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dados da Câmara Brasileira da Indústria da Construção (CBIC) e do Senior Index. Foram lançadas 453.005 unidades residenciais, crescimento de 10,6% sobre 2024. Os números impressionam pela resiliência diante de um ambiente macroeconômico restritivo, com a taxa Selic estacionada em 15% ao ano no início de 2026.\u003C\u002Fp>\n\u003Cp>Por trás desses resultados, uma engrenagem menos visível opera com intensidade crescente: executivos que não ocupam manchetes de jornal, mas articulam fluxos de capital institucional e cross-border decisivos para a estruturação de grandes operações. Nomes como Alan Zelazo, Dan Chor, Jorge Goldenstein e Ely Wertheim compõem essa camada de dealmakers que funciona como ponte operacional entre investidores globais e o pipeline de ativos brasileiros. Entender a lógica de atuação desses profissionais é fundamental para decifrar como o capital chega, de fato, aos projetos que movem o setor.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>A tese central é direta: em ciclos de juros elevados e restrição de funding tradicional, a originação de negócios no real estate brasileiro depende cada vez mais de redes pessoais de confiança que conectam capital offshore e institucional a oportunidades locais.\u003C\u002Fstrong> Essa dinâmica opera fora do eixo bancário convencional e exige um tipo específico de liderança, capaz de transitar entre jurisdições, culturas corporativas e estruturas regulatórias distintas.\u003C\u002Fp>\n\u003Ch2>Quem são os executivos que redesenham a originação de capital imobiliário no Brasil?\u003C\u002Fh2>\n\u003Cp>Alan Zelazo, à frente da Genco Energia e com trajetória consolidada no setor financeiro, é citado pelo GRI Hub como um dos operadores de capital que estão redesenhando a originação no real estate brasileiro em 2026. Sua atuação se concentra na identificação e estruturação de oportunidades que demandam a convergência entre capital de diferentes origens e ativos de grande porte, algo que o mercado tradicional de intermediação financeira nem sempre consegue executar com a mesma agilidade.\u003C\u002Fp>\n\u003Cp>Jorge Goldenstein, da Jotagê Engenharia, representa outro perfil dentro desse ecossistema. Com experiência direta em desenvolvimento imobiliário, Goldenstein opera na fronteira entre a engenharia de projetos e a engenharia financeira, posicionando-se como interlocutor relevante para investidores que buscam exposição ao mercado brasileiro com grau elevado de conhecimento técnico sobre a execução física dos empreendimentos.\u003C\u002Fp>\n\u003Cp>Dan Chor, co-fundador da BodyTech, ilustra a intersecção cada vez mais evidente entre real estate comercial e operações de franquias globais. A partir de 2026, Chor lidera um grupo de investidores com forte background em desenvolvimento imobiliário para a expansão de 60 unidades da Gold's Gym no Brasil. Esse movimento exemplifica como o capital que migra para o setor imobiliário comercial frequentemente carrega consigo uma camada operacional, com executivos que entendem tanto a tese de investimento quanto a execução do negócio no ativo.\u003C\u002Fp>\n\u003Cp>Ely Wertheim, presidente-executivo do Secovi-SP, ocupa uma posição institucional singular. Sua articulação direta com o poder público e com instituições financeiras o coloca como peça-chave na viabilização de novos modelos de funding. Em outubro de 2025, Wertheim projetou que o novo modelo de crédito da Caixa Econômica Federal deveria injetar aproximadamente R$ 40 bilhões em recursos novos para financiamentos da classe média no primeiro ano de operação em 2026. Essa cifra, se confirmada, altera substancialmente a equação de funding do setor num momento em que a Selic elevada comprime os instrumentos tradicionais.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>A característica comum a esses quatro executivos é a capacidade de operar como conectores sistêmicos, traduzindo a complexidade regulatória e macroeconômica brasileira para a linguagem do capital global e institucional.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ch2>Como o ambiente regulatório de 2026 afeta o fluxo de capital cross-border para o real estate?