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oportunidades",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2025_05_21_at_14.16.32_[1]_2025_5_21_14_18_37_1747847917.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2025_05_21_at_17.13.43_2025_5_21_17_14_47_1747858487.webp","2025-05-21T00:00:00.000Z","Credit: Divulgação\u002FBrookfield Properties","#FFF","2025-05-30T00:00:00.000Z",952,"2025-05-21T14:18:37.000Z","2025-05-21T17:35:12.000Z",[1462],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1468,"seoKeywords":1467,"seoDescription":1469,"seoAbstract":978,"seoImage":1470,"createdAt":1471,"updatedAt":1472,"language":1473},2654,"Cinco anos depois, flexibilidade e resiliência são focos corporativos","Por \u003Cstrong>\u003Cspan class=\"data-profile-link\" data-id=\"13165\">Yara Matsuyama\u003C\u002Fspan> e Caio Maia\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado imobiliário é feito de ciclos. Por vezes, está mais favorável para os proprietários e investidores. Em outros momentos, está pendendo mais para os ocupantes. Especialmente quando falamos do mercado corporativo, essa alternância é influenciada pelos cenários econômicos nacionais e internacionais, pelas políticas globais das empresas e pelo comportamento diário dos funcionários dentro dos escritórios.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nHá cinco anos, entrou nessa equação a pandemia de COVID-19, que mudou desde a forma de nos relacionarmos com nossos colegas até a preocupação com a saúde mental e o bem-estar da força de trabalho. Isso impactou diretamente o uso dos escritórios e, posteriormente, o layout desses espaços. É preciso dizer que, antes da crise sanitária, o mercado passava por um momento de crescimento.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nHá dez anos, regiões como a Avenida Faria Lima e a Chucri Zaidan tornaram-se polos de desenvolvimento, atraindo investimentos em edifícios de alto padrão para atender à crescente demanda de empresas brasileiras e multinacionais. A infraestrutura aprimorada e a oferta de serviços nessas áreas consolidaram-nas como eixos financeiros e comerciais de destaque. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nJá no final de 2019, o estoque total da cidade era de 3,7 milhões de metros quadrados, com taxa de vacância neutra (15%) e preço médio praticado de R$ 84,00\u002Fm². Com absorção líquida positiva acima de 130 mil metros quadrados, as perspectivas para o ano de 2020 eram de alto volume de transações em toda a capital. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEntão, a COVID-19 chegou e, obviamente, o mercado corporativo sentiu os reflexos. Medidas de distanciamento social e a adoção massiva do trabalho remoto resultaram em um aumento significativo na taxa de vacância dos escritórios. Os anos de 2020 e 2021 fecharam com absorção líquida negativa, seja por conta das devoluções de espaços alugados como também da entrega de novos empreendimentos que já estavam em construção e foram incorporados ao estoque da cidade. \r\n\u003Ch3>Recuperação e tendências pós-pandemia\u003C\u002Fh3>\r\nCom o avanço da vacinação e a retomada gradual das atividades econômicas, o mercado começou a reagir e, a partir de 2022, voltou a ter absorção positiva. Em 2024, o avanço no volume de transações fez com que o preço pedido médio chegasse a R$ 104\u002Fm² – o maior valor da última década – e que a vacância retrocedesse de 23% para 20%. Isso diante de um estoque de 4,7 milhões de metros quadrados, o que representa crescimento de 26% em cinco anos. Ou seja, o mercado corporativo voltou a viver um bom momento.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAgora, com a revisão das políticas de trabalho híbrido, devemos ter mais colaboradores frequentando os escritórios. De acordo com o levantamento global “Future of Work 2024”, realizado pela JLL, até 2030 é esperado que 60% das companhias voltem 100% ao regime de trabalho presencial. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNesse sentido, a experiência pandêmica acelerou mudanças no ambiente corporativo que seguem ditando as negociações atuais. Empresas passaram a valorizar espaços que ofereçam flexibilidade, tecnologia avançada e bem-estar aos colaboradores. Se antes as companhias customizavam o layout para sua identidade visual, agora, muitas estão buscando escritórios mobiliados de forma neutra, que facilitem a ocupação e reduzam o Capex.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAs plantas dos edifícios ficaram menores. A maioria dos novos empreendimentos possui lajes abaixo dos 20 mil metros quadrados. Edifícios sustentáveis e localizados em áreas com infraestrutura completa tornaram-se ainda mais buscados pelos ocupantes. Ao mesmo tempo, aumentou a busca por condomínios que ofereçam serviços e estejam focados na experiência dos usuários. Tem crescido, inclusive, a presença de profissionais específicos para cuidar de eventos e benefícios que sejam atrativos para estimular a presença dos funcionários. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém disso, regiões fora dos eixos tradicionais, mas com boa oferta de serviços e transporte, começaram a ganhar destaque, registrando negócios relevantes. É o caso de Pinheiros, Vila Madalena, Rebouças e a Marginal Pinheiros (do outro lado do rio, sabe?). Essas áreas têm se consolidado no mercado corporativo com absorções importantes nos últimos trimestres. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado imobiliário corporativo de alto padrão em São Paulo demonstrou uma impressionante capacidade de adaptação diante dos desafios da última década. Com a retomada econômica, a revisão das políticas de trabalho híbrido e o avanço da tecnologia na gestão dos espaços, o setor se encaminha para um novo ciclo de crescimento sustentável. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO dinamismo do mercado paulistano, aliado à sua resiliência, reforça sua posição como um dos principais polos corporativos da América Latina, pronto para enfrentar as demandas de um futuro cada vez mais ágil e inovador.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>\u003Cspan class=\"data-profile-link\" data-id=\"13165\">Yara Matsuyama\u003C\u002Fspan> é diretora de Locações da JLL\u003Cbr \u002F>\r\nCaio Maia é head de Pesquisa e Estratégia da JLL \u003C\u002Fem>\u003Cbr \u002F>\r\n ","Artigo"," escritórios, alto padrão, são paulo, tendências, inquilinos, faria lima, chucri zaidan, marginal pinheiros, preço de aluguel, vacância, oferta, demanda","Pandemia criou oportunidades para escritórios Triple A "," Cinco anos depois, flexibilidade e resiliência são focos corporativos na capital paulista","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fartigo_2025_5_21_14_22_37_1747848157.jpg","2025-05-21T14:18:44.000Z","2025-05-21T14:22:37.000Z",{"code":18},{"id":25,"color":27,"translations":1475},[1476,1478,1480],{"title":26,"slug":30,"language":1477},{"code":13},{"title":37,"slug":38,"language":1479},{"code":18},{"title":33,"slug":34,"language":1481},{"code":23},[1483],{"id":25,"label":1275,"translations":1484},[1485,1487,1489],{"label":1275,"slug":1286,"language":1486},{"code":13},{"label":1289,"slug":1290,"language":1488},{"code":18},{"label":1293,"slug":1294,"language":1490},{"code":23},[1492],{"name":171,"enName":171,"ptName":171,"iso2":1493},"BR",[],{"pt-BR":1496},"\u002Fmercado-imobiliario\u002Fescritorios-de-alto-padrao-em-sp-como-a-pandemia-criou-novas-oportunidades",[1498,1499,1500,1501,1502,1503],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]