança desde 2020, conforme entrevista ao Market Makers em maio de 2026. Esse diagnóstico, embora formulado para o mercado imobiliário amplo, tem implicações diretas para data centers: projetos que dependem de financiamento local enfrentam custos de capital mais elevados, o que pressiona os operadores a buscar contratos de demanda mais robustos para viabilizar a equação financeira.\u003C\u002Fp>\n\u003Cp>A convergência entre restrição de crédito e exigência regulatória favorece os ocupantes corporativos com maior capacidade de negociação. Empresas que oferecem contratos longos, com garantias sólidas, obtêm condições preferenciais de precificação, pois reduzem o risco percebido pelo desenvolvedor e por seus financiadores.\u003C\u002Fp>\n\u003Ch2>A convergência como tese de investimento\u003C\u002Fh2>\n\u003Cp>O ciclo 2026-2028 marca uma inflexão na forma como o mercado brasileiro de data centers atribui valor aos ativos. A precificação deixa de ser função exclusiva do custo de construção e da disponibilidade energética e passa a incorporar, de forma estrutural, a qualidade da demanda corporativa.\u003C\u002Fp>\n\u003Cp>Executivos que transitam entre tecnologia, operações e infraestrutura física desempenham papel central nessa equação. Suas decisões de localização, redundância e compromisso contratual definem a receita previsível que sustenta o valuation do ativo.\u003C\u002Fp>\n\u003Cp>Para investidores e desenvolvedores, a implicação é clara: a análise de viabilidade de um data center exige compreender com profundidade o perfil do ocupante, sua capacidade creditícia e seu horizonte estratégico. O ativo físico é condição necessária, mas a demanda qualificada é condição suficiente para a geração de valor.\u003C\u002Fp>\n\u003Cp>O GRI Institute tem acompanhado essa transformação por meio de encontros dedicados à infraestrutura digital, reunindo líderes de ambos os lados da transação, desde desenvolvedores e investidores até ocupantes corporativos e engenharias especializadas. Essa interlocução entre oferta e demanda, conduzida em ambiente de alto nível, é essencial para que o mercado supere a assimetria informacional que ainda separa quem constrói de quem ocupa.\u003C\u002Fp>\n\u003Cp>O Brasil dispõe dos fundamentos para se consolidar como hub global de data centers: energia renovável abundante, localização estratégica e uma base crescente de demanda digital. A variável que determinará o sucesso do ciclo 2026-2028 não é apenas a capacidade de construir, mas a capacidade de atrair e reter os ocupantes certos, liderados por executivos que compreendem simultaneamente a linguagem do bit e a do metro quadrado.\u003C\u002Fp>\n","O mercado brasileiro de data centers vive expansão sem precedentes, com R$ 252,4 bilhões em investimentos previstos até 2029. A análise setorial, porém, negligencia o lado da demanda: executivos híbridos que combinam competências em tecnologia, operações e infraestrutura física definem contratos de longo prazo que sustentam o valuation dos ativos.\n\nNo ciclo 2026-2028, a precificação passa a depender estruturalmente da qualidade dos ocupantes corporativos. A diversificação da base de demandantes — hyperscalers, fintechs, operadores logísticos — reduz riscos, enquanto restrições de crédito e incertezas regulatórias reforçam o poder de negociação de empresas com maior solidez contratual.","\u003Cul>\n\u003Cli>O Brasil concentra 48% da capacidade instalada de data centers na América Latina e 71% da capacidade em construção.\u003C\u002Fli>\n\u003Cli>Investimentos estimados em R$ 252,4 bilhões entre 2026 e 2029, com crescimento projetado de 17% ao ano até 2030.\u003C\u002Fli>\n\u003Cli>Executivos híbridos — que transitam entre tecnologia, operações e infraestrutura — são co-definidores do valor imobiliário dos ativos.\u003C\u002Fli>\n\u003Cli>Contratos de ocupação de longo prazo determinam o cap rate e o valuation dos data centers.\u003C\u002Fli>\n\u003Cli>Restrição de crédito e incerteza regulatória (PL 278\u002F2026 e PL 1680\u002F2025) favorecem ocupantes com maior poder de negociação.\u003C\u002Fli>\n\u003C\u002Ful>\n","Data centers Brasil: demanda corporativa 2026-2028","rafael szarf, edlp, vinicius mastrorosa, conata engenharia","Análise sobre como executivos híbridos, que transitam entre tecnologia e real estate, estão redefinindo a precificação de data centers no Brasil no ciclo 2026-2028, com R$ 252,4 bilhões em investimentos projetados.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fexecutivos-hibridos-demanda-corporativa-data-centers-brasil-2026-2028-seo.jpg",{"code":18},{"id":25,"color":27,"translations":1468},[1469,1471,1473],{"title":26,"slug":30,"language":1470},{"code":13},{"title":37,"slug":38,"language":1472},{"code":18},{"title":33,"slug":34,"language":1474},{"code":23},[1476,1484,1492],{"id":65,"label":1231,"translations":1477},[1478,1480,1482],{"label":1231,"slug":1242,"language":1479},{"code":13},{"label":1245,"slug":1246,"language":1481},{"code":18},{"label":1249,"slug":1250,"language":1483},{"code":23},{"id":81,"label":1359,"translations":1485},[1486,1488,1490],{"label":1359,"slug":1370,"language":1487},{"code":13},{"label":1373,"slug":1374,"language":1489},{"code":18},{"label":1377,"slug":1378,"language":1491},{"code":23},{"id":120,"label":986,"translations":1493},[1494,1496,1498],{"label":986,"slug":997,"language":1495},{"code":13},{"label":1000,"slug":1001,"language":1497},{"code":18},{"label":1004,"slug":1001,"language":1499},{"code":23},[1501],{"name":171,"enName":171,"ptName":171,"iso2":1502},"BR",[1504],{"name":1505,"slug":1506,"image":8,"order":115},"GRI Institute","gri-institute",{"pt-BR":1508},"\u002Fmercado-imobiliario\u002Fexecutivos-hibridos-demanda-corporativa-data-centers-brasil-2026-2028",[1510,1511,1512,1513,1514,1515],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]