\u003C\u002Fh2>\n\u003Cp>O arcabouço regulatório em vigor adiciona camadas de complexidade à atuação desses dealmakers. A Lei 14.754\u002F2023, que estabelece alíquota de 15% sobre rendimentos de investimentos no exterior, incluindo offshores e fundos exclusivos, impacta diretamente a forma como investidores brasileiros e globais estruturam alocações no real estate. A norma exige revisão de estruturas tributárias que eram corriqueiras até recentemente, tornando indispensável a presença de profissionais com conhecimento profundo de planejamento patrimonial e tributário internacional.\u003C\u002Fp>\n\u003Cp>No campo fundiário, a ADPF 342, que julga no STF a validade das restrições impostas pela Lei 5.709\u002F71 à compra de terras rurais por empresas brasileiras com capital estrangeiro, ganhou contornos mais definidos em março de 2026, quando o tribunal formou maioria para manter as limitações. Essa decisão afeta diretamente o fluxo de capital global para o agronegócio e o real estate rural, redirecionando parte desse interesse para ativos urbanos, logísticos e industriais.\u003C\u002Fp>\n\u003Cp>Um contraponto positivo veio com o Decreto da Janela Única de Investimentos, que centraliza e desburocratiza processos de Investimento Estrangeiro Direto (IED). O primeiro módulo entrou em operação no início de 2026. A medida sinaliza ao investidor internacional que o Brasil avança na simplificação processual, mesmo que a velocidade de implementação ainda esteja aquém da demanda.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Para dealmakers que operam na interface global-local, cada alteração regulatória representa simultaneamente um obstáculo e uma oportunidade de diferenciação: quem domina as novas regras primeiro captura o fluxo de capital que outros perdem por falta de adaptação.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ch2>Qual o papel das redes de confiança na originação de grandes negócios imobiliários?\u003C\u002Fh2>\n\u003Cp>Num ambiente de Selic a 15%, a seletividade do capital aumenta de forma exponencial. As projeções da Associação Brasileira das Entidades de Crédito Imobiliário e Poupança (Abecip) indicam crescimento de cerca de 16% no crédito imobiliário em 2026, impulsionado em parte pela ampliação do limite de financiamento pelo Sistema Financeiro de Habitação (SFH) para imóveis de até R$ 2,25 milhões, conforme dados da LARYA Inteligência de Mercado. A CBIC projeta crescimento de 2% no PIB da Construção Civil para o mesmo período.\u003C\u002Fp>\n\u003Cp>Esses indicadores confirmam que o mercado segue em expansão, mas a composição do capital que financia essa expansão está mudando. A participação de investidores institucionais e de capital cross-border exige intermediários qualificados, com reputação construída ao longo de ciclos. As redes de confiança que conectam limited partners internacionais a general partners brasileiros não se constroem em trimestres. Exigem décadas de relacionamento, histórico de execução e credibilidade comprovada.\u003C\u002Fp>\n\u003Cp>Executivos como Zelazo, Chor, Goldenstein e Wertheim personificam essa dinâmica. Cada um, em seu segmento de atuação, funciona como nó de uma rede que viabiliza transações que dificilmente chegariam a termo por canais estritamente formais. A expansão de 60 unidades da Gold's Gym liderada por Dan Chor, por exemplo, depende de uma tese de real estate comercial que combina conhecimento de ponto, engenharia de retrofit e relacionamento com fundos que buscam exposição ao consumo brasileiro.\u003C\u002Fp>\n\u003Cp>Estimativas de mercado citadas pela ADEMI-RJ apontam que o setor imobiliário nacional pode alcançar US$ 160,6 bilhões em valor de mercado até 2034, com taxa de crescimento anual composta (CAGR) de 2,5%. Para que essa projeção se materialize, a sofisticação dos canais de originação de capital precisa acompanhar o crescimento do pipeline de ativos.\u003C\u002Fp>\n\u003Ch2>O GRI Institute como plataforma de convergência\u003C\u002Fh2>\n\u003Cp>O ecossistema do GRI Institute opera justamente nessa intersecção. Ao reunir líderes do real estate e da infraestrutura em encontros reservados e em pesquisas setoriais, o instituto cria o ambiente onde essas conexões se formam e se aprofundam. A dinâmica de club meetings e conferências do GRI permite que dealmakers, investidores institucionais e desenvolvedores dialoguem em condições de confidencialidade e profundidade que o mercado aberto raramente oferece.