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pandemia",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Ftop_Demanda_por_imo_veis_no_litoral_dispara_na_pandemia_2021_7_02_09_12_01_1625227921.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fcover_Demanda_por_imo_veis_no_litoral_dispara_na_pandemia_2021_7_02_09_12_01_1625227921.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fslider_Demanda_por_imo_veis_no_litoral_dispara_na_pandemia_2021_7_02_09_12_01_1625227921.jpg","2021-07-02T00:00:00.000Z","Crédito: Divulgação \u002F Sobloco","#FFFFFF","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fsocial_Demanda_por_imo_veis_no_litoral_dispara_na_pandemia_2021_7_02_09_12_01_1625227921.jpg",1233,"2021-07-02T09:12:01.000Z","2024-05-28T06:08:16.000Z",[1463],{"id":1464,"newsId":1447,"languageId":25,"title":1450,"subtitle":1465,"content":1466,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1467,"updatedAt":1468,"language":1469},1699,"Isolamento social estimula a compra da segunda residência","\u003Cp>\u003Cspan style=\"color:null\">A pandemia e o isolamento social colocaram em xeque, pelo menos de modo passageiro, a ideia de abrir mão de espaço e conforto para morar nas grandes metrópoles e usufruir da vida urbana. Ao mesmo tempo, com o \u003Cem>home office\u003C\u002Fem> em alta, não apenas o interior se tornou uma alternativa de descompressão, como também o litoral.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO movimento refletiu no setor imobiliário de algumas cidades litorâneas, que vivenciaram o aumento na demanda. Riviera de São Lourenço, bairro planejado de alto padrão em Bertioga\u002FSP, teve um aumento superior a 50% nas vendas em 2020 na comparação com o ano anterior. As informações são de Luiz Augusto, diretor da Sobloco Construtora, empresa idealizadora do projeto. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Como o estoque foi sendo consumido, também houve uma elevação dos preços dos imóveis. As pessoas passaram a valorizar mais a segunda residência", diz. Segundo \u003Cspan class=\"data-profile-link\" data-id=\"10286\">Diego Villar\u003C\u002Fspan>, CEO da Moura Dubeux, o mesmo aconteceu em destinos turísticos nacionais do Nordeste.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"As pessoas têm buscado um refúgio durante o confinamento. No estado de Pernambuco, por exemplo, a demanda cresceu muito nas regiões de Porto de Galinhas e da Praia de Carneiros. O valor, tanto das casas quanto dos apartamentos, explodiu", afirma. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">No caso de Riviera de São Lourenço, os números ainda se traduzem na população residente. De acordo com Augusto, a média histórica de moradores era de quase 9 mil pessoas, chegou a 30 mil em 2020 e agora se mantém estável entre 17 mil e 18 mil. A medição é feita através do consumo de água.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan class=\"data-profile-link\" data-id=\"18020\">Jeison Quraitem\u003C\u002Fspan>, \u003Cem>head\u003C\u002Fem> de Investimentos da Yes Investimentos Imobiliários, explica o contexto: "Quem utilizava a segunda residência apenas em alguns finais de semana, hoje passa meses nela. Basta ter internet de qualidade que é possível trabalhar de maneira remota".\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor outro lado, o executivo lembra que, em cidades litorâneas de maior porte, o movimento mais intenso é de migração definitiva para o litoral. Um dos exemplos é Florianópolis, onde a Yes concentra boa parte dos seus investimentos. "É uma das melhores praças do país em termos de qualidade de vida e desenvolvimento, especialmente da indústria de tecnologia", cita Quraitem. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">Atuando igualmente na capital catarinense, Bernardo Furtado de Mendonça, diretor de Novos Negócios da incorporadora que carrega seu sobrenome, ratifica o deslocamento: "Vimos a chegada de muitas pessoas em busca de bem-estar. O impacto foi bastante positivo, pois dentro da própria cidade também cresceu a procura por imóveis mais próximos da praia".\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">Levando em conta que em muitos casos a vontade é de residir definitivamente na cidade, Mendonça também alerta para a necessidade de investimentos públicos em infraestrutura. “A mobilidade urbana não tem acompanhado o desenvolvimento imobiliário. Questões relativas ao saneamento são outro problema", alerta.