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IWG",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FAnyConv.com_[HUBNews]_Padra_o3_2025_1_13_15_25_08_1736792708.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FAnyConv.com_[HUBNews]_Padra_o2_2025_1_13_15_25_08_1736792708.webp","2025-01-13T00:00:00.000Z","Credit: iStock","#0000","2025-01-18T00:00:00.000Z",2291,"2025-01-13T11:07:49.000Z","2025-01-16T15:03:18.000Z",[1462,1475],{"id":1463,"newsId":1447,"languageId":25,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1468,"seoKeywords":1469,"seoDescription":1470,"seoAbstract":978,"seoImage":1471,"createdAt":1472,"updatedAt":1473,"language":1474},2551,"São Paulo e Rio seguem fortes, mas flexibilidade deve ser a palavra guia do futuro do setor, afirma Alejandro Solis","Por \u003Cstrong>Júlia Ribeiro\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO mercado de escritórios e lajes corporativas no Brasil está sendo redesenhado pela ascensão do trabalho híbrido e a busca por maior flexibilidade. Enquanto São Paulo e Rio de Janeiro continuam a sentir uma alta demanda, cidades secundárias podem despontar como polos estratégicos para o setor. É o que aponta \u003Cspan class=\"data-profile-link\" data-id=\"43787\">Alejandro Solis\u003C\u002Fspan>, CEO Latam da IWG, que opera as marcas de coworking Regus, Spaces e HQ no Brasil, em entrevista ao \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegundo Solis, a transformação reflete a mudança nas prioridades das empresas, que buscam oferecer experiências no ambiente de trabalho para além da produtividade, com foco no bem-estar e na redução do tempo de deslocamento dos colaboradores. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA adaptação responde às necessidades dos profissionais e também maximiza a rentabilidade dos ativos imobiliários ao integrar layouts que permitam ajustes rápidos e adaptáveis ao ocupante, mantendo as lajes competitivas diante das aceleradas mudanças do mercado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOutro ponto de destaque para 2025 é a queda esperada nas taxas de vacância em centros consolidados, como São Paulo e Rio de Janeiro. Eles devem continuar sendo protagonistas no setor, com uma procura elevada por imóveis que atendam aos padrões descritos anteriormente. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo entanto, Solis destaca que cidades secundárias e terciárias têm ganhado relevância. “Essas regiões podem se tornar importantes hubs para o desenvolvimento imobiliário, abrindo espaço para novas oportunidades de negócios e expansão”, afirma o CEO.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara explorar essas questões em profundidade, \u003Cspan class=\"data-profile-link\" data-id=\"43787\">Alejandro Solis\u003C\u002Fspan> trará sua vasta experiência ao \u003Ca href=\"http:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fgri-escritorios-2025_4660?utm_source=hub&utm_medium=organic&utm_campaign=REClubBR25-REESC25-hub-alejandro&utm_id=REClubBR25-REESC25-hub-alejandro\" target=\"_blank\">\u003Cspan style=\"color:#2980b9\">\u003Cstrong>GRI Escritórios 2025\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fa>, que acontece no dia 26 de fevereiro, em São Paulo. A 11ª edição do encontro reúne investidores, gestores de fundos, proprietários e grandes inquilinos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Estar ao lado de líderes do setor para discutir as tendências e os desafios do mercado imobiliário é fundamental. Essa troca reforça a posição do Brasil como líder em tendências de espaços de trabalho na América Latina”, conclui o executivo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAcesse a programação completa e \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fgri-escritorios-2025_4660?utm_source=hub&utm_medium=organic&utm_campaign=REClubBR25-REESC25-hub-alejandro&utm_id=REClubBR25-REESC25-hub-alejandro\" target=\"_blank\">solicite sua participação neste link\u003C\u002Fa>\u003C\u002Fstrong>.","Artigo","Escritórios, Lajes corporativas, Brasil, Trabalho híbrido, Flexibilidade, São Paulo, Rio de Janeiro, Alejandro Solis, IWG, Coworking, Regus, Spaces, Bem-estar, Taxas de vacância, Mercado imobiliário, Hubs estratégicos, Tendências, GRI Escritórios 2025, GRI","Escritórios: o futuro está na flexibilidade, diz CEO da IWG","Escritórios, Lajes corporativas, Brasil, Trabalho híbrido, Flexibilidade, São Paulo, Rio de Janeiro, Alejandro Solis, IWG, Coworking, Regus, Spaces, Bem-estar, Taxas de vacância, Mercado imobiliário, Hubs estratégicos, Tendências, GRI Escritórios 2025","Confirmado no GRI Escrtiórios 2025, Alejandro Solis, CEO Latam da IWG aponta oportunidade para desenvolvimento do setor em cidades secundárias.