\u003C\u002Fp>\n\u003Cp>A comunidade de membros do GRI Institute acompanha de perto as movimentações regulatórias e macroeconômicas que moldam o fluxo de capital para o setor. As pesquisas e análises produzidas pelo instituto oferecem aos seus membros uma base de inteligência que complementa a experiência de mercado individual.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>O ciclo de 2026 confirma uma tendência estrutural: num mercado imobiliário que bate recordes de VGV mas opera sob juros restritivos, o diferencial competitivo está na qualidade das redes de originação e na capacidade de navegar um ambiente regulatório em transformação.\u003C\u002Fstrong> Os dealmakers discretos que dominam essa arte são, cada vez mais, os verdadeiros arquitetos do pipeline imobiliário brasileiro.\u003C\u002Fp>\n","O artigo revela como, num cenário de Selic a 15%, a originação de capital no mercado imobiliário brasileiro depende cada vez mais de dealmakers discretos — Alan Zelazo, Dan Chor, Jorge Goldenstein e Ely Wertheim — que conectam investidores globais e institucionais a grandes ativos locais, operando fora do eixo bancário convencional.\n\nCom VGV recorde de R$ 264,2 bilhões em 2025, mudanças regulatórias como a Lei 14.754\u002F2023 e a ADPF 342 redefinem as estruturas de investimento. O diferencial competitivo está nas redes de confiança e na capacidade de navegar esse ambiente em transformação.","\u003Cul>\n\u003Cli>O mercado imobiliário brasileiro bateu recorde de R$ 264,2 bilhões em VGV em 2025, com 453 mil unidades lançadas, mesmo com Selic a 15%.\u003C\u002Fli>\n\u003Cli>Dealmakers como Zelazo, Chor, Goldenstein e Wertheim atuam como conectores sistêmicos entre capital global e ativos brasileiros.\u003C\u002Fli>\n\u003Cli>A Lei 14.754\u002F2023 e a ADPF 342 redefinem estruturas tributárias e restringem compra de terras por capital estrangeiro, redirecionando fluxos para ativos urbanos e logísticos.\u003C\u002Fli>\n\u003Cli>Redes pessoais de confiança substituem canais bancários tradicionais na originação de grandes negócios imobiliários.\u003C\u002Fli>\n\u003Cli>O setor pode alcançar US$ 160,6 bilhões em valor de mercado até 2034.\u003C\u002Fli>\n\u003C\u002Ful>\n","Alan Zelazo e dealmakers do real estate brasileiro 2026","alan zelazo, dan chor, jorge goldenstein, ely wertheim, dealmakers imobiliário brasil, capital global real estate brasil 2026","Análise sobre Alan Zelazo, Dan Chor, Jorge Goldenstein e Ely Wertheim, os dealmakers que conectam capital global ao mercado imobiliário brasileiro em 2026, num cenário de Selic a 15% e VGV recorde de R$ 264,2 bilhões.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Falan-zelazo-dealmakers-capital-global-mercado-imobiliario-brasileiro-2026-seo.jpg",{"code":18},{"id":25,"color":27,"translations":1437},[1438,1440,1442],{"title":26,"slug":30,"language":1439},{"code":13},{"title":37,"slug":38,"language":1441},{"code":18},{"title":33,"slug":34,"language":1443},{"code":23},[1445,1453,1461],{"id":65,"label":1200,"translations":1446},[1447,1449,1451],{"label":1200,"slug":1211,"language":1448},{"code":13},{"label":1214,"slug":1215,"language":1450},{"code":18},{"label":1218,"slug":1219,"language":1452},{"code":23},{"id":93,"label":1222,"translations":1454},[1455,1457,1459],{"label":1222,"slug":1233,"language":1456},{"code":13},{"label":1236,"slug":1237,"language":1458},{"code":18},{"label":1240,"slug":1241,"language":1460},{"code":23},{"id":136,"label":1051,"translations":1462},[1463,1465,1467],{"label":1051,"slug":1062,"language":1464},{"code":13},{"label":1065,"slug":1066,"language":1466},{"code":18},{"label":1069,"slug":1070,"language":1468},{"code":23},[1470],{"name":171,"enName":171,"ptName":171,"iso2":1471},"BR",[1473],{"name":1474,"slug":1475,"image":8,"order":115},"GRI Institute","gri-institute",{"pt-BR":1477},"\u002Fmercado-imobiliario\u002Falan-zelazo-dealmakers-capital-global-mercado-imobiliario-brasileiro-2026",[1479,1480,1481,1482,1483,1484],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]