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Mobility",{"id":5,"title":6,"translations":1427},[1428,1430,1432],{"title":6,"slug":11,"language":1429},{"code":13},{"title":15,"slug":16,"language":1431},{"code":18},{"title":20,"slug":21,"language":1433},{"code":23},[1435,1438,1442],{"label":1425,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1436,"language":1437},"urban-mobility",{"code":13},{"label":1439,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1440,"language":1441},"Mobilidade Urbana","mobilidade-urbana",{"code":18},{"label":1443,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1444,"language":1445},"Movilidad 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brasileiro",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_2021_7_08_11_57_58_1625756278.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_2021_7_08_11_57_58_1625756278.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fslider_hub_2021_7_08_11_57_58_1625756278.jpg","2021-07-08T00:00:00.000Z","Crédito: LightFieldStudios \u002F Envato","#FFFFFF","Certificação AQUA-HQE de sustentabilidade se propaga","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_2021_7_08_11_57_58_1625756278.jpg",1777,"2021-07-08T11:57:58.000Z","2024-05-28T06:30:39.000Z",[1464],{"id":1465,"newsId":1447,"languageId":25,"title":1450,"subtitle":1466,"content":1467,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1468,"updatedAt":1469,"language":1470},1705,"Selo tem 14 critérios principais na avaliação dos empreendimentos imobiliários","\u003Cp>\u003Cspan style=\"color:null\">\u003Cspan style=\"background-color:#ffffff\">Com a agenda ESG (\u003Cem>Environmental, Social and Governance\u003C\u002Fem>) ganhando força em todo o mundo, as certificações internacionais de construção sustentável se tornam peças importantes para o setor imobiliário. Uma delas é a AQUA-HQE, desenvolvida a partir do selo francês Démarche HQE (Haute Qualité Environnementale) e aplicada no mercado nacional pela Fundação Vanzolini.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">Por ter base no Brasil, a certificação contempla referenciais técnicos mais específicos para o país, levando em conta aspectos como cultura, clima, normas técnicas e leis locais. Justamente por isso, \u003Cspan class=\"data-profile-link\" data-id=\"2208\">Tobias Bremer\u003C\u002Fspan>, fundador da HausBau, considera a AQUA-HQE como "a mais adequada para o segmento residencial brasileiro".\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">"Começamos a procurar certificações em 2014 e analisamos diversas delas. Nesse processo, vimos que, se o modelo foi desenvolvido no exterior e não houve adaptações à nossa realidade, há um conflito", diz. \u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">Por outro lado, o executivo confessa que a empresa se movimentou neste sentido após orientação de investidores internacionais da empresa. "A preocupação com a sustentabilidade ambiental e social é muito forte no exterior, principalmente na Europa", acrescenta. \u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">\u003Cspan style=\"color:null\">Carlos Borges, CEO da Tarjab, concorda que a certificação AQUA-HQE é mais aderente à realidade brasileira do ponto de vista do mercado residencial. "O selo \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Fbrasil-e-o-quinto-pais-com-mais-empreendimentos-sustentaveis_1537.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cu>LEED\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color:null\">, do Green Building Council, vem de uma cultura americana que valoriza outros quesitos em relação ao desempenho", afirma.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:null\">Fato é que, no Brasil, o LEED costuma ser mais utilizado em prédios de escritórios \u003Cem>triple A\u003C\u002Fem>, por influência dos f\u003Cspan style=\"background-color:#ffffff\">undos e investidores internacionais e pela maior afinidade com este tipo de ativo. Conquistar o selo AQUA-HQE em edifícios do segmento corporativo, portanto, costuma ser mais complicado.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"background-color:#ffffff\">A Patriani fez este caminho e obteve a certificação AQUA-HQE no Serafina Corporate, um edifício comercial situado em Santo André, que abrigará a nova sede da construtora. De acordo com o diretor da empresa, \u003Cspan class=\"data-profile-link\" data-id=\"12613\">Bruno Patriani\u003C\u002Fspan>, o empreendimento será entregue nas próximas semanas, sendo o primeiro com este selo no ABC paulista.