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comerciais",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_07_14_at_16.00.40_2022_7_14_16_03_02_1657825382.jpeg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F600x600_px_[10]_2022_7_14_16_01_04_1657825264.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_07_14_at_16.00.33_2022_7_14_16_03_02_1657825382.jpeg","2022-07-14T00:00:00.000Z","Credit: twenty 20 photos\u002FEnvato","#FFFFFF","Tecnologias auxiliam na tomada de decisões e aumentam assertividade dos projetos\r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_[10]_2022_7_14_16_01_23_1657825283.jpg",910,"2022-07-14T15:27:37.000Z","2024-05-28T16:14:15.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1466,"content":1467,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1468,"updatedAt":1469,"language":1470},1988,"Tecnologias auxiliam na tomada de decisões e aumentam assertividade dos projetos","Há alguns anos, a frase \u003Cem>data is the new oil\u003C\u002Fem> vem sendo utilizada para enaltecer a importância dos dados no dia a dia das corporações. Gradativamente, o ditado - que nem é tão popular assim, exceto nas grandes companhias - se mostra correto, alçando as empresas e os negócios ancorados em tecnologia a patamares inimagináveis algumas décadas atrás. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApesar de tradicional, o mercado imobiliário vem se abrindo a inovações - na maioria das vezes, por necessidade, é bem verdade -, e hoje soluções tecnológicas já são comuns no setor. Dentre elas, destaque para alternativas de construção, sistemas de gerenciamento de obras e ferramentas de comparação de dados, como localização, vacância, preço etc. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo \u003Cspan class=\"data-profile-link\" data-id=\"1082\">Giancarlo Nicastro\u003C\u002Fspan>, CEO da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fsiila-brasil_370\" target=\"_blank\">SiiLA\u003C\u002Fa>, a startup nasceu (ainda em 2015, quando real estate e tech não eram palavras tão próximas) com a proposta de trazer mais informações para as empresas do setor usando a tecnologia como aliada para transformar dados em análises inteligentes. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fnewsletter-re-brazil_3700.html?load_lang=pt-br\" target=\"_blank\">Cadastre-se na newsletter de mercado imobiliário do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan> e receba 1x por semana as principais notícias do setor no Brasil\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“A transformação digital mudou radicalmente a forma de divulgar um espaço comercial para venda ou locação. Temos visto cada vez mais proprietários de escritórios, shoppings e condomínios logísticos aproveitando-se das novas tecnologias para chegar ao potencial cliente”, afirma o executivo. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Dados são essenciais para tomar uma decisão de investimento”, corrobora \u003Cspan class=\"data-profile-link\" data-id=\"10284\">Caio Castro\u003C\u002Fspan>, sócio da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Frbr-asset-management_989\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"989\">RBR Asset Management\u003C\u002Fspan>\u003C\u002Fa>. “Saber qual a vacância em determinada região da cidade, qual o valor do aluguel cobrado no prédio concorrente, o custo de condomínio e IPTU desses ativos… sem esses dados para analisar, seria como fazer um voo sem instrumentos”, compara o executivo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO especialista Gustavo Zanotto entende que os donos de escritórios e ativos industriais e do varejo podem se beneficiar ao usar corretamente \u003Cem>big data\u003C\u002Fem> e inteligência artificial na compra de terrenos e construção dos empreendimentos, otimizando o uso dos espaços, por um lado, e reduzindo custos de obra e operação, por outro. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fo-maior-clube-de-relacionamento-e-negocios-em-real-estate_3676.html\" target=\"_blank\">\u003Cimg alt=\"Membership PT\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBanner_Membership_banner_2022_6_15_19_31_58_1655321518.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Já sabemos que as estratégias utilizadas anteriormente não são mais suficientes para conquistar a atenção e encantar os futuros compradores ou inquilinos”, acrescenta Nicastro. “Quem atua neste ramo precisa estar presente na jornada do cliente para impactá-lo e conseguir gerar valor”, arremata o executivo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo Club Meeting realizado nesta quinta-feira (14), a SiiLA apresentou aos participantes uma nova ferramenta para auxiliar nas transações de ativos comerciais, o SiiLA SPOT. \r\n\u003Ch3>Conheça mais sobre o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cdiv style=\"text-align:center\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FANS9RHnvw9E\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fdiv>\r\n\r\n\u003Cdiv>\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#777777\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fdiv>\r\n","2022-07-14T15:33:15.000Z","2022-07-14T16:07:09.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480,1488,1496,1504],{"id":25,"label":1275,"translations":1481},[1482,1484,1486],{"label":1275,"slug":1286,"language":1483},{"code":13},{"label":1289,"slug":1290,"language":1485},{"code":18},{"label":1293,"slug":1294,"language":1487},{"code":23},{"id":5,"label":1319,"translations":1489},[1490,1492,1494],{"label":1319,"slug":1330,"language":1491},{"code":13},{"label":1319,"slug":1330,"language":1493},{"code":18},{"label":1319,"slug":1330,"language":1495},{"code":23},{"id":49,"label":1209,"translations":1497},[1498,1500,1502],{"label":1209,"slug":1220,"language":1499},{"code":13},{"label":1223,"slug":1224,"language":1501},{"code":18},{"label":1227,"slug":1228,"language":1503},{"code":23},{"id":81,"label":1359,"translations":1505},[1506,1508,1510],{"label":1359,"slug":1370,"language":1507},{"code":13},{"label":1373,"slug":1374,"language":1509},{"code":18},{"label":1377,"slug":1378,"language":1511},{"code":23},[1513],{"name":171,"enName":171,"ptName":171,"iso2":1514},"BR",[],{"pt-BR":1517},"\u002Fmercado-imobiliario\u002Fdados-sao-protagonistas-nas-transacoes-de-ativos-comerciais_1833",[1519,1520,1521,1522,1523,1524],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]