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pandemia",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_copiar_2022_2_11_13_17_43_1644596263.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_copiar_2022_2_11_13_17_43_1644596263.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_copiar_2022_2_11_13_17_43_1644596263.jpg","2022-02-11T00:00:00.000Z","Crédito: twenty 20 photos\u002FEnvato","#FFFFFF","Demanda por loteamentos tende a se acomodar após boom","Loteamentos, Demanda, Vendas","Segundo executivos do setor, vendas podem cair em relação ao ano passado\r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_copiar_2022_2_11_13_17_43_1644596263.jpg",1231,"2022-02-11T13:17:43.000Z","2024-05-28T06:13:05.000Z",[1466],{"id":1467,"newsId":1447,"languageId":25,"title":1450,"subtitle":1468,"content":1469,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1470,"updatedAt":1471,"language":1472},1862,"Segundo executivos do setor, vendas podem cair em relação ao ano passado","\u003Cp>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Sabe aquela história de êxodo urbano, vida no campo e desapego dos grandes centros? Ela ainda faz sentido, mas em uma escala menor do que nos últimos 24 meses. Um bom termômetro da situação é a leitura de executivos que atuam com loteamentos e comunidades planejadas, consultados em uma sondagem do \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">\u003Cstrong>GRI Club\u003C\u002Fstrong> realizada entre os dias 3 e 10 de fevereiro. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Pouco mais da metade dos respondentes (54%) acredita que deve ocorrer uma queda nas vendas de unidades em relação ao ano passado - que, diga-se, foi bastante aquecido no segmento, assim como em 2020. Quase 30% enxergam níveis parecidos nesta mesma comparação, e apenas 15% avaliam que será outro ano de recordes, com ainda mais vendas.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Isso não quer dizer que os lançamentos vão sumir do mercado: 44% afirmam que vão colocar mais projetos este ano do que em 2021, enquanto 27% pretendem tirar o pé do acelerador; o restante crê em volume semelhante ao dos últimos 12 meses. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">A participação do mercado de capitais no financiamento dos projetos também deve ser equivalente ao dos últimos dois anos para quase metade dos executivos - o que não é uma visão negativa, visto que no período também houve marcas inéditas de captação e operações estruturadas. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Na avaliação do mercado, os preços das unidades tendem a subir acompanhando a inflação (54%) ou mesmo acima dela (16%), o que significará uma valorização real. Ninguém no setor acredita em depreciação nominal - cerca de um terço aponta manutenção dos valores em relação a 2021, o que significará perda real.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">Ao contrário do que ocorre no mercado de habitação vertical, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Fjuros-e-eleicoes-serao-maiores-obstaculos-em-2022-apontam-executivos_1687.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cu>\u003Cspan style=\"text-decoration-skip-ink:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">no qual boa parte dos investimentos não deve ir para produtos mais baratos\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">, nos loteamentos e bairros planejados há um grande equilíbrio entre os perfis preferidos: segmento econômico, renda média e renda média-alta empataram nas escolhas, com 27% cada. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">O estado de São Paulo mais uma lidera nas preferências para novos projetos, com 64,8% dos votos, seguido por Minas Gerais (19%), Paraná (16%), Rio de Janeiro e Rio Grande do Sul (8%). Também foram mencionados Santa Catarina (5%), Bahia, Espírito Santo, Goiás, Mato Grosso e Mato Grosso do Sul (1%). \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">No campo dos obstáculos, o aumento da taxa de juros lidera (51%), seguido pelas eleições e incertezas políticas (40%), desabastecimento e alto custo da construção (35%) e lentidão dos órgãos públicos na aprovação de projetos (35%). \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"font-style:normal\">\u003Cspan style=\"font-variant:normal\">\u003Cspan style=\"text-decoration:none\">\u003Cspan style=\"vertical-align:baseline\">\u003Cspan style=\"white-space:pre-wrap\">O desemprego e a perda de renda da população também aparecem com boa quantidade de votos (24%), reforçando a preocupação dos empresários com a economia. Para 78%, o desempenho do Brasil em 2022 deve ser mais ou menos como foi no ano passado; 19% estão pessimistas e apenas 3%, otimistas. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2022-02-11T13:17:59.000Z","2022-02-11T13:26:22.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},[1491],{"name":171,"enName":171,"ptName":171,"iso2":1492},"BR",[],{"pt-BR":1495},"\u002Fmercado-imobiliario\u002Fdemanda-por-loteamentos-tende-a-se-acomodar-apos-boom-na-pandemia_1701",[1497,1498,1499,1500,1501,1502],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]