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Trata-se de uma certificação muito séria e própria para países tropicais. Desde nossa fundação nos preocupamos com a sustentabilidade e o selo proporciona uma atualização. Ele valida o que temos feito e ensina novas práticas, que estamos trazendo para outros projetos da empresa", diz.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm termos de sustentabilidade, o executivo ressalta que uma das principais ações da Patriani é reduzir a geração de entulho: "Enquanto as construtoras no Brasil geram, em média, 30% de entulho em relação ao tamanho da obra, a Patriani gera em torno de 10%".\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch3>\u003Cspan style=\"font-size:18px\">Edifícios com selo AQUA-HQE\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp>\u003Cspan style=\"color:null\">No Serafina Corporate, o líder da Patriani enaltece a geração de energia solar. Além de um teto revestido com placas fotovoltaicas, o empreendimento conta com uma 'árvore solar' na calçada, implantada pela empresa para a prefeitura de Santo André. Durante a obra, a construtora também substituiu lâmpadas elétricas por garrafas pet com água, que refletiam a luz do sol e iluminavam os ambientes.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Farvore_2021_7_08_18_47_19_1625770039.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">'Árvore solar' do Serafina Corporate. Crédito: Divulgação\u002FPatriani\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO prédio no ABC conta ainda com pontos de recarga para carro elétrico, assim como os residenciais da Patriani, e está em uma área privilegiada. "Em outra localização, dificilmente conseguiríamos a pontuação máxima do selo. O edifício está perto de estações de trem e de ônibus, o que ajuda a diminuir a circulação de carros. Ainda colocamos uma nanotecnologia na fachada que retira o dióxido de carbono que os carros à combustão emitem", declara Patriani.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nV\u003Cspan style=\"background-color:#ffffff\">ale lembrar que a certificação\u003C\u002Fspan> \u003Cspan style=\"background-color:#ffffff\">AQUA-HQE tem 14 critérios principais: escolha integrada de produtos, sistemas e processos construtivos; canteiro de obras de baixo impacto ambiental; gestão da energia; gestão da água; gestão de resíduos de uso e operação do edifício; manutenção – permanência do desempenho ambiental; conforto higrotérmico (ausência de desconforto térmico); conforto acústico; conforto visual; conforto olfativo; qualidade sanitária dos ambientes; qualidade sanitária do ar; qualidade sanitária da água.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor assumir simultaneamente estes compromissos em um número mínimo de construções, a Tarjab é uma das poucas empresas com o selo empreendedor AQUA-HQE. Segundo levantamento da Fundação Vanzolini, entre projetos concebidos e empreendimentos prontos, a companhia tem dez certificações.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"A sustentabilidade sempre foi importante para a Tarjab, culminando, há alguns anos, na decisão de definitivamente incorporar a certificação AQUA-HQE em todos os nossos empreendimentos. É um caminho irreversível", diz Borges. Um dos projetos sustentáveis em construção é o Tangram Conceição, na cidade de São Paulo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Ftarjab_2021_7_08_18_47_21_1625770041.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Tangram Conceição fica próximo ao Aeroporto de Congonhas. Crédito: Divulgação\u002FTarjab\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEntre as práticas sustentáveis da Tarjab, o executivo destaca a destinação correta dos resíduos de obra, a significativa economia de água e energia nas áreas comuns e a educação ambiental oferecida aos administradores dos empreendimentos residenciais.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Oferecemos um treinamento ao síndico eleito e à comissão do prédio sobre reciclagem e implementação de programas de manutenção corretiva e preventiva, os quais vão aumentar a \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Ftallento-explica-a-importancia-da-engenharia-para-prevenir-desabamentos_1550.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cu>vida útil do empreendimento\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color:null\"> e diminuir o custo do mesmo", revela Borges.