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Paulo",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_[6]_2023_9_13_11_08_14_1694614094.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_[6]_2023_9_13_11_08_14_1694614094.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_[6]_2023_9_13_11_08_14_1694614094.jpg","2023-09-13T00:00:00.000Z","Divulgação\u002FBeyond The Club ","#000000","Artigo ","Praia\r\nSão Paulo\r\nBeyond The Club\r\nClub\r\nEmpreendimento\r\nInvestimento\r\nBTG Pactual Asset Management\r\nKSM Realty\r\nRealty Properties\r\nHotel Transamérica\r\nLazer\r\nWavegarden\r\nSurf\r\ncoworking\r\npet club\r\nrestaurantes\r\nretrofit"," Conheça o projeto de R$1 bilhão que leva praia a São Paulo","Dora Szwarc, diretora executiva de desenvolvimento imobiliário do BTG Pactual, fala sobre o \"Beyond The Club\", em entrevista exclusiva","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_[13]_2023_9_13_11_08_14_1694614094.jpg",2029,"2023-09-13T11:08:14.000Z","2025-12-11T16:21:07.000Z",[1467],{"id":1468,"newsId":1447,"languageId":25,"title":1450,"subtitle":1469,"content":1470,"summary":978,"takeaways":978,"seoTagConversionId":8,"seoTag":8,"seoTitle":978,"seoKeywords":978,"seoDescription":978,"seoAbstract":8,"seoImage":8,"createdAt":1471,"updatedAt":1472,"language":1473},2192," Dora Szwarc, diretora executiva de Real Estate do BTG Pactual, fala sobre o \"Beyond The Club\" em entrevista exclusiva","A partir de julho de 2025, a praia chegará à capital paulista - e este é apenas um dos atrativos do “Beyond The Club”, um empreendimento que está sendo construído a 15 minutos da Faria Lima com investimento estimado em R$1 bilhão. O projeto é uma parceria entre \u003Cspan class=\"company-profile-link\" data-id=\"2031\">BTG Pactual\u003C\u002Fspan> Asset Management, \u003Cspan class=\"company-profile-link\" data-id=\"3939\">KS\u003Cspan class=\"company-profile-link\" data-id=\"11246\">M Realty\u003C\u002Fspan>\u003C\u002Fspan> e Realty Properties.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO clube de alto padrão ocupará o espaço onde ficava o Hotel Transamérica e vai oferecer uma série de opções de lazer - a principal atração é uma praia de 28 mil metros quadrados com 600 metros de orla e ondas para surfe que utiliza a tecnologia Wavegarden.\u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2023_09_13_at_11.13.06_2023_9_13_14_13_15_1694614395.jpeg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px; text-align:center\">(I\u003C\u002Fspan>\u003Cspan style=\"font-size:12px; text-align:center\">magem: Divulgação\u002FBeyond The Club)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nO projeto - que vai ocupar uma área de 70 mil metros quadrados - também prevê espaços de coworking, mais de 70 suítes de até 100 m², pet club, simuladores de ski, snowboard, Fórmula 1 e golfe, bares e restaurantes, lojas e um complexo esportivo completo que inclui:\r\n\u003Cul>\r\n\t\u003Cli>8 quadras para beach tennis\u003C\u002Fli>\r\n\t\u003Cli>Campo de futebol society\u003C\u002Fli>\r\n\t\u003Cli>6 quadras de tênis\u003C\u002Fli>\r\n\t\u003Cli>2 quadras de squash\u003C\u002Fli>\r\n\t\u003Cli>Quadra de padel\u003C\u002Fli>\r\n\t\u003Cli>2 quadras poliesportivas\u003C\u002Fli>\r\n\t\u003Cli>Pista de skate desenhada e assinada por Bob Burnquist \u003C\u002Fli>\r\n\t\u003Cli>Piscinas climatizadas\u003C\u002Fli>\r\n\u003C\u002Ful>\r\nTambém estão previstos espaços para fisioterapia, spa e prática de e-sports.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara entender mais sobre a estruturação do projeto que atenderá 3 mil títulos familiares, o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"22504\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> entrevistou \u003Cspan class=\"data-profile-link\" data-id=\"12483\">Dora Szwarc\u003C\u002Fspan>, diretora executiva de Real Estate do \u003Cspan class=\"company-profile-link\" data-id=\"2031\">BTG Pactual\u003C\u002Fspan>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA executiva explica que a ideia partiu do CEO da \u003Cspan class=\"company-profile-link\" data-id=\"3939\">KS\u003Cspan class=\"company-profile-link\" data-id=\"11246\">M Realty\u003C\u002Fspan>\u003C\u002Fspan>, \u003Cspan class=\"data-profile-link\" data-id=\"46786\">Oscar Segall\u003C\u002Fspan>, após o sucesso com a praia construída no interior de São Paulo no empreendimento Fazenda da Grama, em Itu. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"O Oscar havia convidado o \u003Cspan class=\"company-profile-link\" data-id=\"2031\">BTG Pactual\u003C\u002Fspan> para ser sócio na Praia da Grama, mas naquele momento não fazia sentido para nós. O sucesso não foi apenas financeiro, como de utilização. Entendemos que essa ideia dentro de São Paulo é maravilhosa, e encontramos um terreno grande, arejado, sem adensamento em volta, que traz a sensação legítima de estar em uma praia aqui na capital", afirma \u003Cspan class=\"data-profile-link\" data-id=\"12483\">Dora Szwarc\u003C\u002Fspan>. \u003Cbr \u002F>\r\n \r\n\u003Cdiv class=\"youtube-embed-wrapper\" style=\"height:0; overflow:hidden; padding-bottom:56.25%; padding-top:30px; position:relative\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fy9AMtXDN1yQ?rel=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fdiv>\r\n\r\n\u003Ch3>Localização\u003C\u002Fh3>\r\nO local escolhido para tirar o projeto do papel fica na Marginal Pinheiros, ao lado da Ponte Transamérica, onde funcionava um dos principais hotéis da cidade - o Hotel Transamérica. Com a aquisição de um terreno vizinho, o clube terá 100 mil metros quadrados de área construída.