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imobiliários",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_[1]_2025_6_30_16_32_04_1751311924.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_[1]_2025_6_30_16_32_04_1751311924.webp","2025-06-30T00:00:00.000Z","Credit: Shutterstock","#555555","2025-07-07T00:00:00.000Z","2025-06-30T16:32:04.000Z","2025-06-30T17:01:07.000Z",[1461],{"id":1462,"newsId":1447,"languageId":25,"title":1450,"subtitle":1463,"content":1464,"summary":8,"takeaways":8,"seoTagConversionId":1465,"seoTag":1466,"seoTitle":1467,"seoKeywords":1466,"seoDescription":1463,"seoAbstract":978,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},2691,"Soluções de tecnologia e gestão aumentam rentabilidade para proprietários de hotéis, shoppings, escritórios e aeroportos","Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"11829\">Henrique Cisman\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nQue o estacionamento é essencial para o usuário, todos sabemos. Quem nunca foi a um shoppinhg center, escritório ou aeroporto? E se do ponto de vista da oferta o estacionamento é algo mandatório, por que não torná-lo uma fonte adicional de receita? É isso que muitos proprietários de ativos fazem, mas nem todos conseguem rentabilizar os estacionamentos de modo eficiente e, ao mesmo tempo, satisfatório para o cliente.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Ainda existe uma visão do estacionamento como algo simples e até marginal, mas nele residem muitas oportunidades para rentabilizar os empreendimentos", afirma \u003Cspan class=\"data-profile-link\" data-id=\"40690\">Marcelo Nunes\u003C\u002Fspan>, vice-presidente da Indigo, em conversa exclusiva com o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> Brazil.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDe origem francesa, a Indigo é líder mundial em gestão de estacionamentos, mobilidade individual e serviços associados. Presente em 10 países e mais de 580 cidades, a companhia conta com cerca de 10 mil colaboradores em sua operação global e administra mais de 2,7 mil estacionamentos, ou 1,7 milhão de vagas. No Brasil, é responsável pela operação do Aeroporto Internacional de Guarulhos, do Hospital Israelita Albert Einstein e do Parque do Ibirapuera, dentre outros.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo Nunes, a gestão de estacionamentos vai muito além do simples controle de entrada e saída de veículos. O foco da Indigo está em ativos comerciais, como hotéis, shopping centers, parques, centros de eventos, universidades e aeroportos.\r\n\u003Ch3>\u003Cstrong>Segmentação por tipo de cliente e operação "clean"\u003C\u002Fstrong>\u003C\u002Fh3>\r\nEntre os principais diferenciais, conforme explica Nunes, está a segmentação de vagas, que permite otimizar a rentabilização dos espaços sem grandes intervenções físicas. "É possível aplicar tarifas diferenciadas por tipo de vaga ou localização, elevando a experiência do cliente ao mesmo tempo em que ampliamos a receita dos proprietários parceiros", afirma o executivo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOutro destaque é a gestão remota por meio do ConnecPark, considerada a maior central de controle de estacionamentos do Brasil. A estrutura permite o monitoramento em tempo real e a operação remota de dispositivos como cancelas, iluminação e portões, além de oferecer atendimento por vídeo e interfonia integrada.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo portfólio de soluções, também consta uma ferramenta de predição de receitas que utiliza dados de ocupação, comportamento de fluxo, monitoramento de preços da concorrência e até previsões meteorológicas ou de voos - no caso de aeroportos - para apoiar decisões estratégicas de precificação.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nJá o Indigo Analytics complementa todo esse ecossistema realizando uma análise detalhada do perfil dos clientes a partir da leitura das placas veiculares. Nunes pontua que a prática é anonimizada e está em conformidade com a LGPD. Em resumo, a empresa coleta informações sobre veículos e seus proprietários, gerando dados sobre renda média, preferências de marcas, instituições financeiras utilizadas, pontos de origem e perfil de consumo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"No final do dia, esse conjunto de soluções contribui diretamente para a rentabilidade dos ativos ao maximizar o uso das vagas disponíveis, otimizar a operação e implementar uma precificação inteligente", ressalta o VP da Indigo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUm exemplo prático mencionado é a utilização de tarifas dinâmicas no Aeroporto de Fortaleza, onde os preços são ajustados conforme a ocupação, o tempo de permanência e até o perfil do público, incentivando estadias mais longas e compras antecipadas por meio da plataforma Indigo Neo, além de melhorar a previsibilidade de fluxo no estacionamento.\r\n\u003Ch3 dir=\"ltr\">\u003Cstrong>Compromisso com a sustentabilidade\u003C\u002Fstrong>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Líder em ações de sustentabilidade no setor de estacionamentos, a Indigo foi pioneira no Brasil ao lançar a campanha “Amigo da Floresta” em parceria com a ONG Iniciativa Verde, permitindo que os usuários doem R$ 1 no pagamento do ticket, com 100% do valor revertido para o plantio de árvores no Sistema Cantareira. Além disso, 10% das vagas de cada nova operação são destinadas ao plantio de árvores, promovendo a compensação local das emissões.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nGlobalmente, o grupo estabeleceu o programa “Go for Climate” com o objetivo de atingir a neutralidade de carbono até 2025. A iniciativa prevê a redução das emissões de gases de efeito estufa em todas as etapas da operação.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOutro projeto relevante é o de reciclagem e upcycling de uniformes. Em parceria com as empresas Musa e Ciclo Reverso, a Indigo transforma resíduos têxteis em novos produtos, como ecobags.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSem revelar números do guidance, Nunes afirma que a empresa deseja expandir sua presença no Brasil em mercados estratégicos nos quais é referência, como hotéis, prédios de escritórios, shoppings, hospitais, aeroportos, parques e centros de eventos.\u003C\u002Fp>\r\n","Artigo","Estacionamentos, receita de ativos imobiliários, Indigo, GRI Club, shoppings, hotéis, escritórios, aeroportos, operação, mercado imobiliário, receita imobiliária, estacionamento shopping","Receita de imóveis cresce com estacionamentos","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_2025_6_30_16_40_35_1751312435.jpg","2025-06-30T16:32:11.000Z","2025-06-30T16:40:35.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489,1497],{"id":25,"label":1275,"translations":1482},[1483,1485,1487],{"label":1275,"slug":1286,"language":1484},{"code":13},{"label":1289,"slug":1290,"language":1486},{"code":18},{"label":1293,"slug":1294,"language":1488},{"code":23},{"id":5,"label":1319,"translations":1490},[1491,1493,1495],{"label":1319,"slug":1330,"language":1492},{"code":13},{"label":1319,"slug":1330,"language":1494},{"code":18},{"label":1319,"slug":1330,"language":1496},{"code":23},{"id":85,"label":1187,"translations":1498},[1499,1501,1503],{"label":1187,"slug":1198,"language":1500},{"code":13},{"label":1201,"slug":1202,"language":1502},{"code":18},{"label":1205,"slug":1206,"language":1504},{"code":23},[1506],{"name":171,"enName":171,"ptName":171,"iso2":1507},"BR",[],{"pt-BR":1510},"\u002Fmercado-imobiliario\u002Festacionamentos-se-tornam-parte-relevante-na-receita-de-ativos-imobiliarios",[1512,1513,1514,1515,1516,1517],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]