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brasileiro",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1859x559_px_Top_co_pia_2025_10_02_11_08_13_1759414093.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F1920x1080_px_Cover_co_pia_2025_10_02_11_08_12_1759414092.webp","2025-10-02T00:00:00.000Z","Gemini",713,"2025-10-02T11:08:13.000Z","2025-10-02T11:20:54.000Z",[1460],{"id":1461,"newsId":1447,"languageId":25,"title":1450,"subtitle":1462,"content":1463,"summary":8,"takeaways":8,"seoTagConversionId":978,"seoTag":978,"seoTitle":1464,"seoKeywords":978,"seoDescription":1465,"seoAbstract":978,"seoImage":1466,"createdAt":1467,"updatedAt":1468,"language":1469},2827,"Kátia Araújo, Head de Real Estate da Wiz Corporate, analisa o papel do seguro em um cenário de financiamento restrito","Por \u003Cstrong>Kátia Araújo \u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado imobiliário brasileiro sempre esteve diretamente ligado ao custo do dinheiro. Em um cenário de Selic a 15%, os efeitos dessa relação se tornam ainda mais evidentes: o encarecimento do crédito, a retração no consumo, uma maior seletividade dos investidores e a dificuldade crescente no acesso ao funding.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDe um lado, incorporadoras e construtoras enfrentam o aumento dos custos de financiamento, o que impacta diretamente a precificação de terrenos, insumos e as margens de rentabilidade. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDo outro, os consumidores, pressionados pelo crédito mais caro, tendem a reduzir sua propensão à compra, o que resulta em ciclos de venda mais longos e na ampliação da necessidade de capital de giro.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara fundos de investimento imobiliário e outros players que dependem de estruturações financeiras mais complexas, a escassez de funding se torna mais acentuada. O capital se torna mais restrito, exigindo garantias mais robustas e mecanismos de proteção para reduzir a percepção de risco junto aos financiadores e investidores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nÉ nesse cenário que a indústria de seguros pode desempenhar um papel estratégico. Além da proteção contra sinistros, o seguro pode ser utilizado como uma ferramenta para mitigação e transferência de riscos, viabilizando a execução de projetos que, de outra forma, poderiam ser mais difíceis de estruturar.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlguns exemplos de como o seguro pode atuar nesse contexto incluem:\r\n\u003Cul>\r\n\t\u003Cli>\u003Cstrong>Seguros de performance e garantias contratuais:\u003C\u002Fstrong> oferecem segurança a investidores e contratantes quanto à execução das obras, reduzindo o risco de inadimplemento.\u003C\u002Fli>\r\n\t\u003Cli>\u003Cstrong>Seguros de riscos de engenharia:\u003C\u002Fstrong> protegem o empreendimento contra imprevistos durante a execução, preservando o fluxo financeiro do projeto. \u003C\u002Fli>\r\n\t\u003Cli>\u003Cstrong>Seguros garantia para operações financeiras:\u003C\u002Fstrong> podem substituir ou complementar cartas de fiança bancária, facilitando o acesso ao crédito e liberando capital.\u003C\u002Fli>\r\n\t\u003Cli>Instrumentos de risco de crédito imobiliário: contribuem para a estruturação de operações no mercado de capitais, trazendo previsibilidade para os investidores. \u003C\u002Fli>\r\n\u003C\u002Ful>\r\nDessa forma, o seguro pode atuar como um facilitador no processo de financiamento, ajudando a transformar riscos em ativos gerenciáveis e trazendo maior confiança para os envolvidos na cadeia imobiliária.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm um cenário macroeconômico desafiador, a indústria de seguros desempenha um papel estratégico, oferecendo proteção e eficiência para a estruturação e continuidade de projetos imobiliários, além de aumentar a segurança jurídica e atratividade para investidores, apoiando o crescimento sustentável do mercado brasileiro.\u003Cbr \u002F>\r\n ","Como altas taxas de juros refletem no mercado imobiliário","Em artigo exclusivo para o GRI Institute, Kátia Araújo, Head de Real Estate da Wiz Corporate, discute como o seguro pode viabilizar projetos e reduzir riscos em um cenário de financiamento mais restrito com a Selic em 15%.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_Social_co_pia_2025_10_02_11_20_18_1759414818.jpg","2025-10-02T11:08:21.000Z","2025-10-02T11:20:18.000Z",{"code":18},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479,1487,1495],{"id":65,"label":1231,"translations":1480},[1481,1483,1485],{"label":1231,"slug":1242,"language":1482},{"code":13},{"label":1245,"slug":1246,"language":1484},{"code":18},{"label":1249,"slug":1250,"language":1486},{"code":23},{"id":93,"label":1253,"translations":1488},[1489,1491,1493],{"label":1253,"slug":1264,"language":1490},{"code":13},{"label":1267,"slug":1268,"language":1492},{"code":18},{"label":1271,"slug":1272,"language":1494},{"code":23},{"id":136,"label":1051,"translations":1496},[1497,1499,1501],{"label":1051,"slug":1062,"language":1498},{"code":13},{"label":1065,"slug":1066,"language":1500},{"code":18},{"label":1069,"slug":1070,"language":1502},{"code":23},[1504],{"name":171,"enName":171,"ptName":171,"iso2":1505},"BR",[],{"pt-BR":1508},"\u002Fmercado-imobiliario\u002Fcomo-altas-taxas-de-juros-refletem-no-mercado-imobiliario-brasileiro",[1510,1511,1512,1513,1514,1515],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]