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“As duas torres do antigo Transamérica estão sendo totalmente retrofitadas para abrir espaços amplos e voltados para a praia. Teremos cerca de 80 suítes para que os sócios possam pernoitar no clube. Na outra torre ficarão os simuladores, restaurantes, spa e academia, que será a maior em clubes de São Paulo, com mais de 2 mil metros quadrados”.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA princípio, grande parte da operação será do próprio clube, com ressalva para alguns restaurantes e serviços, cujas parcerias estão em estudo. A locação desses espaços trará receita para a associação, viabilizando descontos no valor da manutenção mensal recolhida junto aos titulares, que gira em torno de R$ 2 mil (valores atuais). “A ideia é colocarmos restaurantes padrão A ou A+”, complementa a executiva.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlém da praia com ondas perfeitas, da arena de e-sports e dos simuladores, o clube terá alta tecnologia em todos os seus ambientes, e todas as reservas poderão ser feitas via aplicativo do Beyond The Club, que está em desenvolvimento.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNele, o usuário poderá ver todas as informações administrativas e financeiras, como também agendar aulas, atividades esportivas e até realizar o pagamento de serviços, como alimentação e bebidas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"A ideia é que o Beyond The Club seja um destino, de fato. Que a pessoa tenha desejo de ficar lá o máximo que puder. Vai ser um presente para São Paulo".\u003Cbr \u002F>\r\n \r\n\u003Cdiv class=\"youtube-embed-wrapper\" style=\"height:0; overflow:hidden; padding-bottom:56.25%; padding-top:30px; position:relative\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FF7aNmWthkTA?rel=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fdiv>\r\n\r\n\u003Ch3>Como fazer parte?\u003C\u002Fh3>\r\nA adesão ocorre por meio da compra do título familiar no valor de R$680 mil, onde estão contemplados os ascendentes e descendentes diretos (pai e mãe acima de 70 anos e filhos até 30 anos).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO pagamento pode ser feito à vista ou parcelado até a entrega do empreendimento. Durante a fase de obras, o financiamento será corrigido via INCC. “Caso o associado não quite tudo até a entrega e queira refinanciar, vamos oferecer mais um período de 90 meses”, acrescenta Dora.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA compra do título também é uma oportunidade de investimento: se o titular quiser vender sua cota no futuro, a taxa de transferência será um diferencial do Beyond The Club quando comparado aos demais clubes, fixada em 10% do valor transacionado, segundo o estatuto. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Sabemos que em outros clubes da capital, a taxa de transferência gira em torno de 30-60%. A intenção é gerar um mercado secundário dos títulos de modo que os associados possam ganhar dinheiro, também”.\u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cstrong>Conheça mais novidades do mercado imobiliário no Brazil GRI 2023\u003C\u002Fstrong>\u003Cbr \u002F>\r\n \u003C\u002Fdiv>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fbrazil-gri-2023_4010?utm_source=hub&utm_medium=txt&utm_campaign=REBR-brazil-gri-23-event-banner-hub&utm_id=REBR-brazil-gri-23-event-banner-hub\" target=\"_blank\">\u003Cimg alt=\"Brazil GRI 2023\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fbrasilgri_banner_[2]_2023_9_13_14_23_08_1694614988.jpeg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n ","2023-09-13T11:08:21.000Z","2025-12-11T16:21:14.000Z",{"code":18},{"id":25,"color":27,"translations":1475},[1476,1478,1480],{"title":26,"slug":30,"language":1477},{"code":13},{"title":37,"slug":38,"language":1479},{"code":18},{"title":33,"slug":34,"language":1481},{"code":23},[1483],{"id":85,"label":1187,"translations":1484},[1485,1487,1489],{"label":1187,"slug":1198,"language":1486},{"code":13},{"label":1201,"slug":1202,"language":1488},{"code":18},{"label":1205,"slug":1206,"language":1490},{"code":23},[1492],{"name":171,"enName":171,"ptName":171,"iso2":1493},"BR",[1495],{"name":1496,"slug":1497,"image":1498,"order":115},"Júlia Ribeiro","julia-ribeiro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002F5046453828702023104_2025_12_08_09_41_19_1765197679.jpg",{"pt-BR":1500},"\u002Fmercado-imobiliario\u002Fconheca-detalhes-do-projeto-de-1-bilhao-que-trara-praia-a-sao-paulo",[1502,1503,1504,1505,1506,1507],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]