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Patrimar",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_2022_11_18_11_02_07_1668780127.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F600x600_px_2022_11_18_11_02_07_1668780127.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_11_18_at_11.00.46_2022_11_18_11_02_07_1668780127.jpeg","2022-11-18T00:00:00.000Z","Credit: freepik","#FFFFFF","Performance entra no mercado multifamily com a Patrimar","Empresas lançam nova marca - Viv In -, que vai investir R$ 400 milhões em novos projetos","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_2022_11_18_11_03_08_1668780188.jpg","2022-11-18T11:02:07.000Z","2024-05-28T08:06:17.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1459,"content":1466,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1467,"updatedAt":1468,"language":1469},2067,"A \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fperformance-empreendimentos-imobiliarios_1420\" target=\"_blank\">Performance Empreendimentos Imobiliários\u003C\u002Fa> vai desenvolver e operar apartamentos para locação em parceria com o \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fpatrimar-engenharia_1494\" target=\"_blank\">Grupo Patrimar\u003C\u002Fa>, revelou em primeira mão ao \u003Cstrong>\u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong> \u003Cspan class=\"data-profile-link\" data-id=\"2325\">Renato Leite\u003C\u002Fspan>, COO da companhia.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO acordo entre as incorporadoras prevê a criação de duas novas empresas para essa finalidade: a Viv In, que será responsável pela prospecção dos terrenos e pelo desenvolvimento dos ativos; e a Livizi, que fará a gestão da operação de ponta a ponta, com foco na experiência dos inquilinos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Depois do negócio ser desenvolvido, construído e locado, a Viv In não necessariamente vai se manter proprietária dos ativos por um longo prazo. Ela pode vendê-lo para uma empresa que tenha característica de renda, e a Livizi mantém a gestão da operação”, explica o executivo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs empreendimentos serão 100% no modelo multifamily com foco em projetos \u003Cem>greenfield\u003C\u002Fem>, mas não se descarta a possibilidade de realizar retrofit. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fgri-residencial-para-renda-brasil-2022_3685\" target=\"_blank\">\u003Cimg alt=\"GRI Residencial para Renda\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Frenda_banner_2022_10_19_19_41_33_1666208493.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA praça inaugural é a cidade do Rio de Janeiro, onde a Performance tem duas décadas de experiência em incorporação para venda e hotelaria (são mais de 3,5 mil quartos entregues em parceria com a Accor). Segundo \u003Cspan class=\"data-profile-link\" data-id=\"2325\">Renato Leite\u003C\u002Fspan>, há terrenos mapeados em regiões como Flamengo, Tijuca e Laranjeiras (foto).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAs unidades serão voltadas para famílias de renda média, com tamanhos que variam de 25 a 60 metros quadrados. Em um segundo momento, o negócio deve ser expandido para São Paulo - incluindo o interior do estado - e Belo Horizonte, praças em que o Grupo Patrimar atua há quase 60 anos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAté o final de 2027, a Viv In deve aportar entre R$ 300 milhões e R$ 400 milhões, com a meta de alcançar cinco mil apartamentos em operação - a maioria no Rio, em São Paulo e Belo Horizonte. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Estamos sempre atentos às oportunidades, assim como o Grupo Patrimar, buscando antecipar as tendências de mercado, e isso é o que deu origem à parceria e nos fez entrar no multifamily. Acreditamos que o segmento é escalável no Brasil, com uma grande demanda para atender”, encerra o executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fnewsletter-re-brazil_3700.html?load_lang=pt-br\" target=\"_blank\">Cadastre-se na newsletter de mercado imobiliário do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> e receba 1x por semana as principais notícias do setor no Brasil\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#777777\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>","2022-11-18T11:03:19.000Z","2022-11-18T11:31:04.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479],{"id":47,"label":1297,"translations":1480},[1481,1483,1485],{"label":1297,"slug":1308,"language":1482},{"code":13},{"label":1311,"slug":1312,"language":1484},{"code":18},{"label":1315,"slug":1316,"language":1486},{"code":23},[1488],{"name":171,"enName":171,"ptName":171,"iso2":1489},"BR",[],{"pt-BR":1492},"\u002Fmercado-imobiliario\u002Fexclusivo-performance-entra-no-mercado-multifamily-com-o-grupo-patrimar_1913",[1494,1495,1496,1497,1498,1499],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]