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2025_01_13_at_15.24.07_2025_1_13_15_24_15_1736792655.jpeg","2025-01-13T11:10:03.000Z","2025-01-13T15:25:57.000Z",{"code":18},{"id":1476,"newsId":1447,"languageId":47,"title":1477,"subtitle":1478,"content":1479,"summary":8,"takeaways":8,"seoTagConversionId":1480,"seoTag":1481,"seoTitle":1482,"seoKeywords":1481,"seoDescription":1483,"seoAbstract":978,"seoImage":1484,"createdAt":1485,"updatedAt":1486,"language":1487},2553,"\"Secondary cities offer potential for offices,\" says IWG Latam CEO","São Paulo and Rio remain strong, but flexibility is crucial for the sector's future, affirms Alejandro Solis","Written by \u003Cstrong>Júlia Ribeiro\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nBrazil’s office and corporate real estate market is being reshaped by the rise of hybrid work and the demand for greater flexibility. While São Paulo and Rio de Janeiro continue to experience high demand, secondary cities could emerge as strategic hubs for the sector. This insight comes from \u003Cspan class=\"data-profile-link\" data-id=\"43787\">Alejandro Solis\u003C\u002Fspan>, CEO Latam at IWG, who operates the coworking brands Regus, Spaces, and HQ in Brazil, during an interview with \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAccording to Solis, this transformation reflects a shift in corporate priorities, with companies seeking to provide workplace experiences that go beyond productivity, focusing on employee well-being and reducing commuting times.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nThis adaptation meets professionals' needs while maximising the profitability of real estate assets by integrating layouts that allow quick and adaptable adjustments for occupants, keeping properties competitive amid the market's rapid changes.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAnother key point for 2025 is the anticipated drop in vacancy rates in consolidated centres such as São Paulo and Rio de Janeiro. These cities are expected to remain key players in the sector, with strong demand for properties meeting required standards.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nHowever, Solis highlights the growing relevance of secondary and tertiary cities. "These regions can become important hubs for real estate development, creating space for new business opportunities and expansion," says the CEO.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nTo explore these issues in depth, \u003Cspan class=\"data-profile-link\" data-id=\"43787\">Alejandro Solis\u003C\u002Fspan> will bring his extensive experience to the \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fgri-escritorios-2025_4660?utm_source=hub&utm_medium=organic&utm_campaign=REClubBR25-REESC25-hub-alejandro&utm_id=REClubBR25-REESC25-hub-alejandro\" target=\"_blank\">GRI Offices Brazil 2025\u003C\u002Fa>\u003C\u002Fstrong>, taking place on 26th February in São Paulo. The eleventh edition of the event will gather investors, fund managers, property owners, and major tenants.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Being alongside industry leaders to discuss trends and challenges in the real estate market is essential. This exchange reinforces Brazil's position as a leader in workplace trends in Latin America," concludes the executive.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAccess the full programme and request your participation \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fgri-escritorios-2025_4660?utm_source=hub&utm_medium=organic&utm_campaign=REClubBR25-REESC25-hub-alejandro&utm_id=REClubBR25-REESC25-hub-alejandro\" target=\"_blank\">through this link\u003C\u002Fa>\u003C\u002Fstrong>.\u003Cbr \u002F>\r\n ","Article","Offices, Corporate real estate, Brazil, Hybrid work, Flexibility, São Paulo, Rio de Janeiro, Alejandro Solis, IWG, Coworking, Regus, Spaces, Well-being, Vacancy rates, Real estate market, Strategic hubs, Trends, GRI Offices 2025, GRI Club","Offices: The Future Lies in Flexibility, Says IWG CEO","Confirmed for GRI Offices 2025, Alejandro Solis, IWG Latam CEO, highlights opportunities for sector growth in secondary cities","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2025_01_13_at_15.24.07_2025_1_16_11_18_13_1737037093.jpeg","2025-01-16T11:16:13.000Z","2025-01-16T11:18:36.000Z",{"code":13},{"id":25,"color":27,"translations":1489},[1490,1492,1494],{"title":26,"slug":30,"language":1491},{"code":13},{"title":37,"slug":38,"language":1493},{"code":18},{"title":33,"slug":34,"language":1495},{"code":23},[1497],{"id":25,"label":1275,"translations":1498},[1499,1501,1503],{"label":1275,"slug":1286,"language":1500},{"code":13},{"label":1289,"slug":1290,"language":1502},{"code":18},{"label":1293,"slug":1294,"language":1504},{"code":23},[1506],{"name":171,"enName":171,"ptName":171,"iso2":1507},"BR",[],{"pt-BR":1510,"en":1511},"\u002Fmercado-imobiliario\u002Fcidades-secundarias-oferecem-potencial-para-escritorios-diz-ceo-latam-da-iwg","\u002Freal-estate\u002Fcidades-secundarias-oferecem-potencial-para-escritorios-diz-ceo-latam-da-iwg",[1513,1514,1515,1516,1517,1518],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]