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produtos",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FAnyConv.com_Slider_[9]_2024_8_09_15_49_02_1723229342.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FAnyConv.com_Cover_[11]_2024_8_09_15_49_02_1723229342.webp","2024-08-09T00:00:00.000Z","Crédito: Reprodução\u002FFreepik","#FFFFFF","2024-08-15T00:00:00.000Z","2024-08-09T15:49:02.000Z","2024-08-09T16:15:14.000Z",[1461],{"id":1462,"newsId":1447,"languageId":25,"title":1450,"subtitle":1463,"content":1464,"summary":8,"takeaways":8,"seoTagConversionId":1465,"seoTag":1466,"seoTitle":1467,"seoKeywords":1466,"seoDescription":1468,"seoAbstract":978,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},2448,"Pesquisa conduzida pela Brain traz dados exclusivos sobre hábitos de consumo, serviços e experiências valorizados pelos usuários","Por \u003Cstrong>Fábio Tadeu Araújo, CEO da Brain Inteligência Estratégica\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCom percentuais bastante expressivos, o comércio de shopping é o preferido dos brasileiros para a compra de produtos das mais diversas categorias. Dados de uma recente pesquisa que conduzi na Brain Inteligência Estratégica, com mais de 1.200 pessoas em todo o país, proporcionam uma compreensão profunda das dinâmicas que moldam o comportamento dos consumidores dos shopping centers.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nÉ inegável que as pessoas gostam desses ambientes, mas afinal, o que as leva a escolherem um shopping em vez de outro? A máxima do mercado imobiliário já enfatiza que a localização é um aspecto-chave. Nesse caso, não é diferente. A maioria das pessoas (55%) opta por shoppings que estão próximos de suas residências, locais de trabalho ou escolas dos filhos, facilitando deslocamentos e reduzindo custos envolvidos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCabe ressaltar, porém, que este não é o único aspecto relevante. O mix de lojas e produtos (48%), a praça de alimentação (44%) e o ambiente agradável (37%) também são fatores importantes para os consumidores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAs gerações mais jovens são as que passam mais tempo nesses ambientes, com mais da metade permanecendo por mais de duas horas em cada visita. Elas visualizam esses espaços como centros de socialização, conectividade e entretenimento. A conveniência, segurança e marketing direcionado também contribuem para essa preferência, tornando os shoppings locais ideais para encontros, trabalho e estudo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNão à toa, a geração Z é a que mais visita os shoppings com amigos, superando a média em 93%. Os jovens saem mais com amigos buscando independência, afirmação de identidade e interesses compartilhados. A ausência de responsabilidades familiares também lhes oferece maior liberdade e flexibilidade nesse aspecto.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fvista_traseira_do_casal_segurando_sacolas_de_compras_23_2148303804_2024_8_09_18_56_21_1723229781.jpg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">(Imagem: Freepik)\u003C\u002Fspan>\u003Cbr \u002F>\r\n \u003C\u002Fdiv>\r\nQuando olhamos o público de forma mais ampla, sem recortes geracionais, percebemos que a principal companhia nas visitas ao shopping costuma ser a família (44%), que encontram uma variedade de atividades e serviços em um único lugar, atendendo a todas as idades e interesses, e tornando o espaço convidativo àqueles que desejam ir com cônjuges e filhos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nApesar das opções, comprar continua sendo a atividade que as pessoas realizam de forma mais frequente nos shoppings (43%), seguida por ir a restaurantes (37%), enquanto apenas 16% afirmam ir ao cinema. Vale ainda destacar que alguns serviços como academias, bancos e mercados passaram a ser mais utilizados pela sua disponibilidade no shopping, atraindo consumidores, principalmente, pela facilidade de acesso e horário de funcionamento estendido.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNossa pesquisa contempla ainda dados sobre o perfil dos frequentadores, os hábitos de compra, de visita e de consumo, os serviços e experiências valorizados pelos usuários, os eventos mais atrativos, os motivadores de compra e a integração entre as jornadas física e digital. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nVocê pode conferir todos esses dados em nosso e-book inédito “\u003Cstrong>Explorando experiências de compra nos shoppings\u003C\u002Fstrong>”. Caso deseje, basta \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fmarketing.brain.srv.br\u002Fe-book-explorando-experiencias-de-compra-nos-shoppings\" target=\"_blank\">clicar aqui\u003C\u002Fa> \u003C\u002Fstrong>para fazer o download gratuito. Espero que o conteúdo deste material te forneça insights valiosos e contribua para suas decisões!","artigo","shopping\r\nbrasileiros\r\ncompra\r\nComércio"," Shoppings são o destino preferido para compras no Brasil","Pesquisa conduzida pela Brain Inteligência Estratégica traz dados exclusivos sobre hábitos de consumo, serviços e experiências valorizados pelos usuários","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_[63]_2024_8_09_15_54_12_1723229652.jpg","2024-08-09T15:49:11.000Z","2024-08-09T16:10:12.000Z",{"code":18},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482],{"id":5,"label":1319,"translations":1483},[1484,1486,1488],{"label":1319,"slug":1330,"language":1485},{"code":13},{"label":1319,"slug":1330,"language":1487},{"code":18},{"label":1319,"slug":1330,"language":1489},{"code":23},[1491],{"name":171,"enName":171,"ptName":171,"iso2":1492},"BR",[],{"pt-BR":1495},"\u002Fmercado-imobiliario\u002Fcomercio-de-shopping-o-preferido-dos-brasileiros-para-compra-de-produtos",[1497,1498,1499,1500,1501,1502],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]