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA empresa também se preocupa com a \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Fbiofilia-potencializa-o-bem-estar-em-shoppings-escritorios-e-apartamentos_1527.html\" style=\"text-decoration:none\" target=\"_blank\">\u003Cspan style=\"color:null\">\u003Cu>biofilia\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color:null\"> dos projetos, utilizando elementos naturais nos ambientes para "proporcionar conforto aos usuários". Neste caso, Borges aponta que há uma preferência pela utilização de árvores nativas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEnquanto isso, a HausBau está trabalhando na construção do KlubHaus Jundiaí, um empreendimento residencial com selo AQUA-HQE de sustentabilidade no interior do estado de São Paulo. O projeto promete \u003Cspan style=\"background-color:#ffffff\">garantir uma economia de até 25% de eletricidade e de até 35% de água nas áreas comuns.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fjundia_2021_7_08_18_47_20_1625770040.jpg\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">KlubHaus Jundiaí se destaca pela área de lazer. Crédito: Divulgação\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlguns anos atrás, a empresa também lançou o KlubHaus Cajamar, que seria um dos primeiros projetos dentro do antigo programa Minha Casa, Minha Vida com a certificação, mas não foi adiante. "Em função das recentes crises econômicas e mudanças de mercado, tivemos que mudar o perfil do projeto", cita Bremer.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo segmento econômico, inclusive, a companhia tem olhado principalmente para o selo Casa Azul, da Caixa Econômica Federal, que pode propiciar \u003Cspan style=\"background-color:#ffffff\">desconto nas taxas de juros do financiamento à produção. Fora isso, o executivo garante que a HausBau \u003C\u002Fspan>está no processo de certificação para o sistema B, que analisa a atuação das empresas dentro do conceito ESG.\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch3>\u003Cspan style=\"font-size:18px\">Custo e retorno dos projetos sustentáveis\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp>\u003Cspan style=\"color:null\">De acordo com Carlos Borges, os mecanismos sustentáveis representam um acréscimo de 1% a 2% no custo dos empreendimentos da Tarjab. O executivo lembra, porém, que a empresa já contava com uma cultura de atendimento às normas técnicas. "Embora seja uma obrigação, há uma parcela do mercado que não está atenta a isso", explica.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan class=\"data-profile-link\" data-id=\"2208\">Tobias Bremer\u003C\u002Fspan>, da HausBau, lembra que, na grande maioria dos projetos sustentáveis, também é feita a contratação de uma consultoria que auxilia a incorporadora a entender, implementar e obter a certificação. Segundo \u003Cspan class=\"data-profile-link\" data-id=\"12613\">Bruno Patriani\u003C\u002Fspan>, este processo custou cerca de R$ 250 mil no Serafina Corporate.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm sintonia, os executivos entendem que a sustentabilidade agrega valor aos projetos, é um diferencial de venda, mas os consumidores ainda não pagam a mais simplesmente pela preocupação com o meio ambiente. Por isso, é necessário traduzir as práticas sustentáveis em vantagens econômicas para os clientes através da redução do valor do condomínio ou das contas de água e energia, por exemplo.\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#6b6b6b\">Por \u003Cstrong>Daniel Caravetti\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\r\n","2021-07-08T15:39:40.000Z","2021-07-08T16:21:45.000Z",{"code":18},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480,1488],{"id":47,"label":1297,"translations":1481},[1482,1484,1486],{"label":1297,"slug":1308,"language":1483},{"code":13},{"label":1311,"slug":1312,"language":1485},{"code":18},{"label":1315,"slug":1316,"language":1487},{"code":23},{"id":97,"label":1029,"translations":1489},[1490,1492,1494],{"label":1029,"slug":1040,"language":1491},{"code":13},{"label":1043,"slug":1044,"language":1493},{"code":18},{"label":1047,"slug":1048,"language":1495},{"code":23},[1497],{"name":171,"enName":171,"ptName":171,"iso2":1498},"BR",[],{"pt-BR":1501},"\u002Fmercado-imobiliario\u002Fcertificacao-aqua-hqe-de-sustentabilidade-se-propaga-no-mercado-brasileiro_1553",[1503,1504,1505,1506,1507,1508],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]