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch3>\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"font-size:18px\">Empreendimentos litorâneos\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp>\u003Cspan style=\"color:#6b6b6b\">\u003Cspan style=\"background-color:#ffffff\">Diante do bom momento vivido pelo mercado imobiliário do litoral, as empresas seguem investindo em novos projetos. A Yes, por exemplo, está desenvolvendo dois empreendimentos horizontais em Garopaba\u002FSC, sendo um condomínio fechado e um loteamento. Através de uma parceria com a startup InstaCasa, a companhia inseriu tecnologia no processo comercial.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">Em Florianópolis, a empresa tem investido bastante na Praia do Campeche, onde já tem um empreendimento entregue, o Palm Beach Residence. Em função do aumento na demanda por internet, nas novas incorporações a empresa planeja colocar wi-fi coletivo. "É muito mais fácil tratar dessa questão desde o início do projeto", diz Quraitem.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fpalm_2021_7_02_12_20_47_1625228447.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Palm Beach Residence fica a 300 metros da praia. Crédito: Facebook\u002FPalm Beach Residence\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">No mesmo local, a Furtado de Mendonça deve lançar um loteamento dentro dos próximos seis meses, de acordo com o diretor da empresa: "Vamos criar uma nova centralidade e levar infraestrutura para a Praia do Campeche. Será um pequeno bairro com 96 lotes". A empresa também conta com um empreendimento pronto nesta localidade, o Oceanic Beach Front Residence.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Focean_2021_7_02_12_20_47_1625228447.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Oceanic Beach Front Residence tem apartamentos de até 383 m². Crédito: Divulgação\u002FFurtado de Mendonça\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">Neste ano, a Furtado de Mendonça também planeja lançar um projeto com apartamentos compactos e lojas às margens da rodovia SC-401, na capital catarinense. "Hoje é a via de maior fluxo na cidade, ligando o centro à parte norte da ilha, onde está Jurerê, Praia Brava etc.", explica o executivo.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">Enquanto isso, na Riviera de São Lourenço a Sobloco conta atualmente apenas com a oferta de lotes. Isso porque os dois lançamentos de prédios residenciais feitos no ano passado já foram 100% comercializados. O shopping center do local, desenvolvido pela empresa, completou recentemente 30 anos de atividade.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Friviera_2021_7_02_12_20_48_1625228448.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Riviera Shopping conta com 50 lojas. Crédito: Divulgação\u002FRM Mare\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">"Neste momento, estamos programando novos lançamentos de prédios residenciais e novas ofertas de lotes na Riviera de São Lourenço. De qualquer forma, mediante mudanças da legislação ambiental nos últimos 20 anos, dificilmente voltaremos a fazer um investimento desta magnitude no litoral", pondera Augusto, referindo-se ao bairro planejado em Bertioga\u002FSP.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">Já a Moura Dubeux lançou recentemente três projetos - Beach Class Summer, Beach Class Verano e Beach Class Solare - em Ipojuca\u002FPE, cidade onde está Porto de Galinhas. Segundo Villar, todos eles já foram vendidos integralmente.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fbeach_2021_7_02_12_20_46_1625228446.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Parque aquático do Beach Class Verano. Crédito: Divulgação\u002FMoura Dubeux\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">"O que eu posso dizer é que vamos continuar lançando. Temos terrenos e projetos em desenvolvimento no litoral. Os modelos são voltados para pessoas interessadas na compra de segunda residência ou para investidores que querem auferir renda com a locação", conclui o CEO da companhia.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>Daniel Caravetti\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2021-07-02T09:12:15.000Z","2021-07-02T11:28:06.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479],{"id":47,"label":1297,"translations":1480},[1481,1483,1485],{"label":1297,"slug":1308,"language":1482},{"code":13},{"label":1311,"slug":1312,"language":1484},{"code":18},{"label":1315,"slug":1316,"language":1486},{"code":23},[1488],{"name":171,"enName":171,"ptName":171,"iso2":1489},"BR",[],{"pt-BR":1492},"\u002Fmercado-imobiliario\u002Fdemanda-por-imoveis-no-litoral-dispara-na-pandemia_1547",[1494,1495,1496,1497,1498,1499],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]